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Digital Marketing Starter Pack

Top-quality resources you need to empower your digital marketing strategy and unlock maximum campaign performance potential. Stay a while and read + watch the latest.

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January 28, 2019

Here's How to Create Effective Buyer Personas

By Erin McDonald
B2B Marketing b2b sales business development

January 25, 2021

B2B vs. B2C Sales Funnel Defined (Infographic)

By Erin McDonald

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Social Channels that Create Opportunities and Close Deals (Infographic)
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How B2B Email Marketing Leads to Customer Loyalty
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4 Ways to Narrow Your B2B Demographic on LinkedIn
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How B2B Wins with a Content Marketing Strategy
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Is Shorter Social Media Content Better in a Social World?
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How COVID-19 Has Changed Local SEO Strategies
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Paid Search Marketing (PPC) vs Fantasy Football: Explained
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5 Tips for B2B Landing Page Success
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Taylor Tobey - Fairleigh Dickinson University
Carley Hayon - Rider University
Emily Rogers - Elon University
Kel Grant - Monmouth University
Ryan Sahlin - Rutgers University
3 Things That Can Influence Your Customer Journey
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Choosing the Best Platform for Your PPC Ads
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How Your Audience Should Influence Your Design Choices
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The Evolution of Higher Education Marketing
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Marketing On Amazon: The Basics
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Local Spotlight: Maurizio's Pizzeria & Italian Grille
Christopher Burns - Rider University
Deanna Montanelli - Rider University
Agbai Iroha - Monmouth University
Surf Taco: California Dreaming on the East Coast

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September 19, 2023

The Importance of Branding in Higher Education

By Erin McDonald

September 12, 2023

Boosting Productivity: How Remote Work Can Benefit Employers and Employees

By Chris Delany

September 5, 2023

Going Viral: The Unbeatable B2B Social Media Strategy

By Seanna Nelson

August 29, 2023

From Campus to Feed: Leveraging Influencer Partnerships in Higher Education

By Kimberly Morgan

August 22, 2023

Targeted Marketing: Reaching the Right Audience at the Right Time

By Pete Schauer

August 15, 2023

Ideal Video Lengths for Short-Form B2B Marketing Platforms

By Erin McDonald
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