To kickstart our influencer campaign, we sent free Star Candles samples to several knowledgeable influencers with existing candle reviews on their channel, which enhanced the credibility of their unbiased reviews. We helped Star Candles secure four quality product reviews that they then presented to Walmart.
The influencers provided the Walmart executives—and the Star Candles team—with valuable insights into the quality of the product and perception around the brand. The feedback was overwhelmingly positive, as our client achieved their goals and secured a lucrative Walmart partnership.
Our team successfully secured reviews from four notable influencers with an existing audience that matches Star Candles' target consumer base, including:
- Philly Candle Man
- Amy Honey
- Jacqueline Lillis
- Nikki's Wax Diary
The Semgeeks team was instrumental in securing the necessary product reviews, helping Star Candles fulfill Walmart’s request and seal the deal on their new partnership. The reviews provided valuable feedback, demonstrated product credibility, and increased interest from prospective customers.