Blog: Where you can learn from us.

Matthew Smokowski
Lead PPC Strategist
As an AdWords advertiser, getting more clicks on your ads is a top priority. The more relevant the click, the more likely the visitor is to convert into a lead. One day, that lead may turn into a loyal customer! There are many ways to increase qualified clicks, and one way to do this is by...
Christina Diecidue
Marketing Project Coordinator
Being a Jersey Shore based marketing agency, the SEMGeeks team knows that beach badge prices can create a grey cloud on your sunny summer day. With prices going up each year, it is often becoming a chore to purchase that all-access pass to your favorite summer spot. This increase in price, however...
Christina Diecidue
Marketing Project Coordinator
Online college enrollment continues to increase, with support from higher education institutions dropping. The number of students enrolled in online courses has reached 5.8 million nationally, supporting a growth trend that we have seen for the past 13 years. Though higher institutions are aware...
Tayllor Gomez-Spillane
SEO Strategist
Users’ attention spans are getting shorter. A recent Slate article points out that most people don’t finish reading complete articles anymore. Even though scrolling feels natural to people, many never make it below the fold. If they do, they only skim over the content to absorb the most important...
Nicole Krosnowski
Designer
A great story deserves a great headline. That’s why serious designers keep a well-supplied font library with them at all times. However, you may have noticed that it’s difficult to find fonts that are legible and attractive. You don’t want your titles to look uninteresting, but how do you know when...
Nicole Krosnowski
Designer
Designing a website requires a journey of awareness that involves both inward and outward components. Through self-discovery, investigation and hands-on learning, web designers can tap into the emotional framework of the problem they are trying to solve. Usually, the outward-facing approaches are...
James Geiger
Lead Developer
Hiring a digital marketing agency to design and build your website is a smart idea if the main purpose of your site is to increase traffic and leads. The reason for doing this is to have a website that is effective. Agencies that only build websites may produce some great stuff, but they aren’t...
Pete Schauer
Marketing Director
Creating content for your higher institution may have been fun at first. Discussing the plans for the new coffee shop on campus. Highlighting key staff members for their work overseas. Delivering the play-by-play of the championship basketball game. Over time, it gets more difficult to create...
Pete Schauer
Marketing Director
The potential for virtual reality in college classrooms is massive. Higher institutions do require special hardware to capture 360-degree videos, which can then be turned into VR-ready images. The software is readily available and even affordable, but many schools are unsure of how to use this...
Adrianna Mieras
Senior SEO Strategist
Mobile optimization continues to be a major part of SEO. With more people accessing the internet through tablets and smartphones, Google favors websites that create good mobile user experiences. One way to achieve these experiences is through a responsive website. This clean, simple page hierarchy...
Christina Diecidue
Marketing Project Coordinator
Higher institutions are complex. Creating a simple tagline that explains this complexity is not an easy task. This is one of the reasons why so many colleges and universities share similar slogans and identities. Other factors are because people don’t like change and colleges are naturally...
Matthew Smokowski
Lead PPC Strategist
Launching a successful business on Amazon is made possible thanks to the Fulfillment by Amazon (FBA) business model. This model lets you run an ecommerce business with help from Amazon. Instead of fulfilling your own orders, Amazon stores the products for you, picks, packs, and ships them out to...
Robert Wheat
PPC Strategist
This week, the SEMGeeks PPC team decided to check out a few local eateries around the Belmar and Asbury Park area. Each day, we decided to choose a new, unique lunch location to experience what the local area has to offer. From five star Italian restaurants to quick, grab-and-go snack shacks, the...
Paul Schetelich
Lead Designer
If you didn’t take a second language in high school or college, you can pat yourself on the back because you are still bilingual. We all understand the language of design whether we realize it or not. That’s because we use and interact with this language everyday. Think about the device you’re on...
Pete Schauer
Marketing Director
Attracting new students to your higher institution involves a lot of work, but it’s equally important to keep the ones you have. Colleges and universities that involve students and faculty in a campus-wide community see the most success with retention. The thinking behind creating a campus-wide...
Jennifer Barker
Business Development Strategist
If you’ve ever tried to explain inbound marketing to anyone outside the marketing landscape, it’s not exactly easy. “You get paid to write? I should try that.” “So you’re basically a telemarketer without a phone.” “I don’t understand what you do. It must be a millennial thing.” Oh boy. Not...
Paul Schetelich
Lead Designer
We can’t always be full of original ideas. Sometimes we need motivation from other design professionals who are successful in generating leads, converting visitors and increasing sales through their landing pages. Designing a successful landing page requires you to plan for your audience and test...
Chris Delany
Partner
This time of the year can put a damper on creativity levels. Many of the days are still cloudy and cool, limiting the ability to get outdoors and soak in the fresh sun and air. Aside from a vacation (if you take one), there’s not much else to break up the weeks in the working world. It can feel...
Christina Diecidue
Marketing Project Coordinator
A canvas collage for vibrant and creative images, Instagram has taken off as one of the largest social media platforms with nearly 600 million active monthly users. Just trailing Facebook and YouTube as the most visited social networking site, the visual app allows users to completely brand their...
Christina Diecidue
Marketing Project Coordinator
Are you interested in improving technology on your campus? What about everything that you have invested so far? Should you throw it out the window and start from scratch? If certain areas of your higher institution are underperforming because of a lack of technology, there’s no reason to scrap...
Tayllor Gomez-Spillane
SEO Strategist
User experience and SEO share the same space, and therefore, must learn to get along. It’s not an easy relationship because pleasing both the search engines and users requires different approaches. What may look great in the design world can end up hurting SEO efforts, and vice versa. In this post...
Pete Schauer
Marketing Director
An open office layout isn’t the most attractive setup. It brings everyone together in an obvious way, which can be loud, messy and disorganized. The noise and clutter can limit a person’s ability to be creative and imaginative, and there’s not much privacy to handle important phone calls or...
Paul Schetelich
Lead Designer
An effective way to increase your rankings in the search engines is to have good site structure. Every website has some type of structure, but whether it’s good or not is an entirely different story. You could have a website that has a neat and organized structure, or you could have one that is a...
Pete Schauer
Marketing Director
Is student retention an issue for your higher institution? Do you have a program in place to address retention? How do you think it’s working? Student retention is a major issue for today’s colleges and universities. Student admissions departments work hard to get students into their schools, only...
Nicole Krosnowski
Designer
How many apps do you have on your smartphone? What about your web browser? Were you aware that there a plenty extensions that can be used with Chrome to make your job easier and more productive? The best part is, most of them are free! What’s difficult is knowing which extensions to download. Below...
Matthew Smokowski
Lead PPC Strategist
If you sell products on Amazon.com, you may be patiently awaiting an invitation to join Amazon Vendor Central. Before that invitation comes your way, it’s a good idea to know how this account differs from what you’re doing now, and the changes in customer interaction that will take place. What is...
Nicole Krosnowski
Designer
Staying on top of the latest design trends is a necessary part of being a creative professional. One area that designers will need to adapt to in future years is artificial intelligence (AI). Artificial intelligence is gaining traction, currently a $15 billion industry. By 2020, the industry is...
Christina Diecidue
Marketing Project Coordinator
Experts at exuding positive energy, Kali-O’s Juice Box is capitalizing on the positive in each and every day by building a brand full of zest and a passion for maintaining a healthy lifestyle. Turning An Idea Into A Reality Sisters and co-founders Kerry and Alli O’Neill (“Kali-O’s”) are a dynamic...
Christina Diecidue
Marketing Project Coordinator
Snapchat is immensely popular among the younger crowd, particularly the millennial generation and those born before the digital age. The social messaging  app is mainly used for social interactions between friends: sharing videos, texts and messages. The fact that it’s so popular has made it...
Pete Schauer
Marketing Director
It’s no fun when that eBook you slaved over receives zero downloads. In fact, it’s probably enough to crush your ego. The worst part is, you have no idea what people don’t like about it. Is the copy boring? Is the design lackluster? Did people miss the download link? If you are using eBooks to...
Pete Schauer
Marketing Director
Remember when your parents and grandparents complained that you watched too much TV? Today’s generations are gravitating toward online videos as opposed to traditional television. Online videos are short, interactive and capable of being consumed on the go, which is why people love them. As a...
James Wolff
Developer
Any knowledgeable SEO firm will tell you that secure websites will stay in Google's good graces in terms of ranking position when they migrate to HTTPS. This isn’t new news, as Google has encouraged websites to do this for years. However, it’s always a bit more convincing when you know that there...
Christina Diecidue
Marketing Project Coordinator
Higher institutions are discovering the value of social media to build their brand among college students. Some schools are highly successful with this method and seem to know what to post and when. Other schools struggle to connect with students and drive results from their social media presence....
Christina Diecidue
Marketing Project Coordinator
Pay per click for higher EDU can get tricky because of budget constraints and the number of touches it takes to initiate a conversation. Some higher education keywords are expensive, so some days it doesn’t take long to run through your budget. You can’t skip out on PPC altogether, so you must be...
Nicole Krosnowski
Designer
Creating an online store is a huge step toward generating a larger customer base and bringing in more sales. WooCommerce is a free ecommerce plugin that makes it easy to sell any product you wish. It can be integrated with WordPress, giving you the utmost control over your online store. When...
Adrianna Mieras
Senior SEO Strategist
Search engine optimization isn’t easy to understand, which results in a lot of misconceptions. Part of this comes from the fact that SEO continues to evolve, and what worked one day might not the next. Things like keyword stuffing and link schemes are just a couple examples of SEO tactics that were...
Matthew Smokowski
Lead PPC Strategist
To create successful ads on Amazon, it’s important to know how much to spend. Determining an ideal budget isn’t exactly easy, though. A variety of factors must be taken into consideration, including the type of product you’re advertising, the competition in your category and your overall objectives...
Pete Schauer
Marketing Director
Let’s face it. The idea of rebranding your institution is frightening. A recent Inside Higher Ed article talks about why so many college brands are similar looking, and why they continue to be similar. When launching a rebranding campaign, many universities focus more on how they want to be...
Chris Delany
Partner
They say that age is just a number. That is true. In a numerical sense. Practically speaking, age is so much more than a number. You’re a lot different today than you were five or ten years ago. With age comes experience, confidence and wisdom. But sometimes, it can also come with comfort and...
Paul Schetelich
Lead Designer
Have you considered having a mobile app built for your business? Mobile apps aren’t just for the big brands like Walmart or Amazon. Small and medium sized businesses are also great candidates. As a matter of fact, any good mobile marketing strategy can benefit from a well-designed mobile app in...
Christina Diecidue
Marketing Project Coordinator
No industry stays the same, but higher education has faced tremendous change in a short amount of time. Unlike other companies that might lose business and fizzle out, America depends on higher institutions for continuing education and job preparedness. Therefore, colleges and universities have had...
Matthew Smokowski
Lead PPC Strategist
Embed Our Graphic On Your Website: Amazon Marketplace 2016 Holiday RecapInfographic By semgeeks.com As the world’s largest online retailer, Amazon has quickly become a household name. Today, half of all online shopping searches start directly on Amazon. It’s market power now rivals or exceeds that...
Matthew Smokowski
Lead PPC Strategist
A Super Bowl ad costs $5 million for a 30 second ad. These ads can be absolutely life changing for brands or they can become a routine ad produced each year. I was mostly disappointed with the recent trends in advertising for 2017. However, here are five that were worth the price tag: 5. LIFEWTR...
Pete Schauer
Marketing Director
Social media is the place to catch the latest news, chat with friends, learn about local happenings and check your horoscope. It’s become a “one-and-done” channel for everything, with information wrapped in a tailor-made package customized to each user. It’s no surprise that one in four students...
Nicole Krosnowski
Designer
Web design gets plenty of attention these days, but many clients find themselves unsure of what they are trying to accomplish within their website. Many simply respond with something like, “I want to strengthen my online presence,” but what really does this mean? It’s a generic statement that doesn...
Tayllor Gomez-Spillane
SEO Strategist
From local legend to the national stage, 10th Ave. Burrito Co. has made a name for itself - not only at the Jersey Shore, but across the entire country.   Head owner and shore native, Brian Katz, has been cooking up delicious cuisine since he was young.  Initially a hobby in high school, he found...
Christina Diecidue
Marketing Project Coordinator
One of the biggest mysteries for higher education professionals is how to write copy that resonates with their audience. The goal is to find a voice that matches the personality of the institution while also writing in a friendly and professional tone. Fortunately, there is a wide range of tools...
Jennifer Barker
Business Development Strategist
Email marketing continues to be an efficient way to reach your contacts and see a return on investment. Yet even with a well-thought-out strategy and subscribers that want to hear from you, it’s almost certain that many of your emails are still getting lost in inbox clutter. Some might even land in...
Christina Diecidue
Marketing Project Coordinator
Marketers are always trying to tap into the mind of a Millennial, and there are some interesting discoveries when doing so. While some of them might be exaggerated, there’s one thing that we can all agree on: The best way to grab the attention of the Millennial audience is to deliver content in...
Paul Schetelich
Lead Designer
Screen resolution wasn’t always an issue. Windows rolled out a few options that users could choose from. If they wanted better colors or higher resolutions, they could install a  driver for their video card. As technology advanced, users had even more options in the sense of enhanced video cards...
Adrianna Mieras
Senior SEO Strategist
Over the past year, locals started to notice colorful expression in various iconic areas around Belmar. Murals bring glimpses of light on rainy days to some and inspire the tasteful imagination of others. Creativity in our community will influence vast possibilities for generations to expand their...
Pete Schauer
Marketing Director
Colleges and universities realize the importance of branding and marketing. Many have made greater investments in building a brand that can be differentiated from its competition. Though many higher institutions have made larger investments and have even hired on marketing leadership from the...
Chris Delany
Partner
How many times have you heard the phrase, “It’s not what you know. It’s who you know”? The truth is, career advancement is very much about who you know. Think about how many times you’ve been granted opportunities because of a personal connection to someone, possibly a friend or neighbor? When...
Pete Schauer
Marketing Director
Content marketing is one of the many tools you have available to set your higher institution apart from others. Whether it’s highlighting campus events or promoting things going on at your university, content is an excellent way to share what’s taking place on your grounds. As you probably know,...
Robert Wheat
PPC Strategist
Digital marketers do more than come with up creative ideas. They also need to know how to measure their work. Which types of channels are most effective? How many leads are being generated? How much revenue is being brought in? By knowing this information, we can make informed decisions that make...
Christina Diecidue
Marketing Project Coordinator
During the winter months, the Jersey Shore towns tend to empty out; there are no lines for pizza, no traffic jams by the beach, and parking spaces are at a surplus.  At the end of January, however, individuals from all over the Garden State mark their calendars to take a trip down to the shore for...
Nicole Krosnowski
Designer
Getting traffic to your landing pages certainly doesn’t come cheap or easy. And, it’s only half the battle. Once visitors get to your landing page, you must get them to complete the desired action, whether it’s joining your email list or taking advantage of a free trial. Unfortunately, when people...
Pete Schauer
Marketing Director
Twitter is known for its real-time platform that works well for delivering quick, instant content. Yet with over 350,000 tweets being sent per minute, getting your higher institution noticed by prospective students isn’t easy. How do you cut through the clutter and reach prospects on this busy...
Tayllor Gomez-Spillane
SEO Strategist
Keeping on top of the trends is advice you hear regularly, but actually following through with it is another story. With the cultural landscape changing on a dime, there’s a lot to keep up with. If you’re not on your toes, trends will come and go without you having a chance to craft a meaningful...
Christina Diecidue
Marketing Project Coordinator
Higher education institutions used to have it easy when it came to their student audience. The average college student was an 18-year-old high school graduate entering college for a traditional four-year experience. Marketing to these students focused on things like the quality of the dorms,...
Pete Schauer
Marketing Director
Today’s marketers need to be creative, quick thinking and resourceful. We also need to excel at a wide range of marketing channels rather than just one or two. This is called hybrid marketing, and it’s something that you must do well if you want to be competitive in your industry. Before social...
Paul Schetelich
Lead Designer
Slow loading websites can result in lost visitors. But did you know that slow load times can actually increase your visitors’ heart rates, stressing them out? According to a 2016 Ericsson Mobility study, users who experience delays on single websites have a 38 percent increase in heart rate, on...
Pete Schauer
Marketing Director
When a prospective college student clicks on one of your ads, the next step is to convert them into a lead that you can connect with and push through the enrollment funnel. Though it’s not a perfect world, delivering the right content at the right time can help secure these relationships. That’s...
Christina Diecidue
Marketing Project Coordinator
In 2015, the Millennials became the largest living generation, overtaking the Baby Boomers for the first time. This group of young people is responsible for shaping today’s trends, ranging from fashion to entertainment to retail. What’s different about this generation compared to others is that...
Jennifer Barker
Business Development Strategist
Christmas isn’t complete without the jolly, rosy-cheeked guy in the red suit, right? When we think of the holidays, we think of Santa Claus, his elves and his reindeer. It’s amazing that when we see a picture of something as simple as a candy cane or sleigh, it can instantly take us deeper into the...
Christina Diecidue
Marketing Project Coordinator
In the spirit of the gifting and giving season, the SEMGeeks team partnered with the FoodBank of Monmouth and Ocean Counties to spread a little joy this holiday by donating food to those who are less fortunate.   Every year, our agency comes together and hosts a food drive to aid families in need...
Chris Delany
Partner
Digital marketing is continuously changing so it’s difficult to pinpoint the best trends at any given point in time. Some trends are predicted to be game changers and never fully develop, while others are on the radar and turn out to be huge innovators. Looking back at the best trends is a bit...
Pete Schauer
Marketing Director
We hate being the bearer of bad news. We really do. But if it can make a difference for our marketing clients, we can’t hold back. And that’s why we have to point this out: alumni news is not the same as alumni engagement. If your higher institution attempts to generate school spirit, engagement...
Christina Diecidue
Marketing Project Coordinator
Colleges and universities are just like other businesses. They have goals to meet and numbers to measure. They must compete for prospects and move them through the funnel. An important, but often overlooked, aspect of this process is marketing attribution. Marketing attribution metrics have an...
Paul Schetelich
Lead Designer
Infinite scrolling is a type of web format where users keep scrolling as new information is loaded. There are no “next page” links to click on. When done right, infinite scrolling provides a seamless and intuitive user experience. If you’re scratching your head wondering if you’ve ever seen an...
Chris Delany
Partner
The kids were barely home from trick or treating when the first holiday ad was shown on TV this year. For retailers, marketers and ecommerce stores, the competition over the holidays is extreme. Already, Walmart, Target and Verizon have spent the most on holiday TV ads, with holiday ad spending up...
Matthew Smokowski
Lead PPC Strategist
It’s amazing to think that only 2% of shoppers typically convert when they first visit an online store. This means that the remaining 98% are lost through the cracks. Maybe these prospects move on to a competitor of yours or decide not to make a purchase at all. Perhaps they continue to do research...
Pete Schauer
Marketing Director
When it comes to higher education marketing, your website is one of the biggest investments you will make. To see the most from this investment, it’s crucial that your website is useful and informative to your different target personas, which include prospective students, alumni, parents, donors...
Pete Schauer
Marketing Director
Have you ever considered offering a course on your institution’s own history? It’s not something that all colleges and universities agree on. Some argue that these types of courses border college propaganda and don’t provide much academic value. However, as more institutions look to differentiate...
Tayllor Gomez-Spillane
SEO Strategist
Wasn’t it frustrating when you would spend hours writing a college paper, only to realize that your teacher never read it? The same feeling comes over content writers when they realize that their blogs are getting very little attention. Though there are SEO benefits to maintaining a blog, the main...
Pete Schauer
Marketing Director
What do tacos and your higher institution have in common? Well, for one, they both appeal to college students. Beyond that, Taco Bell is showing us that it can do more than serve up tacos on a Saturday night. Higher institutions can a learn a thing or two from their energetic and engaging social...
Pete Schauer
Marketing Director
Colleges have been getting a bad rap these days. There are countless articles online about why college is no longer worth its premium price tag. With the average private college tuition costing $32,405 a year, there’s no question that prospective students and their families are questioning whether...
Paul Schetelich
Lead Designer
One of the main challenges to great design is the communication that takes place between the design team and the client. As a designer myself, I understand the unique challenges that surface between our design team and clients. Not only is it difficult to put emerging concepts and design ideas into...
Chris Delany
Partner
When you read advice about “getting to know your client,” what crosses your mind? Are you confident that you know your target persona, or are you unsure of what a potential customer might look like? Most companies have a rough idea of what their audience is like. They know basic information such as...
Christina Diecidue
Marketing Project Coordinator
If you are responsible for creating content for your higher institution, there’s no question that you’re committed to strengthening your school’s reputation, academic program and sense of community. But chances are, creating compelling content isn’t the only thing on your radar. You’re probably...
Jennifer Barker
Business Development Strategist
Are your emails actually reaching inboxes? Do you ever wonder how many of your emails reach subscribers and how many don’t? It’s certainly something that every campaign manager thinks about from time to time. Crafting the perfect email campaigns takes patience and diligence, so you don’t want...
