92% of Americans use a search engine as their homepage, which is where their prospective customer’s journey begins. With that said, you need a SEO digital marketing campaign that will earn you the top spot on the SERP. Led by content strategy, our team will identify lucrative keywords and industry-specific opportunities to generate a SEO campaign that will appeal to technical search algorithms, and maintain an authentic user experience.
Voice search optimization
With all of the new advances in technology-- like Apple’s Siri, Amazon’s Alexa, Google’s Google Voice Search, and Microsoft’s Cortana-- we now heavily rely on voice search. Whether it be for asking questions, making purchases, dictating emails and texts, or getting driving directions, voice search enables consumers to have a more natural interaction with their devices. As opposed to looking at formal keywords, businesses need to start using more conversational keywords in their SEO strategy.
Links have always been considered an essential part of SEO. Often seen as a “vote” from another site, a link is like having another site tell Google that they vouch for you. The more trustworthy the link, the more impressed Google will be. Through SEO content distribution, backlink monitoring, and penalty removal, start building an impressive backlink profile and elevating your ranking.
Being in NJ, the most densely populated state in the country, local SEO is extremely important, especially if you have a brick-and-mortar store. Leads from location-based searches are a significant avenue for potential customers. Each lead is specifically searching for a product or service that your business provides. Therefore, it is no surprise that these leads typically have higher conversion rates.
Quantity over quality is no longer effective when it comes to your SEO strategy. Today, search engines are sorting through billions of websites, from their blogs to their downloadable assets, and only showing the ones with the most relevant and valuable content. We craft everything in the SEO strategy, from buyer personas to blog and website content; all optimized for SEO and conversions. We will position your business as an industry thought leader with a voice that can’t be ignored.