Expand digital presence and refresh a growing local brand


Surf Taco Coastal Cuisine

Challenge

Local restaurant chain serving up Cali-inspired selections by the beach. Using the freshest ingredients and bold flavors, their menu is inspired by locations all across the globe. Don’t forget their almost famous salsa bar! Now, Surf Taco is taking their good food, good people and good vibe all across America - franchising across the East Coast. From small-town taco shop to well-known “coastal cuisine” connoisseurs. The new website is visited by many Surf Taco fans, young and old alike! Looking to expand their digital presence, Surf Taco came to us for digital marketing campaigns to grow their brand recognition, a brand refresh, new website design and development. Their site was not mobile responsive, online ordering was hidden and customers did not know it was available and there was an overall lack of true brand identity and strong brand recognition throughout the site and social platforms.

Industry

  • Hospitality

Services

  • Creative
  • Web development
  • PPC

Solution

Creative
Our team outiftted Surf Taco with a brand refresh and new website that addressed some pain points of their previous digital experience. Online ordering was hidden and customers did not know it was available or how easy the process was to place an order at multiple Surf Taco locations online or on their mobile device. Wanting to highlight the ability to order online in real time, the site was designed with fluid user experience and interaction in mind.

With a lack of true brand identity and strong brand recognition as a clear problem, a strong, recognizable creative presence to establish brand identity was implemented throughout the site to go along with the brand refresh across all platforms. A new font choice and subtle brand updates allowed Surf Taco to grow their brand, position themselves in a modern light, all while keeping some elements of their branding that devoted customers have come to know and love.

A Lack of on-brand, high end imagery or video used throughout the site or on social media platforms was also an obstacle. We team up with our agency partner to carry out video and photo shoots. Our creative team assisted directing photo and video shoots, as well as conceptualizing an updated,creative direction in line with other global food service giants. This provided original photography and video for the new site, as well as social content.

Web development
Looking to expand their digital presence, Surf Taco came to us for digital marketing campaigns to grow their brand recognition, a brand refresh, new website design and development. By designing with a mobile-first mindset, our creative team utilized a modern and clean block-based layout to provide a seamless user experience across all devices – skillfully developed by our dev team.

PPC
Paid search campaigns were created to address a lack of data acquisition and client database. We partnered with Surf Taco on various PPC giveaway campaigns to build its customer database. Launching a multi-channel holiday taco giveaway campaign (Gift A Taco) that drove a significant amount of email sign ups and running the digital portion of the 2018 Sea Hear Now ticket giveaway promo solved this pain point.

A local favorite for years
grows into a coastal
phenomenon


Web Development Services for Surf Taco Coastal Cuisine in NJ

Outcomes

  • Increase in online and mobile ordering
  • 44% Facebook Ads conversion rate for Gift A Taco campaign
  • ~ 45% increase in email contacts in database
PPC Campaign Management for Surf Taco Coastal Cuisine in NJ

The Impact

Designed with a mobile-first mindset, our creative team utilized a modern and clean block-based layout to provide a seamless user experience across all devices. Wanting to highlight the ability to order online in real time, the site was designed with fluid user experience and interaction in mind. A strong, recognizable creative presence to establish brand identity was implemented throughout the site to go along with the brand refresh across all platforms

We coordinated a brand refresh – featuring a new font choice and subtle brand updates, allowing Surf Taco to grow their brand, position themselves in a modern light, all while keeping some elements of their branding that devoted customers have come to know and love. Creative team assisted directing photo and video shoots, as well as conceptualizing an updated creative direction in line with other global food services giants. Provided original photography and video for the new site, as well as social content.

Pay Per Click Advertising for Surf Taco Coastal Cuisine in NJ