The New Jersey Small Business Development Center (NJSBDC)
Challenge
Industry
- Government
Services
- Web design
- Web development
Solution
Web Design
Our design and account management teams worked hand-in-hand with the NJSBDC team on their website’s updated look and feel. We provided new layout options that neatly displayed all of the necessary information, with an emphasis on maintaining a clean, modern, and user-friendly page. After several layout iterations, we designed, developed, and deployed a much-improved home page that met all of their goals.
Outcomes
- An elevated home page design with a fully cohesive look and feel to showcase the content in a more impactful way
- An improved user experience that facilitates seamless site navigation and funnels visitors to more targeted pages
- An unobtrusive way of capturing user data by more strategically utilizing CTAs and online forms
The Impact
By thoughtfully redesigning the site’s layout and navigation functionality, we were able to breathe new life into the NJSBDC website. The entire NJSBDC team was thrilled with the way we modernized and optimized the home page and created a better user experience for the many business owners they serve.