Phases come and go, but one thing’s for sure: social media is here to stay. Let’s face it-- you’re guilty of scrolling through Facebook, Twitter, Instagram, etc., so why not make your business accounts something social users look forward to? At the end of the day, whether you love it or hate it, this “new” form of digital marketing has become essential for businesses both small and large. Social media growth happens over time, and is only successful with a comprehensive strategy.
Custom content creation
Industry terminology, hashtag research, competitor analysis, and strategy development. All of this goes into creating a social calendar fit for a (content) king. Brand presence is one of the key forces in creating memorable businesses relevant in consumers’ lives. A current, consistent voice on social media is the perfect addition to other ROI-hacking strategies.
Creating clever content is one thing, but reaching a targeted audience and gauging their reaction is another. Social listening comes into play as you look to monitor what’s being said about your brand online. Review, react, and respond to messages on every platform and in real time.
Organic posts are in need of a little TLC. Putting money behind social posts is recommended in order to stand out from your day-to-day content. With paid social, you can put the right content in front of the right people at the right time. No wonder why this promises a return.
We recognize the close-knit relationship between public relations and social media marketing. By embracing our resources, we create positive buzz around your business not only on the social side - but also through press releases around upcoming events, big announcements, and major changes to your industry.