Pinterest marketing

454 million monthly active users to take interest in your business

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The undeniable purchasing power of Pinners

Pinterest boasts widespread international appeal, racking up more than 363 million monthly active users from around the world with another 91 million in the United States alone. The image-sharing and social media service is beloved by Millennial women and moms in particular, with growing interest across all demographics. As far as advertising value goes, 89% of browsers use it to find new purchases, and 50% of U.S. Pinners shop directly from the site.

With all that advertising power wrapped up in recipes, DIY crafts, decor ideas, and home goods, there’s plenty of value to be derived from posting high-quality pins that lead back to your site or curating useful boards full of compelling content. With help from a Pinterest marketing agency, your content can earn you new followers, increased sales, and brand awareness among high-net-worth consumers with tendencies toward purchasing.

Pin creation

Pinterest is a mosaic of content, appealing particularly to the foodies, DIYers, and homemakers of the world—however, as more and more users flock to the site, there’s a wider variety of content circulating the web. To add your business’ unique content to the mix, you’ll need a Pinterest marketing expert that can pinpoint the right keywords and audiences to target with engaging, click-worthy content.

Rich Pins are at your disposal with more space for content and more potential value to add. They sync automatically with your company’s website and can be used to share apps, products, articles, or recipes. By monitoring your page’s performance using Pinterest Analytics, your content curation team can adjust its approach to publish increasingly relevant and high-performing content.

Pinterest board curation

Not only can your pins direct users to your existing website but also back to your Pinterest business account, full of helpful boards that drive traffic and increase engagement. Our social media content creation team can curate and publish thematically organized boards that provide newfound value to your consumers, whether you’re sharing a collection of business tips from your consulting practice or cross-stitch patterns from your yarn company.

By incorporating tactful keywords into your Pinterest board names, descriptions, and hashtags, you’ll start to reach new audiences with your content. As its own type of powerful search engine, you’ll want to work with an SEM agency to research and utilize the right phrases. Just like with blog articles and website copy, the keywords you use matter more than you might think, and are an essential component of any Pinterest content strategy.


of browsers use Pinterest for purchasing inspiration, and 50% of U.S. Pinners shop directly from the site.*

*Reported by Sprout Social
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