Blog: Where you can learn from us.

James Geiger
Lead Developer
Contact pages don’t get nearly the recognition they deserve. Most of the time, contact pages have a simplified form that asks for a person’s name and email. It’s a generic setup that we’ve seen a thousand times, so one more certainly won’t stand out. While these simple contact forms do allow...
Chris Delany
Partner
Personal branding is the “footprint” created around your brand. It includes your personality, skills, and values. A strong relationship exists between career success and personal branding. A strong brand establishes you as a thought leader, which opens up new opportunities that you wouldn’t...
Robert Wheat
Senior PPC Strategist
Pay per click campaigns are effective tools for student recruitment, but only when they’re not filled with mistakes! Unfortunately, there are many areas for errors to be made, such as when setting up campaigns, targeting an audience or allocating your budget. Even one simple glitch can cause your...
Nicole Krosnowski
Senior Designer
When talking about SEO, most people in the SEO community focus on things like content, keywords, and solving searchers’ problems. One aspect that is often overlooked is the actual page design and flow of the UI elements. The way that your content sits on a page can have a huge impact on SEO....
Jennifer Barker
Senior Business Development Strategist
Three years ago, we came up with the concept for Geek Speak. We knew the digital space was growing at the Jersey Shore and people wanted a place to learn about the latest trends outside of paying tuition or watching a screen share. In a world of technology, it is easy to get lost in emails and...
Pete Schauer
Marketing Director
Instagram is fascinating. It’s hard to remember what people did with their photos before the social media platform was created. In June 2018, Instagram reached 1 billion users. Only Facebook and YouTube have more users logging in. Its daily user count is impressive as well. Over 500 million people...
Tayllor Gomez-Spillane
Senior SEO Strategist
Most small businesses and B2Bs are doing content marketing, but very few are seeing results. Of all the businesses that use content marketing, less than half feel that their efforts are effective. Content marketing is vital but you don’t want to keep making the same mistakes. Fortunately, you don’t...
Chris Delany
Partner
Innovative technology continues to have an impact on digital marketing, which is why it can’t be ignored. One of the latest advancements that is worthy of our attention is virtual reality. With the ability to create computer-generated environments, viewers can be immersed in an entirely new world....
Jennifer Barker
Senior Business Development Strategist
Goal setting is something you’ve done all your life, so how hard can it be to set goals for your business? Well, it’s a lot harder than it sounds! Set a goal that’s too hard, and you’ll be working your butt off. Set one that’s too easy, and your business won’t grow. Striking a balance with...
Nicole Krosnowski
Senior Designer
Recently, I went to one of our local summer festivals. I love looking at all the vendors who always have fun things to buy. One of the vendors made delicious smelling soaps and scrubs. I asked for her website so I could order more for gifts, and she handed me her business card. Considering that...
Pete Schauer
Marketing Director
Having international students attending your school may look good on paper, but the benefits that unfold on campus are even better. Students’ lives are greatly enhanced by interacting with peers from other countries. They tend to be more open-minded, allowing them to take a second look at their...
Tayllor Gomez-Spillane
Senior SEO Strategist
Even though digital assistants only recently gained the capacity to understand human speech (with a decent degree of accuracy), they have already left an imprint on our lives. I find myself relying on Alexa and Siri throughout the day. Call me lazy, but keeping my hands free and talking my way...
Robert Wheat
Senior PPC Strategist
One would assume that after years of the same argument - PPC or SEO - there would finally be a solid answer. But, that’s not the case. Where you spend your marketing budget depends on your short and long term marketing objectives, your current placement in the SERPs and when you plan to see a boost...
Christina Diecidue
Senior Content Strategist
Snapchat has over 300 million monthly active users, with 45% of users falling in the 18-24 year range. In fact, 71% are under 34 years of age! What does this tell you? Your audience is most certainly on Snapchat. Without question, your higher institution should have a presence on the social app....
Chris Delany
Partner
Most of us have heard about the 80/20 rule. Also known as the Pareto principle, it states that for many events, 80% of the effects come from 20% of the causes. The 80/20 rule is popular in the business world, but it has managed to make its way into investing, nutrition, time management and even...
Robert Wheat
Senior PPC Strategist
Thanks to Amazon Prime Day, consumers no longer have to wait until Black Friday and Cyber Monday to land amazing deals. Amazon first launched Prime Day in 2015 after celebrating its 20th birthday. As a thank you to customers with Prime Memberships, Amazon gave access to incredible deals on...
Nicole Krosnowski
Senior Designer
Web designs change more than a high school fashionista’s wardrobe. If you don’t keep on top of the latest developments, you may assume your site looks fine when it doesn’t. Being on the cutting-edge of web design is important. It makes your brand fun and memorable while ensuring that you stay...
Pete Schauer
Marketing Director
Could you imagine not having a website for your higher institution? The world would suddenly feel...empty. Your website is where parents and students come to get valuable information about your school and its programs. As focused as you may be on making your website a great place for visitors, don’...
Christina Diecidue
Senior Content Strategist
Instagram is one of the most popular social networking sites in the world. There are over 200 million monthly active users who share tens of millions of photos each day. As if this wasn’t impressive enough, engagement rates are through the roof. According to a 2014 Forrester study, Instagram...
Nicole Krosnowski
Senior Designer
Isn’t it amazing how some websites manage to look incredibly polished while others look amateur? While it’s not difficult to separate thoughtful designs from the not-so-thoughtful ones, getting a website “just right” boils down to a few key details. To give your website a slick appearance without...
Pete Schauer
Marketing Director
What do Michigan State’s Sparty, Syracuse’s Otto the Orange and Wisconsin’s Bucky Badger have in common? Well, for one, they’re college mascots. But, they all share a greater purpose, and that’s to bring a sense of belonging, pride and loyalty to the institutions they represent. Long after students...
Jennifer Barker
Senior Business Development Strategist
No matter what industry you are in, technology matters. It impacts the way you market your business, interact with customers and identify your target market. In recent years, the biggest advancements in technology have included augmented reality, machine learning and automation. But, this is only...
Pete Schauer
Marketing Director
Fourth of July is one of my favorite holidays. I know I’m not the only that feels this way. Everyone seems to be in a better mood on the Fourth - happy to have the day off work and relaxing in the sun. As marketers, it’s an opportunity to tap into these feel-good emotions and use them to drive more...
Jennifer Barker
Senior Business Development Strategist
Are you closing as many deals as you had hoped for? I’ll be the first to admit, business development is a tricky industry. It has ups and downs that you must be prepared for. On a good day, you might close a few deals or upgrade several accounts. On a bad day, you might lose a client or get the...
Pete Schauer
Marketing Director
Twitter may not get the same love as other social networks, but don’t let the rumors fool you. The social site has over 330 million active monthly users, which is a four percent increase from last year. Another bright spot in the Twitter community is its diversity. Over 40 languages are supported,...
Christina Diecidue
Senior Content Strategist
Instagram is the place to be. Since its launch in 2010, the social app has changed the way people consume visual content. Instagram is different from Facebook, but it has a lot of potential. The app has over 800 million monthly active users, and 80 percent come from outside the U.S. This means a...
James Geiger
Lead Developer
When I think about the apps on my phone that I rely on most, they all share a few features. For one, they’re relevant to my needs. They also tend to be updated often and have great customer support. Sure, app updates can be annoying, but this is what allows them to reach their full potential. Not...
Jennifer Barker
Senior Business Development Strategist
If you’re not one to schmooze, networking with others can feel out of your element. Fortunately, we are no longer living in the dark ages when the only way to meet others was to mingle over dinners, networking events and PowerPoint presentations. Today, there are many great networking apps that...
Robert Wheat
Senior PPC Strategist
Do you ever get the feeling that PPC is just plain boring? I know I do! But, it doesn’t have to be this way. Though this model of internet marketing is based on numbers, it can actually be fun. The trick is to use your right brain as well as your left brain. The left side is responsible for logical...
Chris Delany
Partner
If you could put yourself in the shoes of a high school senior for a moment, imagine the amount of emails, blog posts, social ads and display ads you encounter while surfing the internet. This content is targeted specifically to high schoolers, so you can see how a typical student might be flooded...
Tayllor Gomez-Spillane
Senior SEO Strategist
I must admit that I was disappointed when Google made all searches secure. Though we’re mostly used to seeing keywords reported as “not provided” by now, there are limitations. For example, it’s hard to prove the return on investment for SEO when you don’t know which search terms are bringing...
Nicole Krosnowski
Senior Designer
Have you ever left a web page because you didn’t care for the typography? I don’t just mean the type of font but the spacing, the contrast, the whitespace, the font size and other elements. After all, it’s not enjoyable to read font that is too small or happens to blend in with its background....
Chris Delany
Partner
I may be biased, but being a dad is great. Even though we sometimes act like we’re too cool for the emotional stuff, being recognized on Father’s Day is a pretty great feeling. With that said, if you have a dad, stepdad, grandpa, brother, uncle, etc. to shop for this Father’s Day, you’ll find...
Pete Schauer
Marketing Director
When I was in college, the concept of social media was rapidly evolving. Facebook, specifically, had already been ingrained into our everyday lives. Whether it was connecting with buddies from high school, listening to music on Spotify, or posting embarrassing pics to my friends’ profiles, Facebook...
Nicole Krosnowski
Senior Designer
You probably didn’t dream of becoming a UI/UX designer as a kid, but it’s something that makes more sense as you enter the world of design. A UI designer is focused on how a product is laid out, whereas a UX designer cares about how a product feels. Because the two roles are so blurred, they are...
Jennifer Barker
Senior Business Development Strategist
Not everyone is cut out for the business development world, and I respect that. It’s a tough landscape, especially if you have a niche product with a small audience. As a hiring manager, how can you tell the difference between people who are ready to work in business development and those who are...
Pete Schauer
Marketing Director
When Rasmussen College, a not-for-profit private college with campuses in 22 states, wanted to increase leads from pay-per-click traffic on their mobile site, they utilized A/B testing. A new mobile-friendly website was created that included a click-through menu to improve conversions. Leads...
Christina Diecidue
Senior Content Strategist
The best way to grab someone’s attention is either to entertain them or to insult them … or maybe a little of both. With the rapidly increasing dominance of social media marketing, a social media presence is critical for companies to remain competitive and relevant.  Nowadays, content on social...
Jennifer Barker
Senior Business Development Strategist
Big data has always been a bit of an enigma. Businesses like having big data at their disposal because they can make strategic decisions, streamline operations, and target the right audiences. All of this helps businesses work smarter, not harder. And, with all of the big data tools available to...
Pete Schauer
Marketing Director
At times, creating content for your higher institution can feel like a daunting task. Coming up with topics. Doing research. Putting facts, thoughts, and opinions into words. Then there is the work of distributing the content and making sure it gets found by the right people. All of this labor may...
Nicole Krosnowski
Senior Designer
Ecommerce has exploded in recent years, allowing more small businesses to reach a wider audience. A report from Statista predicts that global ecommerce sales will reach $4.8 trillion by 2021. With so many ecommerce sites popping up, it’s important that yours is successful at standing out - at least...
Pete Schauer
Marketing Director
As technology evolves, so does your higher ed paid search strategy. If we did things the same way as in the “old days,” students would laugh. It’s not books and magazines they rely on, but the internet. If you don’t keep up with the changes in paid search, your school could miss out on important...
Chris Delany
Partner
Ah, the dreaded sales pitch. Whether you love or loathe these presentations, the reality is that you need a pitch to introduce your awesome product or service to potential clients. Avoid giving a monotone elevator pitch or a braggy story about your successes. Your pitch should be elevated and...
Pete Schauer
Marketing Director
Creating relevant content is a great way to naturally recruit students, but sometimes, you need something fast and direct. Paid advertising allows you to reach a large audience for a low cost. Using targeting features, you can focus on specific niches. Before you start throwing money into a paid ad...
Robert Wheat
Senior PPC Strategist
Memorial Day marks the unofficial start to summer. Living on the East Coast, we see all four seasons. THIS is the weekend we wait for. Six months ago, we were dreaming of the day when we could grill hot dogs and hamburgers and swim in a pool. Now, here we are. It’s an exciting time with high hopes...
Chris Delany
Partner
The 3 pm slump is a very real thing. How many times have you felt a drop in energy, easily distracted, and unable to do any real work? This is the 3 pm slump. It’s not your imagination, either. Many of us are sitting in front of our computers all day long, and it’s difficult to stay this focused....
Jennifer Barker
Senior Business Development Strategist
The project management world is difficult to understand when everyone seems to be speaking another language. Acronyms are commonly used to describe projects and tools, making things more confusing. For example, PMBOK standards for Project Management Body of Knowledge, while SWOT (Strength,...
Tayllor Gomez-Spillane
Senior SEO Strategist
Mother’s Day is right around the corner. If that made you think, “I need to get Mom something!”, advertisers are doing something right. Let’s face it. Moms love just about anything their children give them. Sure, a day at the spa may sound a lot more attractive than a handmade coupon book for free...
Pete Schauer
Marketing Director
Do you remember researching colleges when you were a senior in high school? You don’t have to be long graduated to know that the college research process is very different today than in years past. No longer are books, magazines, and brochures the first line of information for students. Today, most...
Nicole Krosnowski
Senior Designer
Imagine being a UI/UX designer without any tools. It would be like expecting an artist to paint without a paintbrush! Designers possess many skills and qualities, but they also rely on the right tools to do their jobs better. The need for skilled designers is always growing. Part of being a skilled...
Pete Schauer
Marketing Director
When you first open Snapchat, what do you see? The camera. Snapchat thinks of itself as a camera first. In its first-ever TV ad that aired during the Final Four, Snap positioned itself as a relevant and purposeful camera. The commercial portrayed its role in how people share their lives with...
Chris Delany
Partner
Toys around the office adds to our everyday fun. Nerf gun wars are all the rage, with some offices investing in ammo for each employee. Everyone has to be armed if you want to play fair. There are also countless other workplaces that spice things up with arcade games, foosball tables, high-tech...
Nicole Krosnowski
Senior Designer
Remember the last time you were brought to a website by clicking on an ad. Did you convert? Why or why not? In many cases, visitors won’t convert because the website had a bad design. Though you may not realize it, every element works toward creating a first impression. If the navigation is poor...
Christina Diecidue
Senior Content Strategist
Guess what time it is? Yes, that’s right - it’s time for another Jersey Shore Beach Badge Giveaway! We’re so excited to be hosting this for the fifth year in a row, and we know you’re excited too. Believe us, we know how you feel. As a digital marketing company located right on the Jersey Shore, we...
John Berry
Senior Developer
When you were 5-years-old, you probably didn’t dream of being a front-end developer. Yet here you are, developing websites for people to use and enjoy. Web development is an exciting career path that is constantly changing. To be successful, you must be open-minded and willing to accept most...
Pete Schauer
Marketing Director
Is your marketing department struggling to connect with prospective students? Competition is on the rise, which could be part of the problem. For every interaction you have with a prospect, they could also be interacting with two or three other schools. How can you make your college or university...
Tayllor Gomez-Spillane
Senior SEO Strategist
I was at the mall recently, and I couldn’t help but notice how pesty some of those kiosk people can be; you know, the ones who spot you coming from a mile away and want to chat your ear off about anti-aging face cream. I understand it's their job, but I just want to get on with my shopping and get...
Jennifer Barker
Senior Business Development Strategist
I have been involved as a volunteer with the Special Olympics for many years. Even though I was barely old enough to drive when I started volunteering, I served an important purpose at my first event. Helping athletes in relay races. Cheering on the sideline. Getting high fives and hugs when medals...
Chris Delany
Partner
College brings back some of the best memories. Though I didn’t realize it then, college presents more freedom and less responsibility than the adult world. Of course, 18-year-olds are just starting out, so any bit of obligation feels huge. In fact, some of the most common reasons why college...
Nicole Krosnowski
Senior Designer
It’s amazing what a little bit of color can do. Colors can make us feel warm and cozy or angry and hostile. This is why brands must pay close attention to the colors they use in their marketing materials. In fact, colors may influence what people do when they visit your website. Will they stick...
Robert Wheat
Senior PPC Strategist
Would you say that your PPC campaigns are effective, or do they seem to fall apart? I’ll admit, building successful paid ad campaigns is not something that can be done in my sleep. It takes research, careful planning, and a watchful eye as the campaign rolls out. But, if you’re not incredibly...
TJ LaBaugh
Senior Web Coordinator
Creating a website is no small project. It requires time, creative thinking, and money. If you’re broke, you’re probably not in a position to pay thousands of dollars for a professional website. Luckily, you’re not stuck handing out business cards until you make some money. Website builders like...
Tayllor Gomez-Spillane
Senior SEO Strategist
Pizza is better with cheese. Coffee is better with cream. Christmas is better with presents. So why would you create content without SEO? The two go hand in hand like long walks and sunsets on the beach. Without one, the other loses its efficacy. Writing any type of content requires effort, and you...
Christina Diecidue
Senior Content Strategist
Would you consider yourself a good listener? If so, you know it’s not exactly easy. You have to pay attention to what the other person is saying, show that you’re listening with nods and smiles, and offer thoughtful feedback. In a nutshell, listening takes a lot of...work. However, not all types of...
Robert Wheat
Senior PPC Strategist
I think we’ve all had those moments when being a YouTube sensation sounds a lot more attractive than working a 9-5. This idea is only further solidified when you come across an article like this one that lists the highest paid YouTubers. I mean, I can be funny, too. Consider 6-year-old Ryan from...
Pete Schauer
Marketing Director
Loyola Chicago Ramblers. Michigan Wolverines. Villanova Wildcats. Kansas Jayhawks. What do these schools have in common? Well, for one, they made it to the Final Four Championship. But there’s something else they will soon share: an application bump. Link Between Basketball Scores and Application...
Tayllor Gomez-Spillane
Senior SEO Strategist
On ABC’s Emmy Award-winning show, Shark Tank, entrepreneurs have just a few minutes to pitch their idea to a panel of investors, better known as “the Sharks.” For anyone who has watched the show, these few minutes are hardly straightforward. The Sharks ask tough questions (some more than others!)...
Nicole Krosnowski
Senior Designer
Sketching is a critical part of the web design and development process. It’s similar to building a rough draft or outline for an article or blog post. Taking time to sketch out your ideas is a great way to identify potential issues and solutions. This can save a lot of time and headache going...
Pete Schauer
Marketing Director
Higher institutions have a lot to gain from Twitter. The real-time platform instantly connects students, staff, and alumni so that they can engage in discussions and share recent developments. Hundreds, if not thousands, of higher institutions see engagement on Twitter, but some are really rocking...
Jennifer Barker
Senior Business Development Strategist
A new business opportunity is always a great thing. However, the excitement is often overshadowed by the next step: a written proposal. Proposals are important for a number of reasons. They demonstrate the credibility of your business, your working style, and your results. You can probably explain...
Christina Diecidue
Senior Content Strategist
The social media industry continues to undergo massive changes that benefit both consumers and marketers. For example, Instagram Shopping allows users to make instant purchases, while Facebook Spaces lets users connect in VR. Bringing consumers and businesses together is a natural advantage of...
Nicole Krosnowski
Senior Designer
Web design has a big impact on the user experience. A site that is clean, fast, and easy to navigate is more enjoyable for users compared to one that is slow and cluttered. But, does web design make a difference on your bottom line? You bet. It’s one of the most important parts of your digital...
Pete Schauer
Marketing Director
Calls to action (CTAs) are important because they attract attention and tell users what to do next. If your higher institution wants prospective students to download an ebook or attend a webinar, you must guide them toward this action. Otherwise, they won’t know what to do. Not all CTAs are created...
Pete Schauer
Marketing Director
SEMGeeks is excited to announce that we will be at the NCMPR National Conference in Las Vegas, Sunday-Tuesday, March 18-20. If you will be in the area, stop by and visit us! If you won’t, follow us on our social media channels for live updates. We look forward to networking with community college...
Chris Delany
Partner
Small businesses are booming, with no signs of slowing down. Since 1990, small businesses have brought 8 million jobs to the U.S. economy. Big businesses, on the other hand, have lost 4 million jobs due to outsourcing and moving overseas. Recent statistics show that small business owners are...
John Berry
Senior Developer
CSS front-end frameworks come in all shapes and sizes. The packages contain pre-written standardized code, saving time and headaches on web development projects. You can be assured that everything works the way it should because the code has been pre-tested. It’s also easier to meet project...
Pete Schauer
Marketing Director
Social advertising is a type of advertising that uses social media to communicate with customers. And, it’s exploding. Thanks to the advanced targeting options, advertisers can gather a large amount of data and target users in unique ways. Rather than relying on traditional demographic and...
Robert Wheat
Senior PPC Strategist
In February, Google Chrome rolled out a new feature that blocks ads on certain websites. These sites are mostly ones that engage in annoying behaviors like autoplaying sound or displaying ads for a certain length of time. Google is penalizing these sites and filtering through all ads that appear on...
