Not having a hotel website or online presence is the quickest way to miss out on opportunities. The second fastest way is having a website that isn’t optimized for search engines.

Most online users visit websites through search engines. Yes, 93% of global web traffic came from Google.

This means you have to make your website rank higher on search engines to increase the chances of people tapping on your results. You can achieve high search engine ranking with the best resort SEO strategies.

In this article, we’ll discuss the best hotel SEO tips to increase your website ranking.

SEO for Hotels and Resorts

1. Keyword Alchemy

Move Beyond Generic Terms

Every hotel uses the top trending keywords to increase visitor numbers. Go an extra step and use more diverse keywords that reflect your services and what makes you stand out.

Use Geo-specific Keywords

The most successful resorts and hotels leverage local SEO to attract regional guests. Local SEO incorporates geo-specific keywords that will make your website appear high when people search for accommodation in your locality. These include your neighborhood name and street names.

Research Competitor Strategies

One of the best sources for the top-ranking keywords is what your best competitors use. Go through their top-performing content and identify keywords that are attracting internet users. Also, consider low-competition keywords with high volumes.

2. Content Conquers

Create Engaging Content for Hotel Web

The amount of time each visitor spends on your website is important to your ranking. One good way to ensure they spend more time is to create engaging content for hotel websites. Write interactive blogs, guest testimonials, and descriptions showcasing your resort’s charm, local attractions, and culinary delights.

Utilize Visuals

Another good way to have visitors engage with your content more is by using visuals. Visuals offer potential guests a preview of what awaits them when they arrive in your paradise. Such visuals include stunning photos, immersive videos, and interactive 360° tours.

Inject Local Flair and Storytelling

Another way to make your content unique and localized is by using local stories to pass information. The content should captivate the reader while providing necessary information. Localizing your content makes your potential visitors feel they are welcome.

3. Technical Triumphs

Prioritize User-friendliness

While content is king for SEO, it shouldn’t make your website hard to use. Ensure that the website loads on time and is easy to navigate. You should also optimize hotel website for mobile devices to ensure a uniform experience.

Implement Structured Data (Schema Markup)

Implementing a schema markup for your SEO helps search engines know what your website is about. You can use the special code to help engines understand your website better through name, images, address, hours of operation, contacts, and more.

Ensure Website Security and Accessibility for all Visitors

Another way to improve a hotel website’s ranking on Google is to ensure that it is accessible and secure for visitors. A secure site improves trust, allowing users to stay on the site longer. Secondly, voice search optimization for hotels and other strategies allows everyone to access your content, including those with disabilities.

4. Social Symphony

Engage your Social Media Visitors

In this age, you must use social media to attract guests to your resort. However, your social media marketing for hotels must use engaging content such as videos and interactive contests. You should also have someone to reply to inquiries on time.

Encourage Positive Online Reviews

Many online users check reviews before approaching a company. As such, you must get more positive online reviews for your hotel to build a strong reputation. Good reviews also show search engines that you are a trustworthy hotel. You can incorporate various online review management tools to help you.

Use Influencer Marketing to Promote Your Hotel to Specific Audiences

Influencer marketing for hotels helps you target a certain audience. Influencers usually have a hardcore following that you can reach if you partner. Ensure you find an influencer who resonates with your brand and your principles.

5. Analytics & Adaptation

Track Website Performance

You can only improve when you know what you are doing right and wrong. Use various analytic tools to track your content performance, determine what visitors like more, and leverage it.

Continuously Change Strategies

Your data insights are crucial to helping you tweak your strategies to suit the market. Keep changing your keyword strategies, use various content formats, and experiment with newer techniques.

Embrace SEO as a Dynamic Journey

SEO is not a one-time activity; it evolves with time depending on customer preference and algorithms. So, keep an eye on what search engines use to rank websites and follow consumer trends.

Other hotel SEO tips you can use include:

  1. Explore voice search optimization strategies to cater to mobile users.
  2. Consider implementing chatbot marketing for hotels for enhanced guest communication and lead generation.
  3. Consider industry-specific hashtags like #travelgram, #hotelife, #wanderlust, etc.


Are you still searching for how to improve hotel website ranking on Google and other search engines? Let’s Chat

SEO continuously evolves, meaning you must change with it. Go beyond using the top-ranking keywords to get your website ranking high. Use other strategies like content marketing for hotels, continuously measure the success, and make the appropriate changes.

Remember, SEO is about making potential customers spend time on your website and book a stay.