Pete Schauer
Marketing Director
Who better to connect with prospective college students than those who have recently walked in their shoes? According to Chegg.com and Uversity.com, conversations surrounding colleges and universities are taking place online more than ever before. If you want to reach prospective students during...
Matthew Smokowski
Lead PPC Strategist
Online retailers wait all year long for this time of the year - and it’s finally here! Cyber Monday strategically follows the Thanksgiving holiday and provides an excellent opportunity for ecommerce stores to further capitalize on the sales, deals and promotions from Black Friday. With all of this...
Nicole Krosnowski
Designer
Style guides do an excellent job of saving your development team time, keeping the web code and design of your site consistent and also improving communication between departments. In order to make style guides work for you, they need to be created early on and regularly maintained to reflect the...
Jennifer Barker
Business Development Strategist
With over 500 million active users on Instagram, there’s no question that funny, engaging and brilliant photos are being shared on the network every day - roughly 95 million in fact. Thanks to the sleek filters and simple sharing options, Instagram has become one of the most exciting platforms to...
Pete Schauer
Marketing Director
Are you intimidated by hashtags, likes and follows? The world of social media can be overwhelming at times, especially when you’re trying to appeal to a younger crowd that knows what’s in and what’s not. If you use the wrong language in a post or launch a silly hashtag campaign, your audience isn’t...
Matthew Smokowski
Lead PPC Strategist
As you map out your holiday marketing campaigns and the promotions to go with them, discounts are probably the first incentives that come to mind. Discounts and coupons are terrific ways to reward customers and drive sales during the holiday season, but they can get a bit, well, repetitive. When...
James Geiger
Lead Developer
Do you ever wonder which elements are most crucial to your website? With so many areas of your site to focus on - content, images, headings, form submissions, calls to action - it’s hard to know which elements are absolutely essential. To help you out, I’ve asked some of our design experts here at...
Pete Schauer
Marketing Director
How to keep your blog interesting to prospective students By now you know the importance of keeping a blog for your higher institution. The question is, how do you keep it interesting? At first, it’s fun to meet with the various departments from your school. Together, you brainstorm the different...
Chris Delany
Partner
Wouldn’t it be nice if at least one workday could pass without feeling the dreaded afternoon slump? Many people feel tired and lazy after lunchtime, and there is a biological reason for it. Our bodies have a natural rhythm that gives us a bit of a lull around 2 or 3 in the afternoon. This happens...
Pete Schauer
Marketing Director
With the rising cost of college tuition and selective job opportunities after graduation, more college prospects are thinking outside the box when it comes to obtaining a higher education. Trade schools are an example of this thinking. They are becoming more popular for college prospects who want a...
Nicole Krosnowski
Designer
We would all like to think that our websites look honest and reliable, but establishing trust isn’t always easy. People are bombarded by so much information these days, they tend to be on the defense when they use the internet. A well-meaning pop-up ad can be bothersome and send a user away for...
Jennifer Barker
Business Development Strategist
Giving people hellish nightmares is one way to win some attention. Ads that go viral are known to possess a few qualities, such as the ability to tap into human emotion, tell a story and leave a lasting imprint. For some brands, they achieve this by scaring the pants off their viewers - or at least...
Pete Schauer
Marketing Director
Connecting with your alumni is only half the battle. How do you know when you have succeeded in your interactions? While you want to keep the lines of communication open between your higher institution and past graduates, you still want to make sure that the interactions you do have are meaningful...
Pete Schauer
Marketing Director
If your higher ed institution hasn't heard of Venmo yet, you could be missing out on imperative engagement from your alumni. According to a VAESE Alumni Relations Benchmarking Study, 87 percent of alumni organizations admit that they need to do more to attract and engage alumni, in particular,...
Jennifer Barker
Business Development Strategist
Call to actions aren’t just important for landing pages. You can use them on social media networks like Facebook to encourage users to follow through with a desired action. Adding a CTA button to your Facebook page can be done in a single afternoon. But, like all good marketing strategies, creating...
Pete Schauer
Marketing Director
Higher education institutions are learning that social media networks are the best way to reach qualified candidates. The question is, which social channel is the most influential, particularly for MBA prospects? LinkedIn Named Most Influential Social Network A new study called Tomorrow’s MBA was...
Paul Schetelich
Lead Designer
Each element used in design influences the message that you’re trying to convey - as well as the actions that users take. That’s why it’s important to understand how each line, color, shape or font has an impact on people, as it could make or break their decision to trust your brand or buy your...
Jennifer Barker
Business Development Strategist
With millions of people active on social media, it’s a great platform for communicating with students and parents. In fact, the interactions on social media have evolved so much, prospective students are using the channel to talk about the schools they’re interested in and learn from others. In...
Chris Delany
Partner
I remember being a kid, when the summer felt like an eternity. Now that I’m all grown up, it seems like each year goes by faster and faster - and I’m not sure I like it. But until we figure out how to slow time down, we must move along with the trends and try to keep up in both our personal and...
Pete Schauer
Marketing Director
The way that we obtain and consume information has changed significantly over the years. We want our information accessed quickly and efficiently. We want to be wowed and intrigued, as our attention spans are much shorter. We want the content we consume to be personalized to our needs. All of these...
Nicole Krosnowski
Designer
When you add collaboration to a design project, it magnifies the end result, bringing it to another level. Collaboration isn’t the same across the board, however. It varies based on the goals, the team members and the available resources. But, there is one factor that is consistent: the human...
Jennifer Barker
Business Development Strategist
Having an online store is an excellent way to boost sales without having to operate a brick-and-mortar location. When done correctly, you can optimize revenue and not have to worry about all the challenges that come with running a physical store, such as stocking shelves, managing employees and...
Pete Schauer
Marketing Director
Did you know that marketers who make blogging a priority are 13 times more likely to see a return on their investment according to HubSpot? This means that your higher institution has it in its favor to see increased enrollment compared to your neighbor when you have a solid content marketing...
Jennifer Barker
Business Development Strategist
How many contacts do you have on social media? Probably hundreds - if not thousands - that include friends, family, neighbors, coworkers and probably even some strangers! When you log into Facebook, Twitter or Instagram, it would be impractical to see all of their posts. The social networks agree...
Chris Delany
Partner
The Shore is no stranger to spooky attractions in honor of Halloween. Whether it’s the 100-year old Camp Evans Base of Terror, the attractions at Scary Rotten Farms in Brick, NJ or one of the many haunted houses in the area, there is no shortage of events to scare you. But there’s only one school...
Jennifer Barker
Business Development Strategist
Having a well-stocked tool belt doesn’t just come in handy for hands-on projects. When working in the digital marketing industry, there are certain “tools” that you should have in your belt. While it’s true that things are constantly changing in this industry, some elements remain unchanged and at...
Pete Schauer
Marketing Director
Higher education marketing is one industry that continues to evolve. Perhaps it’s because young adults make a lot of transformation during these crucial years, and they undeniably set the trends. If your college or university is behind on what prospective students want, it’s going to be more...
Tayllor Gomez-Spillane
SEO Strategist
If you haven’t heard of it already, Outbrain is a content syndication platform that allows users to publish content and reach new audiences. As a digital media agency committed to producing compelling content for our readers, we are no strangers to content platforms of this sort. Campaign...
Adrianna Mieras
Senior SEO Strategist
Once there are myths and misconceptions that evolve around a certain topic, they never seem to go away. Such is the case with search engine optimization. Although SEO has been around for almost as long as the search engines, the opinions and attitudes toward it have been up and down. Regardless of...
Jennifer Barker
Business Development Strategist
As if there weren’t enough shopping holidays in November, we can add one more to the pack: #GivingTuesday. #GivingTuesday is a global day of giving that is motivated by social media and collaboration. It’s celebrated on the Tuesday following Thanksgiving, which means it also comes after Black...
Pete Schauer
Marketing Director
College has been largely the same the last 100 years or so. Perhaps that’s why kids and parents often grow closer during these crucial years. Some say that the respect comes because students finally realize who's been doing their laundry and washing their dishes all these years, but maybe it’s that...
Jennifer Barker
Business Development Strategist
Some say that marketing automation and social media make the perfect pair. I have to agree. Automation software has come a long way over the last handful of years, making it accessible for both small and large businesses. It’s an effective way to manage and track all types of marketing efforts...
Matthew Smokowski
Lead PPC Strategist
It’s the end of September, which means it’s basically Christmas! OK, maybe not exactly. But it is the holiday season. In the ecommerce world, the holiday season begins in October and goes through the end of December. It’s a busy few months with little free time, but some online businesses are able...
Pete Schauer
Marketing Director
Are your feelings hurt because students keep leaving your website? Nothing is more frustrating than making the investment in a great website, effectively marketing it and not seeing the engagement you had hoped for. If you use Google Analytics, or any analytics program for that matter, you can...
Christina Diecidue
Marketing Project Coordinator
We have two questions for you. First, does your business use digital marketing? Great! Next, does your business follow a strategic approach? Why not? Many businesses are in the exact same boat as you. They take advantage of digital marketing strategies and see results from them. But they don’t...
Pete Schauer
Marketing Director
How schools can craft their voice and tone for students If you read enough articles about higher education marketing, the idea of “finding your voice” begins to sound like a broken record. Even though the wording is redundant, the advice is solid. Finding your voice is crucial. Look at what poor...
Matthew Smokowski
Lead PPC Strategist
If you haven’t taken advantage of Amazon’s Pay Per Click (PPC) advertising platform just yet, this article is for you! It can be intimidating to get your products on Amazon because it’s such a large ecommerce site with a lot of competition. Not only are you selling against other ecommerce stores...
Chris Delany
Partner
Why you need to market your new site When you commit to building a new website, it’s easy to feel like a million bucks. You’ve finally made a decision, and you can kiss that old site goodbye. Hopefully there will be no more complaining about slow load times, outdated images or clunky navigation....
Pete Schauer
Marketing Director
Any type of college search on Google can easily turn up millions of results. Most of the time, users choose from the first few results, but you have to wonder what else is out there. Are there really some college websites that are truly “the best?” And if there are, what can we learn about them?...
Jennifer Barker
Business Development Strategist
A lot of advice online tells you to split test pretty much everything that you can. Leaps of faith aren’t effective anymore, and they can cause you to exhaust your resources without seeing any return on your investment. By collecting the right information based on real-time user feedback, you can...
Christina Diecidue
Marketing Project Coordinator
By now you’ve probably heard plenty about the social app Snapchat. With roughly 26 million users in the United States, Snapchat topped the iOS downloads chart in May, beating out Facebook and Apple applications. So Snapchat is a big deal. But why does it matter for your audience? And why should you...
John Berry
Senior Developer
As an ecommerce business, your website has to succeed at many roles. Two specific ones come to mind: a salesperson and a storefront. No physical person is there to greet visitors and help them find what they are looking for. It’s up to your website to do that on its own. Luckily, a few essential...
Christina Diecidue
Marketing Project Coordinator
Higher education marketing professionals must be able to document the effectiveness of their marketing strategies if they want to continue receiving funding. But as any marketing professional knows, things aren’t always black and white, particularly in the higher education sector. Just because you...
Jennifer Barker
Business Development Strategist
Bad advice is everywhere. From the shoes you wear to the food you eat to the way you style your kid’s hair, it doesn’t take much to get people started on the bad advice train. There’s a fair amount of bad social media advice out there, too. If you’re not careful, it’s easy to get mixed up with it...
Paul Schetelich
Lead Designer
Branding and Color Associations Color is powerful. Research says that color can affect our mood, behavior and stress levels. Some researchers say that colors affect us because of the associations they have in the real world. For instance, blue is almost always related to blue skies. Blue skies...
Christina Diecidue
Marketing Project Coordinator
Nurture Students in a Personal Way It’s exciting when prospective students and their parents visit your website and fill out a form to receive more information. Now is your time to shine! But, not all prospective students are the same. If you send them all the same message, only a handful of...
Jennifer Barker
Business Development Strategist
Your Facebook cover photo is one of the most noticeable parts of your Page. What do you think people feel when they see your photo? Does your brand look cool and cutting-edge? Is it serious-minded or fact-driven? Or perhaps it’s friendly and relatable. A picture says a thousand words, so people...
Paul Schetelich
Lead Designer
Growth driven design (GDD) is the smarter way to successful web design. It’s an effective, dynamic approach that is based on real feedback and user data. This is very different from traditional websites that are more static in nature and based off hypothetical data. With the real-time value that...
Chris Delany
Partner
Being a small business certainly has its perks. Depending on the product or service you sell, you may be able to take things slow without having much competition breathing down your neck. In other words, you’re in your own lane - at least for the time being. In the beginning, you might start off...
Jennifer Barker
Business Development Strategist
It’s hard to believe that another summer has come and gone. It seems like just yesterday we were making predictions about what 2015 would hold! Before we start getting emotional on you, let’s turn our attention toward visual content marketing trends and how they’ve progressed over the last 8 months...
James Geiger
Lead Developer
Why slow load times decrease conversions How fast is your mobile website to load? If it’s not lightning-speed fast, it’s possible that you’re frustrating visitors and decreasing conversions. Page loading time affects your bottom line. It’s a major contributing factor in page abandonment, so if...
Christina Diecidue
Marketing Project Coordinator
If your higher ed institution is constantly going back and forth when it comes to what you should be investing in marketing, you’re not alone. On one hand, you need to spend money to make money. On the other hand, you can do a lot with a little when your budget is put to good use. So where do you...
Paul Schetelich
Lead Designer
Pantone is an authority on color. As a matter of fact, the company pretty much owns every color! At the same time, it’s managed to become a brand of its own. Pantone Matching System Pantone is best known for its Pantone Matching System (PMS), which is an exclusive color space used primarily for...
Christina Diecidue
Marketing Project Coordinator
As great as your content may be, it’s likely that there’s something missing from it that you can’t put your finger on. For most higher education institutions, it’s a firsthand perspective. If you’re not living in the dorms, attending classes or eating at the cafeteria, the content you provide to...
Jennifer Barker
Business Development Strategist
Facebook launched its News Feed in 2006, about 18 months after the site was first created. In the beginning, people thought the News Feed was mostly a place to get the scoop on their friends’ mundane details such as what they ate for lunch, what mood they were in or how the traffic was on the way...
Chris Delany
Partner
It’s always a good laugh when TVs or movies depict what the future will look like and then we actually get there in real life. Last year, we reached the year that Back to the Future took place. But as the true 2015 came and went, there were no signs of holographic advertisements, flying cars, self-...
Pete Schauer
Marketing Director
People like their information in easy-to-digest numerical chunks, much like the highly criticized but ultimately loved listicles. Though some people think that listicles are lazy or an insult to true journalism, the reality is that people prefer them to large blocks of text. Advertisers must give...
James Geiger
Lead Developer
Is it possible that your homepage is killing things for you? Oh yes. It’s possible. Your homepage is vital. It’s the portal to your website, and people finding you through search are likely coming in through the homepage. If your front page doesn’t provide visitors with the content they’re looking...
Chris Delany
Partner
How Marketing Techniques Differ Geographically When creating a digital marketing campaign for your brand, you probably realize that it’s not just local consumers that may be seeing your message. People from across the world may see it, too. If the campaign is designed for your local audience, it’...
Paul Schetelich
Lead Designer
Navigation is instrumental to the success of your website. It plays a significant role in how easy and enjoyable your site is to use. The more people enjoy being on your site, the longer they’ll stay and the more likely they’ll convert. Leave your site to be a messy sandbox of links, and you’ll...
Christina Diecidue
Marketing Project Coordinator
It’s no secret that your institution’s website is the single most important asset you have online. Yet no matter how much your website dazzles and impresses, you need to make sure that you are gathering important data from visitors. The sooner you can learn about your prospects, the faster you can...
Paul Schetelich
Lead Designer
If you’re planning on redesigning your website, it’s imperative that you think about how the new design will impact SEO. Many times, clients don’t think about this until right before the launch date. They’re more focused on other things, such as how the website will look and perform. However, if...
Matthew Smokowski
Lead PPC Strategist
Behavioral marketing profiles the past behavior of a user to determine which ads they will be shown next. The purpose of behavioral marketing is to create a deeper level of customization so that the ads are actually relevant and interesting to the user. Also, businesses are given insight into the...
Paul Schetelich
Lead Designer
Infographics are amazing on their own, but imagine adding a bit of interactivity to them. The future of content lies in interactivity, and what better place to add this design element than to infographics? In this post, we’re going to explore eight reasons why you should be using interactive...
Christina Diecidue
Marketing Project Coordinator
For most alumni, the college or university they attended is a part of who they are. This is the place where they gained their independence, formed long-lasting friendships and made the first dent in their career path. It makes sense why nearly half of all alumni donors say that they feel “very...
Jennifer Barker
Business Development Strategist
Today is an age of high-tech sales and marketing. Technology has dramatically increased in the last decade and many programs have decided to bring together core strengths and support elaborate business goals. Marketing automation provides sales productivity tools and comprehensive solutions that go...
Pete Schauer
Marketing Director
It’s no secret that the competition is growing stronger in the field of marketing, and this makes it more difficult to capture the attention of your audience. When your competitors are vying for your audience’s attention right alongside you, it’s important to find other ways to connect with them....
Paul Schetelich
Lead Designer
For your site to gain the approval of visitors, there are a few elements it must have. One of them is a search feature. While just a simple box, a search feature is vital to the usability of your site. In this article, we are going to discuss the benefits of having a search bar on your site and how...
Christina Diecidue
Marketing Project Coordinator
Was the internet around when you applied for college? Don’t worry. You don’t have to answer that one aloud. Even if the internet was available, it definitely wasn’t where it is today. Students still needed to look through magazines and books to research colleges and determine which ones were the...
Paul Schetelich
Lead Designer
One of the most important parts of website usability is how content is organized on a screen. When content is presented in a way that is enjoyable and user-friendly, you see improved rankings and traffic. This happens because people want to be on your website and find it helpful and useful. If the...
Matthew Smokowski
Lead PPC Strategist
PPC can be a great way to make money. It can also be a great way to waste money. It all depends on the effectiveness of your pay per click campaigns and how well run they are. Unfortunately, many businesses make mistakes that cause their campaigns to lose money, and they lose faith in the PPC...
Pete Schauer
Marketing Director
<p dir="ltr">The key to staying at the top of the search listings is to understand your users. Why? It’s simple. Organic search rankings are impacted by user behavior data. The more you know who your customers are and what they are looking for, the better you can serve them. In...
Christina Diecidue
Marketing Project Coordinator
One of the most significant learning technologies that has come onto the scene in the last decade is eLearning, also known as blended or hybrid learning. eLearning has been made possible thanks to the rise in technology and its growing accessibility. Why Has eLearning Flourished? Many of today’s...
John Berry
Senior Developer
The design and layout of your ecommerce site can have a significant impact on your sales figures. If customers can’t find the products they’re looking for, they’re not going to take the time to look harder. They’ll find one of your competitors to do business with instead. Though getting the sale is...
Chris Delany
Partner
Imagine yourself on any given evening when you’re sitting at home on the couch relaxing. You’ve got your mobile phone in one hand, and a few casual goals to complete: replace your broken toaster, sign your kid up for karate and text Mom. Of course, you’ll be doing this while watching TV and...
Matthew Smokowski
Lead PPC Strategist
Mark your calendars. Amazon Prime Day is this Tuesday, July 12! It’s the second annual sales event, and the big day essentially acts as a Cyber-Monday-in-July where shoppers can get extra savings. Prime Day is only for Prime subscribers, the subscription that includes two-day shipping, movie and...
Christina Diecidue
Marketing Project Coordinator
Relationships are important for higher education institutions. In order to maintain a positive image, you must have good relationships with students, staff and alumni. But these aren’t the only relationships that matter. The connections you have with other companies is important, too. That is why...
Chris Delany
Partner
Dating is not easy. Sure, it can be fun to meet new people and go out, but the real challenge is when you actually like someone and don’t know what to do next. Should you call the person? If so, how many days should you wait? What happens if they don’t text you back, or your call goes straight to...
Jennifer Barker
Business Development Strategist
It’s always fun to look back at how things have evolved online. The first websites would be laughable if we saw them today. Perhaps you remember a time when every site had Netscape on it. Or a time when websites were bare-boned and boring. It’s not like you could leave your email if you enjoyed the...
Paul Schetelich
Lead Designer
Were you aware that image optimization is one of the easiest and most effective things you can do to improve your site design? As if it weren’t simple enough on its own, there are a wide range of tools available to ensure that you are getting optimization right. This article will discuss what image...
Pete Schauer
Marketing Director
Links can have a significant impact on your search performance. The question to ask yourself is whether the links on your site are having a good impact or a bad impact. Good links will have a positive effect on your website and help you achieve higher rankings. Bad links can have the opposite...
Paul Schetelich
Lead Designer
Startups need a great web presence above anything else or their personal brand is going to suck. This is your store window and you want it to look great, rather than a store window that someone has thrown a brick through. We can’t tell you exactly what you should have on your website, but we can...