Christina Diecidue
Senior Content Strategist
Did you know that 615 million devices now use Adblock technology? That comes out to 11% of the global internet population. It’s not just younger generations using Adblock software, either. Adblock usage is being applied to both mobile devices and desktop computers and is mainstream across all ages...
Jennifer Barker
Senior Business Development Strategist
LinkedIn has a very different demographic compared to Facebook and Twitter. Where other social sites tend to be dominated by millennials, LinkedIn is different. The average user is older, better educated, and has a strong income. In fact, 41% of millionaires use LinkedIn! There are many ways to tap...
Pete Schauer
Marketing Director
According to a recent article in The Washington Post, America’s colleges and universities are headed for a supply and demand crisis. Already, there are growing concerns over future enrollment numbers. The years of most concern fall between 2026 and 2031, when high school graduates are expected to...
John Berry
Senior Developer
Where would we be without web developers? These individuals are responsible for designing and maintaining websites. A lot goes into this, such as meeting with the client to understand their needs, creating a user-friendly design, and being fluent in Visual Basic or Java programming languages. All...
Pete Schauer
Marketing Director
Geo-targeting is a way to reach people in specific geographic regions. While beneficial for regional campaigns, geo-targeting can drive up the cost of your campaigns if you’re not careful. Geo-targeted ads aren’t always higher, however. It all comes down to what other businesses are doing. If there...
Jennifer Barker
Senior Business Development Strategist
Improving your small business is an ongoing process. It requires you to allocate your resources to the areas that need the most attention. Even as a smaller company, consistent growth is essential. If you’re not moving forward, it means you’re not moving at all (or worse - you’re moving backwards...
Nicole Krosnowski
Senior Designer
Color isn’t the only thing that can have an effect on the way people feel when visiting your website. The font can, too. Readers are more likely to stick around and enjoy their visit when your content is relaxing and easy to read. To achieve this, you must choose the right font, insert comfortable...
Christina Diecidue
Senior Content Strategist
Hashtags are a great way to reach your audience, boost your message and drive engagement. To be effective, you must know when and where to use hashtags. Forcing them into your posts or using them in awkward places will stand out to your audience, and not in a good way. Millennials are used to...
Chris Delany
Partner
Some may consider Valentine’s Day a “Hallmark holiday,” even though it has been celebrated for centuries, but that’s not stopping people from spending money. According to the National Retail Federation, total spending for the holiday is around $18 billion, which breaks down to $136.57 per person....
Pete Schauer
Marketing Director
It’s possible to have too much of a good thing. Multiple social media accounts can be one of them. While it’s tempting to be on every social network sharing your message, there are drawbacks to having too many accounts. So how many is too many? There is no perfect number. One school may do great...
Christina Diecidue
Senior Content Strategist
If there’s one thing that brightens your social media feeds each morning, it’s memes. Internet memes can be described as any “fad, joke or memorable piece of content that spreads virally across the web.” Memes generally consist of an image or short video and a savvy comment. Usually, the comment is...
TJ LaBaugh
Senior Web Coordinator
Content management systems (CMS) are an important tool for your business as they provide a framework for how your web content is designed and managed. Content has a job to do, and if it’s not engaging your readers, you need to know. Fortunately, the right CMS platform will help make your site more...
Tayllor Gomez-Spillane
Senior SEO Strategist
One of the hardest parts about writing great content is getting it to reach the right people. This is why search engine optimization (SEO) is so important. By including certain words and phrases in a neat and organized structure, you increase the chances that your content will be found by the...
Robert Wheat
Senior PPC Strategist
The Super Bowl marks the last football game of the season - a matchup between the best of the best. Of course, people tune into the Super Bowl for more than great football. This unofficial holiday comes at a time when we could all use a boost. It’s the middle of winter, the holidays are over, and...
Jennifer Barker
Senior Business Development Strategist
Bringing in leads is important, but only a small percentage will be ready to make a purchase. For the rest of your leads, nurturing is essential. Some prospects will be persuaded to buy your product after a few short interactions while others will need more time. Even if you don’t convert a lead...
Christina Diecidue
Senior Content Strategist
The adorable Mila Stauffer is just 3 years old. She has over 3 million followers on Instagram. Kids love her. Adults love her. Brands love her. In fact, big companies like Samsung and Duracell are paying her mom for advertisements. With fans from all over the world, it’s the perfect opportunity for...
Pete Schauer
Marketing Director
If you have ever received a phone call or letter from your alma mater asking for a donation, you know just how out of touch schools can be with recent graduates. Graduates in their early 20s are just starting their lives. Most have hefty loan bills to pay back and aren’t quite settled into their...
Chris Delany
Partner
Landing a job as a manager can sound like an exciting opportunity. While it certainly comes with abundant rewards, it’s also an incredibly demanding role that requires your full focus. Your responsibilities will include making presentations, leading others in discussion, and reporting progress...
Pete Schauer
Marketing Director
“Brand” is a loaded word. Even though you can get a simple definition from any dictionary, higher education marketers know that it encompasses so much more. Your institution’s brand consists of a logo, tagline, and color scheme. It includes your website and social media channels. It leaves room for...
Jennifer Barker
Senior Business Development Strategist
Did you know that by 2020, nearly 3 billion people will be using email? That’s half of our world’s population! Already, 205 billion emails are sent each day, and this number is expected to increase to 246 billion by the end of next year. Not only can you efficiently connect with customers using...
Robert Wheat
Senior PPC Strategist
How are your PPC campaigns doing these days? Many marketers admit that they could be doing better and that’s OK. This means that there is room to grow. Earlier last year, Google AdWords improved quality score reporting to make it easier for PPC marketers to manage their campaigns. Some of these...
Christina Diecidue
Senior Content Strategist
A unique aspect of higher education marketing is that the person who pays for the services will never actually use them. For the most part, higher ed marketing speaks to students, and rightfully so. They are the ones who will be attending the college. Still, it’s worth considering how the parents...
John Berry
Senior Developer
If there’s one thing that the recent ecommerce trends share in common, it’s this: a focus on making consumers happier. Whether it’s through personalized content, competitive online offers, or augmented reality, web trends revolve around the consumer and pleasing their every need. As we prepare for...
Nicole Krosnowski
Senior Designer
There’s a reason why they sell peanut butter and jelly. Together. In the same jar. These two condiments taste great on their own and even better when combined. Is it the blend of sweet and salty that people love? Who knows. The fact is that peanut butter and jelly complement each other so well, it’...
Pete Schauer
Marketing Director
As a higher education marketer, you're familiar with the changing landscape for reaching prospective students. No longer do high schoolers dig through books at the library to research schools. Nor is meeting with an admissions counselor the first interaction a student has with an institution. Today...
Robert Wheat
Senior PPC Strategist
If you haven’t added Snapchat to your list of social media platforms, it’s time to seriously consider it. Snapchat can be intimidating for those who aren’t familiar with snaps and filters. In fact, the whole interface requires a learning curve. It’s different from Facebook, Twitter, and Instagram....
Pete Schauer
Marketing Director
Bachelor's degrees used to be enough to get people into their respective career fields. Unfortunately, this is no longer the case. Graduate degrees are required for many positions and are often the only way to climb the corporate ladder. Due to this change, more students are enrolling in graduate...
Christina Diecidue
Senior Content Strategist
One of the best ways to grow your business is to increase web traffic. While SEO and pay per click are responsible for driving the majority of traffic, we can’t overlook the importance of social media. Having a presence on the major social networks allows you to interact with followers, thought...
Chris Delany
Partner
We’re pretty excited about a new year, but that’s probably because we're in the marketing industry. Things change incredibly fast in this field, and our team is always on the lookout for new and exciting trends. Not only do we put these trends into practice for ourselves, but also our clients. This...
Pete Schauer
Marketing Director
One of the amazing benefits to social media is that you can connect with anyone regardless of where they live. In fact, many social media channels have a large international user base. Consider that 80 percent of Instagram users and 79 percent of Twitter users come from outside the United States....
Jennifer Barker
Senior Business Development Strategist
Have you ever wondered what the difference between sales and business development is? It’s probably not something you think about often, but it might have crossed your mind. Though both sales and business development get your products and services into the right hands, they are two very different...
Pete Schauer
Marketing Director
Today’s students are happy to communicate with your higher institution, but they expect to do so through channels such as social media, email and text messages. The appeal to this type of communication is that it’s convenient. Students don’t need to be free to take your call. They can send you a...
Robert Wheat
Senior PPC Strategist
Google rejects about 200,000 ads or more each year. Considering how many ads are submitted and approved, this is a small number. Still, it’s not just spammers that this happens to, overlooking simple details can get your ad denied. Not only is a rejected ad crushing to your ego, but it can also be...
Chris Delany
Partner
Business partnerships need the right ingredients to thrive. If you don’t nourish them properly, they can end up badly. Not all business relationships are the same. Some are long term and will require you and your partner to work together extensively. Others are short term and designed to test a...
Pete Schauer
Marketing Director
Is your higher institution tied strongly to your history? While this isn’t necessarily a bad thing, it can make it difficult to change the perception that prospective students have of your school. If you’ve adopted new programs or renovated your campus, you want people to see your institution in a...
Tayllor Gomez-Spillane
Senior SEO Strategist
Feeling festive? It’s hard not to when everything you do - watch TV, listen to music, shop online, browse your news feeds - is served with a joyful holiday ad. These festive advertisements come in all types, giving us those warm, fuzzy feelings. That’s what the holidays are about, after all! Here...
Nicole Krosnowski
Senior Designer
When you take the time to establish a great design team, it makes all of your projects go a lot smoother. Each member on the team will have clear objectives, tools and methods to utilize the structures to follow. This setup ensures that each member carries out their roles and responsibilities,...
Christina Diecidue
Senior Content Strategist
Social media is a core part of your digital marketing strategy, but you may not be using all of the channels available to you. Reddit is one example. This online community is known as “the front page of the internet” with over 234 million unique visitors in 2015 and roughly 900,000 mini communities...
Chris Delany
Partner
Santa is not the only one who has a naughty and nice list! Here at SEMGeeks, we have been keeping tabs on the “nice” trends we plan to continue in 2018 and the “naughty” ones we plan to ditch. With an ever-evolving industry, marketers must keep up with the trends - both good and bad. Below is our...
James Geiger
Lead Developer
Once you create an app for your business, the work isn’t done. You must maintain and support the app to ensure the best experience possible. Think about the apps on your phone and how often they update. Some have updates as frequently as once a week while others get refreshers once a month. How...
Christina Diecidue
Senior Content Strategist
Recruiting students online can appear to be a straightforward process of an informative website, great content and compelling ads. But, a successful online student recruitment strategy is so much more than this. It requires a strong online presence and consistent, authentic messaging that is built...
Jennifer Barker
Senior Business Development Strategist
Building websites is a rewarding experience, but there are always those projects that just don’t seem to go right. Whether it was a lack of communication on the client’s part or too many assumptions on yours, it ends up hurting your bottom line. Not only do you have to constantly return to the...
Nicole Krosnowski
Senior Designer
Millions of people delve into blogs every day with the hopes of being entertained, inspired, or informed. With so many blog columns on the internet, readers narrow down their choices based on small but powerful details, such as image quality and page layout. Here at SEMGeeks, we read a lot of blogs...
Pete Schauer
Marketing Director
Facebook Insights tells you a lot about how your pages and posts are performing. But, did you know that by exporting this data, you can learn even more about your Facebook community? With the appropriate information in your hands, you can make strategic, data-driven decisions. The next time you’re...
Robert Wheat
Senior PPC Strategist
The holiday season is upon us! People are scrambling to buy the perfect gifts for their loved ones, driving more traffic to big box retailers. This is a crucial time, as many physical stores have struggled to keep their sales up with the rise of online shopping. According to Fung Global Retail and...
Nicole Krosnowski
Senior Designer
One of the most important parts of a landing page is the landing page form. Though it may look simple, its role is significant: to get people to convert. Unfortunately, many marketers are ineffective with their forms. Some create ones that are too long and then end up turning prospective customers...
Pete Schauer
Marketing Director
One of the great things about digital marketing is that you can actually understand what’s working for your audience. Nothing has to be a shot in the dark. However, it’s important to understand what’s taking place at all stages of the enrollment funnel. Too often, higher EDU marketers only look at...
Chris Delany
Partner
Have you thought about partnering with a small agency, but you’re not sure if it’s the right fit? It’s never easy to hand over important tasks to a stranger, but it’s often in your best interest. You can’t continue to run a business and manage all of the other stuff. If you try to tackle too much,...
Pete Schauer
Marketing Director
Marketing strategies are always evolving. With so many different ways to promote your institution, it’s not about which strategy is best overall, but rather which one is best for your school’s immediate goals. What objectives do you have over the next year? Do you hope to increase enrollment?...
Robert Wheat
Senior PPC Strategist
Who doesn’t love technology? With the brilliant commercials featuring advanced smartphone designs and cool music in the background, it’s hard not to get sucked in. But as we know, some people are naturally more tech savvy than others. If you have a techie on your guest list this holiday season, we...
Tayllor Gomez-Spillane
Senior SEO Strategist
A core part of your digital marketing plan is a search strategy. Marketers commonly allocate nearly half their ad budget in paid search, hoping to be found by the right people. With so much of your ad spend going toward search marketing, the last thing you want is to waste money. Below are five...
Matthew Smokowski
Lead PPC Strategist
The month of November has several opportunities to capitalize on. There’s Thanksgiving, Black Friday and Cyber Monday. Thanksgiving is mostly reserved for the big box stores that close their doors and re-open them at night. For smaller businesses, Black Friday and Cyber Monday are the main...
James Geiger
Lead Developer
Does your school have a campus mobile app? If not, it’s time to give your audience what they want! Millennials and Gen Zs love mobile apps because apps are fast, intuitive, and customizable. Many can be used offline, too, which is great if your campus has spotty reception. It’s not uncommon for...
Chris Delany
Partner
It’s a great feeling when a client chooses to work with you. Many people assume that this decision is based solely off price and deliverables, when really, it’s much more than that. Most clients take their time talking with potential businesses and comparing quotes. They don’t want to waste their...
Christina Diecidue
Senior Content Strategist
Social media has become a large part of the college admissions experience. Prospective students and their parents can research schools, view photos and videos of the campus, and even chat with the admissions department all from a single channel. Social media is not one-sided, though. Higher...
Robert Wheat
Senior PPC Strategist
If there’s one thing that can make or break a conversion, it’s your visual content. Imagine that you are shopping for an outfit to wear to a holiday work party. You come across a great looking outfit that’s in your price range. Unfortunately, the photos are limited. The model isn’t anything close...
Nicole Krosnowski
Senior Designer
Need some inspiration for your new logo design? It’s never easy to come up with logos, but the higher education sector can be especially demanding. Colleges and universities have a difficult time distinguishing themselves as it is, which leaves logos looking similar, too. College logos must also...
Pete Schauer
Marketing Director
Here’s a fun fact to start your day: higher education institutions on Instagram have an average of 10 times the amount of interactions per post compared to on Facebook, Twitter, LinkedIn, and Pinterest. Some say that it’s the most important social media network for recruiting students, with over...
Matthew Smokowski
Lead PPC Strategist
The new AdWords interface has some exciting features, but you have to dig deep to find them. For your convenience, we’ve handled the hunt for you! While the new user interface may be more basic compared to the traditional AdWords experience, it’s still pretty awesome. And, it will continue to be...
Pete Schauer
Marketing Director
Is your school irresistible to prospective students? As engaging as your marketing materials may be, the younger generations need more than solid advertising to draw them in. Millennials and Gen Zs have grown up alongside the internet. Researching colleges and universities online is done without...
Christina Diecidue
Senior Content Strategist
Social media has changed the way we communicate, consume news, share information, and entertain ourselves. With mobile devices and wearable technology, people can plug in no matter where they are or what they are doing. This convenience has led social media to be an integral part of our lives, not...
Pete Schauer
Marketing Director
High school students aren’t always taken seriously. Adults tend to view them as older children, and because of this, we sometimes forget that we can learn a lot from this age group! Sure, they may act immature at times, but don’t we all? This is part of being human, not necessarily adolescent. As...
Nicole Krosnowski
Senior Designer
Microinteractions are one of the hottest design trends at the moment. Designers love them because they enhance the user experience, provide feedback, and explain how things work. People love them because they are fun, entertaining, and easy to consume. But, just like all good design trends,...
Pete Schauer
Marketing Director
Well, this is some exciting news! The state of California recently announced that it will make one year free for students who are enrolled at a community college full-time. Students will still be responsible for additional fees that might be charged, such as those for student activities or health...
Chris Delany
Partner
With the increasing complexity of communication and technology, more businesses are turning to agency partners to fill niche roles. Relying on just one partner isn’t enough to cover all of the bases, though. Companies benefit most from hiring several different agency partners. The question is, how...
Matthew Smokowski
Lead PPC Strategist
Google Data Studio lets you turn complicated data into beautiful reports and informative dashboards. Everything created in Data Studio is fully customizable, allowing your brand to share compelling stories that have supporting facts and statistics. The best part is, you don’t have to do any fancy...
Jennifer Barker
Senior Business Development Strategist
Do you feel that the line between your sales and marketing teams is blurred? You are not alone. Marketing drops leads into the funnel and sales closes the deals. However, without some type of relationship, it’s difficult for marketers to acquire leads. This is why the two departments are so closely...
Nicole Krosnowski
Senior Designer
People love apps. They’re intuitive, personalized and easier on the phone. Users spend less time waiting for content to load, which means more time interacting with you! With so many mobile apps being developed these days, there’s no secret formula to stand out. So, how can you create a beautiful...
Pete Schauer
Marketing Director
Pay per click lets you create ads and bid on certain words and phrases. The higher the bid, the more likely your ads will show up at the top of the search, which is the perfect place for your school to be! PPC is part of any healthy digital marketing strategy and can help your higher institution...
Christina Diecidue
Senior Content Strategist
The National Center for Education Statistics projected that 20.4 million students will attend America’s colleges and universities in the fall of 2017. Assuming that each student has at least one to two parents, that’s 20-40 million parents that you’re marketing to as well! It’s not easy to target...
Jennifer Barker
Senior Business Development Strategist
Do you have social media on the brain? When social media is successful, it’s normal to consider adding another network to the mix. It’s also normal to have some hesitations. Do you have the time to manage another channel? Is there room in the budget? A lot is on the line when you create another...
Nicole Krosnowski
Senior Designer
Designers benefit greatly from the free resources available online. Between free fonts and free vector art, the internet has what you need to complete projects on time. The problem with these tools is that they are often cluttered and complicated. This adds to the confusion and makes it more...
Pete Schauer
Marketing Director
A mobile-optimized website is no longer a luxury that only the elite can afford. Mobile-friendly websites are crucial to your online existence. Many brands have taken the appropriate steps to make their sites responsive for all devices, but higher institutions haven’t been as quick to take the leap...
Nicole Krosnowski
Senior Designer
We’ve all been self-proclaimed font snobs at one point or another. That’s understandable. When you work in the world of creative design, it’s normal to see things through a different lens. The designer in you comes out, especially when browsing websites. It’s impossible not to notice the small...
Pete Schauer
Marketing Director
It’s hard to be a believer in social media when you’re not seeing results. Even with all the promises out there - it works for you if you work for it - it’s hard to be optimistic when your posts generate little engagement. So, where does success come from in social media? How can you use this...
Matthew Smokowski
Lead PPC Strategist
Spotify is a music streaming service with millions of users who have the option to listen for free with commercials or without commercials for a monthly subscription fee. In June, the music service hit 140 million users, with about 50 million of these users paying for an ad-free experience. With so...
Jennifer Barker
Senior Business Development Strategist
When agencies and clients work well together, it’s a beautiful thing. According to a study by the Association of National Advertisers (ANA), 74 percent of clients agreed that their creative agencies are integral to their success. Agencies share the same sentiment. They realize that clients play a...
Nicole Krosnowski
Senior Designer
The quality of your website largely influences the success of your online business. This is understandable, considering that your website is your digital storefront. You wouldn’t care to shop at a store that looked unkempt and unwelcoming, and the same is true for your online shoppers. If your...
Matthew Smokowski
Lead PPC Strategist
More than 1.3 billion people use Reddit, an online website for viral content, AMAs (ask me anything) and open forums. With six percent of internet users in the U.S. using Reddit in their spare time, it would be foolish not to consider it as part of your online advertising strategy. Thanks to...
Pete Schauer
Marketing Director
Today’s college students have a lot on their plates. Not only are they paying a significant price for a higher education but also many of them are juggling families, careers, and finances. Learning is enough on its own, but more and more students are finding themselves in positions where they must...
Nicole Krosnowski
Senior Designer
The best apps pay attention to the smallest details. Animated microinteractions are some of those details. These tiny actions are typically associated with completing a specific task such as adding an item to a shopping cart or refreshing content. Although we usually don’t focus on...
