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      SEO?/PPC?/Content marketing?/Brand awareness?/Digital marketing?

    What is… we have the answer! Interested in learning more about the “how” and “why” of digital marketing? Want to understand why you should be focusing on a pay per click strategy? Always interested in search engine optimization, but not sure where to start? Let us help you. Check out some of the most frequently asked questions or speak with an expert today.

    What is SEO and how does it work?

    SEO stands for Search Engine Optimization. It’s the process of improving a website—both the on-page content and back-end development—to rank higher in the search results of platforms like Google. Standard SEO practices include researching and integrating keywords, writing compelling title tags and meta descriptions, maximizing site-load speed, and securing high-quality inbound links from other websites, among many others.

    What is PPC and how does it work?

    PPC stands for pay-per-click and is a long-standing digital marketing technique. As the name suggests, the advertiser pays a pre-determined cost for every person that clicks on their ad and lands on their site. PPC ads often show up as the first results on a search engine, as banners or along the side of news articles and blogs, on YouTube or other video platforms, in the shopping section of Google results, and across most social media apps, such as Facebook/Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, and more.

    What is different in PPC and SEO?

    While both PPC and SEO will bring new users to your website, SEO is free—also known as “organic” marketing—whereas PPC costs money. To that end, SEO happens behind the scenes, boosting your website’s ranking in a seemingly organic way. Meanwhile, PPC ads are unmistakable and often labeled as such.

    What is Content marketing?

    Content marketing builds brand awareness and consumer interest through various forms of digital, sometimes downloadable, content. This includes creating, publishing, and sharing anything from blog articles and informational e-books or white papers to photos, videos, and gifs. Social media is a popular platform for content marketing, as is a company’s website and, more specifically, blog.

    What is Social media marketing?

    Social media marketing is a method of audience engagement and direct advertising through any and all of a business’s social media accounts. Popular options include Instagram, Facebook, Twitter, and YouTube, but there are also large, sometimes niche, consumer demographics to reach on platforms like LinkedIn, TikTok, Pinterest, and more. Social media marketing includes both organic content—photos, videos, and posts directly from a business account—and paid ads.

    What is Email marketing?

    Email marketing is a direct form of engagement and advertising wherein companies send welcome messages, promotions, newsletters, and more to their mailing lists. Different types of email marketing campaigns are used to target different audience segments, from insider deals for frequent shoppers to abandoned cart notifications sent to potential new customers. Email marketing campaigns are often created as a sequence, triggered by a certain event with scheduled follow-ups at certain intervals after the initial outbound message.

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