Chris Delany
Partner
There are many game changers for marketing. One of the things that haven’t changed is that it’s really about who you know not what you know. Associating yourself with high quality influencers online will do a lot for your brand, even though 47% now use ad blocker technology. You can get access to...
Paul Schetelich
Lead Designer
Do you have a small website that you want to change up? Maybe you’re not sure how to make your website more exciting, especially when comparing it to your larger competitors. But stuffing your website with content and information that isn’t necessary can actually bring down the quality of your site...
Pete Schauer
Marketing Director
Marketing and improving your strategy is a learning process. To survive as an entrepreneur you always have to be learning. This will let you stay ahead of the curve, and more importantly your competitors. Despite the fact you’re living in a digital world, the value of a paperback book can’t be...
Jennifer Barker
Business Development Strategist
With so much attention directed toward the creation of great content these days, sometimes that’s all we focus on. The reality is that having a compelling blog requires more than just good content and pretty pictures. Another purpose of your blog is to move people through the marketing funnel,...
Pete Schauer
Marketing Director
What would you say makes a successful business marketer? Of all the things that make you a success as a digital marketer, the number one characteristic of any successful businessperson is adaptability. Nowhere is this more critical than in the field of digital marketing. This is a field that is...
Nicole Krosnowski
Designer
Website trends change every year, and many of them are game changers for your marketing strategy. You need to be reviewing your website regularly to see whether you really have the best possible platform to make sure your personal brand doesn’t suck. The year is 2016 and there are a lot of design...
Jennifer Barker
Business Development Strategist
You already know that content marketing has changed over time, but what hasn’t changed over time is the presence of email marketing. Remaining steadfast as ever, email marketing is still one of the strongest tools you have to hit your target market. Email marketing generates 50% more sales than...
Jennifer Barker
Business Development Strategist
By now you’ve probably heard plenty about the benefits of storytelling and why it should be a core part of your marketing strategy. We have to say that we agree. Storytelling is an excellent way to strengthen your brand, reveal more of your personality and connect with readers. It’s also a highly...
Paul Schetelich
Lead Designer
Web design is an area you need to be willing to throw some money at if you’re going to stand out in a crowded market. 38% of people will stop engaging with a website if it’s unattractive. Okay, let’s be honest, the majority of websites are totally generic and completely boring and will do nothing...
Pete Schauer
Marketing Director
The average worker spends 13 hours on email per week, so you need an app to bring some order to the chaos. There are some email extension apps that are good and some that are not so good. We’ve all had our fair share of duds in the past. There’s nothing worse than picking up a bad app and having it...
Matthew Smokowski
Lead PPC Strategist
It’s your worst nightmare. Your hard-earned dollars that are spent on an ad campaign are wasted. Rather than going to prospects, your budget is drained by hackers. While you may think that we’re past the days of click fraud, this isn’t true. Digital ad fraud is real, and it happens to marketers...
Nicole Krosnowski
Designer
Web design is the core of a great platform. Not only is web design the future of digital marketing it’s the present and the past. If you’ve got a website that looks like a four-year-old put it together, you’re going to see your customer numbers drop like a stone. But think for one minute before...
Christina Diecidue
Marketing Project Coordinator
So you want to be an inbound marketer for higher education? Great choice! I may be a bit biased, but I think marketing colleges and universities brings the best of both worlds. Not only do you get to use all of your inbound marketing skills but also you get to sell something of incredible value: an...
Jennifer Barker
Business Development Strategist
Email often gets the least amount of attention from marketers because, quite frankly, it’s easy to ignore. You can’t afford to overlook your social media pages. Responding to feedback in real time, chiming in on important conversations and keeping your accounts fresh is crucial to success. With the...
Jennifer Barker
Business Development Strategist
The average number of emails sent and received is 205 billion per day. Your email inbox will eat up a ton of time and effort when you’re trying to incorporate it into your marketing strategy. Whether it’s trying to organize your huge unread list, or whether you just don’t have the time to go...
Chris Delany
Partner
Plenty of people believe that boutique marketing is better. It’s innovative. Cutting-edge. Served straight from the “A” Team, each and every time. Unfortunately, many people also think that boutique marketing is expensive and has more limited resources compared to big agencies. It’s too bad that...
Jennifer Barker
Business Development Strategist
Google+ is the ugly duckling of social media. It’s the social media network that few people try to fit into their digital marketing strategy. And that’s unfortunate because despite its diminished fortunes, where only 21% of Google+ users describe themselves as active, it still has some use. Google...
Matthew Smokowski
Lead PPC Strategist
To PPC or SEO. That is the question. And it’s a valid one at that. The reality is that many marketers find themselves torn between the two. While your hope is to utilize both PPC and SEO to your full advantage, chances are you still have to make the choice to invest in one or the other. Both PPC...
Nicole Krosnowski
Designer
What might be a surprise to some is that the ugly website you just laughed at was actually made that way intentionally. It might sound unbelievable to some that this could form any part of a company’s digital marketing strategy, but it’s true. There are companies going out of their way to make ugly...
Christina Diecidue
Marketing Project Coordinator
More colleges and universities are putting branding and marketing at the top of their priority lists in order to stay competitive. They realize that if they’re not online to help prospective students along in the college search, it’s almost like they’re not there at all. What’s challenging for...
Chris Delany
Partner
Digital marketing is changing all the time. It’s changing at a faster rate than ever. We think that it’s too easy to get caught up in the hype regarding this change and that change. So we’ve decided to take a step back and look at the big picture. What does the future of digital marketing hold? The...
Nicole Krosnowski
Designer
Hero images have become a lot more popular over the past few years because they have the remarkable ability to aesthetically impress visitors. While these images may not be donning a cape and a mask, they do possess true hero qualities. Hero images fill the screen to delight the user, and usually...
Pete Schauer
Marketing Director
He who hesitates is lost, or something like that. The point is that without a firm strategy in place you are not going to convert a customer into a lead and you’re not going to see a good return on your investment. A whole 60% of a marketer’s time is dedicated to digital marketing, so your strategy...
Jennifer Barker
Business Development Strategist
Much has been made of branded content with Facebook. In some circles you’d think the sky was falling, and maybe it is for some. But not for the rest of us. It’s not a positive change or a negative one, it’s just another example of why we as marketers have to keep changing and adapting. So what is...
Matthew Smokowski
Lead PPC Strategist
Your digital marketing budget is fluid and has to be reviewed regularly. The prediction for 2016 is that this is set to be a breakout year for digital marketing as the mobile revolution grows in stature and visual content reigns supreme. The majority of companies will increase their budgets this...
Pete Schauer
Marketing Director
Social media management should be a priority for you as a critical building block, whether you are a company that needs to get their feeds in line or someone posting on behalf of someone else. There’s nothing worse than trying to handle everything manually, but by using scheduling features and the...
Jennifer Barker
Business Development Strategist
Content is king and you’ve heard it all before. 88% of the B2B world uses content marketing. I work in the digital marketing arena so I can understand that without great content your business is never going to take off. But I’ve also been in this business for years and its unbelievable how things...
Pete Schauer
Marketing Director
We can’t think of anything worse than getting up at 5am to train for a marathon, but if you pause for a second you realize that creating a marketing strategy is just like training for a marathon. Content marketing is like training for a marathon because it’s all about a grueling journey that feels...
Paul Schetelich
Lead Designer
Ever get that feeling that something isn’t quite right with your company’s brand? If so, it might be time to make some changes. Sometimes a rebrand can completely reenergize your company and put it back on the right track. When 84% of purchases come from a referral, you have to make sure you’re...
Jennifer Barker
Business Development Strategist
Twitter is one of the best social media networks for generating a buzz. It may be in decline, with Tweets per day halving since 2014. But it’s also an easy way to save money on your marketing. Like any business, you want to get the most link juice. You want to get the most people talking about you...
Paul Schetelich
Lead Designer
At some point in the design process, photography is added to help tell a story and bring the website to life. To make the most of the photos you select, it’s helpful to be familiar with the latest trends. Anyone can look up recent trends in photography, however. What’s more important is that you...
Chris Delany
Partner
Create A Better Digital Marketing Strategy Today Your digital market strategy is everything. We are living in a world with more competition than ever before. If you don’t have a clear strategy, you are going to struggle, regardless of what sort of business you are. Your success is all in your...
Jennifer Barker
Business Development Strategist
Just because you operate a smaller business does not mean that you can’t benefit from social media. Social media is rewarding for businesses of all types and sizes. Look at it as a way to build relationships, boost your reputation and reach more people. However, there is that one thing that looms...
Christina Diecidue
Marketing Project Coordinator
Converting Leads to Enrollment Isn’t it a wonderful feeling when you’re able to change that initial “hello” greeting to a full on “welcome to our university” letter? Accepting students into your school is an awesome feeling, not just for them, but you too. You could be adding another success...
Chris Delany
Partner
Digital marketing is one of the ideal ways to reach multiple demographic groups at one time. The world is becoming digitally advanced and more people rely on technology to stay connected to enterprise and personal connections. Marketing in a smart way, using digital options, can help campaigns make...
Nicole Krosnowski
Designer
A lot of discussion goes on regarding the pros and cons to stock photography. Proponents of stock photos say they’re cheap, accessible and great to use in a pinch. Critics say that stock imagery is not unique to the brand and heavily overused. A dime a dozen, so to speak. Both sides have a point....
Jennifer Barker
Business Development Strategist
When I first heard that some states were wanting to charge drivers for every mile traveled, I was baffled. Aside from the fact that I do not want to pay for every mile I drive, I also don’t like the way the information would be collected. Putting a GPS in my car? Making me report miles using my...
Jennifer Barker
Business Development Strategist
Businesses are constantly being bombarded with the compelling reasons why they should be on the major social networks. It gets confusing and even a bit annoying, to say the least. Do you really need to be on every social networking site? In reality, you only need to be on a few, preferably the ones...
James Geiger
Lead Developer
In the world of design, it’s important to utilize every inch of space given to you. This doesn’t necessarily mean that you need to fill every space, but rather that everything should be thoughtfully accounted for. And that, my design friends, includes the footer space. Yes, that lonely space at the...
Christina Diecidue
Marketing Project Coordinator
According to a 2015 Pew Research Center survey, the social network that college students use the most is Instagram. If this is news to you, then it’s time to get crackin’. Instagram is where it’s at, and it’s one of the best places to connect with students and promote your school’s image through...
James Wolff
Developer
Do you ever get tired of hearing about how fantastic calls-to-action are? With CTAs being so short and direct, it’s hard to imagine that there would be anything new and exciting to learn about them. But there is.   CTAs are some of the most powerful tools in your arsenal. Assuming that they’re run-...
Matthew Smokowski
Lead PPC Strategist
Many things in life are better when they’re bigger. Big houses. Big cars. Big paychecks. Big advertisements. Wait, what? It’s true. People do respond well to big ads. Think about the effect that advertisements like digital signage, billboards and magazine inserts have on consumers. The large size...
Christina Diecidue
Marketing Project Coordinator
How much do you know about remarketing to college students? If you don’t feel comfortable running a remarketing campaign, it’s helpful to take a step back to learn what remarketing is and why it works. Many colleges and universities use remarketing to reach prospective students and improve lead...
Chris Delany
Partner
Here at SEMGeeks, we know that beach badge prices at the Jersey Shore can put a damper on your Summer fun. Every year our local beaches raise their badge prices making it even more of a chore to get out and purchase that mandatory badge. This increase in prices is all the more reason to announce...
John Berry
Senior Developer
The very fact that you’re thinking about changing the design of your website is enough to indicate that it’s time for an update. Web design changes rapidly, and it’s important to incorporate new trends from time to time. Otherwise, you will end up with an outdated website that can negatively...
Matthew Smokowski
Lead PPC Strategist
Do you run remarketing campaigns on Facebook? Do you feel that you’re getting the maximum benefit from them? Facebook has many user-friendly tools to help you reach people who are most likely to be interested in your product or service. However, it’s possible that your remarketing campaigns can...
Paul Schetelich
Lead Designer
Have you been thinking about implementing long scrolling into your design? If so, the time for long scrolling is now. Long scrolling isn’t anything new, but it’s becoming more common lately, and for good reason. You’ve probably come across a handful of sites that have you engaged using single pages...
Jennifer Barker
Business Development Strategist
One of the main reasons why marketing changes so frequently is because of rapid advances in technology. Marketing has a direct relationship with technology, so as one changes, so does the other. You may not realize how much digital marketing changes on a month-to-month basis, but if you look back...
Christina Diecidue
Marketing Project Coordinator
In just a couple of months, most colleges and universities will be wrapping up their spring semesters and graduating another successful group of students, many with jobs and internships already lined up. But it’s never too early to start planning for the fall semester and the back-to-school surge....
Paul Schetelich
Lead Designer
Design trends come and go, but there’s one thing that stays the same: the desire to get back to the basics without tacking on unnecessary features. Cluttered pages overflowing with information and animations are no longer the norm. Instead, simplicity is replacing all things busy. Users respond...
Pete Schauer
Marketing Director
Each year gets more exciting in the SEO industry, and 2016 is no exception. Even though we’re just a few months into the new year, we’ve already seen things shift. In particular, SEO is no longer about keyword-packed headlines and content. The search engines are getting smarter, and they’re able to...
Chris Delany
Partner
Many business owners fail to realize the importance of social media. For many without the experience, social media is just another supplemental tool to get the word out there, but they don't believe it has any real power in generating customers or purchases. In reality, social media is an excellent...
Christina Diecidue
Marketing Project Coordinator
How colleges are using social media to make admissions decisions Colleges and universities from coast to coast are using a new tool for recruiting students: social media. It may sound strange to think that colleges would even care about how many friends a person has or what their interests may be...
Matthew Smokowski
Lead PPC Strategist
When people think about keeping up with the latest algorithms, they are usually thinking in terms of trying to “beat” the search engines. In other words, they’re trying to stay one step ahead of Google. Keeping up with the newest algorithms isn’t a game where you’re trying to come out on top....
Paul Schetelich
Lead Designer
Remember the good old days when having a website meant that you were ahead of the game? It didn’t matter if your website was ugly or slow. If you could point customers in the direction of something that existed online with your name on it, you were awesome. Today, a website like that would shut...
Nicole Krosnowski
Designer
If there’s one thing that you don’t want to be it’s cheap and easy. In fact, you may spend a lot of time and energy convincing people that you’re the exact opposite of this. You may buy nice things and go on expensive trips and modify your morals and values. But why when it comes to your website -...
Paul Schetelich
Lead Designer
Imagine that you’re at an outdoor concert and want to get a bottle of water. You ask someone who works at the venue where you can get something to drink, and they point you in the direction of a vending machine. You walk over to the machine, but when you get there, it’s out of order. You’re still...
Chris Delany
Partner
Businesses of all sizes, industries and locations are turning to cloud services to expedite tasks, enhance communication and streamline social media and content sharing. Many benefits are built into cloud software, in particular, the fact that programs are available for use within a matter of...
Pete Schauer
Marketing Director
You know the saying, “Keep your friends close and your enemies closer.” It’s a good rule to live by considering that your enemies are the ones who will give you a run for your money - not your friends (hopefully). Plus, a healthy dose of competition is never a bad thing. It reminds you to be on...
Pete Schauer
Marketing Director
Thanks to the endless sea of information online, today’s educators have access to just about everything they need in a pinch. But all of this information comes at a cost: it’s overwhelming to find the right material that is current and comes from credible, trustworthy sources. The last thing you...
Chris Delany
Partner
Just when we thought that the hashtag had successfully evolved into a mainstream communication tool, it’s made a change. Here at SEMGeeks, we are excited to announce that the new hashtag is here! We were surprised to hear about it, too, but if there’s one thing that we’re always preaching, it’s...
James Geiger
Lead Developer
Thoughtfulness goes a long way when trying to make a person feel special. Think about how you feel when someone takes the time to understand where you’re coming from. It’s nice, isn’t it? Thoughtfulness can enhance any relationship, and that includes the ones you have with your customers. In fact,...
Pete Schauer
Marketing Director
A little history lesson never hurts anyone! While you may not lie in bed awake at night, wondering how digital marketing came to be, it’s still helpful to understand its past and the direction it will take in the future. Most of us take digital marketing for granted, particularly the millennials...
John Berry
Senior Developer
Calls-to-action are powerful little sentences. They’re often underestimated because they are so simple. Does it really matter if you have “click here” or “subscribe now” on your landing page? Is it really worth testing out different CTAs just to see which one converts more visitors? Can anyone tell...
Christina Diecidue
Marketing Project Coordinator
Technology gets plenty of attention when discussing topics like marketing and digital media, but it loses some of its appeal once it’s paired with education. Maybe that’s because not every school or classroom takes advantage of the same technology. There may be budget constraints or the choice not...
James Wolff
Developer
Whether you’re launching a new business or redesigning your website, looking for a host is part of the process. Though many people don’t realize it, a web host has a significant impact on your search rankings and customer retention rates. If your website is slow and unresponsive, people aren’t...
Jennifer Barker
Business Development Strategist
In honor of St. Patrick’s Day, the month of March is filled with the color green. Green hats. Green necklaces. Green beer. Green Shamrock Shakes. Once the month is over, these items leave the store shelves - or are discontinued at McDonald’s. But there’s something that can continue being green for...
Nicole Krosnowski
Designer
White causes a lot of problems. Try doing a Google search on, “Is white a color?” and you’ll quickly learn that everyone has a different opinion on whether or not white deserves the title of a color. Wikipedia refers to it as an “achromatic color,” while other websites say that white is “the...
Christina Diecidue
Marketing Project Coordinator
If there’s one thing that college students don’t lack these days, it’s information. They may be short on time, money and even some common sense, but the sources of information just keep pouring in. It’s difficult for young adults to sift through all of this information and determine which blogs are...
Chris Delany
Partner
Back in the dinosaur days, businesses built their relationships with their customers largely on face-to-face interactions. In the modern marketplace, this has changed dramatically thanks to the emergence of the internet. Yet even though many business owners don’t interact face-to-face with their...
Pete Schauer
Marketing Director
With digital marketing at an all time high, there is a lot of advice on the internet about what to do and what not to do. You may think that you would be able to spot some bad advice if it was presented in front of you, but would you really? Some people mean well but have the bad habit of spreading...
James Geiger
Lead Developer
Some of the biggest web design trends of recent years have included grid layouts, flat design and background videos. So which trends and technologies are emerging in 2016 that will change design as we know it? Plenty! In this article, we address some of the newest web design trends that will leave...
Pete Schauer
Marketing Director
Did you know that college students are the best target audience to market your startup to? It’s true. The desirable 18-30 year-old demographic has always been a highly targeted group because they haven’t formed strong brand loyalties yet. Businesses try to reach this demographic at different points...
Chris Delany
Partner
It’s hard to believe that 2020 is only 4 years away. You probably already feel a bit overwhelmed by the all new technology available. What could possibly be introduced in another 4 years? One can only imagine what things will look like in 2020, and what types of technology will be utilized by...
Pete Schauer
Marketing Director
With more students interacting with colleges and universities from their mobile devices, apps are starting to make a lot more sense. The lightweight look and feel of mobile apps as opposed to traditional websites is a main factor for why they are gaining traction among college students. So is it...
John Berry
Senior Developer
How to Compete in Ecommerce with the Giants If I had a dollar for every time someone told me to find something on Amazon, I wouldn’t be writing this right now. I’d be sitting on the beach - my very own beach that is. Because I would be that rich.   Ecommerce giants like Amazon are the go-to...
Jennifer Barker
Business Development Strategist
Marketers have a lot of problems these days. It’s a sticky business that is constantly changing due to new trends and emerging technology. Not to mention, understanding people is tough business. While each marketer faces unique challenges, there are common problems that most marketers share. They...
Pete Schauer
Marketing Director
What types of enrollment problems does your college or university face? Understanding the college-bound audience can be challenging at times, because let’s face it, we keep getting older and they stay the same age. Every couple of years, this audience changes drastically. Many of these changes...
Paul Schetelich
Lead Designer
It’s the million dollar question: How do you get people to visit your website, stay longer and keep coming back? There are many factors to take into consideration when thinking of a well-constructed answer. Speaking to your ideal customer, contributing high-quality, relevant content and maintaining...
Pete Schauer
Marketing Director
If you’ve been spending your breaks browsing the internet when you really should be working, you may have come across a new buzzword: omnichannels. See, distraction can pay off! Anyhow, what exactly does the term “omnichannels” mean, and is it something that you should be working into your...
Nicole Krosnowski
Designer
More communication is taking place through a screen. Whether it’s chatting with customers over the computer at work, or arguing back and forth with your kids through text, much of your day is probably consumed by talking to people without actually hearing their voice. While this is certainly...
Mark Covert
PPC Strategist
Do you ever lie awake at night wondering how PPC came to be? Probably not. Yet even though the existence of pay per click advertising may not be something that keeps you up at night, it’s helpful to look back at where it came from. PPC has gotten a bad reputation over the years, and some even claim...