Matthew Smokowski
Lead PPC Strategist
Just as software programs are a necessity in the workplace, mobile apps are a necessity outside of it! Whether you are a salesperson traveling around the country, a marketing professional on the go, or a web designer gaining new perspectives, mobile apps allow you to maximize your time outside of...
Nicole Krosnowski
Senior Designer
Can you imagine a website without color? Neither can we! Color is what makes websites attractive and engaging. The more stunning the color, the more brilliant the website. Even though color is a key component of web design, it must be applied with purpose. Color improves the user experience by...
Pete Schauer
Marketing Director
Animated GIFs have mesmerized people for quite some time. At first glance, GIFs would appear to be the opposite of good web content. They have no audio, low picture quality, and play endlessly. But, GIFs have become wildly popular, to the point that they show up just about everywhere: on social...
Tayllor Gomez-Spillane
Senior SEO Strategist
Somewhere along the way, SEO has become more about users than technicalities. If you ask Google how to do SEO, it will tell you to pay attention to the user by creating relevant, engaging content. Understandably, marketers have been satisfied with this response. For once, it meant we could create...
Christina Diecidue
Senior Content Strategist
Although Twitter received a little less love this past year, it remains one of the most popular social media networks in the world. Twitter has 313 million monthly active users, and 79 percent of those users come from outside the United States. Each day, there are over 500 million tweets, with 82...
Pete Schauer
Marketing Director
Is your higher institution’s SEO strategy in need of some attention? Before you think that a new strategy is too costly, too time consuming, or too difficult, remember that SEO content is vital to your institution. Prospective students spend their time researching colleges and universities, and the...
Christina Diecidue
Senior Content Strategist
Facebook Pages were created specifically for businesses- and what a great tool they are! In fact, many companies use Facebook to identify their biggest brand influencers. But, as you may know,  it’s not always easy to keep fans delighted when there is so much content on Facebook. Standing out on...
Jennifer Barker
Senior Business Development Strategist
Do you know which channels your leads are coming from? If you aren’t using lead source data, you are probably unaware of which channels deliver the most qualified leads. With this data, you can also determine how much influence a particular channel is having on a campaign. Unfortunately, many...
Christina Diecidue
Senior Content Strategist
Both bright skies and bright ideas engulfed the seaside town of Belmar, NJ on Friday, June 16, 2017, as the inaugural New Jersey Digital Marketing Conference (NJDMConf) was well underway. The day was jam-packed with insightful, riveting conversations based around the latest digital marketing...
Christina Diecidue
Senior Content Strategist
Social media is an incredible tool that can be used to boost your enrollment campaigns. The majority of prospects are using social media to some degree, whether it’s connecting with friends, watching videos or sharing experiences. Reaching college prospects in real time is a great way to introduce...
Tayllor Gomez-Spillane
Senior SEO Strategist
One of the easiest ways to drive traffic to your site is to write articles that are optimized for SEO. In terms of search engine ranking, each blog post acts as a web page for your site. By optimizing these pages with certain keywords, the search engines can find your pages easily and deliver them...
Matthew Smokowski
Lead PPC Strategist
Are you thinking about running an Instagram ad but don’t know where to start? Advertising on Instagram offers a wide range of opportunities as the ads can incorporate pictures and video, plus won’t interrupt the user experience. Since the ads are based on the types of things users interact with on...
Pete Schauer
Marketing Director
All businesses have departments that are in charge of promoting and selling products and services. It’s common for some departments to experience tension, even though they both have the same top line goals. In the case of higher education, the marketing team is responsible for raising awareness for...
Nicole Krosnowski
Senior Designer
Entry-level designers tend to be energetic, hopeful and chock full of fresh ideas. It’s a great feeling to be on the totem pole, even if it’s the low end. Either way, you have to start somewhere, and now an opportunity has landed your way. Before you dive into your role, there are common mistakes...
Christina Diecidue
Senior Content Strategist
Cold, hard facts about your products might look good on paper, but your customers prefer storytelling. Through interactive content, you activate parts of the brain that are responsible for language and experience. When these parts light up, users feel like they are actually experiencing the story....
Tayllor Gomez-Spillane
Senior SEO Strategist
Cortland Butterfield was a 2017 summer intern at SEMGeeks and worked with the SEO team. He is going into his senior year at Rider University. SEO, infographics, blog postings, and keyword research are now everyday terms that I encounter while at SEMGeeks. If I am asked to post a blog on one of...
Chris Delany
Partner
Sarah Ishaque was a 2017 summer intern at SEMGeeks and worked on the Project Management team. She is going into her senior year at Rutgers University. See her thoughts on her SEMGeeks experience below! The classes we take in college shape who we are and what our skillset will be. But, they do not...
Tayllor Gomez-Spillane
Senior SEO Strategist
Aimee Mnich was a 2017 summer intern at SEMGeeks and worked with the SEO team. She is going into her senior year at The Pennsylvania State University. See her thoughts on her SEMGeeks experience below! The Jersey Shore—a great place to unwind at the beach, eat some good food, listen to great...
Tayllor Gomez-Spillane
Senior SEO Strategist
Ryan Falcone was a 2017 summer intern at SEMGeeks and worked with the SEO team. He is going into his senior year at Rider University. See his thoughts on his SEMGeeks experience below! When people think of Belmar, they normally think of the beach, expensive food, and Tuesday’s at Bar A. From now...
Christina Diecidue
Senior Content Strategist
Rachael Samonski was a 2017 summer intern at SEMGeeks and worked with the SEO and Social Media teams. She is going into her junior year at Rider University. See her thoughts on her SEMGeeks experience below! Students are paying thousands of dollars to go to college to teach you how to become a...
John Berry
Senior Developer
One of the great things about WordPress is that it has an overabundance of themes. This makes it easy to choose a style that reflects the personality of the site you are building. WordPress also lets you customize the theme as you move further along in the design process. To execute these small...
Pete Schauer
Marketing Director
Think back to the days when you had to choose a college. Did the schools you looked at share a lot of similarities? Was it difficult to make a decision? Were there times when you got the schools confused? Higher institutions often struggle with differentiation. If you look around at their marketing...
Robert Wheat
Senior PPC Strategist
Do you remember the days when a generic email blast was enough to impress customers? Today, this is not the case. Consumers want content that speaks to them on a personal level. And, it’s understandable. When one of our favorite brands takes the time to learn about our needs, we’re more likely to...
Nicole Krosnowski
Senior Designer
Many relationships exist solely online, which means that we never hear the real voice of the other person. When you take the human element out of a conversation, it’s easy to misconstrue a simple sentence. You’ve probably found yourself in situations where you weren't sure what to make of an email...
Tayllor Gomez-Spillane
Senior SEO Strategist
If you ever feel frustrated by content marketing, you are not alone. Many marketers struggle with measuring ROI, performing keyword research, and ranking well in the search engines. It’s frustrating to develop content, only to learn that it’s not driving the traffic or results you had expected....
Nicole Krosnowski
Senior Designer
The design world is constantly evolving. In fact, today’s trends might already be yesterday’s news! Many design trends relate to advances in technology. Technology changes the way we communicate, learn information, and lead our everyday lives. It also plays a crucial role in web design. You’ve...
Pete Schauer
Marketing Director
With fall just around the corner, students are eagerly getting ready for college. Across the board, student enrollment has been on the decline since 2010, but there is good news on the horizon. According to the National Center for Education Statistics, undergraduate enrollment is expected to...
Christina Diecidue
Senior Content Strategist
Google Play and the Apple App Store share over 2 million apps. While this is great for consumers, the competition for app developers is steep. It’s easy to feel defeated when you’ve poured your heart and soul into developing a great app, only to find that it results in low downloads and low ROI....
Pete Schauer
Marketing Director
So much attention has been focused on the millennials, we’ve forgotten that a new generation is right behind them: Generation Z or Gen Z. This fresh generation shares a lot of similarities with the millennials, but there are obvious differences that make the two distinct. One thing to know about...
Jennifer Barker
Senior Business Development Strategist
LinkedIn is the place to be for professionals. Whether your business sells to consumers or other businesses, you probably have a LinkedIn profile and enjoy connecting with others. But are you really generating the leads and referrals you had hoped for? If you feel that you could be seeing better...
Christina Diecidue
Senior Content Strategist
Generating brand awareness is an effective way to grow your online presence. As people become aware of your brand, they will visit your site, engage on social media and share their experiences. One of the best ways to grow your brand is through an enticing advertising campaign. Ad campaigns are a...
Nicole Krosnowski
Senior Designer
Every second counts in web design. Forty-seven percent of consumers say they expect a website to load in 2 seconds or less. Forty percent will abandon a website that takes more than 3 seconds to load. Consider the traffic, conversions, and sales that will be lost over the long haul! Speed has...
Pete Schauer
Marketing Director
Higher institutions may be facing tougher competition from online programs and higher expectations from students and parents, but this doesn’t mean that a college education is any less important. With roughly 5,300 colleges and universities in the U.S., it’s clear that America values a higher...
James Wolff
Developer
Are you interested in becoming a web developer? There’s a lot to learn in this industry, but you can succeed with a positive attitude and the desire to understand what makes websites great. The best part is that the job of a young creative never gets boring! You will work in teams and independently...
James Geiger
Lead Developer
When designing web forms for conversions, customary advice tells you to keep things short and simple. This advice doesn’t come from thin air, of course. It has been supported by multiple case studies, including Expedia. When the travel company shortened its contact form by one field, it earned $12...
Paul Schetelich
Lead Designer
Designing a logo requires a lot more work than drawing a circle and typing in the company name. With millions of people in the logo design industry, there are effective ways to set yourself apart from the crowd. Don’t you want to be worth every penny that your clients are paying you? Let’s look...
Pete Schauer
Marketing Director
Online learning programs have created new ways for students to receive a higher education. Rather than being tied to buildings, instructors and syllabi, students can earn a degree in a way that makes senses for them. Because of the ease and accessibility of online learning, one of the largest...
Tayllor Gomez-Spillane
Senior SEO Strategist
Search engines are more sophisticated than they were a handful of years ago. They are getting smarter at understanding a user’s intent and the information that will be helpful to their search. If you are only focused on keywords, it’s time to broaden your thinking. Keywords are part of a larger SEO...
Jennifer Barker
Senior Business Development Strategist
Just as people have different personalities, they also have different management styles. Through the years, you’ve probably had your share of good and bad managers. Most of the time, people like their managers based on their behaviors or styles, not necessarily their personalities. Managers who get...
Christina Diecidue
Senior Content Strategist
As small institutions face growing challenges in terms of higher debt, cash flow shortages and bankruptcy, it’s more important than ever to prove the value of your academic programs. Rather than copying the marketing tactics of larger institutions, put your smaller college in a category of its own...
Tayllor Gomez-Spillane
Senior SEO Strategist
At some point, every marketer deals with stale organic traffic. It’s not something that we like to see, of course, but it happens. Sometimes these plateaus in traffic come from industry changes, how your audience consumes content and how relevant the information is. Not everything is in your...
Pete Schauer
Marketing Director
Social media provides ample room for your higher institution to grow, evolve and capture new audiences. Despite these opportunities, social media can feel overwhelming. Like parenting, social media doesn’t come with a handbook on how to be successful. What works for one institution may not work for...
Nicole Krosnowski
Senior Designer
All our lives, we take steps that allow us to improve ourselves. From taking those first steps as a baby to working your way toward being a creative professional, each step is crucial to your overall journey. As one of many new graduates in between the academic and working worlds, you may not...
Jennifer Barker
Senior Business Development Strategist
Technology allows advertisers to push the boundaries of digital advertising. Each day, brands are finding new and innovative ways to engage their customers and form relevant relationships. As your brand looks to create new campaigns, especially before the holiday season starts, consider how...
Robert Wheat
Senior PPC Strategist
Thank goodness for four seasons, otherwise our marketing campaigns would be dull! Seasonal events offer new, refreshing opportunities for businesses of all sizes. In fact, some companies bring in more sales over the holidays than they do the remaining months of the year! As much as you might try to...
Pete Schauer
Marketing Director
Higher education PPC has its complexities. For one, it takes a number of touches before a conversation is started. Second, higher education keywords are expensive. For these reasons, most higher institutions struggle with putting together an effective yet affordable PPC campaign. Consider that an...
Paul Schetelich
Lead Designer
Flat design has been a hot topic because of its ability to create simple, beautiful interfaces. It’s not the best choice for every project though. You must know what visuals and messages you want to achieve. To help you choose when and when not to use the design, we’ve put together this helpful...
Tayllor Gomez-Spillane
Senior SEO Strategist
Infographics are the bee’s knees. They transform complex or boring topics into easily digestible chunks of information that are actually worth reading. With the included images, the brain is more likely to remember the information. Interactive infographics are excellent SEO tools that should be...
Pete Schauer
Marketing Director
The digital era has changed the way we communicate with people. Smartphones, tablets and other gadgets are normalized in everyday life, making it possible for people to plug in whenever they want. Consider that a single image posted on Facebook from your higher institution can be consumed in a...
Christina Diecidue
Senior Content Strategist
User-generated content (UGC) is receiving lots of love these days. It’s finding its way into blog posts, reviews, status updates, videos, tweets and more. The content is favored by consumers because of its ability to be transparent. Brands sometimes feel uneasy with UGC because they lack control,...
Christina Diecidue
Senior Content Strategist
There are approximately 3,500 miles between Portland, Oregon and Portland, Maine. Can you imagine traveling this distance by bike? That’s exactly what three men from Mount Olive are doing to raise money for pancreatic cancer research. On June 19, Josh Johannessen, 26, will leave from the Cape...
Tayllor Gomez-Spillane
Senior SEO Strategist
If you need to order a birthday cake for your kid’s party, what do you do? Pull up your search engine and do some research, of course. Your customers are no different. When they need a product or service that is similar to yours, they’ll do some digging online. As soon as they find what they’re...
Jennifer Barker
Senior Business Development Strategist
Marketing automation has the potential to bring your business significant revenue. It must be used carefully and correctly to achieve these results. Some marketers have jumped into marketing automation too soon and experienced the trouble that it can bring, such as robotic messages, lost customers...
Nicole Krosnowski
Senior Designer
Designers and developers have a lot of roles to fill, which is why website building tools, startup resources and project management apps prove valuable. With these resources in hand, design professionals of all stages can keep on target with their projects while being led with useful inspiration....
Pete Schauer
Marketing Director
The higher education market is growing more competitive, forcing colleges and universities to think beyond traditional marketing efforts. Even so, many higher institutions struggle to differentiate themselves from others. Students also have more options than ever before, including online education...
Christina Diecidue
Senior Content Strategist
Instagram can be a bit of a mystery for higher institutions. It’s highly visual nature makes it easy to understand and enjoy, but it’s not exactly clear how brands can use the channel to promote their product, or in this case, an education. However, Instagram boasts a younger audience and lots of...
Chris Delany
Partner
The open office concept was first launched in Germany in the 1950s, but it has only become popular in the United States as of recently. And guess what? We are fans. Though the concept receives criticism at times, nearly 70 percent of American workers are employed in such an environment. Business...
Pete Schauer
Marketing Director
Have you ever considered advertising on Snapchat? If so, you needed to be willing to spend hundreds of thousands of dollars to get in on the action. That’s fine for bigger businesses with the budgets to match, but smaller brands have been left out of the picture. Until now. The app’s parent company...
Nicole Krosnowski
Senior Designer
Helvetica is no stranger to the design world. It’s clear, legible, and safe, which makes it a great choice for designers and readers alike. But if you want to give your designs a little something extra - something like Helvetica, but not quite Helvetica - you’ve come to the right place. Thousands...
Paul Schetelich
Lead Designer
We all know that there’s an app for just about everyone and everything these days, and that includes productive designers. Heck, you can even use an app to find friends for your dog! In all seriousness, there’s a great collection of apps that can help you be more constructive in your day-to-day...
Pete Schauer
Marketing Director
Just like any brand or business, your higher institution needs to know who you are, who you’re speaking to and what makes you different. To help shape the way you communicate with your audience, it’s helpful to build brand personas. As you create messages for these personas, consider how you’re...
Christina Diecidue
Senior Content Strategist
As soon as students start their college search, they are overwhelmed with brochures, letters and magazines that are given to them in person or sent through the mail. While colorful program books aren’t entirely obsolete, you must acknowledge that you’re reaching out to high school juniors and...
James Geiger
Lead Developer
Turning prospects into customers is made easier because of your website. The number of visitors that come to your website is important, but what matters more is being able to convert visitors into leads. If you’re not successful in making these conversions, it’s difficult to get new customers and...
Tayllor Gomez-Spillane
Senior SEO Strategist
The internet is full of wonderful sites to explore, games to play, kitten videos to watch and social profiles to dig into. With so much to do, it’s easy to get lost in a virtual world rather than the real world you should be paying attention to. Fortunately, the web also offers useful tools to help...
Nicole Krosnowski
Senior Designer
You can read through any instructional book to learn the basic principles of design. Whether it’s grid theory or the Golden Ratio, some rules are taught from the very beginning. However, not everything designers should be comfortable with can be found in a book. Design has unwritten rules that you’...
Christina Diecidue
Senior Content Strategist
Higher education marketing is impressive these days. Not only are prospective students drawn in by enticing visuals, inspiring taglines and digital communication, but also higher EDU marketers are highly strategic. Marketers refer to data to make decisions, launch sophisticated branding campaigns...
Robert Wheat
Senior PPC Strategist
Even with billions of daily active users on Facebook, it’s difficult to get your posts seen by the right people. Because posting alone isn’t enough, Facebook ads have become an essential part of social media marketing. Ads are used to drive people to your Facebook page and then to your website for...
Pete Schauer
Marketing Director
Institutions are facing an intense amount of pressure these days. With low graduation rates, increasing tuition costs and employer dissatisfaction, more people are questioning whether a pricey four-year institution is worth the financial investment. If these weren’t significant challenges in...
Christina Diecidue
Senior Content Strategist
Surfers wipe the sand from their feet to grab a bite, lifeguards make a quick trip to satisfy their midday craving, and beachgoers from all over New Jersey flood into this hot spot to see what everyone has been talking about. You know the place; the coastal cuisine restaurant that has become a...
Paul Schetelich
Lead Designer
When you need a regular assortment of photos to use in your design projects, stock photos comes in handy. After some time, however, stock photos can get repetitive, especially when you see them being used on other websites. Fortunately, there are dozens of websites and photography tools that can...
Jennifer Barker
Senior Business Development Strategist
Need a few new design ideas for email newsletters? We’ve got you covered! With inboxes quickly filling up, the last thing any person wants is another commonplace newsletter. Fortunately, you don’t need to pour hours of time into creating a new design to win over the hearts of your recipients. Some...
Pete Schauer
Marketing Director
Has your institutional branding gotten stale and predictable? Though some administrators argue that branding takes away from a higher institution’s educational focus, this couldn’t be further from the truth. As a college or university that is continually looking to connect with prospective students...
Matthew Smokowski
Lead PPC Strategist
As an AdWords advertiser, getting more clicks on your ads is a top priority. The more relevant the click, the more likely the visitor is to convert into a lead. One day, that lead may turn into a loyal customer! There are many ways to increase qualified clicks, and one way to do this is by...
Christina Diecidue
Senior Content Strategist
Being a Jersey Shore based marketing agency, the SEMGeeks team knows that beach badge prices can create a grey cloud on your sunny summer day. With prices going up each year, it is often becoming a chore to purchase that all-access pass to your favorite summer spot. This increase in price, however...
Christina Diecidue
Senior Content Strategist
Online college enrollment continues to increase, with support from higher education institutions dropping. The number of students enrolled in online courses has reached 5.8 million nationally, supporting a growth trend that we have seen for the past 13 years. Though higher institutions are aware...
Tayllor Gomez-Spillane
Senior SEO Strategist
Users’ attention spans are getting shorter. A recent Slate article points out that most people don’t finish reading complete articles anymore. Even though scrolling feels natural to people, many never make it below the fold. If they do, they only skim over the content to absorb the most important...
Nicole Krosnowski
Senior Designer
A great story deserves a great headline. That’s why serious designers keep a well-supplied font library with them at all times. However, you may have noticed that it’s difficult to find fonts that are legible and attractive. You don’t want your titles to look uninteresting, but how do you know when...
Nicole Krosnowski
Senior Designer
Designing a website requires a journey of awareness that involves both inward and outward components. Through self-discovery, investigation and hands-on learning, web designers can tap into the emotional framework of the problem they are trying to solve. Usually, the outward-facing approaches are...
James Geiger
Lead Developer
Hiring a digital marketing agency to design and build your website is a smart idea if the main purpose of your site is to increase traffic and leads. The reason for doing this is to have a website that is effective. Agencies that only build websites may produce some great stuff, but they aren’t...
