Digital marketing for merchandise


Inkwell

Challenge

As a leader in top-quality promotional products and branded merchandise, Inkwell Global Marketing was already a well-established company when they came to us. The company, however, was looking to amplify their online presence through value-driven content on social media and blog posts. Their brand deserved more visibility than it was getting, so our content team set out to deliver social media services that would change the game for them.

Industry

  • B2B

Services

  • Social
  • SEO

Solution

Social
Our social experts developed a comprehensive social media calendar to house a plethora of relevant content around Inkwell and its industry. We implemented creative ideas into the calendar, which led to interactive trivia questions, thought-provoking industry articles, and behind-the-scenes photos that highlighted the human-side of the company, and prompted follower growth.

SEO
We created a custom, organic program for Inkwell that included on-site optimizations, a robust content plan, and a tactical link-building strategy. With great research into their industry, we drove more traffic to their website through valuable content, relevant backlinks, and targeted Google key terms.

Utilizing a multi-service strategy that promotes brand awareness


Outcomes

The Impact

Throughout our process, we stayed in constant communication with Inkwell, ensuring they were kept in the loop as we developed their social media content. New blogs continued to improve their SERPs, driving more traffic to their website and social media pages, and ultimately making the brand more visible than ever before. The growth of Inkwell’s social media following provided them more opportunities to develop professional relationships and make sales. The brand established their presence on both LinkedIn and Facebook, showing off their professionalism as well as the more casual, fun side of the Inkwell team. By sharing important and informative content, the company gained the trust of their audiences.