Jennifer Barker
Business Development Strategist
10 Tips for Content Marketing If you haven’t heard of the 80/20 rule, then you’re not living! The 80/20 rule is a principle suggested by management thinker Joseph M. Juran and named after the Italian economist Vilfredo Pareto. Originally, Pareto observed that 80% of the income from Italy was...
Nicole Krosnowski
Designer
Did you know that images increase a person's willingness to read a piece of content by 80%? That’s no small bones! Not only will a person be more interested in looking at your content, but also they will be 65% more likely to remember the information three days later if your image relates to the...
Pete Schauer
Marketing Director
How Digital Marketing is Increasing College Enrollment Higher ed institutions are paying more attention to branding and marketing than ever before. They know they have to if they want to be competitive and encourage qualified leads to apply at their school. But it’s not just any advertising that...
Pete Schauer
Marketing Director
Retargeting and remarketing are forms of inbound marketing that attempt to reconnect with people who have visited your website but didn’t complete their purchase. These terms are often used interchangeably, but there are some differences between them. In order for you to fully understand how they...
Jennifer Barker
Business Development Strategist
Social Media Aggregation Apps When you want to know what’s going on with your friends, which social platform do you use? Facebook? Snapchat? If you want to hit up some of your professional connections, you probably use LinkedIn. News and trending topics? That’s definitely Twitter territory. A...
Adrianna Mieras
Senior SEO Strategist
Bad advice on the internet comes in all different flavors. Whether it’s entering the dating scene, parenting your kids or managing your hard-earned money, there’s no shortage of advice. Some is good, some is tolerable and some is downright awful. We’ve all come to accept the fact that the internet...
Pete Schauer
Marketing Director
By now, you know all the benefits to blogging for your higher education institution. No one has to convince you. No siree. You’ve read countless articles on how a higher ed blog can drive targeted traffic to your site, establish connections with prospective students and help separate you from other...
Jennifer Barker
Business Development Strategist
Oh please. It’s not like you really know what inbound marketing is. You may know a little bit about it, such as the fact that it pulls people toward your company and product rather than away from it. You may also realize that inbound marketing is the preferred way to market your products and...
Paul Schetelich
Lead Designer
Can you believe there was a time when we wondered whether or not mobile internet usage would surpass desktop usage? Well, that time has come and gone. Mobile digital media time in the U.S. is now significantly higher (51%) compared to desktop (42%). If you’re not doing an adequate job reaching your...
Chris Delany
Partner
I am sure that it is old news to you that Snapchat is a rising phenomenon among young adults, but did you know many colleges across America are taking advantage of this vertical video and picture sharing software to: Recruit new attendees Inform current students of events and campus news Host...
Chris Delany
Partner
The Perks of Hiring an Outside Firm:  Some headaches can be treated with Tylenol. Others with an outside marketing firm. Deciding to partner with an outside agency isn’t always an easy decision, however. First there’s the cost to consider. Then there’s the worry about whether or not the firm will...
James Geiger
Lead Developer
Most things can benefit from a makeover at some point in time. You wouldn’t wear the same clothes to work for years on end, and you probably don’t own a home with green furniture and red shag carpet. It makes us feel good when we take the time to update things. It also shows the rest of the world...
Pete Schauer
Marketing Director
Gone are the days when a student would do their college research using magazines and books. Students today can get all the information they need online rather than having to dig through magazines or flip through the pages of an outdated library book. The internet has made the research phase much...
Pete Schauer
Marketing Director
Everyone knows about writer’s block.  And writers get plenty of support for it. There are online writer’s workshops, content idea generators and hundreds of suggestions to get out of the rut. Writers know they aren’t alone. But what about marketers? Where’s the love when they fall victim to...
Jennifer Barker
Business Development Strategist
How to Get People Talking About Your Brand Remember when you were a kid and you would do things like stuff raisins in your nose just to get some attention? The grownups would roll their eyes and say stuff like, “He’s just doing that for attention. Negative attention is still attention.” Thank...
Paul Schetelich
Lead Designer
The Importance of a Responsive Website One day, not too far off in the future, younger coworkers will be amazed at the fact that you worked through a time when all a website required to be “good” was a domain, a host and some content. Those days are long over. A lot has changed in recent years,...
Jennifer Barker
Business Development Strategist
How Instagram Accounts Increase Enrollment Keeping your higher institution front and center on social media can feel like a full-time job in itself. And while you probably put in a lot of time posting social content, interacting with followers and building out your social presence, the fruits of...
Nicole Krosnowski
Designer
How Landing Pages Can Convert Leads Designing the perfect landing page is like baking the perfect cake. You need the right balance of ingredients to get the taste and texture just right, and you need to add them at the right time. If you follow the recipe, you get a delicious cake that everyone...
Pete Schauer
Marketing Director
How SEO Can Help Enrollment Search engine optimization (SEO) is not reserved for the big businesses that sell material things like electronics and shoes and iPhone cases. Any business can benefit from SEO, which is a website optimization strategy that helps your website get placed in the top...
James Wolff
Developer
Techniques for an Engaging User Interface As a web designer in 2016, there are just some laws that you don’t want to break. Of course you won’t have the web design police knocking at your door, and you won’t be penalized by Google as you would if you were using spammy practices. But you can...
Jennifer Barker
Business Development Strategist
If you haven’t refreshed your content strategy lately, now is a great time to do so. It’s a new year with new goals to meet. Your audience is probably ready for some new material as well. Of course you’ll always have new leads coming in that will appreciate your work from time ago, but loyal...
Mark Covert
PPC Strategist
How PPC Helps Higher Ed Rank With so much content being published online, colleges and universities are finding it harder to stand out and get their content into the right hands. By using pay-per-click (PPC) advertising, higher education can target potential students who are actively searching...
Jennifer Barker
Business Development Strategist
Why Banner Ads Are No Longer Effective Marketing Tools The banner ad is just over 18 years old. What I know from personal experience is that when something - or someone - turns 18 years old, it’s time for them to grow up and move on out. Independence, or something like that. So is that the case...
Adrianna Mieras
Senior SEO Strategist
If you were surprised to hear that Google released its 160-page Search Quality Rater’s guide last month, you weren’t alone. Over the years, the SEO community has become accustomed to getting their information second-hand. Some comes from predictions based on independent research, while others come...
Pete Schauer
Marketing Director
How to Keep Students On Campus If your higher institution spends the bulk of its time and money on inbound marketing strategies to attract new students, you’re doing what you should be. But what you may not realize is that just because you bring in a new student doesn’t mean your work is over....
Nicole Krosnowski
Designer
Modern Trends in Ecommerce Design Just last year, mobile shopping became an ecommerce trend worth talking about. Merchants now have no choice but to meet the demands of consumers, otherwise they’re going to miss out. What do consumers want? Simpler, friendlier designs that create an awesome...
Jennifer Barker
Business Development Strategist
When’s the last time you read that email was dead? Gone? Buried alive? It probably wasn’t very long ago. Just like social media, plenty of people proclaim that email marketing is a thing of the past. Don’t believe the hype. Email marketing has its place in the digital marketing world thanks to its...
Paul Schetelich
Lead Designer
How Call To Action Buttons Can Convert Leads Call to action buttons on websites are often overlooked. Part of the reason is because designers don’t always understand what makes a good call to action. They are more focused on having good looking buttons that fit within the overall design - and...
Pete Schauer
Marketing Director
The Importance of Branding in Higher Ed Marketing When back to school season kicks into gear, the stress and pressure of selecting a college is over for students and their families. But for higher institutions, the task is never over. They need to continue attracting students to build out a...
John Berry
Senior Developer
10 Steps to Create a Great UX Creating a website that attracts and retains customers is somewhat of a science. We’re learning that there are many steps involved in building a great website that is intuitive and enjoyable to use. Knowing which elements are important and how they should be applied...
Nicole Krosnowski
Designer
Image Copyright Policies Using images in your online work is vital. What better way to draw in an audience than by adding a compelling photo? While you might assume that anyone would be flattered to have their image added to your content, you’d be surprised that this usually isn’t the case. Aside...
Pete Schauer
Marketing Director
An Explanation of Cloud Marketing Cloud marketing is traditional marketing paired with software-as-a-service. It encompasses all of a company’s marketing efforts. Maybe you’ve heard about cloud marketing, or maybe you haven’t. But it’s almost certain that you’ve heard plenty about “the cloud.” So...
Mark Covert
PPC Strategist
With every search comes another indication of who we are as people. Take the recent Paris attacks for instance. A tragedy such as this can make the world seem like a terrible, evil place. How could people be so heartless as to kill over a hundred innocent civilians and then be proud to take credit...
Adrianna Mieras
Senior SEO Strategist
How PPC, SEO & Retargeting Capture Students Think back to the time when you applied for college. You probably didn’t have the luxury of hopping online, researching programs that fit your criteria and then submitting an application online. Nope. It’s very possible that the Internet wasn’t even...
John Berry
Senior Developer
Welcome to 2016! We hope that the New Year has treated you well so far. As web developers, we are excited to see what changes and advances await us in the coming year. We don’t always realize how much web design changes by the day, until we look back at several years in the making and see how...
Chris Delany
Partner
The Biggest Trends that Impacted Digital Marketing in 2015 As we give a final salute to 2015, it’s fun to look back at the biggest trends that have impacted digital marketing. Many of these trends will continue in 2016, which is why it’s important for businesses and marketers to be aware of them...
Chris Delany
Partner
Wow. Weren’t we just making marketing predictions for 2015, like, yesterday? Each year seems to go by faster and faster, and this past year was no exception. In just a couple of days, we’ll be celebrating the New Year, looking back at the ups and downs from 2015. We’re assuming that you probably...
Pete Schauer
Marketing Director
Ideal CTAs What if we told you that by reading this article and sharing it with three of your friends, you could win a free trip to the Bahamas? Would you do it? You’d be silly not to! Unfortunately, we’re not giving away free trips today, but we are giving away free advice on how to motivate...
Pete Schauer
Marketing Director
How Technology Is Changing Education Technology has been making an impact on education for as long as we can remember, but mobile devices are adding a new twist to the game. Rather than simply providing students with a new device to explore, mobile platforms are changing the way that teachers...
Paul Schetelich
Lead Designer
It’s hard to believe that there are over 40,000 plugins to choose from. Some are good, some are great and some are just OK. So how do you know which plugins are worth using? It’s not like you have time to explore tens of thousands of plugins. (And if you do, then you have amazing time management...
Chris Delany
Partner
No longer is marketing automation reserved for big businesses with big budgets. Thanks to lower-priced platforms that have emerged onto the market, marketing automation is now possible for businesses of all sizes. With the help of this software, you can automate marketing processes and make better...
Pete Schauer
Marketing Director
How Higher Ed is Censoring Content On the first day of school, college students are handed a syllabus from each one of their professors. Each syllabus contains an outline of what the course is about, what students can expect to learn during their time spent in the course and the expectations for...
Jennifer Barker
Business Development Strategist
At times it can feel like a blog is a dime a dozen. Just about everyone has one. Your kid is blogging about junior high school. Your neighbor is blogging about the neighborhood watch crew. Even the guy at your local market is blogging about the joy of bagging groceries. So when it comes time to...
Paul Schetelich
Lead Designer
Think about the last design that you made for a client. What type of feedback did you receive? Was it constructive feedback that actually helped you improve the design? Or was it merely personal opinion? Personal opinions, vague feedback and subjective criticism never helps a design project move...
Chris Delany
Partner
Proof That Marketing Automation Works If a lead converts on your website, what do you do? Celebrate with a coffee run? Do a celebratory dance? Throw the office a pizza party? Before you go invest in that lakefront property, take a step back and think about how you’re going to nurture your lead....
Jennifer Barker
Business Development Strategist
Why Your Emails Aren't Being Read Have you ever sent an invitation to someone and didn’t get a response back? It probably didn’t make you feel too good, but that’s a part of inviting people to a party - not everyone is going to be polite and RSVP back. Now think about how many times you have sent...
Chris Delany
Partner
Understanding Marketing Technology Terms and Phrases Have you ever wanted to speak another language but weren’t sure how to begin the learning process? Many people are faced with this predicament when trying to engage in the language used to talk about marketing and technology, a name dubbed...
Pete Schauer
Marketing Director
Why Less Returns More Have you ever heard of the 9-word email? This unique style of email was developed for a real estate re-engagement campaign by Dean Jackson. The purpose was to be simple and direct using a one-line question that read something like this: Are you still looking for a house in...
Christina Diecidue
Marketing Project Coordinator
The Importance of a User Friendly Site When a prospective student wants to learn more about your academic program, where do you send them? Probably your website. But just how confident are you in your website? Does it deliver accurate, realistic information? Does it keep prospects engaged as they...
Jennifer Barker
Business Development Strategist
Bloggers Are Now the Third Most Trustworthy Source of Information Who do you trust when you want to learn more about a particular topic? Well, bloggers of course! According to a U.K. survey, bloggers are the third most trustworthy source of information, following friends and family. This means...
Christina Diecidue
Marketing Project Coordinator
How Colleges Are Marketing to Potential Students Colleges and universities need to be creative in their marketing efforts, and one of the latest tactics is to dangle enticing perks and amenities in front of prospective students. These amenities can include anything from laptops to gourmet dining...
Mark Covert
PPC Strategist
The Importance of PPC for Increasing Your Business PPC is definitely a mixed bag. Some marketers love it, others hate it. The only thing that we’ve seen to be consistent is that those who love pay per click have success with it and those who are frustrated with it don’t see much, if any, results...
Adrianna Mieras
Senior SEO Strategist
Changing Trends in SEO Were you ever led to believe that a celebrity was dead when really they weren’t? Premature obituaries are nothing new, but they certainly shake things up a bit. Remember when 2008 news reports circulated that Miley Cyrus had died in a terrible car accident? Or how about...
Jennifer Barker
Business Development Strategist
Why You Shouldn't Neglect Your Online Presence Your social presence isn’t static. It’s alive. Think of it as a garden. If you wanted to grow a vegetable garden, you would start by planting the right seeds and watching it grow. It would require nurturing; you couldn’t just leave it be. If you...
Paul Schetelich
Lead Designer
The Importance of Having a Mobile Friendly Website Since early this month, consumers have been scouring the Web looking for deals in preparation for one of the biggest shopping days in the world. There’s something exhilarating about waiting in line - either online or in person - for an item to go...
Christina Diecidue
Marketing Project Coordinator
How marketing demographically can increase college enrollment What if we told you that your higher institution could increase enrollment just by targeting specific audiences in a given location? That’s exactly what hyperlocal marketing is doing for colleges and universities across the country. By...
Paul Schetelich
Lead Designer
One would assume that the marketing and design teams would get along great. One creates the content and the other creates the visuals. But if you belong to either party, you know all too well that these teams go from being friends to frenemies pretty quickly. Marketers get frustrated when the...
Jennifer Barker
Business Development Strategist
The Importance of Creating Relevant Content Remember when search engine optimization relied on choosing a keyword, stuffing it into your content as many times as possible and then watching it rank well? It probably sounds like a million years ago, but this time did exist. But as quickly as it...
Christina Diecidue
Marketing Project Coordinator
The Rise of Pinterest as a Higher Ed Marketing Tool By now you’re probably somewhat familiar with Pinterest. If you’re a female over the age of 18, you’re probably very familiar with it. Heck, even if you’re a male, you may have checked out the ropes. Though Pinterest is heavily dominated by...
Chris Delany
Partner
Our Guide to ECommerce and Marketing for Black Friday Of course it's not! In fact, Black Friday and Cyber Monday are great opportunities for your brand to make some money - and lots of it if you play your cards right. Last year on Black Friday, American consumers spent $2.4 billion online. This...
Adrianna Mieras
Senior SEO Strategist
Would you think it’s possible to get your small company to rank better than a Fortune 500 company like Amazon or eBay? If you’re shaking your head no, think again. Though many marketers gawk at the sound of another search algorithm update, it’s these changes that have leveled the playing field for...
Pete Schauer
Marketing Director
How Marketing Technology Has Evolved Technology and marketing go together like milk and cookies. Cheese and macaroni. Fish and chips. It’s hard to believe that there was ever a time when they didn’t go together. Surprisingly, there was. Marketing companies that existed long ago didn’t point their...
Mark Covert
PPC Strategist
What Most People Don't Understand About PPC You can’t talk about PPC without talking about conversion rate optimization (CRO). Each time someone clicks your link, you have the opportunity to gain a conversion. Maybe that person will fill out a form, become a subscriber or complete a sale....
Chris Delany
Partner
How Leveraging Technology Can Grow Your Business Jim Collins points out some pretty interesting stuff about how some companies have transitioned into lucrative enterprises in his bestselling book Good to Great. Collins looked at a number of companies and explored how some managed to succeed over...
Christina Diecidue
Marketing Project Coordinator
It’s okay to admit that you’ve done a little snooping on some of your fellow competitors’ Facebook Pages. In fact, this is a good thing to do since you can get a feel for what other colleges are doing. One of the first things that will stand out is the cover photo, and a creative, high-quality...
Pete Schauer
Marketing Director
The difference between traditional and predictive leads Wouldn’t it be nice if a bell rang every time a qualified lead visited your website? It would certainly make things easier. You wouldn’t have to work hard on leads that weren’t qualified, and you wouldn’t have to lose time and money in the...
Adrianna Mieras
Senior SEO Strategist
The Relevancy of SEO Keywords Ah relevancy. You’ll hear marketers talk about the importance of relevancy all the time. Relevant content. Relevant messaging. Relevant keywords. But what does it really mean to be relevant, and how do you go about finding these types of keywords to use in your...
Jennifer Barker
Business Development Strategist
Social Media Is A Powerful Job Search Tool Job searching is not for the weak. It takes an incredible amount of strength, determination and confidence to send in your resume, follow up with companies and go on interviews. Job search anxiety is a real thing, and an extended job search can take its...
Pete Schauer
Marketing Director
An inbound agency may not be the first set of hands you would call on to help your school’s digital marketing strategy, but it’s the right move. Inbound agencies don’t just work with businesses that sell products or services; they also work with colleges and universities that are interested in...
Jennifer Barker
Business Development Strategist
How to Create a Trending Hashtag It’s not easy to get a hashtag to trend, and many attempts don’t go over very smoothly. At the very least, you can hope that a flop goes unnoticed, but there have been cases of hashtags that have failed miserably. Of course you don’t want your brand to look silly...
Chris Delany
Partner
The Importance of Taking a Lunch Break Did you take a lunch break yesterday? How about today? Chances are, you’re shaking your head no. And you’re not alone. Fewer Americans are taking lunch breaks these days. Instead, they’re snacking and eating meals at their desks rather than in a break room...
Pete Schauer
Marketing Director
Halloween has arrived - and we must celebrate! Out of appreciation for this spooky holiday, we thought we would share some of the scariest digital campaigns we’ve seen so far. This should hold you over until you’re ready to leave work and do some trick-or-treating of your own! Before we get started...
Jennifer Barker
Business Development Strategist
Regardless of the type of link building strategy that you're working on, there are simple improvements that can be made to boost your efforts. It’s crucial that you spend some time on link building because it will pay off. Search drives massive amounts of traffic, and links are responsible for...
Christina Diecidue
Marketing Project Coordinator
Social Media Privacy Policies Across the country, high school and colleges are celebrating homecomings and have all the fun to boot: football games, dances, dinners and more. Homecoming may be one more reason for young people to celebrate, but it’s also a time to bring past graduates and their...
Chris Delany
Partner
Why Tech Companies are Moving to the Jersey Shore Think back to the moment when you knew you wanted to be in the digital technology field. Technology changes so rapidly, it may be hard to pinpoint an exact time when you knew what you wanted to do, but you can probably recall moments in your past...
Pete Schauer
Marketing Director
The Top Higher Ed Websites and Why The only way you can perform an objective assessment of your college or university’s website is if you know what your competitors’ sites look like. You need a benchmark to be able to determine if your site is good, great or significantly lacking. Unfortunately,...
Chris Delany
Partner
We all need a few pity days from time to time. And sometimes, those self pity days revolve around your marketing strategy. Why does it seem like no matter how much time or money you exhaust into your campaigns, nothing seems to work? How does your competitor manage to get so many likes on their...
Christina Diecidue
Marketing Project Coordinator
As a higher institution trying to get a foothold in a competitive landscape driven by young adults, it’s imperative that you stay up to date on the latest digital marketing trends. Not only will this knowledge help keep your school current but also it will successfully speak to your prospects. We...
Pete Schauer
Marketing Director
Relationships are hard. The interactions you have with your leads are no exception. Just when you think you have a hot lead and you’re ready to close the deal, they bail. You’re not sure why. Was it something you did? Something you said? Something you couldn’t offer them? It’s normal and natural to...
Paul Schetelich
Lead Designer
Most Common Mistakes Web Developers Make Do you want to create an awful website that users will bounce right off of? Of course not! That would be silly because that would mean a poor user experience and even poorer reviews to go along with it. You would lose customers and prospects and carry a...