Pete Schauer
Marketing Director
Creating content for your higher institution may have been fun at first. Discussing the plans for the new coffee shop on campus. Highlighting key staff members for their work overseas. Delivering the play-by-play of the championship basketball game. Over time, it gets more difficult to create...
Pete Schauer
Marketing Director
The potential for virtual reality in college classrooms is massive. Higher institutions do require special hardware to capture 360-degree videos, which can then be turned into VR-ready images. The software is readily available and even affordable, but many schools are unsure of how to use this...
Adrianna Mieras
Senior SEO Strategist
Mobile optimization continues to be a major part of SEO. With more people accessing the internet through tablets and smartphones, Google favors websites that create good mobile user experiences. One way to achieve these experiences is through a responsive website. This clean, simple page hierarchy...
Christina Diecidue
Senior Content Strategist
Higher institutions are complex. Creating a simple tagline that explains this complexity is not an easy task. This is one of the reasons why so many colleges and universities share similar slogans and identities. Other factors are because people don’t like change and colleges are naturally...
Matthew Smokowski
Lead PPC Strategist
Launching a successful business on Amazon is made possible thanks to the Fulfillment by Amazon (FBA) business model. This model lets you run an ecommerce business with help from Amazon. Instead of fulfilling your own orders, Amazon stores the products for you, picks, packs, and ships them out to...
Robert Wheat
Senior PPC Strategist
This week, the SEMGeeks PPC team decided to check out a few local eateries around the Belmar and Asbury Park area. Each day, we decided to choose a new, unique lunch location to experience what the local area has to offer. From five star Italian restaurants to quick, grab-and-go snack shacks, the...
Paul Schetelich
Lead Designer
If you didn’t take a second language in high school or college, you can pat yourself on the back because you are still bilingual. We all understand the language of design whether we realize it or not. That’s because we use and interact with this language everyday. Think about the device you’re on...
Pete Schauer
Marketing Director
Attracting new students to your higher institution involves a lot of work, but it’s equally important to keep the ones you have. Colleges and universities that involve students and faculty in a campus-wide community see the most success with retention. The thinking behind creating a campus-wide...
Jennifer Barker
Senior Business Development Strategist
If you’ve ever tried to explain inbound marketing to anyone outside the marketing landscape, it’s not exactly easy. “You get paid to write? I should try that.” “So you’re basically a telemarketer without a phone.” “I don’t understand what you do. It must be a millennial thing.” Oh boy. Not...
Paul Schetelich
Lead Designer
We can’t always be full of original ideas. Sometimes we need motivation from other design professionals who are successful in generating leads, converting visitors and increasing sales through their landing pages. Designing a successful landing page requires you to plan for your audience and test...
Chris Delany
Partner
This time of the year can put a damper on creativity levels. Many of the days are still cloudy and cool, limiting the ability to get outdoors and soak in the fresh sun and air. Aside from a vacation (if you take one), there’s not much else to break up the weeks in the working world. It can feel...
Christina Diecidue
Senior Content Strategist
A canvas collage for vibrant and creative images, Instagram has taken off as one of the largest social media platforms with nearly 600 million active monthly users. Just trailing Facebook and YouTube as the most visited social networking site, the visual app allows users to completely brand their...
Christina Diecidue
Senior Content Strategist
Are you interested in improving technology on your campus? What about everything that you have invested so far? Should you throw it out the window and start from scratch? If certain areas of your higher institution are underperforming because of a lack of technology, there’s no reason to scrap...
Tayllor Gomez-Spillane
Senior SEO Strategist
User experience and SEO share the same space, and therefore, must learn to get along. It’s not an easy relationship because pleasing both the search engines and users requires different approaches. What may look great in the design world can end up hurting SEO efforts, and vice versa. In this post...
Pete Schauer
Marketing Director
An open office layout isn’t the most attractive setup. It brings everyone together in an obvious way, which can be loud, messy and disorganized. The noise and clutter can limit a person’s ability to be creative and imaginative, and there’s not much privacy to handle important phone calls or...
Paul Schetelich
Lead Designer
An effective way to increase your rankings in the search engines is to have good site structure. Every website has some type of structure, but whether it’s good or not is an entirely different story. You could have a website that has a neat and organized structure, or you could have one that is a...
Pete Schauer
Marketing Director
Is student retention an issue for your higher institution? Do you have a program in place to address retention? How do you think it’s working? Student retention is a major issue for today’s colleges and universities. Student admissions departments work hard to get students into their schools, only...
Nicole Krosnowski
Senior Designer
How many apps do you have on your smartphone? What about your web browser? Were you aware that there a plenty extensions that can be used with Chrome to make your job easier and more productive? The best part is, most of them are free! What’s difficult is knowing which extensions to download. Below...
Matthew Smokowski
Lead PPC Strategist
If you sell products on Amazon.com, you may be patiently awaiting an invitation to join Amazon Vendor Central. Before that invitation comes your way, it’s a good idea to know how this account differs from what you’re doing now, and the changes in customer interaction that will take place. What is...
Nicole Krosnowski
Senior Designer
Staying on top of the latest design trends is a necessary part of being a creative professional. One area that designers will need to adapt to in future years is artificial intelligence (AI). Artificial intelligence is gaining traction, currently a $15 billion industry. By 2020, the industry is...
Christina Diecidue
Senior Content Strategist
Experts at exuding positive energy, Kali-O’s Juice Box is capitalizing on the positive in each and every day by building a brand full of zest and a passion for maintaining a healthy lifestyle. Turning An Idea Into A Reality Sisters and co-founders Kerry and Alli O’Neill (“Kali-O’s”) are a dynamic...
Christina Diecidue
Senior Content Strategist
Snapchat is immensely popular among the younger crowd, particularly the millennial generation and those born before the digital age. The social messaging  app is mainly used for social interactions between friends: sharing videos, texts and messages. The fact that it’s so popular has made it...
Pete Schauer
Marketing Director
It’s no fun when that eBook you slaved over receives zero downloads. In fact, it’s probably enough to crush your ego. The worst part is, you have no idea what people don’t like about it. Is the copy boring? Is the design lackluster? Did people miss the download link? If you are using eBooks to...
Pete Schauer
Marketing Director
Remember when your parents and grandparents complained that you watched too much TV? Today’s generations are gravitating toward online videos as opposed to traditional television. Online videos are short, interactive and capable of being consumed on the go, which is why people love them. As a...
James Wolff
Developer
Any knowledgeable SEO firm will tell you that secure websites will stay in Google's good graces in terms of ranking position when they migrate to HTTPS. This isn’t new news, as Google has encouraged websites to do this for years. However, it’s always a bit more convincing when you know that there...
Christina Diecidue
Senior Content Strategist
Higher institutions are discovering the value of social media to build their brand among college students. Some schools are highly successful with this method and seem to know what to post and when. Other schools struggle to connect with students and drive results from their social media presence....
Christina Diecidue
Senior Content Strategist
Pay per click for higher EDU can get tricky because of budget constraints and the number of touches it takes to initiate a conversation. Some higher education keywords are expensive, so some days it doesn’t take long to run through your budget. You can’t skip out on PPC altogether, so you must be...
Nicole Krosnowski
Senior Designer
Creating an online store is a huge step toward generating a larger customer base and bringing in more sales. WooCommerce is a free ecommerce plugin that makes it easy to sell any product you wish. It can be integrated with WordPress, giving you the utmost control over your online store. When...
Adrianna Mieras
Senior SEO Strategist
Search engine optimization isn’t easy to understand, which results in a lot of misconceptions. Part of this comes from the fact that SEO continues to evolve, and what worked one day might not the next. Things like keyword stuffing and link schemes are just a couple examples of SEO tactics that were...
Matthew Smokowski
Lead PPC Strategist
To create successful ads on Amazon, it’s important to know how much to spend. Determining an ideal budget isn’t exactly easy, though. A variety of factors must be taken into consideration, including the type of product you’re advertising, the competition in your category and your overall objectives...
Pete Schauer
Marketing Director
Let’s face it. The idea of rebranding your institution is frightening. A recent Inside Higher Ed article talks about why so many college brands are similar looking, and why they continue to be similar. When launching a rebranding campaign, many universities focus more on how they want to be...
Chris Delany
Partner
They say that age is just a number. That is true. In a numerical sense. Practically speaking, age is so much more than a number. You’re a lot different today than you were five or ten years ago. With age comes experience, confidence and wisdom. But sometimes, it can also come with comfort and...
Paul Schetelich
Lead Designer
Have you considered having a mobile app built for your business? Mobile apps aren’t just for the big brands like Walmart or Amazon. Small and medium sized businesses are also great candidates. As a matter of fact, any good mobile marketing strategy can benefit from a well-designed mobile app in...
Christina Diecidue
Senior Content Strategist
No industry stays the same, but higher education has faced tremendous change in a short amount of time. Unlike other companies that might lose business and fizzle out, America depends on higher institutions for continuing education and job preparedness. Therefore, colleges and universities have had...
Matthew Smokowski
Lead PPC Strategist
Embed Our Graphic On Your Website: Amazon Marketplace 2016 Holiday RecapInfographic By semgeeks.com As the world’s largest online retailer, Amazon has quickly become a household name. Today, half of all online shopping searches start directly on Amazon. It’s market power now rivals or exceeds that...
Matthew Smokowski
Lead PPC Strategist
A Super Bowl ad costs $5 million for a 30 second ad. These ads can be absolutely life changing for brands or they can become a routine ad produced each year. I was mostly disappointed with the recent trends in advertising for 2017. However, here are five that were worth the price tag: 5. LIFEWTR...
Pete Schauer
Marketing Director
Social media is the place to catch the latest news, chat with friends, learn about local happenings and check your horoscope. It’s become a “one-and-done” channel for everything, with information wrapped in a tailor-made package customized to each user. It’s no surprise that one in four students...
Nicole Krosnowski
Senior Designer
Web design gets plenty of attention these days, but many clients find themselves unsure of what they are trying to accomplish within their website. Many simply respond with something like, “I want to strengthen my online presence,” but what really does this mean? It’s a generic statement that doesn...
Tayllor Gomez-Spillane
Senior SEO Strategist
From local legend to the national stage, 10th Ave. Burrito Co. has made a name for itself - not only at the Jersey Shore, but across the entire country.   Head owner and shore native, Brian Katz, has been cooking up delicious cuisine since he was young.  Initially a hobby in high school, he found...
Christina Diecidue
Senior Content Strategist
One of the biggest mysteries for higher education professionals is how to write copy that resonates with their audience. The goal is to find a voice that matches the personality of the institution while also writing in a friendly and professional tone. Fortunately, there is a wide range of tools...
Jennifer Barker
Senior Business Development Strategist
Email marketing continues to be an efficient way to reach your contacts and see a return on investment. Yet even with a well-thought-out strategy and subscribers that want to hear from you, it’s almost certain that many of your emails are still getting lost in inbox clutter. Some might even land in...
Christina Diecidue
Senior Content Strategist
Marketers are always trying to tap into the mind of a Millennial, and there are some interesting discoveries when doing so. While some of them might be exaggerated, there’s one thing that we can all agree on: The best way to grab the attention of the Millennial audience is to deliver content in...
Paul Schetelich
Lead Designer
Screen resolution wasn’t always an issue. Windows rolled out a few options that users could choose from. If they wanted better colors or higher resolutions, they could install a  driver for their video card. As technology advanced, users had even more options in the sense of enhanced video cards...
Adrianna Mieras
Senior SEO Strategist
Over the past year, locals started to notice colorful expression in various iconic areas around Belmar. Murals bring glimpses of light on rainy days to some and inspire the tasteful imagination of others. Creativity in our community will influence vast possibilities for generations to expand their...
Pete Schauer
Marketing Director
Colleges and universities realize the importance of branding and marketing. Many have made greater investments in building a brand that can be differentiated from its competition. Though many higher institutions have made larger investments and have even hired on marketing leadership from the...
Chris Delany
Partner
How many times have you heard the phrase, “It’s not what you know. It’s who you know”? The truth is, career advancement is very much about who you know. Think about how many times you’ve been granted opportunities because of a personal connection to someone, possibly a friend or neighbor? When...
Pete Schauer
Marketing Director
Content marketing is one of the many tools you have available to set your higher institution apart from others. Whether it’s highlighting campus events or promoting things going on at your university, content is an excellent way to share what’s taking place on your grounds. As you probably know,...
Robert Wheat
Senior PPC Strategist
Digital marketers do more than come with up creative ideas. They also need to know how to measure their work. Which types of channels are most effective? How many leads are being generated? How much revenue is being brought in? By knowing this information, we can make informed decisions that make...
Christina Diecidue
Senior Content Strategist
During the winter months, the Jersey Shore towns tend to empty out; there are no lines for pizza, no traffic jams by the beach, and parking spaces are at a surplus.  At the end of January, however, individuals from all over the Garden State mark their calendars to take a trip down to the shore for...
Nicole Krosnowski
Senior Designer
Getting traffic to your landing pages certainly doesn’t come cheap or easy. And, it’s only half the battle. Once visitors get to your landing page, you must get them to complete the desired action, whether it’s joining your email list or taking advantage of a free trial. Unfortunately, when people...
Pete Schauer
Marketing Director
Twitter is known for its real-time platform that works well for delivering quick, instant content. Yet with over 350,000 tweets being sent per minute, getting your higher institution noticed by prospective students isn’t easy. How do you cut through the clutter and reach prospects on this busy...
Tayllor Gomez-Spillane
Senior SEO Strategist
Keeping on top of the trends is advice you hear regularly, but actually following through with it is another story. With the cultural landscape changing on a dime, there’s a lot to keep up with. If you’re not on your toes, trends will come and go without you having a chance to craft a meaningful...
Christina Diecidue
Senior Content Strategist
Higher education institutions used to have it easy when it came to their student audience. The average college student was an 18-year-old high school graduate entering college for a traditional four-year experience. Marketing to these students focused on things like the quality of the dorms,...
Pete Schauer
Marketing Director
Today’s marketers need to be creative, quick thinking and resourceful. We also need to excel at a wide range of marketing channels rather than just one or two. This is called hybrid marketing, and it’s something that you must do well if you want to be competitive in your industry. Before social...
Paul Schetelich
Lead Designer
Slow loading websites can result in lost visitors. But did you know that slow load times can actually increase your visitors’ heart rates, stressing them out? According to a 2016 Ericsson Mobility study, users who experience delays on single websites have a 38 percent increase in heart rate, on...
Pete Schauer
Marketing Director
When a prospective college student clicks on one of your ads, the next step is to convert them into a lead that you can connect with and push through the enrollment funnel. Though it’s not a perfect world, delivering the right content at the right time can help secure these relationships. That’s...
Christina Diecidue
Senior Content Strategist
In 2015, the Millennials became the largest living generation, overtaking the Baby Boomers for the first time. This group of young people is responsible for shaping today’s trends, ranging from fashion to entertainment to retail. What’s different about this generation compared to others is that...
Jennifer Barker
Senior Business Development Strategist
Christmas isn’t complete without the jolly, rosy-cheeked guy in the red suit, right? When we think of the holidays, we think of Santa Claus, his elves and his reindeer. It’s amazing that when we see a picture of something as simple as a candy cane or sleigh, it can instantly take us deeper into the...
Christina Diecidue
Senior Content Strategist
In the spirit of the gifting and giving season, the SEMGeeks team partnered with the FoodBank of Monmouth and Ocean Counties to spread a little joy this holiday by donating food to those who are less fortunate.   Every year, our agency comes together and hosts a food drive to aid families in need...
Chris Delany
Partner
Digital marketing is continuously changing so it’s difficult to pinpoint the best trends at any given point in time. Some trends are predicted to be game changers and never fully develop, while others are on the radar and turn out to be huge innovators. Looking back at the best trends is a bit...
Pete Schauer
Marketing Director
We hate being the bearer of bad news. We really do. But if it can make a difference for our marketing clients, we can’t hold back. And that’s why we have to point this out: alumni news is not the same as alumni engagement. If your higher institution attempts to generate school spirit, engagement...
Christina Diecidue
Senior Content Strategist
Colleges and universities are just like other businesses. They have goals to meet and numbers to measure. They must compete for prospects and move them through the funnel. An important, but often overlooked, aspect of this process is marketing attribution. Marketing attribution metrics have an...
Paul Schetelich
Lead Designer
Infinite scrolling is a type of web format where users keep scrolling as new information is loaded. There are no “next page” links to click on. When done right, infinite scrolling provides a seamless and intuitive user experience. If you’re scratching your head wondering if you’ve ever seen an...
Chris Delany
Partner
The kids were barely home from trick or treating when the first holiday ad was shown on TV this year. For retailers, marketers and ecommerce stores, the competition over the holidays is extreme. Already, Walmart, Target and Verizon have spent the most on holiday TV ads, with holiday ad spending up...
Matthew Smokowski
Lead PPC Strategist
It’s amazing to think that only 2% of shoppers typically convert when they first visit an online store. This means that the remaining 98% are lost through the cracks. Maybe these prospects move on to a competitor of yours or decide not to make a purchase at all. Perhaps they continue to do research...
Pete Schauer
Marketing Director
When it comes to higher education marketing, your website is one of the biggest investments you will make. To see the most from this investment, it’s crucial that your website is useful and informative to your different target personas, which include prospective students, alumni, parents, donors...
Pete Schauer
Marketing Director
Have you ever considered offering a course on your institution’s own history? It’s not something that all colleges and universities agree on. Some argue that these types of courses border college propaganda and don’t provide much academic value. However, as more institutions look to differentiate...
Tayllor Gomez-Spillane
Senior SEO Strategist
Wasn’t it frustrating when you would spend hours writing a college paper, only to realize that your teacher never read it? The same feeling comes over content writers when they realize that their blogs are getting very little attention. Though there are SEO benefits to maintaining a blog, the main...
Pete Schauer
Marketing Director
What do tacos and your higher institution have in common? Well, for one, they both appeal to college students. Beyond that, Taco Bell is showing us that it can do more than serve up tacos on a Saturday night. Higher institutions can a learn a thing or two from their energetic and engaging social...
Pete Schauer
Marketing Director
Colleges have been getting a bad rap these days. There are countless articles online about why college is no longer worth its premium price tag. With the average private college tuition costing $32,405 a year, there’s no question that prospective students and their families are questioning whether...
Paul Schetelich
Lead Designer
One of the main challenges to great design is the communication that takes place between the design team and the client. As a designer myself, I understand the unique challenges that surface between our design team and clients. Not only is it difficult to put emerging concepts and design ideas into...
Chris Delany
Partner
When you read advice about “getting to know your client,” what crosses your mind? Are you confident that you know your target persona, or are you unsure of what a potential customer might look like? Most companies have a rough idea of what their audience is like. They know basic information such as...
Christina Diecidue
Senior Content Strategist
If you are responsible for creating content for your higher institution, there’s no question that you’re committed to strengthening your school’s reputation, academic program and sense of community. But chances are, creating compelling content isn’t the only thing on your radar. You’re probably...
Jennifer Barker
Senior Business Development Strategist
Are your emails actually reaching inboxes? Do you ever wonder how many of your emails reach subscribers and how many don’t? It’s certainly something that every campaign manager thinks about from time to time. Crafting the perfect email campaigns takes patience and diligence, so you don’t want...
Pete Schauer
Marketing Director
Who better to connect with prospective college students than those who have recently walked in their shoes? According to Chegg.com and Uversity.com, conversations surrounding colleges and universities are taking place online more than ever before. If you want to reach prospective students during...
Matthew Smokowski
Lead PPC Strategist
Online retailers wait all year long for this time of the year - and it’s finally here! Cyber Monday strategically follows the Thanksgiving holiday and provides an excellent opportunity for ecommerce stores to further capitalize on the sales, deals and promotions from Black Friday. With all of this...
Nicole Krosnowski
Senior Designer
Style guides do an excellent job of saving your development team time, keeping the web code and design of your site consistent and also improving communication between departments. In order to make style guides work for you, they need to be created early on and regularly maintained to reflect the...
Jennifer Barker
Senior Business Development Strategist
With over 500 million active users on Instagram, there’s no question that funny, engaging and brilliant photos are being shared on the network every day - roughly 95 million in fact. Thanks to the sleek filters and simple sharing options, Instagram has become one of the most exciting platforms to...
Pete Schauer
Marketing Director
Are you intimidated by hashtags, likes and follows? The world of social media can be overwhelming at times, especially when you’re trying to appeal to a younger crowd that knows what’s in and what’s not. If you use the wrong language in a post or launch a silly hashtag campaign, your audience isn’t...
Matthew Smokowski
Lead PPC Strategist
As you map out your holiday marketing campaigns and the promotions to go with them, discounts are probably the first incentives that come to mind. Discounts and coupons are terrific ways to reward customers and drive sales during the holiday season, but they can get a bit, well, repetitive. When...
