At the onset of our partnership, Specto was relatively unfamiliar with modern digital marketing strategies. Our team provided guidance, consultation, and direction, using search engine optimization practices to create a comprehensive digital media plan. We pushed onsite and offsite optimization, focusing on an updated navigation structure and keyword incorporation.
Initially, Specto had trouble nurturing new leads and pushing them further down their sales funnel. We recommended a PPC campaign, using multiple landing pages. We then followed up and retargeted leads using email and social media campaigns.
- An established digital web presence, including a 117% increase in keyword ranking on page one of Google
- Increased impressions, impression share, and overall conversions—all while reducing their cost per click
- Increased organic sessions, new sessions, and pages per session
Through the results of our initial campaigns and ongoing strategy implementation, Specto Technology now fully understands the importance of an all-encompassing digital marketing strategy—one that includes PPC, SEO, email, and social, and is led by a team of experts. Our partnership with Specto is ongoing, as we continue to consult, strategize, and improve their web presence, user experience, and ability to convert leads.