John Berry
Senior Developer
Ecommerce Trends that Increase Sales Surely you’re familiar with the saying, “The customer is always right.” Whether you agree or disagree, it’s a mentality that you have to maintain if you want to please your customers. And customers are only getting more powerful, particularly when it comes to...
Paul Schetelich
Lead Designer
It’s not easy to do graphic design if you don’t have a graphic design background. Even those who are experienced can sometimes find it hard to deliver the level of quality and consistency they hope for. Because graphic design is constantly evolving, it’s important to keep on top of the latest...
Chris Delany
Partner
Are you still thinking about whether or not your business could benefit from having an Instagram account? Well, you better get moving in your decision because now businesses are taking it a step further and enjoying an entirely new advertising platform: Instagram ads. Instagram ads were originally...
Mark Covert
PPC Strategist
Using PPC for International Student Recruitment Higher institutions have always had to face unique challenges, and today that challenge is acquiring a solid base of qualified leads out of a shrinking number of prospects. With the rising costs of college and economy hardships, college enrolment is...
Chris Delany
Partner
Things have changed significantly in the past decade for digital marketing. If you can remember back that long ago, websites were extremely thin and unimaginative, and opportunities were everywhere for businesses that had a bit of know-how when it came to Internet marketing. Today’s landscape is...
Pete Schauer
Marketing Director
Do you want to know what the biggest secret to successful digital marketing is? Listen closely because we’re only going to say it once: Knowing your customer. We sense your disappointment. You were probably waiting for some eye-opening secret that would change the fate of your company. Knowing your...
Adrianna Mieras
Senior SEO Strategist
How SEO Increases Enrollment SEO is not just for big businesses. It makes a huge difference for your higher institution’s marketing campaigns and online presence. In fact, as many as 67% of Internet users use search engines as their first source of information in the college search. The majority...
Chris Delany
Partner
Tracking Roles and the Importance of Them Imagine that you are driving to your friend’s new home. They recently moved to a new location. You’re semi-familiar with it, but you’ve never actually been there, let alone driven there on your own. Oh, and your GPS isn’t working. All you have are some...
Chris Delany
Partner
Trying to get your audience to notice you is like trying to get a toddler’s attention. There’s so much going on in their world, you need to do something bold just to get them to look at you. At that very moment, you only have a few seconds to grab their attention and keep it there. And just as...
Pete Schauer
Marketing Director
Trends Driving The Future Of Marketing For the most part, it’s not healthy to be stuck in the past. Sure, we’re all guilty of doing it sometimes, but dwelling on the past isn’t a good way to live your life. It’s also not a good way to handle your marketing. Yet so many marketers get used to...
Christina Diecidue
Marketing Project Coordinator
How Brand Awareness Increases Leads for Enrollment Today’s higher institutions are working in a crowded space and must be creative when it comes to differentiating themselves from other schools. Thanks to changes in the economy, increased competition and higher demands from students, colleges...
Adrianna Mieras
Senior SEO Strategist
The advent of mobile phone and tablet technologies has had a major impact on the world of web design. Not surprisingly, this change has also put pressure on web analytics providers to do a better job of identifying mobile users and monitoring their behaviors in order to provide website operators...
Pete Schauer
Marketing Director
Education marketers know where their advertising dollars need to be spent. As college students spend more time on their mobile devices, marketers are shifting their focus to mobile-friendly marketing tactics such as mobile PPC advertising, mobile-friendly websites, mobile apps and SMS campaigns....
Christina Diecidue
Marketing Project Coordinator
College students are an interesting demographic. They’re spontaneous. Unique. Driven by their own set of trends. Marketing to college students can certainly be fun since you’re not limited by conventional ways of thinking. College students are typically the first age group to accept new movements...
Paul Schetelich
Lead Designer
Infographics are magical pieces of content. Since the brain prefers to learn information in a visual manner, infographics are more appealing and better remembered than plain text alone. Research shows that 90% of the information we remember is based on visual impact, and businesses that use visual...
Christina Diecidue
Marketing Project Coordinator
Each year, the NMC Horizon Report is released with the purpose of discussing major developments in education technology and technological trends that will shape teaching and learning in the near future. The report brings together a panel of higher education experts to identify these major...
Paul Schetelich
Lead Designer
Interstitial space is becoming more important for web designers who have to decide what to do with the space they have. Each second on a website matters for the user, and it can make or break their experience with the brand. Between advertisements, bits of information, and forms to fill out, the...
Pete Schauer
Marketing Director
Have you ever heard of a marketer having a problem with too many leads? We didn’t think so. Even though you can’t have too many leads - or do too much marketing - it still gets overwhelming when you try to take on too much. This is easy to do with advertising, considering that there are so many...
Christina Diecidue
Marketing Project Coordinator
One of the top priorities for any college or university is student recruitment. This is something that is well-known across the industry as schools compete for the attention of prospective students. What’s not well-known is the best ways to go about recruiting new students. With so many new inbound...
Adrianna Mieras
Senior SEO Strategist
Natural links are always a staple of good SEO. You’ve probably heard about them many times when reading about SEO, hearing them referred to as “natural,” “organic” or “real.” But what exactly are natural links, how do you get them and how do they influence SEO? Many marketers are missing the mark...
Paul Schetelich
Lead Designer
If your college or university’s website is being updated, it’s important to create a positive experience for prospective students. Effective university websites can increase conversions, improve user satisfaction, strengthen credibility and save time and money. What’s interesting is that many...
Christina Diecidue
Marketing Project Coordinator
With a new school year upon us, colleges and universities have marketing and recruitment on their minds. How many new students will be starting their academic journeys? Will these students succeed in their new environment? What will they bring to the college or university? Many of these answers won...
Pete Schauer
Marketing Director
Here’s some food for thought: people are reading more frequently, yet they’re reading less material than ever before. According to the Pew Research Center, the number of non-book readers has tripled over the last quarter century. Today, 23% of Americans haven’t read a book within the past year. In...
Adrianna Mieras
Senior SEO Strategist
Does all of your web copy sound the same, as though someone has just inserted keywords into a form letter and pasted it up? This is an all too common problem when it comes to web content because it is frequently written by inexperienced writers or bored professionals with no personal link to the...
Mark Covert
PPC Strategist
When it comes time to setting and tracking your marketing KPIs, or key performance indicators, you’re probably aware of the typical metrics such as sales revenue, leads and cost per acquisition. But there are many other KPIs that you should be tracking in order to deliver more successful marketing...
Video is a powerful marketing tool that can help create a personal connection between you and your clients, but getting the medium right can be a tricky thing. Whether it’s poor lighting, an overly scripted message, or just a video that goes on for way too long, marketing videos can backfire when...
Christina Diecidue
Marketing Project Coordinator
Teenagers are known for testing the limits, expanding their boundaries and craving independence, particularly when they get to college. But parents play a bigger role than most of us realize when it comes to the college selection process. According to Noel-Levitz’s 2014 E-Expectations Report, 77%...
Pete Schauer
Marketing Director
Pinterest announced in early June the release of Buyable Pins - a new way for merchants to sell products through Pinterest’s mobile app. The pins are advantageous for both consumers and merchants. Buyers can make an easy purchase and businesses can reap the rewards from customers who love to shop....
Christina Diecidue
Marketing Project Coordinator
Creating a successful content marketing strategy for your higher institution doesn’t have to be complicated. At the same time, you don’t want to underestimate its potential. Some colleges and universities take the time to develop these marketing strategies, but they do very little to change them...
Adrianna Mieras
Senior SEO Strategist
By now you know that money doesn’t grow on trees. It can’t be found at the ends of rainbows either. Sure, some people get lucky with inheriting money, but for the vast majority of us, money management is essential to surviving. This couldn’t be more true for business owners who need to watch where...
Christina Diecidue
Marketing Project Coordinator
When you think back to the previous tribes that made up our population, what comes to mind? Most people think of strong ties that were expressed with allegiances to chieftains, stories shared over late-night fires and children ushered into adulthood through various rituals. Tribal members...
Adrianna Mieras
Senior SEO Strategist
When you get a notice from Google saying that your website has unnatural links pointing to it, the search giant wants you to use the disavow tool to remove them. Sounds easy enough, right? Before you get ahead of yourself, it’s important to know that the disavow tool has some limitations. Knowing...
Adrianna Mieras
Senior SEO Strategist
Whenever you read about content, one of the most frequent suggestions you’ll get is to produce content that is fresh and relevant. Most content writers heed this advice and create content that is updated regularly, pertains to their audience's needs and includes current facts and figures. This is a...
Christina Diecidue
Marketing Project Coordinator
With more than 350 million digital music players sold since 2001, there’s no doubt that you’ve seen these small devices all over campus. Students are in love with cutting-edge technology, and these are the perfect fit for an on-demand lifestyle. They’re small, compact and portable, so they can be...
Christina Diecidue
Marketing Project Coordinator
Diversity on college campuses matters to today’s students. It matters to minority students who are given more opportunities in the college setting than their ancestors were given, and it matters to white students who thrive in environments that are rewarding, challenging and diversified. Diversity...
Paul Schetelich
Lead Designer
The customer experience and the user experience may be different, but they are strongly interrelated. The customer experience refers to the sum of all experiences a person has with your brand. From the content they read to the services they request to the finished product arriving at their door,...
Christina Diecidue
Marketing Project Coordinator
Savvy marketing is nothing new for colleges and universities that have always had new and exciting tricks up their sleeves. Whether it was the ultimate campus visit or a well-designed marketing package, colleges and universities have overcome their stiff competition by being on the front end of...
Pete Schauer
Marketing Director
There’s no denying the power of social media for brands; however, for every brand that experiences success, there are a dozen more that can’t seem to find any traction. So many brands fail on social media because they don’t know how to organically build communities without paying for “likes” and “...
Adrianna Mieras
Senior SEO Strategist
In a world where instant gratification is the norm, it’s difficult for brands to develop insightful content that does more than just attract. In other words, brands are focusing way too much on generating leads and not enough on converting those leads into genuinely interested readers and engaged...
Pete Schauer
Marketing Director
Everyone loves a good startup story. Like the woman down the street who came from nothing but was able to turn her passion for baking into a successful business. Startup stories like these give the rest of us hope and inspiration that the same can happen in our own lives. They also remind us that...
Christina Diecidue
Marketing Project Coordinator
Ketchup and mustard. Bread and butter. Wine and cheese. What do all of these things have in common? They go together in pairs. One is better with the other because each one highlights the other’s strengths. And food isn’t the only area where pairs are common. We can go on and on with things that...
Adrianna Mieras
Senior SEO Strategist
Local SEO is a key consideration for businesses that want to be found in the top listings of the local search results. Though they may sell products or services to customers all over the country or world, there is something powerful about capturing the local market. And many businesses do operate...
Christina Diecidue
Marketing Project Coordinator
It’s normal to feel flustered when trying to attract more students to your program. How can you connect with students and make them interested in your college or university? What types of programs are most advantageous? Should you be hosting meet-and-greet events to bring students closer to your...
Adrianna Mieras
Senior SEO Strategist
SEO has changed significantly over the years, and some people have even gone as far as to say that it’s dead. Don’t underestimate the power of SEO, though, as it still plays a major role in how your website ranks. Old tactics that worked well in the past won’t do you any favors today, so it’s...
Pete Schauer
Marketing Director
Plenty of things are better when they’re bigger. The car you drive. The home you live in. The bed you sleep in. Your paycheck. But not everything is better. Many customers choose to purchase products from smaller companies because they prefer the one-on-one interaction. Some students opt for...
Paul Schetelich
Lead Designer
If you cringe at the thought of handling web design on your own, you’re not alone. Though many people claim to know a thing or two about design, the truth is that most of this knowledge is very limited. Unless you went to school specifically for web design, it’s just too massive of a topic to be...
The Internet of Things (IoT) is everywhere around us, yet few truly understand the impact it will have on every aspect of life. In terms of business, the marketing industry will be heavily impacted. And while the changes will certainly require many businesses to pivot and pursue new avenues for...
Christina Diecidue
Marketing Project Coordinator
Academic excellence, collaborative environment, top-notch programs, immersive experiences, experiential learning – what do each of these terms have in common? They’re all overused buzzwords in higher EDU. We’re all guilty of it, but how can we stop using them and start creating original content...
Adrianna Mieras
Senior SEO Strategist
With a name like Mobilegeddon, Google’s last update had to be big. All the hype surrounding the mobile-friendly update sent many webmasters into a frenzy, particularly those who knew their mobile websites could probably be better. And with estimates that 40% of top websites could be affected by the...
Christina Diecidue
Marketing Project Coordinator
Enrollment for postsecondary institutions is on the decline, making colleges and universities work exceptionally hard to stay visible and relevant. With over 3,000 higher ed institutions in the U.S., there is no shortage of competition. The only option that schools have is to maintain a distinct...
Adrianna Mieras
Senior SEO Strategist
Yes! You’ve made it to the first page of Google. It looks like your hard work and SEO strategy are finally paying off. But is that where the ranking battle ends? Once you’ve made it this far, do you still need SEO? The short answer is, “Yes.” Unfortunately, SEO is a never-ending race. Just because...
Adrianna Mieras
Senior SEO Strategist
If you had to make a list of three people who know the most about you, who would it be? For most of us, it would include some combination of parents, spouses and best friends. After all, these are the people who spend the most time with us, have seen us through good and bad and perhaps even raised...
Christina Diecidue
Marketing Project Coordinator
Social listening refers to the process of monitoring digital media channels to see what people are saying. Brands use this information to influence consumers’ behavior; colleges and universities use it to improve student safety and enhance the quality of life on campus. Though not everyone is in...
Christina Diecidue
Marketing Project Coordinator
Your institution is the next big thing. You know it. We know it. But the ones who need to know it are students, and chances are, they aren’t sure where your college or university stands. With thousands of postsecondary institutions across the country all vying for attention, students get easily...
Pete Schauer
Marketing Director
As Plato says, “Wise men speak because they have something to say; fools because they have to say something.” This adage speaks to the overall goal of content marketing. It’s easy to blog frequently if what you’re saying isn’t intelligent, but is that really what’ll bring in frequent traffic?...
Christina Diecidue
Marketing Project Coordinator
School safety is a prime concern for parents, administrators and educators, but unfortunately, no school is perfect. In 2012, the CDC reported 749,200 nonfatal violent victimizations that occurred at school among 12 to 18 year olds. It’s not just students that  are affected, either. Nine percent of...
Adrianna Mieras
Senior SEO Strategist
Panda Penalties, the bane of websites trying to climb the Google search engine rank everywhere. There are dozens of Panda Penalties, which are automatically given for bad website behavior. Google frequently updates Panda. In 2014, they issued a major overhaul of the algorithm, updating to version 4...
Christina Diecidue
Marketing Project Coordinator
It is fairly safe to say that due to the internet’s evolution, SEO has become one of the most misunderstood tools for website marketing. Misinformation and generalizations spread faster than a concrete understanding of the details. Despite being a bastion of higher education, colleges and...
Chris Delany
Partner
Raise your hand if you like to save money. Yeah, we do too. This is why many businesses rely on a series of digital analytics such as page views, organic visits and conversions to learn about what’s working for their audience. This isn’t a bad move by any means, but relying solely on digital...
Christina Diecidue
Marketing Project Coordinator
The college experience is closely tied to the young adult years. It’s the next step after high school, a launch into the real world and a time to develop connections and build a resume. Chances are, the majority of students walking on your campus are in their late teens and early 20s, so it makes...
Pete Schauer
Marketing Director
Another summer, another great giveaway! After the success of last year’s beach badge giveaway, SEMGeeks is rolling out another promotion! We’re giving away $1,000 worth of New Jersey beach badges to celebrate the start of Summer 2015. To learn more about beach badge prices in NJ, check out this...
Pete Schauer
Marketing Director
There’s always been debate over whether email marketing will lose its power and when this could happen. However, we’re here to tell you that it’s still a very important component of any digital marketing or lead generation strategy – and it will continue as such for the foreseeable future. However...
Chris Delany
Partner
Let’s not bother with the discussion of whether or not email automation works. It works. End of story. What keeps marketers in limbo is that many still think that email automation is only good for sending a welcome greeting or thank you note. Email automation is so much more than that, and once you...
So your website is launched. Your digital marketing plan is in place and the web designer is on call to assist with new product campaigns. What if you want to embed a video or make some small changes? How do you know when to bring in the hired guns or to roll up your sleeves and do the hard work...
Adrianna Mieras
Senior SEO Strategist
By now you know that Google is not one to share their secret sauce. They tend to keep the dates of upcoming algorithm updates quiet, even going so far as to launch one without warning. Google is also reluctant to give too much information on the signals they use for ranking websites. Yet back in...
Christina Diecidue
Marketing Project Coordinator
Are you getting the feeling that your college website is a bit boring these days? If visitors aren’t staying on your site for very long, or you’re failing to capture a lot of engagement, it’s very possible that your website needs a boost. Pictures are an effective way to achieve more engagement,...
Paul Schetelich
Lead Designer
A good picture is worth a thousand words. So how many words are animations worth? Perhaps unsurprisingly, that question has been answered. According to insivia.com, a single minute of video pulls as much weight as 1.8 million words. Animation is an extremely powerful method of reaching your...
Pete Schauer
Marketing Director
While most marketers are very confident in their strategies and skills, the majority doesn’t take important factors like cognitive biases into mind when developing and designing landing pages. However, accounting for psychological factors like these will help to maximize conversions. Cognitive...
Adrianna Mieras
Senior SEO Strategist
A major factor in driving conversions and increasing page views is the quality of the content. If it’s useful, interesting, and has a compelling call to action, it improves your rankings. If it’s generic, riddled with misspellings, and stuffed with keywords, it can hurt your rankings. Obviously,...
Mark Covert
PPC Strategist
As Google’s algorithms change, content marketing becomes increasingly important. Blogs and website information need to be constantly improved to keep search engine results high. In 2009, Google announced 200 variables were used to determine search engine results. Today, that number is believed to...
Adrianna Mieras
Senior SEO Strategist
Since the inception of marketing, ideas and intuition have driven the field. In the past, customer surveys were expensive to collect and often were not representative of the average consumer. Digital tools have made data easier to gather, and today, marketing is increasingly reliant on data. The...
Pete Schauer
Marketing Director
Contrary to what you might think, social media is not just a waste of time. It’s a very useful business tool, especially when it comes to increasing conversions on your website. With more than 12 million Americans checking their social media accounts multiple times daily, it makes it that much more...
Christina Diecidue
Marketing Project Coordinator
America is home to over 4,000 accredited institutions of higher learning. We’re passionate about our schools and the students that attend there because college is where young adults mature, fuel their curiosity, and learn new passions. As a nation based on growth and innovation, we look forward to...
Paul Schetelich
Lead Designer
When creating a new B2B content marketing strategy, what does your agency focus most on? If you’re like many firms, you probably put written content first. Why? The content is the core of your marketing strategy. It’s what will grab your audiences’ attention, keep it there and entice them to come...
Christina Diecidue
Marketing Project Coordinator
We all like to think that it was just a few years ago that we walked down the graduation aisle at our respective college or university, but the years have a way of getting past us quickly. The people working in your administration office and developing your recruitment methods probably aren’t...
Pete Schauer
Marketing Director
Don’t you just hate it when you work hard to deliver a stellar blog post, only to find that a related post (that’s half as creative and informative as yours) gets triple the amount of likes and shares? This proves yet again that shareable content doesn’t have to be the best or most complete. There’...
Mark Covert
PPC Strategist
As you give your marketing campaign a good hard look at the start of the New Year, you notice the things that are working successfully for your brand - and the things that aren’t. Yet just because a marketing tactic hasn’t been successful doesn’t mean you should automatically denounce it. Take pay-...
Christina Diecidue
Marketing Project Coordinator
Across the country, many colleges and universities have watched their enrollment decrease and tuition increase as a result of increased family debt, reduced family income, unemployment and shifting demographics. It’s hard to break free from this cycle, especially when competition is stiff. Not only...
Pete Schauer
Marketing Director
Online advertising is a challenge for many startups. Finding the best SEM strategies that will pay off can be overwhelming, because unless you work in advertising, it’s hard to determine which investments will provide the greatest ROI. As a startup, you are competing against other businesses with...
Mark Covert
PPC Strategist
People enjoy comedy. They are drawn to it in every aspect of media whether it’s videos, content, images or social media posts. Sites like Funny or Die, The Onion, and of course, YouTube receive millions of hits every year. What is it about seeing or reading something funny in media that makes us...
Adrianna Mieras
Senior SEO Strategist
Many people discussing SEO and content marketing treat the two practices as separate, like oil and water. The reality is that they both complement one another. SEO allows people to find your website, and great content keeps them there (and drives conversions). Social media, on the other hand, can...
Adrianna Mieras
Senior SEO Strategist
For the past two decades, Google has been toying with marketers’ emotions as change after change has come down the pipe. Beginning with a general uproar in search algorithm processes in 2002, Google carried out a series of changes that have kept marketers and business owners on their toes for years...
Pete Schauer
Marketing Director
By now you know that content is critical to your business and offers many advantages outside of giving your audience something to pass the time. Since content is a form of marketing, many marketers find themselves asking the question of which content to give away for free and which to charge for...