James Geiger
Lead Developer
Do you ever wonder which elements are most crucial to your website? With so many areas of your site to focus on - content, images, headings, form submissions, calls to action - it’s hard to know which elements are absolutely essential. To help you out, I’ve asked some of our design experts here at...
Pete Schauer
Marketing Director
How to keep your blog interesting to prospective students By now you know the importance of keeping a blog for your higher institution. The question is, how do you keep it interesting? At first, it’s fun to meet with the various departments from your school. Together, you brainstorm the different...
Chris Delany
Partner
Wouldn’t it be nice if at least one workday could pass without feeling the dreaded afternoon slump? Many people feel tired and lazy after lunchtime, and there is a biological reason for it. Our bodies have a natural rhythm that gives us a bit of a lull around 2 or 3 in the afternoon. This happens...
Pete Schauer
Marketing Director
With the rising cost of college tuition and selective job opportunities after graduation, more college prospects are thinking outside the box when it comes to obtaining a higher education. Trade schools are an example of this thinking. They are becoming more popular for college prospects who want a...
Nicole Krosnowski
Senior Designer
We would all like to think that our websites look honest and reliable, but establishing trust isn’t always easy. People are bombarded by so much information these days, they tend to be on the defense when they use the internet. A well-meaning pop-up ad can be bothersome and send a user away for...
Jennifer Barker
Senior Business Development Strategist
Giving people hellish nightmares is one way to win some attention. Ads that go viral are known to possess a few qualities, such as the ability to tap into human emotion, tell a story and leave a lasting imprint. For some brands, they achieve this by scaring the pants off their viewers - or at least...
Pete Schauer
Marketing Director
Connecting with your alumni is only half the battle. How do you know when you have succeeded in your interactions? While you want to keep the lines of communication open between your higher institution and past graduates, you still want to make sure that the interactions you do have are meaningful...
Pete Schauer
Marketing Director
If your higher ed institution hasn't heard of Venmo yet, you could be missing out on imperative engagement from your alumni. According to a VAESE Alumni Relations Benchmarking Study, 87 percent of alumni organizations admit that they need to do more to attract and engage alumni, in particular,...
Jennifer Barker
Senior Business Development Strategist
Call to actions aren’t just important for landing pages. You can use them on social media networks like Facebook to encourage users to follow through with a desired action. Adding a CTA button to your Facebook page can be done in a single afternoon. But, like all good marketing strategies, creating...
Pete Schauer
Marketing Director
Higher education institutions are learning that social media networks are the best way to reach qualified candidates. The question is, which social channel is the most influential, particularly for MBA prospects? LinkedIn Named Most Influential Social Network A new study called Tomorrow’s MBA was...
Paul Schetelich
Lead Designer
Each element used in design influences the message that you’re trying to convey - as well as the actions that users take. That’s why it’s important to understand how each line, color, shape or font has an impact on people, as it could make or break their decision to trust your brand or buy your...
Jennifer Barker
Senior Business Development Strategist
With millions of people active on social media, it’s a great platform for communicating with students and parents. In fact, the interactions on social media have evolved so much, prospective students are using the channel to talk about the schools they’re interested in and learn from others. In...
Chris Delany
Partner
I remember being a kid, when the summer felt like an eternity. Now that I’m all grown up, it seems like each year goes by faster and faster - and I’m not sure I like it. But until we figure out how to slow time down, we must move along with the trends and try to keep up in both our personal and...
Pete Schauer
Marketing Director
The way that we obtain and consume information has changed significantly over the years. We want our information accessed quickly and efficiently. We want to be wowed and intrigued, as our attention spans are much shorter. We want the content we consume to be personalized to our needs. All of these...
Nicole Krosnowski
Senior Designer
When you add collaboration to a design project, it magnifies the end result, bringing it to another level. Collaboration isn’t the same across the board, however. It varies based on the goals, the team members and the available resources. But, there is one factor that is consistent: the human...
Jennifer Barker
Senior Business Development Strategist
Having an online store is an excellent way to boost sales without having to operate a brick-and-mortar location. When done correctly, you can optimize revenue and not have to worry about all the challenges that come with running a physical store, such as stocking shelves, managing employees and...
Pete Schauer
Marketing Director
Did you know that marketers who make blogging a priority are 13 times more likely to see a return on their investment according to HubSpot? This means that your higher institution has it in its favor to see increased enrollment compared to your neighbor when you have a solid content marketing...
Jennifer Barker
Senior Business Development Strategist
How many contacts do you have on social media? Probably hundreds - if not thousands - that include friends, family, neighbors, coworkers and probably even some strangers! When you log into Facebook, Twitter or Instagram, it would be impractical to see all of their posts. The social networks agree...
Chris Delany
Partner
The Shore is no stranger to spooky attractions in honor of Halloween. Whether it’s the 100-year old Camp Evans Base of Terror, the attractions at Scary Rotten Farms in Brick, NJ or one of the many haunted houses in the area, there is no shortage of events to scare you. But there’s only one school...
Jennifer Barker
Senior Business Development Strategist
Having a well-stocked tool belt doesn’t just come in handy for hands-on projects. When working in the digital marketing industry, there are certain “tools” that you should have in your belt. While it’s true that things are constantly changing in this industry, some elements remain unchanged and at...
Pete Schauer
Marketing Director
Higher education marketing is one industry that continues to evolve. Perhaps it’s because young adults make a lot of transformation during these crucial years, and they undeniably set the trends. If your college or university is behind on what prospective students want, it’s going to be more...
Tayllor Gomez-Spillane
Senior SEO Strategist
If you haven’t heard of it already, Outbrain is a content syndication platform that allows users to publish content and reach new audiences. As a digital media agency committed to producing compelling content for our readers, we are no strangers to content platforms of this sort. Campaign...
Adrianna Mieras
Senior SEO Strategist
Once there are myths and misconceptions that evolve around a certain topic, they never seem to go away. Such is the case with search engine optimization. Although SEO has been around for almost as long as the search engines, the opinions and attitudes toward it have been up and down. Regardless of...
Jennifer Barker
Senior Business Development Strategist
As if there weren’t enough shopping holidays in November, we can add one more to the pack: #GivingTuesday. #GivingTuesday is a global day of giving that is motivated by social media and collaboration. It’s celebrated on the Tuesday following Thanksgiving, which means it also comes after Black...
Pete Schauer
Marketing Director
College has been largely the same the last 100 years or so. Perhaps that’s why kids and parents often grow closer during these crucial years. Some say that the respect comes because students finally realize who's been doing their laundry and washing their dishes all these years, but maybe it’s that...
Jennifer Barker
Senior Business Development Strategist
Some say that marketing automation and social media make the perfect pair. I have to agree. Automation software has come a long way over the last handful of years, making it accessible for both small and large businesses. It’s an effective way to manage and track all types of marketing efforts...
Matthew Smokowski
Lead PPC Strategist
It’s the end of September, which means it’s basically Christmas! OK, maybe not exactly. But it is the holiday season. In the ecommerce world, the holiday season begins in October and goes through the end of December. It’s a busy few months with little free time, but some online businesses are able...
Pete Schauer
Marketing Director
Are your feelings hurt because students keep leaving your website? Nothing is more frustrating than making the investment in a great website, effectively marketing it and not seeing the engagement you had hoped for. If you use Google Analytics, or any analytics program for that matter, you can...
Christina Diecidue
Senior Content Strategist
We have two questions for you. First, does your business use digital marketing? Great! Next, does your business follow a strategic approach? Why not? Many businesses are in the exact same boat as you. They take advantage of digital marketing strategies and see results from them. But they don’t...
Pete Schauer
Marketing Director
How schools can craft their voice and tone for students If you read enough articles about higher education marketing, the idea of “finding your voice” begins to sound like a broken record. Even though the wording is redundant, the advice is solid. Finding your voice is crucial. Look at what poor...
Matthew Smokowski
Lead PPC Strategist
If you haven’t taken advantage of Amazon’s Pay Per Click (PPC) advertising platform just yet, this article is for you! It can be intimidating to get your products on Amazon because it’s such a large ecommerce site with a lot of competition. Not only are you selling against other ecommerce stores...
Chris Delany
Partner
Why you need to market your new site When you commit to building a new website, it’s easy to feel like a million bucks. You’ve finally made a decision, and you can kiss that old site goodbye. Hopefully there will be no more complaining about slow load times, outdated images or clunky navigation....
Pete Schauer
Marketing Director
Any type of college search on Google can easily turn up millions of results. Most of the time, users choose from the first few results, but you have to wonder what else is out there. Are there really some college websites that are truly “the best?” And if there are, what can we learn about them?...
Jennifer Barker
Senior Business Development Strategist
A lot of advice online tells you to split test pretty much everything that you can. Leaps of faith aren’t effective anymore, and they can cause you to exhaust your resources without seeing any return on your investment. By collecting the right information based on real-time user feedback, you can...
Christina Diecidue
Senior Content Strategist
By now you’ve probably heard plenty about the social app Snapchat. With roughly 26 million users in the United States, Snapchat topped the iOS downloads chart in May, beating out Facebook and Apple applications. So Snapchat is a big deal. But why does it matter for your audience? And why should you...
John Berry
Senior Developer
As an ecommerce business, your website has to succeed at many roles. Two specific ones come to mind: a salesperson and a storefront. No physical person is there to greet visitors and help them find what they are looking for. It’s up to your website to do that on its own. Luckily, a few essential...
Christina Diecidue
Senior Content Strategist
Higher education marketing professionals must be able to document the effectiveness of their marketing strategies if they want to continue receiving funding. But as any marketing professional knows, things aren’t always black and white, particularly in the higher education sector. Just because you...
Jennifer Barker
Senior Business Development Strategist
Bad advice is everywhere. From the shoes you wear to the food you eat to the way you style your kid’s hair, it doesn’t take much to get people started on the bad advice train. There’s a fair amount of bad social media advice out there, too. If you’re not careful, it’s easy to get mixed up with it...
Paul Schetelich
Lead Designer
Branding and Color Associations Color is powerful. Research says that color can affect our mood, behavior and stress levels. Some researchers say that colors affect us because of the associations they have in the real world. For instance, blue is almost always related to blue skies. Blue skies...
Christina Diecidue
Senior Content Strategist
Nurture Students in a Personal Way It’s exciting when prospective students and their parents visit your website and fill out a form to receive more information. Now is your time to shine! But, not all prospective students are the same. If you send them all the same message, only a handful of...
Jennifer Barker
Senior Business Development Strategist
Your Facebook cover photo is one of the most noticeable parts of your Page. What do you think people feel when they see your photo? Does your brand look cool and cutting-edge? Is it serious-minded or fact-driven? Or perhaps it’s friendly and relatable. A picture says a thousand words, so people...
Paul Schetelich
Lead Designer
Growth driven design (GDD) is the smarter way to successful web design. It’s an effective, dynamic approach that is based on real feedback and user data. This is very different from traditional websites that are more static in nature and based off hypothetical data. With the real-time value that...
Chris Delany
Partner
Being a small business certainly has its perks. Depending on the product or service you sell, you may be able to take things slow without having much competition breathing down your neck. In other words, you’re in your own lane - at least for the time being. In the beginning, you might start off...
Jennifer Barker
Senior Business Development Strategist
It’s hard to believe that another summer has come and gone. It seems like just yesterday we were making predictions about what 2015 would hold! Before we start getting emotional on you, let’s turn our attention toward visual content marketing trends and how they’ve progressed over the last 8 months...
James Geiger
Lead Developer
Why slow load times decrease conversions How fast is your mobile website to load? If it’s not lightning-speed fast, it’s possible that you’re frustrating visitors and decreasing conversions. Page loading time affects your bottom line. It’s a major contributing factor in page abandonment, so if...
Christina Diecidue
Senior Content Strategist
If your higher ed institution is constantly going back and forth when it comes to what you should be investing in marketing, you’re not alone. On one hand, you need to spend money to make money. On the other hand, you can do a lot with a little when your budget is put to good use. So where do you...
Paul Schetelich
Lead Designer
Pantone is an authority on color. As a matter of fact, the company pretty much owns every color! At the same time, it’s managed to become a brand of its own. Pantone Matching System Pantone is best known for its Pantone Matching System (PMS), which is an exclusive color space used primarily for...
Christina Diecidue
Senior Content Strategist
As great as your content may be, it’s likely that there’s something missing from it that you can’t put your finger on. For most higher education institutions, it’s a firsthand perspective. If you’re not living in the dorms, attending classes or eating at the cafeteria, the content you provide to...
Jennifer Barker
Senior Business Development Strategist
Facebook launched its News Feed in 2006, about 18 months after the site was first created. In the beginning, people thought the News Feed was mostly a place to get the scoop on their friends’ mundane details such as what they ate for lunch, what mood they were in or how the traffic was on the way...
Chris Delany
Partner
It’s always a good laugh when TVs or movies depict what the future will look like and then we actually get there in real life. Last year, we reached the year that Back to the Future took place. But as the true 2015 came and went, there were no signs of holographic advertisements, flying cars, self-...
Pete Schauer
Marketing Director
People like their information in easy-to-digest numerical chunks, much like the highly criticized but ultimately loved listicles. Though some people think that listicles are lazy or an insult to true journalism, the reality is that people prefer them to large blocks of text. Advertisers must give...
James Geiger
Lead Developer
Is it possible that your homepage is killing things for you? Oh yes. It’s possible. Your homepage is vital. It’s the portal to your website, and people finding you through search are likely coming in through the homepage. If your front page doesn’t provide visitors with the content they’re looking...
Chris Delany
Partner
How Marketing Techniques Differ Geographically When creating a digital marketing campaign for your brand, you probably realize that it’s not just local consumers that may be seeing your message. People from across the world may see it, too. If the campaign is designed for your local audience, it’...
Paul Schetelich
Lead Designer
Navigation is instrumental to the success of your website. It plays a significant role in how easy and enjoyable your site is to use. The more people enjoy being on your site, the longer they’ll stay and the more likely they’ll convert. Leave your site to be a messy sandbox of links, and you’ll...
Christina Diecidue
Senior Content Strategist
It’s no secret that your institution’s website is the single most important asset you have online. Yet no matter how much your website dazzles and impresses, you need to make sure that you are gathering important data from visitors. The sooner you can learn about your prospects, the faster you can...
Paul Schetelich
Lead Designer
If you’re planning on redesigning your website, it’s imperative that you think about how the new design will impact SEO. Many times, clients don’t think about this until right before the launch date. They’re more focused on other things, such as how the website will look and perform. However, if...
Matthew Smokowski
Lead PPC Strategist
Behavioral marketing profiles the past behavior of a user to determine which ads they will be shown next. The purpose of behavioral marketing is to create a deeper level of customization so that the ads are actually relevant and interesting to the user. Also, businesses are given insight into the...
Paul Schetelich
Lead Designer
Infographics are amazing on their own, but imagine adding a bit of interactivity to them. The future of content lies in interactivity, and what better place to add this design element than to infographics? In this post, we’re going to explore eight reasons why you should be using interactive...
Christina Diecidue
Senior Content Strategist
For most alumni, the college or university they attended is a part of who they are. This is the place where they gained their independence, formed long-lasting friendships and made the first dent in their career path. It makes sense why nearly half of all alumni donors say that they feel “very...
Jennifer Barker
Senior Business Development Strategist
Today is an age of high-tech sales and marketing. Technology has dramatically increased in the last decade and many programs have decided to bring together core strengths and support elaborate business goals. Marketing automation provides sales productivity tools and comprehensive solutions that go...
Pete Schauer
Marketing Director
It’s no secret that the competition is growing stronger in the field of marketing, and this makes it more difficult to capture the attention of your audience. When your competitors are vying for your audience’s attention right alongside you, it’s important to find other ways to connect with them....
Paul Schetelich
Lead Designer
For your site to gain the approval of visitors, there are a few elements it must have. One of them is a search feature. While just a simple box, a search feature is vital to the usability of your site. In this article, we are going to discuss the benefits of having a search bar on your site and how...
Christina Diecidue
Senior Content Strategist
Was the internet around when you applied for college? Don’t worry. You don’t have to answer that one aloud. Even if the internet was available, it definitely wasn’t where it is today. Students still needed to look through magazines and books to research colleges and determine which ones were the...
Paul Schetelich
Lead Designer
One of the most important parts of website usability is how content is organized on a screen. When content is presented in a way that is enjoyable and user-friendly, you see improved rankings and traffic. This happens because people want to be on your website and find it helpful and useful. If the...
Matthew Smokowski
Lead PPC Strategist
PPC can be a great way to make money. It can also be a great way to waste money. It all depends on the effectiveness of your pay per click campaigns and how well run they are. Unfortunately, many businesses make mistakes that cause their campaigns to lose money, and they lose faith in the PPC...
Pete Schauer
Marketing Director
<p dir="ltr">The key to staying at the top of the search listings is to understand your users. Why? It’s simple. Organic search rankings are impacted by user behavior data. The more you know who your customers are and what they are looking for, the better you can serve them. In...
Christina Diecidue
Senior Content Strategist
One of the most significant learning technologies that has come onto the scene in the last decade is eLearning, also known as blended or hybrid learning. eLearning has been made possible thanks to the rise in technology and its growing accessibility. Why Has eLearning Flourished? Many of today’s...
John Berry
Senior Developer
The design and layout of your ecommerce site can have a significant impact on your sales figures. If customers can’t find the products they’re looking for, they’re not going to take the time to look harder. They’ll find one of your competitors to do business with instead. Though getting the sale is...
Chris Delany
Partner
Imagine yourself on any given evening when you’re sitting at home on the couch relaxing. You’ve got your mobile phone in one hand, and a few casual goals to complete: replace your broken toaster, sign your kid up for karate and text Mom. Of course, you’ll be doing this while watching TV and...
Matthew Smokowski
Lead PPC Strategist
Mark your calendars. Amazon Prime Day is this Tuesday, July 12! It’s the second annual sales event, and the big day essentially acts as a Cyber-Monday-in-July where shoppers can get extra savings. Prime Day is only for Prime subscribers, the subscription that includes two-day shipping, movie and...
Christina Diecidue
Senior Content Strategist
Relationships are important for higher education institutions. In order to maintain a positive image, you must have good relationships with students, staff and alumni. But these aren’t the only relationships that matter. The connections you have with other companies is important, too. That is why...
Chris Delany
Partner
Dating is not easy. Sure, it can be fun to meet new people and go out, but the real challenge is when you actually like someone and don’t know what to do next. Should you call the person? If so, how many days should you wait? What happens if they don’t text you back, or your call goes straight to...
Jennifer Barker
Senior Business Development Strategist
It’s always fun to look back at how things have evolved online. The first websites would be laughable if we saw them today. Perhaps you remember a time when every site had Netscape on it. Or a time when websites were bare-boned and boring. It’s not like you could leave your email if you enjoyed the...
Paul Schetelich
Lead Designer
Were you aware that image optimization is one of the easiest and most effective things you can do to improve your site design? As if it weren’t simple enough on its own, there are a wide range of tools available to ensure that you are getting optimization right. This article will discuss what image...
Pete Schauer
Marketing Director
Links can have a significant impact on your search performance. The question to ask yourself is whether the links on your site are having a good impact or a bad impact. Good links will have a positive effect on your website and help you achieve higher rankings. Bad links can have the opposite...
Paul Schetelich
Lead Designer
Startups need a great web presence above anything else or their personal brand is going to suck. This is your store window and you want it to look great, rather than a store window that someone has thrown a brick through. We can’t tell you exactly what you should have on your website, but we can...
Chris Delany
Partner
There are many game changers for marketing. One of the things that haven’t changed is that it’s really about who you know not what you know. Associating yourself with high quality influencers online will do a lot for your brand, even though 47% now use ad blocker technology. You can get access to...
Paul Schetelich
Lead Designer
Do you have a small website that you want to change up? Maybe you’re not sure how to make your website more exciting, especially when comparing it to your larger competitors. But stuffing your website with content and information that isn’t necessary can actually bring down the quality of your site...
Pete Schauer
Marketing Director
Marketing and improving your strategy is a learning process. To survive as an entrepreneur you always have to be learning. This will let you stay ahead of the curve, and more importantly your competitors. Despite the fact you’re living in a digital world, the value of a paperback book can’t be...
Jennifer Barker
Senior Business Development Strategist
With so much attention directed toward the creation of great content these days, sometimes that’s all we focus on. The reality is that having a compelling blog requires more than just good content and pretty pictures. Another purpose of your blog is to move people through the marketing funnel,...
Pete Schauer
Marketing Director
What would you say makes a successful business marketer? Of all the things that make you a success as a digital marketer, the number one characteristic of any successful businessperson is adaptability. Nowhere is this more critical than in the field of digital marketing. This is a field that is...
Nicole Krosnowski
Senior Designer
Website trends change every year, and many of them are game changers for your marketing strategy. You need to be reviewing your website regularly to see whether you really have the best possible platform to make sure your personal brand doesn’t suck. The year is 2016 and there are a lot of design...
