THE OPPORTUNITY

With offices spanning the globe, Raritan has positioned itself as a premier provider of data center infrastructure management (DCIM) products and services.

An impressive client list includes top tech names such as Cisco, Hewlett Packard and Comcast. Accordingly, the Raritan brand has become synonymous with effective and economical solutions for a wide range of data center challenges.

Clients

The Challenge

Raritan approached SEMGeeks with their mission to establish a unique and specialized presence on the web for their award-winning DCIM solution while effectively promoting it to their target demographic.

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Digital Design

SEMGeeks responded with a multifaceted website which utilized interactive design and development to engage a wide variety of user personas. Various branding elements were designed and introduced as part of the site architecture to achieve a fresh, dynamic & modern appearance

Raritan DCIM Website
SEO

Custom Content
Strategy

The team also rolled out a custom SEO strategy centered around premium content which laid the foundation for the site’s authority to grow in organic search.

An editorial calendar was built out around keyterms that Raritan’s audience was searching for, which served as a stepping stone for content creation. Various infographic concepts were brought to fruition and promoted around the web while the SEMGeeks team coordinated efforts to obtain premium Google-friendly links for the new site. Other activities included video marketing, on-site meta optimizations and an in-depth competitive analysis.

Pay Per Click
Management

An extensive yet tightly constructed PPC campaign was implemented to capture the most qualified leads via Google’s robust Adwords platform.

To maximize conversions, a series of professionally designed whitepapers and ebooks were introduced as part of a remarketing campaign to entice users back toward the Raritan brand.

Magnet

LinkedIn
Advertising

Not ones to rest on their laurels, the SEMGeeks team also set in motion a comprehensive LinkedIn advertising campaign which would soon become a lead magnet for the client.

Success!

Within weeks, Raritan’s DCIM site was ranking in Google’s prime real estate for over a dozen revenue-generating keyterms encompassing both general and long tail queries.

Success

Needless to say, visitors were eager to learn more about the company’s award-winning DCIM solutions and we were glad to play a pivotal role in that process. SEMGeeks continues to provide ongoing digital services to Raritan.