Paul Schetelich
Lead Designer
If you had to teach a class on the basics of web design, you would like to think that there are basic design principles to follow. Buttons, for instance, should look a certain way, behave in a certain way and should be included in certain web forms. This is how we know a button when we see one....
Adrianna Mieras
Senior SEO Strategist
Work gets busy. Life gets even busier. Focusing on the nitty gritty details like how your website attracts customers and keeps them hooked can seem secondary at times. And, you may even be feeling that you’re better off than some competitors because at least you have a professionally designed...
Pete Schauer
Marketing Director
The advertising and marketing industry doesn’t come easy. Heck, a 60-second spot during the Super Bowl game cost advertisers a whopping $9 million. A 30-second spot cost $4.5 million. This isn’t small money for anyone, especially small businesses on a limited advertising budget. Yet just because...
Adrianna Mieras
Senior SEO Strategist
Since brands have to extend themselves on many channels - online, in person or by phone - it’s difficult to provide optimal customer experiences at all times. Take mobile for instance. Mobile is growing in popularity, and businesses have made sure to have some type of presence on this platform....
Pete Schauer
Marketing Director
Videos have a way of connecting your audience to your brand in ways that aren’t possible with other forms of marketing. Through videos, you can tell stories, evoke emotion and create time lapses. The average user spends more time watching videos online than any other activity, and it’s been...
Mark Covert
PPC Strategist
If there’s one thing that marketers have an abundance of, it’s options for spending money on paid search. While it’s nice to have varied choices, it also makes it more confusing. Which options should you pursue? Which should you leave behind? How many paid traffic sources should you be using? Each...
Adrianna Mieras
Senior SEO Strategist
By now you know that any content you publish on the web should be of high quality. With all the great content out there, you certainly don’t want anything boring or mediocre to be traced back to your company. But what exactly does ‘quality’ look like on paper? Everybody has a different definition...
Pete Schauer
Marketing Director
Videos are becoming an important part of today’s marketing strategy whether they are funny, informational or instructional. Videos are a nice change of pace for users when they don’t want to sit and read a long article or try to make sense out of complicated how-to steps. Plus, some things are just...
Mark Covert
PPC Strategist
Key performance indicators (KPIs) may not be one of the most exciting parts of a marketer’s job, but it’s certainly one of the most important. KPIs help you determine how well you're meeting your goals so that you can identify the measures that are working. Using this information, you can then...
Christina Diecidue
Marketing Project Coordinator
For students in search of a quality education, their go-to source is the Internet. Why? For starters, it offers an endless supply of information that comes from the university itself as well as students and faculty. The Internet also makes it possible for prospective students to refine their...
More people are using their mobile phones to access content, and the most common way they find online websites is through search and shared links. Marketers still have a lot to learn, however, as the use of apps have long overshadowed the importance of the mobile internet. Time was once put into...
Pete Schauer
Marketing Director
Not sure what to take and what to throw away when it comes to digital marketing? It will take more than a lifetime to test out all the different digital marketing trends out there, so you have to pick and choose and hope for the best - at least to some degree. As we move into 2015 and are greeted...
Paul Schetelich
Lead Designer
Slide decks are effective at backing up presentations like team meetings, sales pitches, or workshops. Yet just because the presentation was interesting doesn’t mean that it will automatically transfer over this way with slide decks. Presentation slides need to have a good design that matches the...
Pete Schauer
Marketing Director
With so much noise on the internet, your audience can feel light years away. You’re probably already aware that just about anyone can generate content, but succeeding as a trusted, reliable source is another story. The key in reaching this success is establishing and fostering a culture of content...
Adrianna Mieras
Senior SEO Strategist
Landing pages are one of the handy tools that marketers have in their arsenal. When used correctly, landing pages do an excellent job of engaging people and keeping them on track with the desired action, whether it’s signing up for a free trial or giving an email for a monthly newsletter. Plain and...
Mark Covert
PPC Strategist
You can’t deny the power of inbound marketing. Customers are smarter and more confident about what they want. Some purchases are impulse buys, but many others are well-researched before they are made. By this point, the customer is on a direct path to buying what they want, and it’s up to you to be...
Christina Diecidue
Marketing Project Coordinator
As school schedules start back up in the dead of winter, the last thing on the minds’ of high school students is college. But that will quickly change as we inch our way into the late winter and early spring when college applications become customary. As a college or university, now is the time to...
Mark Covert
PPC Strategist
The end of the year is a great conversation starter in itself. Marketers love to look back on the past year, embracing the trends that stuck and writing off the ones that didn’t. With a new year comes a set of new predictions, and there certainly is no shortage of future telling in 2015. One area...
Pete Schauer
Marketing Director
We have officially crossed over into 2015 territory! This means that all of the predictions that advertisers were making at the end of the year will either become a reality or a fantasy. One trend that we can all agree on is that people from all corners of the world are adopting the use of smart...
Pete Schauer
Marketing Director
Are you excited to be preparing for your digital marketing strategy for the New Year? Okay, maybe ‘excited’ is the wrong word to use, but there is something uplifting about getting a head start on your marketing plan that will lead to success in the New Year. If you’re not sure where to start, you’...
Just a few days ago, WordPress announced the release of version 4.1 of its software, which can be downloaded or updated directly from the WordPress dashboard. The new version of WordPress is named Dinah after jazz singer Dinah Washington. Along with a new default theme, WordPress has included...
Paul Schetelich
Lead Designer
Good design is key to making life easier, customers happier and a return on investment greater. A bad design has the opposite effect. It creates unnecessary stress and frustration, plus it wastes valuable time. With so many e-commerce sites on the web, you certainly don’t want your customers to...
Adrianna Mieras
Senior SEO Strategist
Even with the surge in popularity among mobile devices, many companies are still without an optimized mobile website. Why? Mainly because they lack the resources or don’t see the value in one. If you are one of these businesses, it’s easy to fall into the trap of thinking that everything is A-OK....
Adrianna Mieras
Senior SEO Strategist
Even though you’ve been planning for the holiday season for quite some time, you probably still feel somewhat unprepared. A lot is crammed into a couple of short months, so you can’t slack from Halloween till the end of the year. If you do, you could miss out on potential leads and sales while your...
Pete Schauer
Marketing Director
YouTube is the second-largest search engine, with 28.5 million unique users a month. Marketers are narrowing in on YouTube because of the volume of users it has, as well as the potential for very specific targeting. With YouTube’s advertising platform, you can make a big impact even with a small...
Christina Diecidue
Marketing Project Coordinator
A clickable link is the blue, underlined text on a web page, email, or piece of content that can be clicked on with the intention of bringing the user to another page, typically on the same website. These links have been around forever, but the way they are used has changed. Clickable links are...
Mark Covert
PPC Strategist
At first, writing ads can be fun and exciting, especially with high hopes for new paid search campaigns. Yet over time, writing ads loses its appeal and can leave you with ad fatigue. No matter how tired or bored you are with writing ad copy, digital ads require a lot of attention to keep them...
Pete Schauer
Marketing Director
It’s hard to believe that the hype of Black Friday is already over, but it is. Now it’s time to look at the numbers--and record-breaking they were. While the stores were certainly not exempt from long lines and mayhem, the numbers show that more shoppers took advantage of major discounts online...
Mark Covert
PPC Strategist
Earlier this month, Google announced that conversion estimates had been added to the Keyword Planner tool in AdWords. If you missed the memo, we have the scoop for you. Google plans on using your account’s historical conversion data, but if you don’t want to use this data, you can enter in your own...
Pete Schauer
Marketing Director
Do you ever wish that you could look up tweets that were posted months, even years, prior? Now you can, thanks to Twitter’s new catalog of messages that has been opened. With over 500 billion documents, the new search engine can sift through the tweets, some of which were created over 8 years ago...
Pete Schauer
Marketing Director
A successful marketing campaign is critical to growing your business and expanding your customer base. If you’re like most marketers, you probably use a multi-tiered strategy that utilizes a variety of marketing methods. You can then track their success using analytics tools. This is helpful for...
Adrianna Mieras
Senior SEO Strategist
Google may get most of the attention, but Bing is quietly keeping up with the search giant in the mobile SEO game. Back in March, you may not have noticed anything special about Bing’s mobile search results compared to what you would see on a desktop. Around this time, it was announced that Bing...
Now that the holiday shopping season is here, customers have every reason to go through with an online purchase - at least between now and the end of the year. Yet many shopping carts will sit abandoned, leaving site managers to wonder why. Most search marketing efforts focus on getting people to a...
Pete Schauer
Marketing Director
A lot of marketers take the time to attract new Facebook fans and followers, but they don’t do anything to nurture the relationship going forward. If this sounds familiar to you, it’s time to take a different approach with your Facebook fans. It’s just as easy for them to hit the “unlike” button as...
Paul Schetelich
Lead Designer
Without strong visuals, your brand won’t be the first thing that comes to mind when speaking about a particular product or service. Branding is not only critical when getting people to remember your company but also shaping their perception of what you have to offer. Design may be one part of the...
Christina Diecidue
Marketing Project Coordinator
Have you come to a halt in your enrollment marketing campaign? Do you want to extend your reach but aren’t sure how? The key lies in having a mobile optimized website and marketing campaign. Consider that 53 percent of college students own a smartphone and 47 percent own a feature phone. The...
Mark Covert
PPC Strategist
According to research from Covario, a San Diego, California search marketing agency, mobile search volume has risen 120 percent, with one-third of last quarter’s paid search spend going to mobile. The quarterly analysis covered Covario clients in the tech, consumer electronics and retail industries...
Pete Schauer
Marketing Director
As a digital marketer, seeing more success for your marketing initiatives is the ultimate validation of what you do. Simply coasting along or worse yet, dropping in sales, leaves you questioning what you’re doing wrong. With all the tools out there, the best one for understanding the behaviors and...
Pete Schauer
Marketing Director
Facebook Ads are nothing new, but the feature sets change frequently, which means marketers can’t get too comfortable with their campaigns. They are constantly in a state of testing and learning to see which practices will generate the best performance. Of course, Facebook isn’t about to share its...
Mark Covert
PPC Strategist
E-commerce holiday sales are expected to increase by 16.6 percent this year, which has business owners and marketers alike pumped to make the most of the holiday shopping season. As we roll into the month of November, you should be thinking of a marketing campaign that will bring in new customers...
Adrianna Mieras
Senior SEO Strategist
It has been over a year since Google rolled out an update to their Penguin algorithm, and they’ve been hinting at the possibility of a new one for quite some time. We’ve been around long enough to know that a Google hint is something to be taken seriously. As of October 17, the update is live and...
Pete Schauer
Marketing Director
When you want to launch a marketing campaign on Twitter, the most effective way to get things done is by using Twitter’s Promoted Tweets. Why? Because they are economical, easy to use and offer various targeting and ad-management tools that let you reach the right people at the right time. The only...
Adrianna Mieras
Senior SEO Strategist
The typical cycle that a customer goes through when purchasing a product is much longer than in years past. Between social media, content and increased competition online, a customer has many avenues to cross before they finally decide on whether or not they want to purchase a product. As a...
Pete Schauer
Marketing Director
Hashtags have been met with some criticism since their launching on Twitter over five years ago. They have a smart purpose when used appropriately, but some people take it to the next level and turn every word into a hashtag. You probably know a few people like this, don’t you? When Google+ started...
Christina Diecidue
Marketing Project Coordinator
Walk through any college campus and you’ll see hundreds of students walking to and from class with a smartphone in their hand. Mobile phones are the hub of communication, and for the younger generations, the idea of being without their smartphone for any length of time feels impossible. Not only...
Mark Covert
PPC Strategist
Nothing is more frustrating than learning that your products aren’t appearing on search like they should. Before you find yourself in this predicament, get familiar with the updated Shopping Feed Specifications from Google that were enforced in September. These data requirements for Google Shopping...
Adrianna Mieras
Senior SEO Strategist
With Halloween approaching, we felt it was relevant to talk about spiders - Google spiders that is. The purpose of Google’s spiders is to regularly crawl through websites to rebuild their index. Crawls are based on multiple factors, such as PageRank, links to a page and crawling constraints. Any of...
The purpose of any e-commerce site is to attract customers and sell products, but this can only be done when the site is engaging, the products are sellable and the customer service is high. There are many reasons why some sites excel at this and others fail, but the biggest reason is user...
Adrianna Mieras
Senior SEO Strategist
By now you should be aware that Google algorithms aren’t going away anytime soon. Just because you escape one update unscathed doesn’t mean that you’ll be so lucky the next time. And, if you’ve ever been impacted by Google Panda, you know how much time it takes to pick yourself back up, dust your...
Mark Covert
PPC Strategist
Wouldn’t it be nice to know what your competitors were doing this quarter? Well, we’ll let you in on a little secret. Your competitors have been determining what plays they will use to generate more sales and exposure in Q4. If these plays are executed well, it’s your competitors that will be...
Pete Schauer
Marketing Director
Do you promote your products on social media? Are your sales where you want them to be? If you’re like many businesses, you may be seeing engagement on social media, but your sales may still be lacking. That’s why more companies are bridging the gap between e-commerce and social media to boost...
Adrianna Mieras
Senior SEO Strategist
It’s not everyday you hear that things may actually be better than they look, but in the case of organic SEO, this may actually be true. A recent study by BrightEdge reported that the majority of websites studied within its Data Cube data set showed organic traffic was the largest source of traffic...
Anything that will make your life easier is good, right? Of course. When it comes to WordPress, there are actually quite a few plugins that reduce headache and frustration. Here are some of our favorites that will make your life more productive. xfile The xfile plugin is a file manager for...
Christina Diecidue
Marketing Project Coordinator
Now that the fall semester has begun, colleges and universities have a more accurate picture of their enrollment. Perhaps your higher institution hit its goal, perhaps it did not. This is the time of year where some universities are completely satisfied with their numbers and others are not....
Pete Schauer
Marketing Director
With so many social media marketing options available these days, it’s easy to overlook the importance of traditional email marketing. In fact, some people think that email marketing is on its way to being obsolete, but this couldn’t be further from the truth. Email marketing is very much alive and...
Mark Covert
PPC Strategist
PPC campaigns are great marketing tools, but every detail matters. Even if you’re a pro at launching campaigns, it’s easy for things to get overlooked. Using a checklist before your campaign goes live is helpful and ensures that nothing slips through the cracks and disrupts your marketing campaign...
Pete Schauer
Marketing Director
Oh, Facebook. It never fails to generate chatter. But this time, it actually deserves some real kudos. Its recent development - a new cross-device tracking tool - is actually a nifty accessory that solves cross-device measurement problems that marketers often face. Although many users have secretly...
Adrianna Mieras
Senior SEO Strategist
Google Panda hasn’t made too many friends since its inception back in 2011. Even though it’s not well liked, it does have a purpose: determining how happy users are with websites. In order to do this, the algorithm takes various factors into consideration, but it obviously has its flaws. Because of...
Paul Schetelich
Lead Designer
Smartphone use has increased from 21 percent in 2010 to more than 63 percent today. Add in the fact that 83 of Americans are online regularly, and you get a quick picture of how many people are on their mobile devices at any given point in time. It’s almost as if we’re watching the world go by...
Adrianna Mieras
Senior SEO Strategist
The Penguin algorithm affected tens of thousands of webmasters who went on to perform meticulous link audits to be in compliance, only for their effort to have little effect, if any. Perhaps you were one of the many webmasters who spent hours removing or disavowing any link that could be considered...
Adrianna Mieras
Senior SEO Strategist
In 2014, we’ve seen content marketing soar in purpose, function and popularity. In fact, a report by the Content Marketing Institute tells us that 93% of B2B businesses use content marketing as part of their overall marketing plan. With that said, let’s take a look at the hottest content marketing...
Pete Schauer
Marketing Director
Savvy businesses are soaking up the benefits to social PPC because of the additional leads and sales that can result. While social PPC won’t replace Google AdWords, it’s still an effective way to round out your social media marketing strategy. Knowing which factors equal success is important to...
Investing in usability is the best way to create a design that is simple and intuitive for the customer. The trouble is that usability design is not cheap, and therefore, it’s difficult to justify the costs associated with creating a more seamless experience. This gets especially complicated for...
Mark Covert
PPC Strategist
With so many advertising channels these days, it’s hard to know where to put your time and money. At the end of the day, all marketers have the same goal in mind: to deliver targeted messages to the most relevant audience. When you land the right messages in the right hands, it directly drives...
Adrianna Mieras
Senior SEO Strategist
Redesigning your website can be a smart move, especially if it’s outdated and lacks user-friendly features. The trouble is that redesigns get complicated quickly because there are many people giving feedback. The SEO team wants to keep your rankings intact. The development team wants to launch a...
Christina Diecidue
Marketing Project Coordinator
It’s that time of the year again! With spring enrollment down, colleges and universities have felt more pressure to bring in higher numbers for the fall semester. Higher education institutions that are new to online marketing often fall into the trap of thinking that advertising is easy since...
Pete Schauer
Marketing Director
Earlier this summer, Richard Edelman, who runs the world’s largest public relations firm Edelman, let his audience in on a little secret: traditional marketing is broken. His audience included academics and brand marketing executives at DePaul University in Chicago, and some were surprised by the...
Paul Schetelich
Lead Designer
Our brains are pre-wired to view, process and digest visual information more quickly than any other stimuli. In fact, the human brain can process visual information in as little as 13 milliseconds, according to a 2014 report by MIT. Simply put, that is amazing. It makes sense, then, that marketing...
Pete Schauer
Marketing Director
The GIF, or Graphics Interchange Format, is an image format that is supported by most browsers and email clients. Since it’s a file format, it can be included in emails just as any other image would. The advantage to GIFs is that they can be animated, and animation is a quick way to people’s hearts...
Adrianna Mieras
Senior SEO Strategist
Google loves their animals, and now they’ve implemented another update - the Pigeon update - that is designed to produce more relevant, useful and accurate local search results. The algorithm makes changes that are visible within the Google Maps and Google Web search results. The reason for its...
Paul Schetelich
Lead Designer
Designers and copywriters have a relationship that depends on each other. Essentially, they go together like peanut butter and jelly. Salt and pepper. One can’t exist without the other. Copywriters are responsible for providing engaging content that demands people’s attention, while designers build...
Adrianna Mieras
Senior SEO Strategist
Prioritization is one of the hardest parts of everyone’s day. In the marketing world, you spend a large part of your day prioritizing keywords, tactics, outreach, metrics, clients and meetings. It’s exhausting just to get through your eight hours, and you can’t help but wonder how some people are...
Mark Covert
PPC Strategist
Google Analytics for iOS devices has finally arrived! Even though the app has been available for Android devices for quite some time, this is the first release for iOS devices, which means a large audience was missing out on the convenience of the app. The app is compatible with the iPhone, iPad...
Adrianna Mieras
Senior SEO Strategist
How Google Panda works is somewhat of a mystery, at least to the typical user. In the most basic terms, Panda is another way to reorder the search results based the website’s content quality. This leaves users with fresh, relevant search results based on their search query.   Back in 2011, Google...
Christina Diecidue
Marketing Project Coordinator
Typically, colleges and universities target prospective students that are recent or soon-to-be high school graduates. And, the logic makes perfect sense. The best time to market something is when the consumer is in need of it, right? But, if you only target recent graduates in the spring and summer...
Pete Schauer
Marketing Director
The majority of reports in Google Analytics are comprised of data that is automatically collected through the basic Analytics code on your website. But, there are a few areas where you can add additional information to get specific data from your website. One of these areas is Events, which is used...
Paul Schetelich
Lead Designer
Negative space is just as important as the positive elements in graphic design. If you focus all of your attention on arranging shapes on a canvas, then you’re limiting what you can do. Design is the arrangement of both shapes and space, and in order to take graphic design to the next level, you...
Mark Covert
PPC Strategist
Google announced last month that new shopping feed requirements were underway. The new changes will be rolled out at the end of September with the intention of accommodating Google’s recent mobile ad format update and Shopping Campaigns, which will be coming in August. Until now, Google’s ads have...
Adrianna Mieras
Senior SEO Strategist
Ninety percent of all the data in the world has been generated over the last few years. This data is constantly being produced by logging onto our computers and mobile devices or having our behavior tracked by cameras and card usage. Big data is changing the way our world operates and the way that...
Mark Covert
PPC Strategist
Everyone tells you to measure your success whether you’re running a PPC campaign or launching a new content marketing strategy. Yes, measuring is good, but it isn’t always black and white. For instance, if you launch a Twitter campaign and see a spike in web traffic, how do you know with certainty...
Adrianna Mieras
Senior SEO Strategist
Marketers are always looking for creative ways to take their business to the next level, so it’s refreshing when a new tool comes along that can actually have a positive impact. Such is the case with Google My Business, a one-stop shop for small business owners who want to increase visibility and...
Pete Schauer
Marketing Director
As a marketer, you understand how much precision goes into a simple status update. From the wording that is used to the time of day that it is posted, these small details can have a profound effect on how many people see and interact with the post. With Facebook’s ever-changing algorithm, we have...