Jennifer Barker
Senior Business Development Strategist
You already know that content marketing has changed over time, but what hasn’t changed over time is the presence of email marketing. Remaining steadfast as ever, email marketing is still one of the strongest tools you have to hit your target market. Email marketing generates 50% more sales than...
Jennifer Barker
Senior Business Development Strategist
By now you’ve probably heard plenty about the benefits of storytelling and why it should be a core part of your marketing strategy. We have to say that we agree. Storytelling is an excellent way to strengthen your brand, reveal more of your personality and connect with readers. It’s also a highly...
Paul Schetelich
Lead Designer
Web design is an area you need to be willing to throw some money at if you’re going to stand out in a crowded market. 38% of people will stop engaging with a website if it’s unattractive. Okay, let’s be honest, the majority of websites are totally generic and completely boring and will do nothing...
Pete Schauer
Marketing Director
The average worker spends 13 hours on email per week, so you need an app to bring some order to the chaos. There are some email extension apps that are good and some that are not so good. We’ve all had our fair share of duds in the past. There’s nothing worse than picking up a bad app and having it...
Matthew Smokowski
Lead PPC Strategist
It’s your worst nightmare. Your hard-earned dollars that are spent on an ad campaign are wasted. Rather than going to prospects, your budget is drained by hackers. While you may think that we’re past the days of click fraud, this isn’t true. Digital ad fraud is real, and it happens to marketers...
Nicole Krosnowski
Senior Designer
Web design is the core of a great platform. Not only is web design the future of digital marketing it’s the present and the past. If you’ve got a website that looks like a four-year-old put it together, you’re going to see your customer numbers drop like a stone. But think for one minute before...
Christina Diecidue
Senior Content Strategist
So you want to be an inbound marketer for higher education? Great choice! I may be a bit biased, but I think marketing colleges and universities brings the best of both worlds. Not only do you get to use all of your inbound marketing skills but also you get to sell something of incredible value: an...
Jennifer Barker
Senior Business Development Strategist
Email often gets the least amount of attention from marketers because, quite frankly, it’s easy to ignore. You can’t afford to overlook your social media pages. Responding to feedback in real time, chiming in on important conversations and keeping your accounts fresh is crucial to success. With the...
Jennifer Barker
Senior Business Development Strategist
The average number of emails sent and received is 205 billion per day. Your email inbox will eat up a ton of time and effort when you’re trying to incorporate it into your marketing strategy. Whether it’s trying to organize your huge unread list, or whether you just don’t have the time to go...
Chris Delany
Partner
Plenty of people believe that boutique marketing is better. It’s innovative. Cutting-edge. Served straight from the “A” Team, each and every time. Unfortunately, many people also think that boutique marketing is expensive and has more limited resources compared to big agencies. It’s too bad that...
Jennifer Barker
Senior Business Development Strategist
Google+ is the ugly duckling of social media. It’s the social media network that few people try to fit into their digital marketing strategy. And that’s unfortunate because despite its diminished fortunes, where only 21% of Google+ users describe themselves as active, it still has some use. Google...
Matthew Smokowski
Lead PPC Strategist
To PPC or SEO. That is the question. And it’s a valid one at that. The reality is that many marketers find themselves torn between the two. While your hope is to utilize both PPC and SEO to your full advantage, chances are you still have to make the choice to invest in one or the other. Both PPC...
Nicole Krosnowski
Senior Designer
What might be a surprise to some is that the ugly website you just laughed at was actually made that way intentionally. It might sound unbelievable to some that this could form any part of a company’s digital marketing strategy, but it’s true. There are companies going out of their way to make ugly...
Christina Diecidue
Senior Content Strategist
More colleges and universities are putting branding and marketing at the top of their priority lists in order to stay competitive. They realize that if they’re not online to help prospective students along in the college search, it’s almost like they’re not there at all. What’s challenging for...
Chris Delany
Partner
Digital marketing is changing all the time. It’s changing at a faster rate than ever. We think that it’s too easy to get caught up in the hype regarding this change and that change. So we’ve decided to take a step back and look at the big picture. What does the future of digital marketing hold? The...
Nicole Krosnowski
Senior Designer
Hero images have become a lot more popular over the past few years because they have the remarkable ability to aesthetically impress visitors. While these images may not be donning a cape and a mask, they do possess true hero qualities. Hero images fill the screen to delight the user, and usually...
Pete Schauer
Marketing Director
He who hesitates is lost, or something like that. The point is that without a firm strategy in place you are not going to convert a customer into a lead and you’re not going to see a good return on your investment. A whole 60% of a marketer’s time is dedicated to digital marketing, so your strategy...
Jennifer Barker
Senior Business Development Strategist
Much has been made of branded content with Facebook. In some circles you’d think the sky was falling, and maybe it is for some. But not for the rest of us. It’s not a positive change or a negative one, it’s just another example of why we as marketers have to keep changing and adapting. So what is...
Matthew Smokowski
Lead PPC Strategist
Your digital marketing budget is fluid and has to be reviewed regularly. The prediction for 2016 is that this is set to be a breakout year for digital marketing as the mobile revolution grows in stature and visual content reigns supreme. The majority of companies will increase their budgets this...
Pete Schauer
Marketing Director
Social media management should be a priority for you as a critical building block, whether you are a company that needs to get their feeds in line or someone posting on behalf of someone else. There’s nothing worse than trying to handle everything manually, but by using scheduling features and the...
Jennifer Barker
Senior Business Development Strategist
Content is king and you’ve heard it all before. 88% of the B2B world uses content marketing. I work in the digital marketing arena so I can understand that without great content your business is never going to take off. But I’ve also been in this business for years and its unbelievable how things...
Pete Schauer
Marketing Director
We can’t think of anything worse than getting up at 5am to train for a marathon, but if you pause for a second you realize that creating a marketing strategy is just like training for a marathon. Content marketing is like training for a marathon because it’s all about a grueling journey that feels...
Paul Schetelich
Lead Designer
Ever get that feeling that something isn’t quite right with your company’s brand? If so, it might be time to make some changes. Sometimes a rebrand can completely reenergize your company and put it back on the right track. When 84% of purchases come from a referral, you have to make sure you’re...
Jennifer Barker
Senior Business Development Strategist
Twitter is one of the best social media networks for generating a buzz. It may be in decline, with Tweets per day halving since 2014. But it’s also an easy way to save money on your marketing. Like any business, you want to get the most link juice. You want to get the most people talking about you...
Paul Schetelich
Lead Designer
At some point in the design process, photography is added to help tell a story and bring the website to life. To make the most of the photos you select, it’s helpful to be familiar with the latest trends. Anyone can look up recent trends in photography, however. What’s more important is that you...
Chris Delany
Partner
Create A Better Digital Marketing Strategy Today Your digital market strategy is everything. We are living in a world with more competition than ever before. If you don’t have a clear strategy, you are going to struggle, regardless of what sort of business you are. Your success is all in your...
Jennifer Barker
Senior Business Development Strategist
Just because you operate a smaller business does not mean that you can’t benefit from social media. Social media is rewarding for businesses of all types and sizes. Look at it as a way to build relationships, boost your reputation and reach more people. However, there is that one thing that looms...
Christina Diecidue
Senior Content Strategist
Converting Leads to Enrollment Isn’t it a wonderful feeling when you’re able to change that initial “hello” greeting to a full on “welcome to our university” letter? Accepting students into your school is an awesome feeling, not just for them, but you too. You could be adding another success...
Chris Delany
Partner
Digital marketing is one of the ideal ways to reach multiple demographic groups at one time. The world is becoming digitally advanced and more people rely on technology to stay connected to enterprise and personal connections. Marketing in a smart way, using digital options, can help campaigns make...
Nicole Krosnowski
Senior Designer
A lot of discussion goes on regarding the pros and cons to stock photography. Proponents of stock photos say they’re cheap, accessible and great to use in a pinch. Critics say that stock imagery is not unique to the brand and heavily overused. A dime a dozen, so to speak. Both sides have a point....
Jennifer Barker
Senior Business Development Strategist
When I first heard that some states were wanting to charge drivers for every mile traveled, I was baffled. Aside from the fact that I do not want to pay for every mile I drive, I also don’t like the way the information would be collected. Putting a GPS in my car? Making me report miles using my...
Jennifer Barker
Senior Business Development Strategist
Businesses are constantly being bombarded with the compelling reasons why they should be on the major social networks. It gets confusing and even a bit annoying, to say the least. Do you really need to be on every social networking site? In reality, you only need to be on a few, preferably the ones...
James Geiger
Lead Developer
In the world of design, it’s important to utilize every inch of space given to you. This doesn’t necessarily mean that you need to fill every space, but rather that everything should be thoughtfully accounted for. And that, my design friends, includes the footer space. Yes, that lonely space at the...
Christina Diecidue
Senior Content Strategist
According to a 2015 Pew Research Center survey, the social network that college students use the most is Instagram. If this is news to you, then it’s time to get crackin’. Instagram is where it’s at, and it’s one of the best places to connect with students and promote your school’s image through...
James Wolff
Developer
Do you ever get tired of hearing about how fantastic calls-to-action are? With CTAs being so short and direct, it’s hard to imagine that there would be anything new and exciting to learn about them. But there is.   CTAs are some of the most powerful tools in your arsenal. Assuming that they’re run-...
Matthew Smokowski
Lead PPC Strategist
Many things in life are better when they’re bigger. Big houses. Big cars. Big paychecks. Big advertisements. Wait, what? It’s true. People do respond well to big ads. Think about the effect that advertisements like digital signage, billboards and magazine inserts have on consumers. The large size...
Christina Diecidue
Senior Content Strategist
How much do you know about remarketing to college students? If you don’t feel comfortable running a remarketing campaign, it’s helpful to take a step back to learn what remarketing is and why it works. Many colleges and universities use remarketing to reach prospective students and improve lead...
Chris Delany
Partner
Here at SEMGeeks, we know that beach badge prices at the Jersey Shore can put a damper on your Summer fun. Every year our local beaches raise their badge prices making it even more of a chore to get out and purchase that mandatory badge. This increase in prices is all the more reason to announce...
John Berry
Senior Developer
The very fact that you’re thinking about changing the design of your website is enough to indicate that it’s time for an update. Web design changes rapidly, and it’s important to incorporate new trends from time to time. Otherwise, you will end up with an outdated website that can negatively...
Matthew Smokowski
Lead PPC Strategist
Do you run remarketing campaigns on Facebook? Do you feel that you’re getting the maximum benefit from them? Facebook has many user-friendly tools to help you reach people who are most likely to be interested in your product or service. However, it’s possible that your remarketing campaigns can...
Paul Schetelich
Lead Designer
Have you been thinking about implementing long scrolling into your design? If so, the time for long scrolling is now. Long scrolling isn’t anything new, but it’s becoming more common lately, and for good reason. You’ve probably come across a handful of sites that have you engaged using single pages...
Jennifer Barker
Senior Business Development Strategist
One of the main reasons why marketing changes so frequently is because of rapid advances in technology. Marketing has a direct relationship with technology, so as one changes, so does the other. You may not realize how much digital marketing changes on a month-to-month basis, but if you look back...
Christina Diecidue
Senior Content Strategist
In just a couple of months, most colleges and universities will be wrapping up their spring semesters and graduating another successful group of students, many with jobs and internships already lined up. But it’s never too early to start planning for the fall semester and the back-to-school surge....
Paul Schetelich
Lead Designer
Design trends come and go, but there’s one thing that stays the same: the desire to get back to the basics without tacking on unnecessary features. Cluttered pages overflowing with information and animations are no longer the norm. Instead, simplicity is replacing all things busy. Users respond...
Pete Schauer
Marketing Director
Each year gets more exciting in the SEO industry, and 2016 is no exception. Even though we’re just a few months into the new year, we’ve already seen things shift. In particular, SEO is no longer about keyword-packed headlines and content. The search engines are getting smarter, and they’re able to...
Chris Delany
Partner
Many business owners fail to realize the importance of social media. For many without the experience, social media is just another supplemental tool to get the word out there, but they don't believe it has any real power in generating customers or purchases. In reality, social media is an excellent...
Christina Diecidue
Senior Content Strategist
How colleges are using social media to make admissions decisions Colleges and universities from coast to coast are using a new tool for recruiting students: social media. It may sound strange to think that colleges would even care about how many friends a person has or what their interests may be...
Matthew Smokowski
Lead PPC Strategist
When people think about keeping up with the latest algorithms, they are usually thinking in terms of trying to “beat” the search engines. In other words, they’re trying to stay one step ahead of Google. Keeping up with the newest algorithms isn’t a game where you’re trying to come out on top....
Paul Schetelich
Lead Designer
Remember the good old days when having a website meant that you were ahead of the game? It didn’t matter if your website was ugly or slow. If you could point customers in the direction of something that existed online with your name on it, you were awesome. Today, a website like that would shut...
Nicole Krosnowski
Senior Designer
If there’s one thing that you don’t want to be it’s cheap and easy. In fact, you may spend a lot of time and energy convincing people that you’re the exact opposite of this. You may buy nice things and go on expensive trips and modify your morals and values. But why when it comes to your website -...
Paul Schetelich
Lead Designer
Imagine that you’re at an outdoor concert and want to get a bottle of water. You ask someone who works at the venue where you can get something to drink, and they point you in the direction of a vending machine. You walk over to the machine, but when you get there, it’s out of order. You’re still...
Chris Delany
Partner
Businesses of all sizes, industries and locations are turning to cloud services to expedite tasks, enhance communication and streamline social media and content sharing. Many benefits are built into cloud software, in particular, the fact that programs are available for use within a matter of...
Pete Schauer
Marketing Director
You know the saying, “Keep your friends close and your enemies closer.” It’s a good rule to live by considering that your enemies are the ones who will give you a run for your money - not your friends (hopefully). Plus, a healthy dose of competition is never a bad thing. It reminds you to be on...
Pete Schauer
Marketing Director
Thanks to the endless sea of information online, today’s educators have access to just about everything they need in a pinch. But all of this information comes at a cost: it’s overwhelming to find the right material that is current and comes from credible, trustworthy sources. The last thing you...
Chris Delany
Partner
Just when we thought that the hashtag had successfully evolved into a mainstream communication tool, it’s made a change. Here at SEMGeeks, we are excited to announce that the new hashtag is here! We were surprised to hear about it, too, but if there’s one thing that we’re always preaching, it’s...
James Geiger
Lead Developer
Thoughtfulness goes a long way when trying to make a person feel special. Think about how you feel when someone takes the time to understand where you’re coming from. It’s nice, isn’t it? Thoughtfulness can enhance any relationship, and that includes the ones you have with your customers. In fact,...
Pete Schauer
Marketing Director
A little history lesson never hurts anyone! While you may not lie in bed awake at night, wondering how digital marketing came to be, it’s still helpful to understand its past and the direction it will take in the future. Most of us take digital marketing for granted, particularly the millennials...
John Berry
Senior Developer
Calls-to-action are powerful little sentences. They’re often underestimated because they are so simple. Does it really matter if you have “click here” or “subscribe now” on your landing page? Is it really worth testing out different CTAs just to see which one converts more visitors? Can anyone tell...
Christina Diecidue
Senior Content Strategist
Technology gets plenty of attention when discussing topics like marketing and digital media, but it loses some of its appeal once it’s paired with education. Maybe that’s because not every school or classroom takes advantage of the same technology. There may be budget constraints or the choice not...
James Wolff
Developer
Whether you’re launching a new business or redesigning your website, looking for a host is part of the process. Though many people don’t realize it, a web host has a significant impact on your search rankings and customer retention rates. If your website is slow and unresponsive, people aren’t...
Jennifer Barker
Senior Business Development Strategist
In honor of St. Patrick’s Day, the month of March is filled with the color green. Green hats. Green necklaces. Green beer. Green Shamrock Shakes. Once the month is over, these items leave the store shelves - or are discontinued at McDonald’s. But there’s something that can continue being green for...
Nicole Krosnowski
Senior Designer
White causes a lot of problems. Try doing a Google search on, “Is white a color?” and you’ll quickly learn that everyone has a different opinion on whether or not white deserves the title of a color. Wikipedia refers to it as an “achromatic color,” while other websites say that white is “the...
Christina Diecidue
Senior Content Strategist
If there’s one thing that college students don’t lack these days, it’s information. They may be short on time, money and even some common sense, but the sources of information just keep pouring in. It’s difficult for young adults to sift through all of this information and determine which blogs are...
Chris Delany
Partner
Back in the dinosaur days, businesses built their relationships with their customers largely on face-to-face interactions. In the modern marketplace, this has changed dramatically thanks to the emergence of the internet. Yet even though many business owners don’t interact face-to-face with their...
Pete Schauer
Marketing Director
With digital marketing at an all time high, there is a lot of advice on the internet about what to do and what not to do. You may think that you would be able to spot some bad advice if it was presented in front of you, but would you really? Some people mean well but have the bad habit of spreading...
James Geiger
Lead Developer
Some of the biggest web design trends of recent years have included grid layouts, flat design and background videos. So which trends and technologies are emerging in 2016 that will change design as we know it? Plenty! In this article, we address some of the newest web design trends that will leave...
Pete Schauer
Marketing Director
Did you know that college students are the best target audience to market your startup to? It’s true. The desirable 18-30 year-old demographic has always been a highly targeted group because they haven’t formed strong brand loyalties yet. Businesses try to reach this demographic at different points...
Chris Delany
Partner
It’s hard to believe that 2020 is only 4 years away. You probably already feel a bit overwhelmed by the all new technology available. What could possibly be introduced in another 4 years? One can only imagine what things will look like in 2020, and what types of technology will be utilized by...
Pete Schauer
Marketing Director
With more students interacting with colleges and universities from their mobile devices, apps are starting to make a lot more sense. The lightweight look and feel of mobile apps as opposed to traditional websites is a main factor for why they are gaining traction among college students. So is it...
John Berry
Senior Developer
How to Compete in Ecommerce with the Giants If I had a dollar for every time someone told me to find something on Amazon, I wouldn’t be writing this right now. I’d be sitting on the beach - my very own beach that is. Because I would be that rich.   Ecommerce giants like Amazon are the go-to...
Jennifer Barker
Senior Business Development Strategist
Marketers have a lot of problems these days. It’s a sticky business that is constantly changing due to new trends and emerging technology. Not to mention, understanding people is tough business. While each marketer faces unique challenges, there are common problems that most marketers share. They...
Pete Schauer
Marketing Director
What types of enrollment problems does your college or university face? Understanding the college-bound audience can be challenging at times, because let’s face it, we keep getting older and they stay the same age. Every couple of years, this audience changes drastically. Many of these changes...
Paul Schetelich
Lead Designer
It’s the million dollar question: How do you get people to visit your website, stay longer and keep coming back? There are many factors to take into consideration when thinking of a well-constructed answer. Speaking to your ideal customer, contributing high-quality, relevant content and maintaining...
Pete Schauer
Marketing Director
If you’ve been spending your breaks browsing the internet when you really should be working, you may have come across a new buzzword: omnichannels. See, distraction can pay off! Anyhow, what exactly does the term “omnichannels” mean, and is it something that you should be working into your...
Nicole Krosnowski
Senior Designer
More communication is taking place through a screen. Whether it’s chatting with customers over the computer at work, or arguing back and forth with your kids through text, much of your day is probably consumed by talking to people without actually hearing their voice. While this is certainly...
Mark Covert
PPC Strategist
Do you ever lie awake at night wondering how PPC came to be? Probably not. Yet even though the existence of pay per click advertising may not be something that keeps you up at night, it’s helpful to look back at where it came from. PPC has gotten a bad reputation over the years, and some even claim...
Jennifer Barker
Senior Business Development Strategist
10 Tips for Content Marketing If you haven’t heard of the 80/20 rule, then you’re not living! The 80/20 rule is a principle suggested by management thinker Joseph M. Juran and named after the Italian economist Vilfredo Pareto. Originally, Pareto observed that 80% of the income from Italy was...
Nicole Krosnowski
Senior Designer
Did you know that images increase a person's willingness to read a piece of content by 80%? That’s no small bones! Not only will a person be more interested in looking at your content, but also they will be 65% more likely to remember the information three days later if your image relates to the...
Pete Schauer
Marketing Director
How Digital Marketing is Increasing College Enrollment Higher ed institutions are paying more attention to branding and marketing than ever before. They know they have to if they want to be competitive and encourage qualified leads to apply at their school. But it’s not just any advertising that...
Pete Schauer
Marketing Director
Retargeting and remarketing are forms of inbound marketing that attempt to reconnect with people who have visited your website but didn’t complete their purchase. These terms are often used interchangeably, but there are some differences between them. In order for you to fully understand how they...
Jennifer Barker
Senior Business Development Strategist
Social Media Aggregation Apps When you want to know what’s going on with your friends, which social platform do you use? Facebook? Snapchat? If you want to hit up some of your professional connections, you probably use LinkedIn. News and trending topics? That’s definitely Twitter territory. A...
