carl sandburg college

Carl Sandburg College has been serving the educational needs of western and central Illinois for over 40 years. Boasting a variety of general and specialized degree programs, the college serves around 37% of all college-bound students in the district in addition to continuing education students.

The Challenge

Provide a small college with the resources necessary to attract and retain students in an increasingly competitive digital environment.

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The Website

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search engine optimization (seo)

As development for the new site wrapped up, the SEMGeeks Marketing team devised a plan to position the site organically for a targeted set of keyterms pertaining to their latest degree programs. Extensive keyword research was conducted to ensure that only meaningful search phrases were being targeted. Efforts included content marketing, on-site meta optimizations, link acquisition and guest blogging.

success!

Prior to our SEO commencement, we knew that we had our work cut out for us as Sandburg was not currently ranked for the keyterms we had proposed. However after only one month, we observed rankings for 9 of 15 keyterms with a handful sitting pretty on pages one and two of Google (prime real estate). Within 3 months, site visits were up nearly 25% from the year prior, while visitors and pageviews were up approximately 30% and 20% respectively. The site’s bounce rate (or users who leave within a few seconds of visiting the site) had decreased a whopping 40%.