Do you think it’s too early to be planning for your next e-commerce website? Think again! Conjuring up mental images of conversion rates, web layouts and product pages is something that you should be doing. It gets you thinking about what you want your next website to look like, what types of...
Mark Covert
PPC Strategist
If your company has a valuable in-house PPC team, you may think that talking to an outside digital marketing agency is not necessary. After all, you don’t want to replace your in-house team, so why bother reaching out? Well, we couldn’t agree more (with the first part at least). Just because you...
Christina Diecidue
Marketing Project Coordinator
By now, your college or university probably has a good website, a presence on social media and an email marketing campaign. But, if you’re like many other higher institutions, you may not be taking the time to track and analyze data. Google Analytics can tell you a lot about where prospective...
The early web landscape was a dark, dry place where websites were mostly used for informational purposes. With new technologies, more powerful computers, faster browsing and features like animations, video and sound effects, today’s websites are more engaging than ever before. Another shift that...
Adrianna Mieras
Senior SEO Strategist
No exact formula is present for promoting blog content organically, which can make things difficult for marketers. The most common methods for increasing blog traffic include guest blogging and social media. But, another variable exists that hasn’t gained much positive traction over the years:...
Paul Schetelich
Lead Designer
If your site is outdated and could use a major refresh, it’s probably time to do a redesign. The trouble is that you don’t want to lose the hard work you’ve put into your site in terms of SEO and placement. Surely you’ve heard at least one horror story of how a site’s redesign messed with these...
Pete Schauer
Marketing Director
Social media advertising isn’t a brand new concept, but it’s becoming a gold standard in modern marketing. Instead of thinking in terms of keywords, marketers are now thinking in terms of audiences. Facebook and LinkedIn ads are coming before Google AdWords. These shifts will change the way we view...
Pete Schauer
Marketing Director
Every webmaster wants to know how effective their content marketing efforts are. Why put in the effort to create, publish and market content if you’re not going to crunch the numbers? The Internet makes it possible to share content with a large audience and few limitations, but you probably want to...
Mark Covert
PPC Strategist
Imagine you research a pair of designer sunglasses on your smartphone. They look great. Their reviews are favorable. They’re in your price range. But, you’re still not 100% sold on them. Several days later, you’re walking down the street and your smartphone alerts you that those sunglasses are...
Adrianna Mieras
Senior SEO Strategist
Panda 4.0 was rolled out less than a week ago, and its impact on Google’s search results didn’t go unnoticed. The Panda algorithm was originally designed to boost high-quality content sites while pushing down low-quality ones in the search results to give users the best results possible. Panda has...
Mark Covert
PPC Strategist
Marketing campaigns require a lot of time, effort and money, but what ultimately makes visitors convert into customers is often a mystery. Thanks to research from companies like Marin Software, we’re learning more about the small details that make users more likely to be engaged and convert into...
Adrianna Mieras
Senior SEO Strategist
No one wants to trigger Google’s spam filter, but the fact is that it happens. With manual penalties, you will be informed by Google in Webmaster Tools, so it makes it easier to fix the issue. Algorithmic penalties are a bit trickier, though, because you may not know that you triggered a spam...
Christina Diecidue
Marketing Project Coordinator
As you probably already know, digital marketing is not limited to Fortune 500 companies. Colleges and universities across the world use digital marketing to attract students and boost enrollment. These strategies have helped schools bring in new students throughout the year, instead of limiting new...
Buying a new domain is like buying an old house. You know that it has been lived in, but you’re not sure by whom or what the history holds. That is, until you start living in the house and begin noticing certain signs. The same is true with buying a new domain. You select a name that best...
Pete Schauer
Marketing Director
Are you thinking about running a social promotion on Facebook? Even though Facebook has decreased its organic reach, there are still excellent opportunities for social contests and giveaways. When used correctly, social promotions have plenty of potential. First, let’s go over what a social...
Christina Diecidue
Marketing Project Coordinator
It’s no coincidence that the ads students are given match their interests and personal taste. A Gmail user who emails something about gardening, for example, will be shown ads regarding gardening at some point. Google feels that if they are going to be showing ads to users, they might as well be...
Mark Covert
PPC Strategist
Making mistakes is a part of life, and it’s certainly a part of optimizing your landing page marketing strategy. Although every business has to go through some trial and error to find what works for them, there are certain mistakes that aren’t worth making. Some of these missteps will only cost you...
Customers rely on ecommerce sites for pleasant shopping experiences with the click of a button or swipe of the finger. Brands have a lot of big decisions to make when it comes to crafting the perfect ecommerce site, including its design, product pricing and customer service. Perhaps one of the...
Adrianna Mieras
Senior SEO Strategist
It has been three years since Google Panda made its introduction, and a lot has changed for the web-verse since this time. The initial goal of Panda was to give users fast, relevant answers to their search queries. At the time, Matt Cutts and Amit Singhal admitted that in order to reach this goal,...
One of the best ways to build trust with your customers is through your website. Your website is the best representation of your company, aside from your actual product or service. Prospective clients can browse your site at their leisure, learning more about your company and how you stack up to...
Pete Schauer
Marketing Director
Everyone raves about the effectiveness of sending out email blasts, but what happens when your email campaign isn’t cutting it? It may be something as simple as timing. Interestingly, the day of the week and the time of day are important factors in determining email marketing success. If you’re...
Pete Schauer
Marketing Director
For those of you who don’t know us, we’re SEMGeeks, a full service digital marketing and web development agency located in Belmar, NJ. Our agency encompasses everything digital: PPC, SEO, social media, email marketing, web design, web development, mobile applications, branding and more. Our hands-...
Each website is different, which makes it difficult to pinpoint exactly what any particular site will cost. That said, there are certain methods that web developers use to determine what an e-commerce site will cost. By understanding what factors play into the pricing structure, you will at least...
Adrianna Mieras
Senior SEO Strategist
Is it possible that websites with better security will be rewarded by Google? Possibly. Matt Cutts, Google’s head of search spam, has shared with some individuals that he would like to see sites be rewarded for having increased security on their site. In fact, at SMX West, Cutts admitted that he...
Christina Diecidue
Marketing Project Coordinator
Do you love listening to music on Pandora? Of course you do. Pandora offers hundreds of music stations and over 20,000 contemporary artists. What sets Pandora apart from other streaming music sources is that you can select a personalized station of your choice and enjoy music that fits within your...
Pete Schauer
Marketing Director
With so many social media channels up for grabs, it’s hard to know where to focus your attention. Facebook and Twitter are no brainers for most companies, but what about platforms like Instagram? Does it offer potential for businesses? More importantly, is there a place for your company to flourish...
Mark Covert
PPC Strategist
Pay-per-click campaigns involve a lot of trial and error to determine which types of ads, ad placement and keywords get the most clicks. For quite some time, marketers have been receiving advice on how to make their PPC campaigns most effective. Some of  the biggest factors that they focus on...
Adrianna Mieras
Senior SEO Strategist
If you have an older website that has a strong track record and has continually ranked well over the years, it’s easy to get complacent. After all, what’s not broken doesn’t need fixing, right? Unfortunately, many older sites are seeing their once solid websites drop in placement, and they can’t...
Mark Covert
PPC Strategist
Happy April Fools’ Day! Don’t worry, we’re not going to waste your time by making you read some nonsense that turns out to be untrue at the end. We know that you have to use your time wisely these days. But we did want to take the time to address some things that marketers should never, ever joke...
The facts are strong. Mobile traffic has been growing steadily for the past five years. It increased more than 50 percent during 2013, and last December, tablet and smartphone traffic accounted for 20 percent of all internet traffic. Why, then, would any company turn the other cheek when it comes...
Designing a website is more than just plugging in a code and hitting enter. While many people worry about the technicalities of building a site, there is far more than what meets the eye. Being able to plan, visualize, create and put into action an entire website takes innate skill, dedication and...
Pete Schauer
Marketing Director
How many times have you heard cryptic language online and weren’t sure if you were behind the curve or just trying to be fooled into this position? From big data to corporate journalism to brand publishing, there are many buzzwords in the tech world that are poorly defined and loosely used. Another...
Adrianna Mieras
Senior SEO Strategist
When Penguin 2.1 was launched last October, it created madness in the SEO community. Thankfully, we all survived. But while this was going on, MathSight was quietly gathering data to uncover the secret to beating Penguin 2.1 and hopefully other updates in the future. Google is generally very vague...
South by Southwest 2014 was a bit different year, and it’s one more example of how technological trends are predictably inconsistent. Years ago when major corporations started coming to Austin to sponsor SXSW Interactive thanks to their big budgets, the focus was on increasing visibility, sharing...
Christina Diecidue
Marketing Project Coordinator
Today’s fast-paced, technologically advanced world is nearly impossible to keep up with some days, but that doesn’t mean we can’t try. The thing with a high-tech world is that people demand more. Improved experiences, highly customized solutions and cutting-edge ideas, to name a few. As an...
Mark Covert
PPC Strategist
Have you ever wondered how Google continually gains momentum and is able to expand their products and services into other markets? Not just a search engine, but a browser, a mobile service, a social media platform, a place to blog, a place to hangout. The list goes on. And, to much surprise, the...
When building a website, one of the first questions that clients have, aside from cost, is the time that it takes to launch. Since most people don’t have experience with building a website, they are unsure of the time, work and effort that actually goes into creating a well-rounded site. Some say...
Pete Schauer
Marketing Director
Jelly is a new mobile app that offers the best of both worlds: it’s both a search engine and a social site. The platform is relatively easy to use: snap a picture with your mobile device, type in a related question and send it off to be answered by friends. For brands, it appears that Jelly may...
Adrianna Mieras
Senior SEO Strategist
Imagine that you are searching for a landscape company. You do a few general searches using keywords like landscape companies in New Jersey, affordable landscaping near me and lawn maintenance companies NJ. After doing a few searches, you narrow down the list to the companies you saw consistently...
Pete Schauer
Marketing Director
With a new year upon us, there are endless predictions being made about the future of the web. Many of them are simply predictions with no real grounds to stand on. But other predictions are the real deal. One of them: You will have to pay to play in 2014. What does this mean exactly? At the end of...
Paul Schetelich
Lead Designer
Responsive web design isn’t exactly a new trend, but - to much surprise - it’s still in its infancy. As more people access the web via smartphones and tablets rather than desktop and laptop computers, responsive design will continue to be a fundamental building block in the creation of lucrative...
Adrianna Mieras
Senior SEO Strategist
By now, you’ve probably heard plenty about Google’s new Keyword Planner Tool, which replaced the Keyword Tool last fall. Besides giving the name a refresh, the tool has another surprise in store: hiding keywords from marketers. Ouch. Basically what the Keyword Planner does is encrypt all searches...
Pete Schauer
Marketing Director
Growth hackers are stealing the limelight away from traditional marketers, and for good reason. These computer engineers have a gift for implementing strong marketing ideas during the development phase of a new product. They test, re-test and test some more. And, they are really, really smart...
Pete Schauer
Marketing Director
It’s been no secret that cable and entertainment companies have been facing more challenges over the years thanks to the changing dynamics of television. With the ability to stream high-quality music, movies and TV when you want them has far more potential than traditional television, and cable...
Christina Diecidue
Marketing Project Coordinator
Summer, from a student’s point of view, is intended to be filled with as many low-key days as humanly possible. Right? Well, not exactly. Many of today’s students do not fit this typical profile and instead look at summer as an unnecessary break that interferes with learning opportunities, academic...
Paul Schetelich
Lead Designer
For those who work in technology and web design, there is a host of new changes to look forward to in 2014. It’s always fun to look back and see what types of web design trends were predicted at the start of the New Year; there are plenty that stick around and plenty that don’t. While it’s still...
Adrianna Mieras
Senior SEO Strategist
Local SEO is more important than ever thanks to an increase in mobile devices and usage. In order to get people through your door, you need to have a strong local campaign that attracts and maintains local customers. Fortunately, there are many free, simple and effective techniques involving local...
Mark Covert
PPC Strategist
When running an online campaign, there are dozens of features to take advantage of to make the program fruitful. The trouble is that so many marketers don’t fully understand these features, placing limitations on their own success. One such example is the pay-per-click (PPC) model. Even though PPC...
Adrianna Mieras
Senior SEO Strategist
Debating who the next entity is to take over the world is always grounds for an interesting discussion. While the majority of people will gravitate toward a particular person, we tend to think that it will be something much more omnipresent: Google. That’s right - we said it - Google is taking over...
Pete Schauer
Marketing Director
Pinterest has amazing opportunities to increase brand awareness, engagement and even sales, but the key lies in having a strong visual presence that makes people want to pin, re-pin and like your boards. One of the best ways to get people invested in your brand on Pinterest is through a sweepstakes...
Adrianna Mieras
Senior SEO Strategist
Google never fails to impress when it comes to how their browser indexes and sorts through information to deliver the most accurate, high-quality results to users. It’s almost like a game where the rules are always changing, so we never know what to expect. One month, we’re moving along in the...
Pete Schauer
Marketing Director
With so much hype surrounding social media and visual content, it’s no surprise that something as customary as email would go forgotten. After all, how much has email really changed over the years? While it may be true that email doesn’t undergo radical transformations like other marketing tools,...
Pete Schauer
Marketing Director
Just when you thought you were comfortable navigating Facebook, something new comes along. The social networking site is no stranger to innovation, and video ads are the latest addition. Facebook assures users that these short 15-second videos will take into account the seamless user-experience...
Adrianna Mieras
Senior SEO Strategist
You hear about them all the time: meet black hat SEO and white hat SEO. Maybe you don’t know everything there is to know about these two terms, but you do know that “black” is bad and “white” is good. The irony is that black hat and white hat SEO is not so black-and-white. Maybe you’ve already...
Mark Covert
PPC Strategist
In the past, universities poured their time, energy and advertising budget into maximizing fall enrollment. With many universities facing increasingly higher enrollment rates, schools were left with the difficult decision of sending away applicants who may have been a great match for their program...
Pete Schauer
Marketing Director
Marketers saw many changes in 2013 - some worth keeping and some worth throwing out the window - but each adjustment left its mark in some way. When advancements are made, they serve as stepping stones on the bigger journey to improved client-centered marketing and positive customer experiences. As...
Pete Schauer
Marketing Director
So, you have a blog. And you’ve worked hard to create the interesting, funny and engaging posts that marketing professionals recommend. You’ve even taken it upon yourself to schedule out posts regularly, adding new and unique content on a consistent basis. But, you still aren’t getting the follows...
Adrianna Mieras
Senior SEO Strategist
Google+ hasn’t always been a highly sought after social networking site for marketers, but that scene is rapidly changing. More marketers are discovering the undeniable benefits to using this platform, one that has been built entirely for the professional world yet in a relevant way that includes...
Mark Covert
PPC Strategist
Since the turn of the century, there has been substantial growth in the number of undergraduate students studying abroad. More recently, competition for these students has intensified, as a greater international student base means a higher tuition revenue score and a diverse campus that represents...
Pete Schauer
Marketing Director
We’re just about ready to close the doors on yet another great year in social media, but we can’t really soar into 2014 until we understand the changes that occurred in 2013. As you analyze your data and think about the goals you hope to achieve in 2014 - more traffic, better leads, improved sales...
Pete Schauer
Marketing Director
Pinterest may be widely known for its photos of home cooked meals and arts and crafts projects, but that’s all about to change. In fact, it has been changing for quite some time as Pinterest has been creating a landscape that is conducive to marketers who want a slice of the visual corkboard pie....
Understanding the customer and what motivates them to buy is always the million dollar question for businesses. Except today’s businesses have a new customer to learn about: the mobile customer. Understanding the Mobile Consumer In 2012, Google and Ipsos partnered together to learn about the...
Pete Schauer
Marketing Director
When Google first launched the social networking site Google+ in 2011, it wasn’t exactly welcomed with open arms. Sure, the concept sounded great, but when users set up their profiles, they found Google+ to be a not-so-social experience. With sites like Facebook and Twitter giving users a social...
Adrianna Mieras
Senior SEO Strategist
In September of this year, Google announced a new search algorithm that went into effect, impacting 90 percent of searches worldwide. This new algorithm was named Hummingbird. (Google really loves their animals.) This change was said to be one of the largest since the Caffeine Update in 2010, even...
Adrianna Mieras
Senior SEO Strategist
It’s no secret to today’s marketers that links are beneficial to SEO - but only sometimes. If your marketing is too self-promotional, it could be harmful to your search rankings. If you’re liberal about getting links - or you’ve actually paid for them (gasp!) - this is also harmful to organic...
Mark Covert
PPC Strategist
Traditionally, a student will start their higher education experience in the fall, along with hundreds or thousands of other students. Yet the factors that surround today’s universities are changing in more ways than one, and admission time is a perfect example. Spring Admission: Why it May be...
Adrianna Mieras
Senior SEO Strategist
For webmasters who have been hit by Google Panda, it’s normal to feel frustrated and angry about the damaging effects. Panda targets low-quality content and poor engagement, but the criteria for evaluating websites isn’t quite so black and white. In fact, many websites sit in a gray area where they...
Mark Covert
PPC Strategist
The familiar term CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) refers to a program that generates and grades tests that humans can pass but computers cannot. A common example of a CAPTCHA is the distorted text that you sometimes have to read when doing a...
Adrianna Mieras
Senior SEO Strategist
The New Jersey State League of Municipalities is a voluntary association that is designed to help local communities do a more efficient job at self governing. Through information, new law updates and practical examples, local officials throughout the Garden State know where to come for up-to-date...
Is app development worth the risk? Worth the cost? It’s the million dollar question these days, as more businesses are testing the waters in regards to mobile app development in order to strengthen an existing mobile strategy. Developing apps isn’t easy. The developer first has to understand the...
Pete Schauer
Marketing Director
Social media holds the key to understanding the behaviors of groups of people. Marketers monitor social media to better relate to their audience and find out what customers are looking for in a brand. Even higher institutions use social media to interpret what students want in their college...
Adrianna Mieras
Senior SEO Strategist
Penguin 2.1 has been launched 4 ½ months after the previous Penguin update, and although it appears to be a data refresh, some webmasters report getting hit hard by the algorithm change. It often takes several weeks to determine the impact from these updates as more webmasters come forward and...
Mark Covert
PPC Strategist
Things are about to get crazy. Last fall, Google announced Course Builder, an open platform that allows users to build their own MOOCs for free. It is an experimental platform that was created in response to the demand for online education. Everything from game theory to philanthropy has been...
Mark Covert
PPC Strategist
According to the American Cancer Society, breast cancer is the second most common cancer among women, following skin cancer. About 1 in 8 women will develop breast cancer in their lifetime. The outcome is different for everyone. Some will survive, some will not. But, one thing is for certain: no...
Pete Schauer
Marketing Director
If you want effective, well-targeted social media marketing, you must understand which demographics are using social media the most. While it’s not always a good idea to generalize, chances are good that it’s not your older adults who are Tweeting and reading status updates on a Friday night....
Mark Covert
PPC Strategist
U.S. agency revenue may have increased 5.6% in 2012, but that was the slowest growth since the ad market started to recover in 2010. This year, agencies are on track for another period of moderate growth. U.S. agency revenue totaled $35.6 billion in 2012, so we can expect similar numbers in 2013....
Pete Schauer
Marketing Director
Facebook, Twitter, Pinterest - do you really have the time to grow another following on Instagram? What if we told you that you could increase your followers dramatically by giving just a few minutes a day to the photo sharing app?   If you aren’t on Instagram yet, you’re missing out, plain and...
Pete Schauer
Marketing Director
College students aren’t the only ones who have to throw the dice when it comes to choosing the best university for their career goals; universities also play a big guessing game in understanding the needs of the modern student. If your university misses the opportunity to connect with prospective...
Adrianna Mieras
Senior SEO Strategist
Marketers lose sleep over the metrics that determine page ranking. While the rest of the world is counting sheep, internet marketers are counting Facebook likes and +1s. And, it’s a good thing they are.   Every couple of years, the Moz Data Science Team runs correlation studies to uncover some of...
Mark Covert
PPC Strategist
If your business is running a Google Adwords campaign, knowing and understanding what quality score means can be a game changer in how well your campaign does. In short, quality score is used to rank how relevant and useful a search engine believes a particular text ad to be. This relevancy is...
One of the most constructive things your business can do on social media is engage with fans and followers. Thanks to LinkedIn Contacts, a new tool launched by LinkedIn earlier this year, it has never been easier to keep in touch with the people that matter most - at least in the business world...
Mark Covert
PPC Strategist
Thanks to research shared by Google’s education team during a Hangout on Air, higher institutions are getting the opportunity to better market to prospective students. Higher education information is on demand on mobile devices, confirming that young adults do more than just search for concert...
When it comes to business blogging, the future is bright. It has taken some time for business blogging to gain credibility, especially because much of the content out there is subpar. In the early days, there was far less competition, so the content that was pushed out didn’t need to have the same...