Adrianna Mieras
Senior SEO Strategist
Bad advice on the internet comes in all different flavors. Whether it’s entering the dating scene, parenting your kids or managing your hard-earned money, there’s no shortage of advice. Some is good, some is tolerable and some is downright awful. We’ve all come to accept the fact that the internet...
Pete Schauer
Marketing Director
By now, you know all the benefits to blogging for your higher education institution. No one has to convince you. No siree. You’ve read countless articles on how a higher ed blog can drive targeted traffic to your site, establish connections with prospective students and help separate you from other...
Jennifer Barker
Senior Business Development Strategist
Oh please. It’s not like you really know what inbound marketing is. You may know a little bit about it, such as the fact that it pulls people toward your company and product rather than away from it. You may also realize that inbound marketing is the preferred way to market your products and...
Paul Schetelich
Lead Designer
Can you believe there was a time when we wondered whether or not mobile internet usage would surpass desktop usage? Well, that time has come and gone. Mobile digital media time in the U.S. is now significantly higher (51%) compared to desktop (42%). If you’re not doing an adequate job reaching your...
Chris Delany
Partner
I am sure that it is old news to you that Snapchat is a rising phenomenon among young adults, but did you know many colleges across America are taking advantage of this vertical video and picture sharing software to: Recruit new attendees Inform current students of events and campus news Host...
Chris Delany
Partner
The Perks of Hiring an Outside Firm:  Some headaches can be treated with Tylenol. Others with an outside marketing firm. Deciding to partner with an outside agency isn’t always an easy decision, however. First there’s the cost to consider. Then there’s the worry about whether or not the firm will...
James Geiger
Lead Developer
Most things can benefit from a makeover at some point in time. You wouldn’t wear the same clothes to work for years on end, and you probably don’t own a home with green furniture and red shag carpet. It makes us feel good when we take the time to update things. It also shows the rest of the world...
Pete Schauer
Marketing Director
Gone are the days when a student would do their college research using magazines and books. Students today can get all the information they need online rather than having to dig through magazines or flip through the pages of an outdated library book. The internet has made the research phase much...
Pete Schauer
Marketing Director
Everyone knows about writer’s block.  And writers get plenty of support for it. There are online writer’s workshops, content idea generators and hundreds of suggestions to get out of the rut. Writers know they aren’t alone. But what about marketers? Where’s the love when they fall victim to...
Jennifer Barker
Senior Business Development Strategist
How to Get People Talking About Your Brand Remember when you were a kid and you would do things like stuff raisins in your nose just to get some attention? The grownups would roll their eyes and say stuff like, “He’s just doing that for attention. Negative attention is still attention.” Thank...
Paul Schetelich
Lead Designer
The Importance of a Responsive Website One day, not too far off in the future, younger coworkers will be amazed at the fact that you worked through a time when all a website required to be “good” was a domain, a host and some content. Those days are long over. A lot has changed in recent years,...
Jennifer Barker
Senior Business Development Strategist
How Instagram Accounts Increase Enrollment Keeping your higher institution front and center on social media can feel like a full-time job in itself. And while you probably put in a lot of time posting social content, interacting with followers and building out your social presence, the fruits of...
Nicole Krosnowski
Senior Designer
How Landing Pages Can Convert Leads Designing the perfect landing page is like baking the perfect cake. You need the right balance of ingredients to get the taste and texture just right, and you need to add them at the right time. If you follow the recipe, you get a delicious cake that everyone...
Pete Schauer
Marketing Director
How SEO Can Help Enrollment Search engine optimization (SEO) is not reserved for the big businesses that sell material things like electronics and shoes and iPhone cases. Any business can benefit from SEO, which is a website optimization strategy that helps your website get placed in the top...
James Wolff
Developer
Techniques for an Engaging User Interface As a web designer in 2016, there are just some laws that you don’t want to break. Of course you won’t have the web design police knocking at your door, and you won’t be penalized by Google as you would if you were using spammy practices. But you can...
Jennifer Barker
Senior Business Development Strategist
If you haven’t refreshed your content strategy lately, now is a great time to do so. It’s a new year with new goals to meet. Your audience is probably ready for some new material as well. Of course you’ll always have new leads coming in that will appreciate your work from time ago, but loyal...
Mark Covert
PPC Strategist
How PPC Helps Higher Ed Rank With so much content being published online, colleges and universities are finding it harder to stand out and get their content into the right hands. By using pay-per-click (PPC) advertising, higher education can target potential students who are actively searching...
Jennifer Barker
Senior Business Development Strategist
Why Banner Ads Are No Longer Effective Marketing Tools The banner ad is just over 18 years old. What I know from personal experience is that when something - or someone - turns 18 years old, it’s time for them to grow up and move on out. Independence, or something like that. So is that the case...
Adrianna Mieras
Senior SEO Strategist
If you were surprised to hear that Google released its 160-page Search Quality Rater’s guide last month, you weren’t alone. Over the years, the SEO community has become accustomed to getting their information second-hand. Some comes from predictions based on independent research, while others come...
Pete Schauer
Marketing Director
How to Keep Students On Campus If your higher institution spends the bulk of its time and money on inbound marketing strategies to attract new students, you’re doing what you should be. But what you may not realize is that just because you bring in a new student doesn’t mean your work is over....
Nicole Krosnowski
Senior Designer
Modern Trends in Ecommerce Design Just last year, mobile shopping became an ecommerce trend worth talking about. Merchants now have no choice but to meet the demands of consumers, otherwise they’re going to miss out. What do consumers want? Simpler, friendlier designs that create an awesome...
Jennifer Barker
Senior Business Development Strategist
When’s the last time you read that email was dead? Gone? Buried alive? It probably wasn’t very long ago. Just like social media, plenty of people proclaim that email marketing is a thing of the past. Don’t believe the hype. Email marketing has its place in the digital marketing world thanks to its...
Paul Schetelich
Lead Designer
How Call To Action Buttons Can Convert Leads Call to action buttons on websites are often overlooked. Part of the reason is because designers don’t always understand what makes a good call to action. They are more focused on having good looking buttons that fit within the overall design - and...
Pete Schauer
Marketing Director
The Importance of Branding in Higher Ed Marketing When back to school season kicks into gear, the stress and pressure of selecting a college is over for students and their families. But for higher institutions, the task is never over. They need to continue attracting students to build out a...
John Berry
Senior Developer
10 Steps to Create a Great UX Creating a website that attracts and retains customers is somewhat of a science. We’re learning that there are many steps involved in building a great website that is intuitive and enjoyable to use. Knowing which elements are important and how they should be applied...
Nicole Krosnowski
Senior Designer
Image Copyright Policies Using images in your online work is vital. What better way to draw in an audience than by adding a compelling photo? While you might assume that anyone would be flattered to have their image added to your content, you’d be surprised that this usually isn’t the case. Aside...
Pete Schauer
Marketing Director
An Explanation of Cloud Marketing Cloud marketing is traditional marketing paired with software-as-a-service. It encompasses all of a company’s marketing efforts. Maybe you’ve heard about cloud marketing, or maybe you haven’t. But it’s almost certain that you’ve heard plenty about “the cloud.” So...
Mark Covert
PPC Strategist
With every search comes another indication of who we are as people. Take the recent Paris attacks for instance. A tragedy such as this can make the world seem like a terrible, evil place. How could people be so heartless as to kill over a hundred innocent civilians and then be proud to take credit...
Adrianna Mieras
Senior SEO Strategist
How PPC, SEO & Retargeting Capture Students Think back to the time when you applied for college. You probably didn’t have the luxury of hopping online, researching programs that fit your criteria and then submitting an application online. Nope. It’s very possible that the Internet wasn’t even...
John Berry
Senior Developer
Welcome to 2016! We hope that the New Year has treated you well so far. As web developers, we are excited to see what changes and advances await us in the coming year. We don’t always realize how much web design changes by the day, until we look back at several years in the making and see how...
Chris Delany
Partner
The Biggest Trends that Impacted Digital Marketing in 2015 As we give a final salute to 2015, it’s fun to look back at the biggest trends that have impacted digital marketing. Many of these trends will continue in 2016, which is why it’s important for businesses and marketers to be aware of them...
Chris Delany
Partner
Wow. Weren’t we just making marketing predictions for 2015, like, yesterday? Each year seems to go by faster and faster, and this past year was no exception. In just a couple of days, we’ll be celebrating the New Year, looking back at the ups and downs from 2015. We’re assuming that you probably...
Pete Schauer
Marketing Director
Ideal CTAs What if we told you that by reading this article and sharing it with three of your friends, you could win a free trip to the Bahamas? Would you do it? You’d be silly not to! Unfortunately, we’re not giving away free trips today, but we are giving away free advice on how to motivate...
Pete Schauer
Marketing Director
How Technology Is Changing Education Technology has been making an impact on education for as long as we can remember, but mobile devices are adding a new twist to the game. Rather than simply providing students with a new device to explore, mobile platforms are changing the way that teachers...
Paul Schetelich
Lead Designer
It’s hard to believe that there are over 40,000 plugins to choose from. Some are good, some are great and some are just OK. So how do you know which plugins are worth using? It’s not like you have time to explore tens of thousands of plugins. (And if you do, then you have amazing time management...
Chris Delany
Partner
No longer is marketing automation reserved for big businesses with big budgets. Thanks to lower-priced platforms that have emerged onto the market, marketing automation is now possible for businesses of all sizes. With the help of this software, you can automate marketing processes and make better...
Pete Schauer
Marketing Director
How Higher Ed is Censoring Content On the first day of school, college students are handed a syllabus from each one of their professors. Each syllabus contains an outline of what the course is about, what students can expect to learn during their time spent in the course and the expectations for...
Jennifer Barker
Senior Business Development Strategist
At times it can feel like a blog is a dime a dozen. Just about everyone has one. Your kid is blogging about junior high school. Your neighbor is blogging about the neighborhood watch crew. Even the guy at your local market is blogging about the joy of bagging groceries. So when it comes time to...
Paul Schetelich
Lead Designer
Think about the last design that you made for a client. What type of feedback did you receive? Was it constructive feedback that actually helped you improve the design? Or was it merely personal opinion? Personal opinions, vague feedback and subjective criticism never helps a design project move...
Chris Delany
Partner
Proof That Marketing Automation Works If a lead converts on your website, what do you do? Celebrate with a coffee run? Do a celebratory dance? Throw the office a pizza party? Before you go invest in that lakefront property, take a step back and think about how you’re going to nurture your lead....
Jennifer Barker
Senior Business Development Strategist
Why Your Emails Aren't Being Read Have you ever sent an invitation to someone and didn’t get a response back? It probably didn’t make you feel too good, but that’s a part of inviting people to a party - not everyone is going to be polite and RSVP back. Now think about how many times you have sent...
Chris Delany
Partner
Understanding Marketing Technology Terms and Phrases Have you ever wanted to speak another language but weren’t sure how to begin the learning process? Many people are faced with this predicament when trying to engage in the language used to talk about marketing and technology, a name dubbed...
Pete Schauer
Marketing Director
Why Less Returns More Have you ever heard of the 9-word email? This unique style of email was developed for a real estate re-engagement campaign by Dean Jackson. The purpose was to be simple and direct using a one-line question that read something like this: Are you still looking for a house in...
Christina Diecidue
Senior Content Strategist
The Importance of a User Friendly Site When a prospective student wants to learn more about your academic program, where do you send them? Probably your website. But just how confident are you in your website? Does it deliver accurate, realistic information? Does it keep prospects engaged as they...
Jennifer Barker
Senior Business Development Strategist
Bloggers Are Now the Third Most Trustworthy Source of Information Who do you trust when you want to learn more about a particular topic? Well, bloggers of course! According to a U.K. survey, bloggers are the third most trustworthy source of information, following friends and family. This means...
Christina Diecidue
Senior Content Strategist
How Colleges Are Marketing to Potential Students Colleges and universities need to be creative in their marketing efforts, and one of the latest tactics is to dangle enticing perks and amenities in front of prospective students. These amenities can include anything from laptops to gourmet dining...
Mark Covert
PPC Strategist
The Importance of PPC for Increasing Your Business PPC is definitely a mixed bag. Some marketers love it, others hate it. The only thing that we’ve seen to be consistent is that those who love pay per click have success with it and those who are frustrated with it don’t see much, if any, results...
Adrianna Mieras
Senior SEO Strategist
Changing Trends in SEO Were you ever led to believe that a celebrity was dead when really they weren’t? Premature obituaries are nothing new, but they certainly shake things up a bit. Remember when 2008 news reports circulated that Miley Cyrus had died in a terrible car accident? Or how about...
Jennifer Barker
Senior Business Development Strategist
Why You Shouldn't Neglect Your Online Presence Your social presence isn’t static. It’s alive. Think of it as a garden. If you wanted to grow a vegetable garden, you would start by planting the right seeds and watching it grow. It would require nurturing; you couldn’t just leave it be. If you...
Paul Schetelich
Lead Designer
The Importance of Having a Mobile Friendly Website Since early this month, consumers have been scouring the Web looking for deals in preparation for one of the biggest shopping days in the world. There’s something exhilarating about waiting in line - either online or in person - for an item to go...
Christina Diecidue
Senior Content Strategist
How marketing demographically can increase college enrollment What if we told you that your higher institution could increase enrollment just by targeting specific audiences in a given location? That’s exactly what hyperlocal marketing is doing for colleges and universities across the country. By...
Paul Schetelich
Lead Designer
One would assume that the marketing and design teams would get along great. One creates the content and the other creates the visuals. But if you belong to either party, you know all too well that these teams go from being friends to frenemies pretty quickly. Marketers get frustrated when the...
Jennifer Barker
Senior Business Development Strategist
The Importance of Creating Relevant Content Remember when search engine optimization relied on choosing a keyword, stuffing it into your content as many times as possible and then watching it rank well? It probably sounds like a million years ago, but this time did exist. But as quickly as it...
Christina Diecidue
Senior Content Strategist
The Rise of Pinterest as a Higher Ed Marketing Tool By now you’re probably somewhat familiar with Pinterest. If you’re a female over the age of 18, you’re probably very familiar with it. Heck, even if you’re a male, you may have checked out the ropes. Though Pinterest is heavily dominated by...
Chris Delany
Partner
Our Guide to ECommerce and Marketing for Black Friday Of course it's not! In fact, Black Friday and Cyber Monday are great opportunities for your brand to make some money - and lots of it if you play your cards right. Last year on Black Friday, American consumers spent $2.4 billion online. This...
Adrianna Mieras
Senior SEO Strategist
Would you think it’s possible to get your small company to rank better than a Fortune 500 company like Amazon or eBay? If you’re shaking your head no, think again. Though many marketers gawk at the sound of another search algorithm update, it’s these changes that have leveled the playing field for...
Pete Schauer
Marketing Director
How Marketing Technology Has Evolved Technology and marketing go together like milk and cookies. Cheese and macaroni. Fish and chips. It’s hard to believe that there was ever a time when they didn’t go together. Surprisingly, there was. Marketing companies that existed long ago didn’t point their...
Mark Covert
PPC Strategist
What Most People Don't Understand About PPC You can’t talk about PPC without talking about conversion rate optimization (CRO). Each time someone clicks your link, you have the opportunity to gain a conversion. Maybe that person will fill out a form, become a subscriber or complete a sale....
Chris Delany
Partner
How Leveraging Technology Can Grow Your Business Jim Collins points out some pretty interesting stuff about how some companies have transitioned into lucrative enterprises in his bestselling book Good to Great. Collins looked at a number of companies and explored how some managed to succeed over...
Christina Diecidue
Senior Content Strategist
It’s okay to admit that you’ve done a little snooping on some of your fellow competitors’ Facebook Pages. In fact, this is a good thing to do since you can get a feel for what other colleges are doing. One of the first things that will stand out is the cover photo, and a creative, high-quality...
Pete Schauer
Marketing Director
The difference between traditional and predictive leads Wouldn’t it be nice if a bell rang every time a qualified lead visited your website? It would certainly make things easier. You wouldn’t have to work hard on leads that weren’t qualified, and you wouldn’t have to lose time and money in the...
Adrianna Mieras
Senior SEO Strategist
The Relevancy of SEO Keywords Ah relevancy. You’ll hear marketers talk about the importance of relevancy all the time. Relevant content. Relevant messaging. Relevant keywords. But what does it really mean to be relevant, and how do you go about finding these types of keywords to use in your...
Jennifer Barker
Senior Business Development Strategist
Social Media Is A Powerful Job Search Tool Job searching is not for the weak. It takes an incredible amount of strength, determination and confidence to send in your resume, follow up with companies and go on interviews. Job search anxiety is a real thing, and an extended job search can take its...
Pete Schauer
Marketing Director
An inbound agency may not be the first set of hands you would call on to help your school’s digital marketing strategy, but it’s the right move. Inbound agencies don’t just work with businesses that sell products or services; they also work with colleges and universities that are interested in...
Jennifer Barker
Senior Business Development Strategist
How to Create a Trending Hashtag It’s not easy to get a hashtag to trend, and many attempts don’t go over very smoothly. At the very least, you can hope that a flop goes unnoticed, but there have been cases of hashtags that have failed miserably. Of course you don’t want your brand to look silly...
Chris Delany
Partner
The Importance of Taking a Lunch Break Did you take a lunch break yesterday? How about today? Chances are, you’re shaking your head no. And you’re not alone. Fewer Americans are taking lunch breaks these days. Instead, they’re snacking and eating meals at their desks rather than in a break room...
Pete Schauer
Marketing Director
Halloween has arrived - and we must celebrate! Out of appreciation for this spooky holiday, we thought we would share some of the scariest digital campaigns we’ve seen so far. This should hold you over until you’re ready to leave work and do some trick-or-treating of your own! Before we get started...
Jennifer Barker
Senior Business Development Strategist
Regardless of the type of link building strategy that you're working on, there are simple improvements that can be made to boost your efforts. It’s crucial that you spend some time on link building because it will pay off. Search drives massive amounts of traffic, and links are responsible for...
Christina Diecidue
Senior Content Strategist
Social Media Privacy Policies Across the country, high school and colleges are celebrating homecomings and have all the fun to boot: football games, dances, dinners and more. Homecoming may be one more reason for young people to celebrate, but it’s also a time to bring past graduates and their...
Chris Delany
Partner
Why Tech Companies are Moving to the Jersey Shore Think back to the moment when you knew you wanted to be in the digital technology field. Technology changes so rapidly, it may be hard to pinpoint an exact time when you knew what you wanted to do, but you can probably recall moments in your past...
Pete Schauer
Marketing Director
The Top Higher Ed Websites and Why The only way you can perform an objective assessment of your college or university’s website is if you know what your competitors’ sites look like. You need a benchmark to be able to determine if your site is good, great or significantly lacking. Unfortunately,...
Chris Delany
Partner
We all need a few pity days from time to time. And sometimes, those self pity days revolve around your marketing strategy. Why does it seem like no matter how much time or money you exhaust into your campaigns, nothing seems to work? How does your competitor manage to get so many likes on their...
Christina Diecidue
Senior Content Strategist
As a higher institution trying to get a foothold in a competitive landscape driven by young adults, it’s imperative that you stay up to date on the latest digital marketing trends. Not only will this knowledge help keep your school current but also it will successfully speak to your prospects. We...
Pete Schauer
Marketing Director
Relationships are hard. The interactions you have with your leads are no exception. Just when you think you have a hot lead and you’re ready to close the deal, they bail. You’re not sure why. Was it something you did? Something you said? Something you couldn’t offer them? It’s normal and natural to...
Paul Schetelich
Lead Designer
Most Common Mistakes Web Developers Make Do you want to create an awful website that users will bounce right off of? Of course not! That would be silly because that would mean a poor user experience and even poorer reviews to go along with it. You would lose customers and prospects and carry a...
John Berry
Senior Developer
Ecommerce Trends that Increase Sales Surely you’re familiar with the saying, “The customer is always right.” Whether you agree or disagree, it’s a mentality that you have to maintain if you want to please your customers. And customers are only getting more powerful, particularly when it comes to...
Paul Schetelich
Lead Designer
It’s not easy to do graphic design if you don’t have a graphic design background. Even those who are experienced can sometimes find it hard to deliver the level of quality and consistency they hope for. Because graphic design is constantly evolving, it’s important to keep on top of the latest...
Chris Delany
Partner
Are you still thinking about whether or not your business could benefit from having an Instagram account? Well, you better get moving in your decision because now businesses are taking it a step further and enjoying an entirely new advertising platform: Instagram ads. Instagram ads were originally...
Mark Covert
PPC Strategist
Using PPC for International Student Recruitment Higher institutions have always had to face unique challenges, and today that challenge is acquiring a solid base of qualified leads out of a shrinking number of prospects. With the rising costs of college and economy hardships, college enrolment is...
