Specto Technology

Results / Specto Technology

Challenge

Specto Technology provides industry-leading hardware and software solutions for wireless geotechnical, structural, and environmental monitoring. Based in Linden, New Jersey, and operating nationally, Specto sought to expand and scale its operations, particularly in California and Canada. To do so successfully, they needed to establish a digital presence and optimize their lead funnel. The Semgeeks team planned a two-phase approach. The strategy started with PPC and SEO campaigns, where we leveraged their niche product offerings to increase brand awareness and rank higher on organic search. From there, we launched comprehensive email marketing and social media campaigns to further drive traffic and improve down-funnel conversions. These initial outreach strategies paved the way for Specto’s ongoing marketing efforts. The results were a drastically improved web presence, a better user experience, and increased interest among Specto’s targeted audience.

Industry

Technology/SaaS

Services

Solution

SEO

At the onset of our partnership, Specto was relatively unfamiliar with modern digital marketing strategies. Our team provided guidance, consultation, and direction, using search engine optimization practices to create a comprehensive digital media plan. We pushed onsite and offsite optimization, focusing on an updated navigation structure and keyword incorporation.

PPC

Initially, Specto had trouble nurturing new leads and pushing them further down their sales funnel. We recommended a PPC campaign, using multiple landing pages. We then followed up and retargeted leads using email and social media campaigns.

Outcomes

An established digital web presence, including a 117% increase in keyword ranking on page one of Google
Increased impressions, impression share, and overall conversions—all while reducing their cost per click
Increased organic sessions, new sessions, and pages per session

The Impact

Through the results of our initial campaigns and ongoing strategy implementation, Specto Technology now fully understands the importance of an all-encompassing digital marketing strategy—one that includes PPC, SEO, email, and social, and is led by a team of experts. Our partnership with Specto is ongoing, as we continue to consult, strategize, and improve their web presence, user experience, and ability to convert leads.