If you’ve believed that Pinterest was a small player in a big playing field, think again. Pinterest has established itself as being one of the fastest growing social networks—ever. Not only has the site experienced exponential growth in user activity and as a referring site, but also there is...
Lead generation: You read about it, you hear people talking about, but what is it really? Some people have a misconception about lead generation, believing that leads come from any email address that has been acquired.   In truth, leads are people who are have indicated interest in your product or...
Think about the last positive online interaction you had with a business. What was so great about the experience? Was it personalized? Ultraconvenient? Customers from across the globe are learning about the power of technology from e-commerce leaders like Amazon and Apple. These frontrunners set...
Twitter offers an excellent platform for social networking, increasing follower count and even making some money. But, if there’s one thing about this social site, it’s that you must be witty with your words. With a 160 character max for the bio, choosing your text wisely is critical in building an...
If your business doesn’t have a Pinterest account, it’s time to get building your profile. According to Business Insider, Pinterest is rapidly growing, sending more traffic to e-commerce websites in the first quarter of 2013 than it did during the holiday season of 2012. It drove twice as much...
If you’ve been on Twitter, there’s no doubt that you’ve been greeted by the hashtag symbol, which is basically a simple way for people to search for topics. Hashtags have been much slower to grow on other social networks, but that’s all about to change. With Facebook’s newly launched Graph Search...
As a marketer, you understand that your brand is always making an impact on someone. Even while you sleep, there is someone out there who is reading about your brand online, browsing your website or seeing a display ad. You can’t always manage these interactions, which can be scary at first. You...
Facebook Graph Search is finally rolling out to U.S. English users after being in beta testing for the past six months. Graph Search was announced earlier this year and has undergone some improvements based on testing and feedback. At this time, it’s only available on desktop, not mobile, but we...
Understanding what drives customers to make a purchase can be challenging, but when it comes to making an online purchase, you can probably relate. Most of us have bought something online, or have at least shopped online, and the path almost always includes spending a few days researching the...
At the start of the year, there were many predictions about which digital marketing trends would evolve. Now that we’re in the middle of 2013, we’ve seen some trends emerge and others phase out. Even though we’ll see changes over time, digital marketing remains a vital component for today’s...
The wait is over for Google Penguin 2.0, which has helped some marketers sleep a bit better. If your site wasn't penalized, you may not be out of the clear yet. There's a good chance that Google's algorithms will look at the relationship you have with the Google family members, including Google...
Aside from the normal challenges that everyday businesses face, risk is the single most demanding factor because of its ability to destroy value, ruin reputation and even bring a company down. In the wake of a global financial crisis, we have even less room to gamble with risk, which is why many...
Considering that it’s only 2013, we can expect a radically different market in 2020. On-demand marketing will be at the center of the business universe because of its ability to meet real-time needs. Already we are seeing a huge drive toward on-demand marketing: apps that alert us when our bank...
You can’t argue with the fact that today’s emerging markets are fast-changing and sporadic, with customers being more demanding and conscious of price. Since some types of traditional marketing are no longer effective, marketers must reexamine these approaches and tailor them to fit the current...
The doors have already been opened into what some call The Golden Age. On-demand marketing is a component of the digital age and is changing the way we look at marketing efforts for both businesses and consumers. In recent years, marketing has been “on” but that doesn’t mean it has been relevant or...
If you look at the facts surrounding traditional higher education, it’s apparent that something needs to change. Frustration is mounting from both an educational and financial standpoint. Only six in ten students are graduating within six years at four-year institutions. Graduates lack the skills...
Penguin 4, the fourth release of Google’s spam-fighting algorithm, is now live. It joins the much talked-about Penguin 2.0 update, which will deliver many new twists and turns for webmasters. This new generation of technology is designed to better stop spam, and while we can appreciate its...
It’s the moment webmasters have been waiting for: Google Penguin 2.0 was rolled out on May 22, 2013, leaving noticeable changes for 2.3 percent of English-US queries. The new algorithm is intended to have a large impact on web spam, as it’s not only newer and more up-to-date, but also it delves...
As little as 3 years ago, many companies did not have blogs on their website, and if they did, they probably didn’t update them regularly. With the recent changes being made to the Google algorithms, having a high-quality blog is part of a comprehensive marketing strategy. This approach is what...
It wasn’t that long ago that penguins and pandas were animals that lived at the zoo and nothing more. Now say the word “Penguin” and you’re likely to get a few SEO webmasters to jump from their chairs. What is the Purpose of Google Penguin? The purpose for upgrades like Penguin and Panda is to...
Are you tired of Facebook contests that just don’t seem to work? Contests delivered on social media are great opportunities to interact with followers, grow your customer base and reach more people on Facebook. If you’ve launched several contests that just haven’t seemed to spark the level of...
When making a post on Facebook, the process is so simple, it’s easy to click the “post” button without really thinking about what you’re putting out there. In our personal lives, this may be acceptable. We all have those friends or family members we adore in person but can’t stand on Facebook. When...
  Who would have ever thought that hashtags would become such a fundamental part of modern-day society, at least the one that exists online. Heck, even a baby was rumored to be named “Hashtag” last fall. Sometimes, we see these fast fads become misused or overused, and this can be the case with...
  By now, your company most likely has social profiles on Facebook, Twitter and Pinterest. You’re adding content regularly, updating your blog and posting interesting pictures. Why? Well, that’s what the online marketing gurus tell you to do. Yet there’s something that so many companies leave out...
  Before the birth of the Internet, consumers relied on billboards, newspaper ads and television commercials to learn about new products, a type of advertising called outbound marketing. Fast forward to today where 44 percent of direct mail is never opened, 86 percent of people skip over television...
  Many have predicted the slow demise of email marketing, but email still remains an effective way to generate leads, relay company information and sell products online. Sending emails is more than just writing up a quick message and sending it off to your mailing list. The best emails do well...
  Even though social media gets the bulk of attention when it comes to internet marketing, email is still the backbone of successful marketing campaigns. Email is also the most effective way for businesses and clients to stay in touch. Still, it can be extremely frustrating when you send out an...
Just when you thought you had the new Facebook layout figured out, the social media site changes something else. Last month, Facebook announced a new design for their News Feed, which will be slowly rolled out to users over the next few months. You may be surprised to learn that this is the first...
With 2012 being such an exciting year for mobile app technology, we can only expect that 2013 will bring about the same positive trends. Technology continues to evolve, yes, but marketers are always facing new challenges, so we never know what type of platform we’ll be working off of.   For...
Imagine you’re sitting there with the perfect email blast to send out. This is sure to draw in interest you think to yourself. After all, you have all the goods: a catchy headline, smart links and great content. Yet none of this matters if you don’t have anyone to send it to.   Since the legal and...
Do you use the same mobile device for all of your needs? Probably not. Most users switch from multiple devices such as laptops, tablets and smartphones, and traditionally, this has created a challenge for both users and marketers since each mobile device has its own platform. With AdWords Enhanced...
Imagine this scene. You 're browsing the Internet for reviews on the best anti-virus software, when you see a number of sponsored ads on the right-hand side of your search results. One looks interesting, so you click on it and it asks for your information to learn more. Surely an ad for anti-virus...
Backlinks are incoming links to a website. They are also referred to as incoming links, inbound links, inlinks and inward links. If your business has a website and blog, backlinks are an important piece of the puzzle, as they display other websites that have included links to your posts. Both...
For years, people have predicted that the Internet would be the demise of the Yellow Pages in print, but not everyone has agreed. Yet as we continue to move forward in our Internet-driven world, we can 't argue with the facts: the Internet IS the new Yellow Pages. Google Trends shows a sharp...
In December, Facebook rolled out its new app for Android and iOS systems: Facebook Nearby. Sure, check-ins are nothing new, but the Nearby app is something more sophisticated and fun. It finally uses its &ldquo;like&rdquo; system in a constructive manner to market local businesses and allow...
Managing the reputation of a brand has increasing challenges thanks to the widespread use of the internet. This &ldquo;free speech&rdquo; tool allows anyone to write anything they want about a business. Years ago, you may have secretly hoped that if something was written negatively about...
Viral marketing is a term used to describe the act of spreading information among people over the internet. It 's one way to market your business, and it can be effective, and best of all, free. Instead of relying on sophisticated tools and programs to promote your business, people do it for you,...
The purpose of a Google Places page is to connect your business with local customers, much like the Yellow Pages used to do. With a Google Places page, you 're aligning yourself with the search engine king to be found easier on the web. And, as you probably already know, what Google wants you to do...
Once you can get past the fact that Google enjoys naming high-tech algorithms after cute zoo critters, you can begin to establish exactly how the recently launched Google Panda and Penguin updates affect your website. At the core are the differences that exist between the two systems and what...
You know the drill. You sign into your email account and see a host of emails. "I must be popular" you think to yourself. Unfortunately, it 's just another day of email blasts in your world. And if the same people keep sending the same blasts, it won 't be long before you give them the giant "B"...
Google is at it again. For quite some time, they 've been encouraging their customers to create mobile websites that are compatible with smartphones. These mobile sites aren 't just readable from a smartphone but also are user-friendly. The content is easily readable, the buttons are large, and...
A New Jersey SEO company is familiar with Google's constantly changing algorithms, which is adapting more to the needs and desires of users. Site owners want traffic, largely determined by page rankings. Rankings are determined by a number of factors, but there are a few that stand out as the most...
As Sally Field would say, &ldquo;They like me! They really like me!&rdquo; This popular parody is a great way to describe the feelings that we get when we see another fan &ldquo;like&rdquo; our Facebook business page. Although this simple &ldquo;thumbs up&rdquo; may seem to...
If you have a business in New Jersey, you definitely need to do everything you can to stand out from the competition. In such a compact environment, businesses are running on top of each other vying for customers. One of the best ways for small business to differentiate itself from its competition...
One &ndash; Do not use the same anchor text for all links. One of the most common grey hat link building techniques is to simply copy and paste link anchor text over and over again. Ever since the Google Penguin update, any New Jersey SEO agency can tell you that this is a strategy to avoid....
Social media is quickly becoming an integral part of a successful internet marketing campaign. As Google continues to give more attention to "social signals ", so should every internet marketers that is looking to increase their sales. For those that are properly focusing on social media and...
Staying relevant on the Internet can feel like a massive undertaking, with many webmasters uncertain as to how best ensure their online destination commands the traffic it deserves. While there are a myriad of factors that can influence a site's ranking, continually updating with new content is a...
In the last decade, successful businesses have developed new marketing techniques that allow them to harness the power of social media. A social marketing company can reach more potential customers than businesses who rely on outdated marketing strategies. Here are ten quick strategies to help any...
Internet marketing can be a powerful marketing tool for many businesses and organizations. With social media marketing strategies, it's possible to connect with key demographics in a way that can boost sales and conversion rates. While Internet advertising has grown in popularity over the past...
"The money is in the list " is a mantra internet marketers have been saying since the dot com era, and it's a saying that still rings true today. Building an effective e-mail list is by far one of the easiest and most lucrative internet marketing tactics out there, and is one that every marketer...
Social media is quickly becoming an integral part of a successful internet marketing campaign. As Google continues to give more attention to "social signals ", so should every internet marketers that is looking to increase their sales. For those that are properly focusing on social media and...
When businesses are looking to promote products and/or services on their websites, they are likely also looking for ways in which to save money while doing so. As PPC competition escalates, more and more businesses are turning to SEO campaigns in efforts to increase their site's "organic "...
Creating contests and giveaways on your Facebook page is a great way to connect with your consumers. The greatest advantage of Facebook marketing is that it can help you to create loyalty with your customers. In turn, this is going to put more money in your pocket, but only if you get your page in...
Understanding Business Branding Online businesses are global businesses. Without proper branding, online businesses can be overwhelmed by competitors and overlooked by customers. Online business is analogous to combining every ocean on the planet into one. Without branding, it's easy to see how...
It is impossible to read an Internet marketing publication or business website today and not see the words social media marketing highlighted somewhere in its pages. Social networking has changed the way that consumers use the Internet to share ideas, products, reviews and experiences with friends...
Google has always been a champion of making information easy to find. Naturally, this led Google to create a service that allowed people to businesses in their area to eat, do their taxes, or repair their vehicles. Google Places was a popular service, but it has been replaced by a region within...
A growing trend among consumers is for them to use their mobile devices to assist them with shopping and in some cases to use their devices to purchase items remotely. Consumers are using their smartphones to search for store locations, compare prices, find deals, and make orders. Smartphones are...
Over the past few years advertising and marketing with augmented reality has gained increasing popularity. Augmented reality involves a real world scene combined with computer generated objects that are displayed on a screen. Depending on the application, the camera 's position and orientation...
Setting up an online store is exciting, but there are some basic steps that will help make any online store successful. Whether the store is a custom website, WordPress site, Amazon Associates, etsy, or on eBay, the same things drive people to buy online, and so the same basic advice always applies...
Marketing on the Internet is something that many businesses attempt; however, some of these businesses make mistakes that are avoidable. What online marketing mistakes must a business know? 1. Do Not Ignore Competition If a business wishes to have a successful marketing campaign, it should be...
Businesses that are new to the internet can draw customers in quickly, but will need to establish a strong, positive online reputation in order to maintain repeat customers. One way to establish a positive reputation is to provide a quick turnaround. Whether a company is providing a service or a...
In today's digital world, companies of every size need a business website. The absence of an Internet presence can be detrimental to success, as it is often the first point of contact between a business and a potential customer. This and other advantages of having a website are outlined below. It...
Anyone with a smart phone will be instantly familiar with "apps, " the small applications and programs which run on the phone. Originally they were nothing more than simple games or labor-saving functions, but now they are omnipresent and highly useful pieces of software. Since smart phones have...
Website design is important for your business because it creates an impression in the mind of the public which it immediately identifies with your company. Your website has everything to do with your company 's image. The main elements of a website are the images, the layout, the navigation, and...
Facebook is one of the most popular social networking websites today. Recently, it revealed a brand new feature for iOS and Android called Facebook App Center. There has been much buzzing over this topic, with many people still wondering exactly what this new App Center is and for what purposes it...
Whether you are trying to get a job or you have one and want to keep it, one thing that you must consider is your social media use. Whether you love Facebook, Twitter, Tumblr or Pinterest, you have a presence on the web, and chances are good that you have identified yourself in some way on these...
One of the latest updates to Facebook pages allows business pages to select a cover photo to go along with their profile picture. This is good news for business page owners as the additional photo space will allow them to add depth and refinement to their overall page. As the profile picture...
Upon hearing, the word "organic " many people may think of foods, health or organic farming. For a long time writers and authors have been performing organic SEO (Search Engine Optimization). However, some may not have been aware of using it. This is a technique whereby computer robots easily find...
Email marketing is one of the most cost effective forms of marketing as it regularly produces some of the highest ROIs in the industry. When you utilize this type of marketing for your business, you are able to reach a large number of consumers in a very short period of time. If you have a targeted...
All great apps have two things in common: They all started with great ideas, and they all came to fruition through the efforts of skilled developers. The problem in building a great app is that while an idea only requires inspiration, developing it requires months or years of study and practice. If...
In recent years, businesses have realized the potential of marketing on social networking sites like Facebook and Twitter. Twitter in particular gives businesses a chance to interact with consumers directly and get their messages out to a large number of people with a minimal investment. Here are...
In the business world, finding new ways to market yourself and your company is critical. Many business professionals and entrepreneurs have discovered the power of social networking sites when it comes to marketing their services or products. While many professionals are spending most of their time...
Blogs are a way for businesses to communicate with their customers. They help businesses establish themselves as a reliable and informative source. One of the most popular questions asked by businesses deals with how often they should post. The answer depends on the goals of the business and needs...
Getting branded as "The Most Expensive Dog and Pony Show in the World" is not good footing to start a journey on a cross-country tour to sell a product, even if it is the most popular social media site in the world. Facebook Chief Executive Mark Zuckerberg found that out today as he scrapped his...
Marketing terms evolve as rapidly as the platforms through which businesses put them to use. One need only consider the rapid rise and equally rapid fall of daily deals, email marketing campaigns and other marketing strategies that have shot to the heights of popularity and then slowly faded into...
Getting started with a new web property or website development project can be an exciting time for your firm. Among the many options that are often considered when it comes to an actual hire for a project or position, are outsourcing the project to a firm, outsourcing pieces underneath a primary...
A balanced online brand is one of the keys to building a solid, respectable, and well-received website presence. In today 's society of information overload, consumers can easily recognize specific brands based on consistent marketing focused on image building. This is achieved by developing a...
It today 's marketplace, the lack of an online presence means a loss of revenue. However, just having a website won 't guarantee an increase in sales. All successful websites have common elements, which work to grab and then hold the attention of the consumer. When designing webpages, consider...
How can you build a relationship with your online customers? As technology increases, so must your presence on the Internet. Social networking is one of the biggest catalysts on the Internet. Creating a fan page on Facebook and allowing people to follow you on Twitter is one of the best ways to...
Websites help businesses market, inform and sell. However, without proper exposure to prospects, even the best website does not produce many positive results. Search Engine Optimization, SEO, can help.  SEO recognizes that most Internet users start looking for goods, services and product...
Facebook Pages have changed a lot since their inception. For now, the “Like” button is what’s hot. But getting people to “Like” your company page is only the beginning. In order to keep people coming back and turn potential customers into paying customers, you have to interact with your Facebook...
One of the number one reasons for new businesses failing is the lack of a good marketing strategy. Advertising is the key that unlocks success. Here are 3 innovative and proven methods of advertising. Giving Away Free Products to Get Facebook Likes Facebook is one of the most popular social...
PPC, or “Pay Per Click” (also sometimes referred to as cost per click) refers to an online pay for performance advertising medium and is a popular form of online marketing. Based on the search habits of the visitor, ads relevant to the search terms (keywords or phrases) are displayed on search...
A content management system, or CMS, is almost a necessity for anyone who plans to create and manage one or more websites, especially if those websites include dynamic content or many pages. At its most basic, a content management system allows the user to create a static website. Many users rely...
Social media applications are web-based tools used to connect web users together and to foster two-way dialogues instead of the passive one-way experiences of the Web 1.0 past. The numbers of users on available social media apps is growing at a rapid pace. Some of these applications have become...
No matter what product or service a business sells on its website, its bottom line will only benefit from the use of a landing page.  So What Is It? A landing page, sometimes called the lead capture page, is the first page that a visitor sees after clicking a link or an ad. In the early days of...
As time goes by and your business evolves, you might start to wonder whether it's time for you to get a new logo. After all, your business logo is your company's face; it's what customers think of when interacting with your business. A company's logo intertwines with the products and services that...
Today's world is increasingly connected by social media websites. The popularity of these sites is astonishing, and they only continue to grow larger and larger. The influence of social media in today's world cannot be denied. That's all well and good for the owners and users of these sites, but...
Many people have been talking about Pinterest lately and are not quite sure what it is or if it can be an effective marketing tool. It is a social media site that has dramatically increased in popularity over the last several months. It can be a great tool for any business, given it is utilized...
Having an ecommerce site is the first step to making money online and it can be a very exciting endeavor. However, most new online business owners tend to either mess up a few things, or their website isn't up to par with their competition. Knowing what customers look at, and how to improve the...
With over 800 million users, Facebook is the number one social networking site on the Internet. Studies indicate that the average Facebook user spends over four and a half hours per month on the site, but there is also evidence that a high percentage of users spend at least that much time on...
Email marketing has been used for years to build up businesses, but many new online businesses don't understand just how beneficial this marketing can be. Branded emails have been able to increase sales and improve conversions, and it should be added into anyone's marketing mix. Here are the main...
Even the best blogger can end up in a blogging rut, unable to think of any new ideas. It's important not to let this interrupt your normal routine. If readers expect a new post every Saturday and it isn't there for a couple of weeks, many of them will stop coming back to your blog. Fortunately,...
With more than 300 million users, Twitter is a force to be reckoned with in the social media sphere. While users utilize this service frequently, you may have some questions about whether it can be used effectively to market a business. In reality, Twitter is one of the more effective social...
With the explosion of tablet PCs and smart phones on the consumer electronics market, there has been a corresponding explosion in the popularity of business apps to help round out the services that these electronics can provide. The accessibility and mobility of these devices has made them very...
Spam is a word nearly everybody using the Internet is aware of. Whether it's checking daily emails or logging onto a favorite blog, coming in contact with social media spam is often a daily occurrence. What constitutes as spam? Spam is defined as a disruptive, often repetitive, and unwanted source...
According to the International Data Corporation (IDC), a market research company, more United States consumers will access the Internet on mobile devices than computers by 2015. Smartphones and tablets, like the iPad, are making it easier than ever for consumers to access their favorite websites....
The Internet is an excellent marketing tool for small businesses. Blogs and social networking sites, such as Facebook, provide a wealth of opportunities to establish and build brand awareness of your products and services. Facebook is popular with all demographic groups and is a beneficial way to...
Since the Internet continues to increase in popularity, creating an online presence for a business becomes more and more important with each passing day. Unfortunately, creating and maintaining an online presence takes a lot of work. A business owner may not have the time, resources or skill to...