Chris Delany
Partner
Things have changed significantly in the past decade for digital marketing. If you can remember back that long ago, websites were extremely thin and unimaginative, and opportunities were everywhere for businesses that had a bit of know-how when it came to Internet marketing. Today’s landscape is...
Pete Schauer
Marketing Director
Do you want to know what the biggest secret to successful digital marketing is? Listen closely because we’re only going to say it once: Knowing your customer. We sense your disappointment. You were probably waiting for some eye-opening secret that would change the fate of your company. Knowing your...
Adrianna Mieras
Senior SEO Strategist
How SEO Increases Enrollment SEO is not just for big businesses. It makes a huge difference for your higher institution’s marketing campaigns and online presence. In fact, as many as 67% of Internet users use search engines as their first source of information in the college search. The majority...
Chris Delany
Partner
Tracking Roles and the Importance of Them Imagine that you are driving to your friend’s new home. They recently moved to a new location. You’re semi-familiar with it, but you’ve never actually been there, let alone driven there on your own. Oh, and your GPS isn’t working. All you have are some...
Chris Delany
Partner
Trying to get your audience to notice you is like trying to get a toddler’s attention. There’s so much going on in their world, you need to do something bold just to get them to look at you. At that very moment, you only have a few seconds to grab their attention and keep it there. And just as...
Pete Schauer
Marketing Director
Trends Driving The Future Of Marketing For the most part, it’s not healthy to be stuck in the past. Sure, we’re all guilty of doing it sometimes, but dwelling on the past isn’t a good way to live your life. It’s also not a good way to handle your marketing. Yet so many marketers get used to...
Christina Diecidue
Senior Content Strategist
How Brand Awareness Increases Leads for Enrollment Today’s higher institutions are working in a crowded space and must be creative when it comes to differentiating themselves from other schools. Thanks to changes in the economy, increased competition and higher demands from students, colleges...
Adrianna Mieras
Senior SEO Strategist
The advent of mobile phone and tablet technologies has had a major impact on the world of web design. Not surprisingly, this change has also put pressure on web analytics providers to do a better job of identifying mobile users and monitoring their behaviors in order to provide website operators...
Pete Schauer
Marketing Director
Education marketers know where their advertising dollars need to be spent. As college students spend more time on their mobile devices, marketers are shifting their focus to mobile-friendly marketing tactics such as mobile PPC advertising, mobile-friendly websites, mobile apps and SMS campaigns....
Christina Diecidue
Senior Content Strategist
College students are an interesting demographic. They’re spontaneous. Unique. Driven by their own set of trends. Marketing to college students can certainly be fun since you’re not limited by conventional ways of thinking. College students are typically the first age group to accept new movements...
Paul Schetelich
Lead Designer
Infographics are magical pieces of content. Since the brain prefers to learn information in a visual manner, infographics are more appealing and better remembered than plain text alone. Research shows that 90% of the information we remember is based on visual impact, and businesses that use visual...
Christina Diecidue
Senior Content Strategist
Each year, the NMC Horizon Report is released with the purpose of discussing major developments in education technology and technological trends that will shape teaching and learning in the near future. The report brings together a panel of higher education experts to identify these major...
Paul Schetelich
Lead Designer
Interstitial space is becoming more important for web designers who have to decide what to do with the space they have. Each second on a website matters for the user, and it can make or break their experience with the brand. Between advertisements, bits of information, and forms to fill out, the...
Pete Schauer
Marketing Director
Have you ever heard of a marketer having a problem with too many leads? We didn’t think so. Even though you can’t have too many leads - or do too much marketing - it still gets overwhelming when you try to take on too much. This is easy to do with advertising, considering that there are so many...
Christina Diecidue
Senior Content Strategist
One of the top priorities for any college or university is student recruitment. This is something that is well-known across the industry as schools compete for the attention of prospective students. What’s not well-known is the best ways to go about recruiting new students. With so many new inbound...
Adrianna Mieras
Senior SEO Strategist
Natural links are always a staple of good SEO. You’ve probably heard about them many times when reading about SEO, hearing them referred to as “natural,” “organic” or “real.” But what exactly are natural links, how do you get them and how do they influence SEO? Many marketers are missing the mark...
Paul Schetelich
Lead Designer
If your college or university’s website is being updated, it’s important to create a positive experience for prospective students. Effective university websites can increase conversions, improve user satisfaction, strengthen credibility and save time and money. What’s interesting is that many...
Christina Diecidue
Senior Content Strategist
With a new school year upon us, colleges and universities have marketing and recruitment on their minds. How many new students will be starting their academic journeys? Will these students succeed in their new environment? What will they bring to the college or university? Many of these answers won...
Pete Schauer
Marketing Director
Here’s some food for thought: people are reading more frequently, yet they’re reading less material than ever before. According to the Pew Research Center, the number of non-book readers has tripled over the last quarter century. Today, 23% of Americans haven’t read a book within the past year. In...
Adrianna Mieras
Senior SEO Strategist
Does all of your web copy sound the same, as though someone has just inserted keywords into a form letter and pasted it up? This is an all too common problem when it comes to web content because it is frequently written by inexperienced writers or bored professionals with no personal link to the...
Mark Covert
PPC Strategist
When it comes time to setting and tracking your marketing KPIs, or key performance indicators, you’re probably aware of the typical metrics such as sales revenue, leads and cost per acquisition. But there are many other KPIs that you should be tracking in order to deliver more successful marketing...
Video is a powerful marketing tool that can help create a personal connection between you and your clients, but getting the medium right can be a tricky thing. Whether it’s poor lighting, an overly scripted message, or just a video that goes on for way too long, marketing videos can backfire when...
Christina Diecidue
Senior Content Strategist
Teenagers are known for testing the limits, expanding their boundaries and craving independence, particularly when they get to college. But parents play a bigger role than most of us realize when it comes to the college selection process. According to Noel-Levitz’s 2014 E-Expectations Report, 77%...
Pete Schauer
Marketing Director
Pinterest announced in early June the release of Buyable Pins - a new way for merchants to sell products through Pinterest’s mobile app. The pins are advantageous for both consumers and merchants. Buyers can make an easy purchase and businesses can reap the rewards from customers who love to shop....
Christina Diecidue
Senior Content Strategist
Creating a successful content marketing strategy for your higher institution doesn’t have to be complicated. At the same time, you don’t want to underestimate its potential. Some colleges and universities take the time to develop these marketing strategies, but they do very little to change them...
Adrianna Mieras
Senior SEO Strategist
By now you know that money doesn’t grow on trees. It can’t be found at the ends of rainbows either. Sure, some people get lucky with inheriting money, but for the vast majority of us, money management is essential to surviving. This couldn’t be more true for business owners who need to watch where...
Christina Diecidue
Senior Content Strategist
When you think back to the previous tribes that made up our population, what comes to mind? Most people think of strong ties that were expressed with allegiances to chieftains, stories shared over late-night fires and children ushered into adulthood through various rituals. Tribal members...
Adrianna Mieras
Senior SEO Strategist
When you get a notice from Google saying that your website has unnatural links pointing to it, the search giant wants you to use the disavow tool to remove them. Sounds easy enough, right? Before you get ahead of yourself, it’s important to know that the disavow tool has some limitations. Knowing...
Adrianna Mieras
Senior SEO Strategist
Whenever you read about content, one of the most frequent suggestions you’ll get is to produce content that is fresh and relevant. Most content writers heed this advice and create content that is updated regularly, pertains to their audience's needs and includes current facts and figures. This is a...
Christina Diecidue
Senior Content Strategist
With more than 350 million digital music players sold since 2001, there’s no doubt that you’ve seen these small devices all over campus. Students are in love with cutting-edge technology, and these are the perfect fit for an on-demand lifestyle. They’re small, compact and portable, so they can be...
Christina Diecidue
Senior Content Strategist
Diversity on college campuses matters to today’s students. It matters to minority students who are given more opportunities in the college setting than their ancestors were given, and it matters to white students who thrive in environments that are rewarding, challenging and diversified. Diversity...
Paul Schetelich
Lead Designer
The customer experience and the user experience may be different, but they are strongly interrelated. The customer experience refers to the sum of all experiences a person has with your brand. From the content they read to the services they request to the finished product arriving at their door,...
Christina Diecidue
Senior Content Strategist
Savvy marketing is nothing new for colleges and universities that have always had new and exciting tricks up their sleeves. Whether it was the ultimate campus visit or a well-designed marketing package, colleges and universities have overcome their stiff competition by being on the front end of...
Pete Schauer
Marketing Director
There’s no denying the power of social media for brands; however, for every brand that experiences success, there are a dozen more that can’t seem to find any traction. So many brands fail on social media because they don’t know how to organically build communities without paying for “likes” and “...
Adrianna Mieras
Senior SEO Strategist
In a world where instant gratification is the norm, it’s difficult for brands to develop insightful content that does more than just attract. In other words, brands are focusing way too much on generating leads and not enough on converting those leads into genuinely interested readers and engaged...
Pete Schauer
Marketing Director
Everyone loves a good startup story. Like the woman down the street who came from nothing but was able to turn her passion for baking into a successful business. Startup stories like these give the rest of us hope and inspiration that the same can happen in our own lives. They also remind us that...
Christina Diecidue
Senior Content Strategist
Ketchup and mustard. Bread and butter. Wine and cheese. What do all of these things have in common? They go together in pairs. One is better with the other because each one highlights the other’s strengths. And food isn’t the only area where pairs are common. We can go on and on with things that...
Adrianna Mieras
Senior SEO Strategist
Local SEO is a key consideration for businesses that want to be found in the top listings of the local search results. Though they may sell products or services to customers all over the country or world, there is something powerful about capturing the local market. And many businesses do operate...
Christina Diecidue
Senior Content Strategist
It’s normal to feel flustered when trying to attract more students to your program. How can you connect with students and make them interested in your college or university? What types of programs are most advantageous? Should you be hosting meet-and-greet events to bring students closer to your...
Adrianna Mieras
Senior SEO Strategist
SEO has changed significantly over the years, and some people have even gone as far as to say that it’s dead. Don’t underestimate the power of SEO, though, as it still plays a major role in how your website ranks. Old tactics that worked well in the past won’t do you any favors today, so it’s...
Pete Schauer
Marketing Director
Plenty of things are better when they’re bigger. The car you drive. The home you live in. The bed you sleep in. Your paycheck. But not everything is better. Many customers choose to purchase products from smaller companies because they prefer the one-on-one interaction. Some students opt for...
Paul Schetelich
Lead Designer
If you cringe at the thought of handling web design on your own, you’re not alone. Though many people claim to know a thing or two about design, the truth is that most of this knowledge is very limited. Unless you went to school specifically for web design, it’s just too massive of a topic to be...
The Internet of Things (IoT) is everywhere around us, yet few truly understand the impact it will have on every aspect of life. In terms of business, the marketing industry will be heavily impacted. And while the changes will certainly require many businesses to pivot and pursue new avenues for...
Christina Diecidue
Senior Content Strategist
Academic excellence, collaborative environment, top-notch programs, immersive experiences, experiential learning – what do each of these terms have in common? They’re all overused buzzwords in higher EDU. We’re all guilty of it, but how can we stop using them and start creating original content...
Adrianna Mieras
Senior SEO Strategist
With a name like Mobilegeddon, Google’s last update had to be big. All the hype surrounding the mobile-friendly update sent many webmasters into a frenzy, particularly those who knew their mobile websites could probably be better. And with estimates that 40% of top websites could be affected by the...
Christina Diecidue
Senior Content Strategist
Enrollment for postsecondary institutions is on the decline, making colleges and universities work exceptionally hard to stay visible and relevant. With over 3,000 higher ed institutions in the U.S., there is no shortage of competition. The only option that schools have is to maintain a distinct...
Adrianna Mieras
Senior SEO Strategist
Yes! You’ve made it to the first page of Google. It looks like your hard work and SEO strategy are finally paying off. But is that where the ranking battle ends? Once you’ve made it this far, do you still need SEO? The short answer is, “Yes.” Unfortunately, SEO is a never-ending race. Just because...
Adrianna Mieras
Senior SEO Strategist
If you had to make a list of three people who know the most about you, who would it be? For most of us, it would include some combination of parents, spouses and best friends. After all, these are the people who spend the most time with us, have seen us through good and bad and perhaps even raised...
Christina Diecidue
Senior Content Strategist
Social listening refers to the process of monitoring digital media channels to see what people are saying. Brands use this information to influence consumers’ behavior; colleges and universities use it to improve student safety and enhance the quality of life on campus. Though not everyone is in...
Christina Diecidue
Senior Content Strategist
Your institution is the next big thing. You know it. We know it. But the ones who need to know it are students, and chances are, they aren’t sure where your college or university stands. With thousands of postsecondary institutions across the country all vying for attention, students get easily...
Pete Schauer
Marketing Director
As Plato says, “Wise men speak because they have something to say; fools because they have to say something.” This adage speaks to the overall goal of content marketing. It’s easy to blog frequently if what you’re saying isn’t intelligent, but is that really what’ll bring in frequent traffic?...
Christina Diecidue
Senior Content Strategist
School safety is a prime concern for parents, administrators and educators, but unfortunately, no school is perfect. In 2012, the CDC reported 749,200 nonfatal violent victimizations that occurred at school among 12 to 18 year olds. It’s not just students that  are affected, either. Nine percent of...
Adrianna Mieras
Senior SEO Strategist
Panda Penalties, the bane of websites trying to climb the Google search engine rank everywhere. There are dozens of Panda Penalties, which are automatically given for bad website behavior. Google frequently updates Panda. In 2014, they issued a major overhaul of the algorithm, updating to version 4...
Christina Diecidue
Senior Content Strategist
It is fairly safe to say that due to the internet’s evolution, SEO has become one of the most misunderstood tools for website marketing. Misinformation and generalizations spread faster than a concrete understanding of the details. Despite being a bastion of higher education, colleges and...
Chris Delany
Partner
Raise your hand if you like to save money. Yeah, we do too. This is why many businesses rely on a series of digital analytics such as page views, organic visits and conversions to learn about what’s working for their audience. This isn’t a bad move by any means, but relying solely on digital...
Christina Diecidue
Senior Content Strategist
The college experience is closely tied to the young adult years. It’s the next step after high school, a launch into the real world and a time to develop connections and build a resume. Chances are, the majority of students walking on your campus are in their late teens and early 20s, so it makes...
Pete Schauer
Marketing Director
Another summer, another great giveaway! After the success of last year’s beach badge giveaway, SEMGeeks is rolling out another promotion! We’re giving away $1,000 worth of New Jersey beach badges to celebrate the start of Summer 2015. To learn more about beach badge prices in NJ, check out this...
Pete Schauer
Marketing Director
There’s always been debate over whether email marketing will lose its power and when this could happen. However, we’re here to tell you that it’s still a very important component of any digital marketing or lead generation strategy – and it will continue as such for the foreseeable future. However...
Chris Delany
Partner
Let’s not bother with the discussion of whether or not email automation works. It works. End of story. What keeps marketers in limbo is that many still think that email automation is only good for sending a welcome greeting or thank you note. Email automation is so much more than that, and once you...
John Berry
Senior Developer
So your website is launched. Your digital marketing plan is in place and the web designer is on call to assist with new product campaigns. What if you want to embed a video or make some small changes? How do you know when to bring in the hired guns or to roll up your sleeves and do the hard work...
Adrianna Mieras
Senior SEO Strategist
By now you know that Google is not one to share their secret sauce. They tend to keep the dates of upcoming algorithm updates quiet, even going so far as to launch one without warning. Google is also reluctant to give too much information on the signals they use for ranking websites. Yet back in...
Christina Diecidue
Senior Content Strategist
Are you getting the feeling that your college website is a bit boring these days? If visitors aren’t staying on your site for very long, or you’re failing to capture a lot of engagement, it’s very possible that your website needs a boost. Pictures are an effective way to achieve more engagement,...
Paul Schetelich
Lead Designer
A good picture is worth a thousand words. So how many words are animations worth? Perhaps unsurprisingly, that question has been answered. According to insivia.com, a single minute of video pulls as much weight as 1.8 million words. Animation is an extremely powerful method of reaching your...
Pete Schauer
Marketing Director
While most marketers are very confident in their strategies and skills, the majority doesn’t take important factors like cognitive biases into mind when developing and designing landing pages. However, accounting for psychological factors like these will help to maximize conversions. Cognitive...
Adrianna Mieras
Senior SEO Strategist
A major factor in driving conversions and increasing page views is the quality of the content. If it’s useful, interesting, and has a compelling call to action, it improves your rankings. If it’s generic, riddled with misspellings, and stuffed with keywords, it can hurt your rankings. Obviously,...
Mark Covert
PPC Strategist
As Google’s algorithms change, content marketing becomes increasingly important. Blogs and website information need to be constantly improved to keep search engine results high. In 2009, Google announced 200 variables were used to determine search engine results. Today, that number is believed to...
Adrianna Mieras
Senior SEO Strategist
Since the inception of marketing, ideas and intuition have driven the field. In the past, customer surveys were expensive to collect and often were not representative of the average consumer. Digital tools have made data easier to gather, and today, marketing is increasingly reliant on data. The...
Pete Schauer
Marketing Director
Contrary to what you might think, social media is not just a waste of time. It’s a very useful business tool, especially when it comes to increasing conversions on your website. With more than 12 million Americans checking their social media accounts multiple times daily, it makes it that much more...
Christina Diecidue
Senior Content Strategist
America is home to over 4,000 accredited institutions of higher learning. We’re passionate about our schools and the students that attend there because college is where young adults mature, fuel their curiosity, and learn new passions. As a nation based on growth and innovation, we look forward to...
Paul Schetelich
Lead Designer
When creating a new B2B content marketing strategy, what does your agency focus most on? If you’re like many firms, you probably put written content first. Why? The content is the core of your marketing strategy. It’s what will grab your audiences’ attention, keep it there and entice them to come...
Christina Diecidue
Senior Content Strategist
We all like to think that it was just a few years ago that we walked down the graduation aisle at our respective college or university, but the years have a way of getting past us quickly. The people working in your administration office and developing your recruitment methods probably aren’t...
Pete Schauer
Marketing Director
Don’t you just hate it when you work hard to deliver a stellar blog post, only to find that a related post (that’s half as creative and informative as yours) gets triple the amount of likes and shares? This proves yet again that shareable content doesn’t have to be the best or most complete. There’...
Mark Covert
PPC Strategist
As you give your marketing campaign a good hard look at the start of the New Year, you notice the things that are working successfully for your brand - and the things that aren’t. Yet just because a marketing tactic hasn’t been successful doesn’t mean you should automatically denounce it. Take pay-...
Christina Diecidue
Senior Content Strategist
Across the country, many colleges and universities have watched their enrollment decrease and tuition increase as a result of increased family debt, reduced family income, unemployment and shifting demographics. It’s hard to break free from this cycle, especially when competition is stiff. Not only...
Pete Schauer
Marketing Director
Online advertising is a challenge for many startups. Finding the best SEM strategies that will pay off can be overwhelming, because unless you work in advertising, it’s hard to determine which investments will provide the greatest ROI. As a startup, you are competing against other businesses with...
Mark Covert
PPC Strategist
People enjoy comedy. They are drawn to it in every aspect of media whether it’s videos, content, images or social media posts. Sites like Funny or Die, The Onion, and of course, YouTube receive millions of hits every year. What is it about seeing or reading something funny in media that makes us...
Adrianna Mieras
Senior SEO Strategist
Many people discussing SEO and content marketing treat the two practices as separate, like oil and water. The reality is that they both complement one another. SEO allows people to find your website, and great content keeps them there (and drives conversions). Social media, on the other hand, can...
Adrianna Mieras
Senior SEO Strategist
For the past two decades, Google has been toying with marketers’ emotions as change after change has come down the pipe. Beginning with a general uproar in search algorithm processes in 2002, Google carried out a series of changes that have kept marketers and business owners on their toes for years...
Pete Schauer
Marketing Director
By now you know that content is critical to your business and offers many advantages outside of giving your audience something to pass the time. Since content is a form of marketing, many marketers find themselves asking the question of which content to give away for free and which to charge for...
Paul Schetelich
Lead Designer
If you had to teach a class on the basics of web design, you would like to think that there are basic design principles to follow. Buttons, for instance, should look a certain way, behave in a certain way and should be included in certain web forms. This is how we know a button when we see one....
Adrianna Mieras
Senior SEO Strategist
Work gets busy. Life gets even busier. Focusing on the nitty gritty details like how your website attracts customers and keeps them hooked can seem secondary at times. And, you may even be feeling that you’re better off than some competitors because at least you have a professionally designed...
Pete Schauer
Marketing Director
The advertising and marketing industry doesn’t come easy. Heck, a 60-second spot during the Super Bowl game cost advertisers a whopping $9 million. A 30-second spot cost $4.5 million. This isn’t small money for anyone, especially small businesses on a limited advertising budget. Yet just because...