Lead Generation

When it comes to generating leads online, the utilization of PPC, SEO, and social media can all be highly effective.

Lead generation is a metric that is used to measure results, and it can be achieved in both a short and long-term sense if done correctly.

PPC is effective because you can get a certain amount of leads without going over budget or wasting money while SEO and social media generate leads over the long term, and with the right strategies, they turn leads into customers. At SEMGeeks, we have a wide variety of lead generation programs that can immediately increase the number of new clients you receive and boost your ROI. Typically, our search engine marketing experts suggest a landing page to really grab the customer and capture their information.

 

Don’t fall into the trap of predictability.
Be bold, be different, be daring.

Direct your leads to a landing page that serves their needs by answering a question or solving a problem.

When visitors come to a specific landing page, encourage them to fill out a contact form in exchange for exclusive content like a white paper or monthly newsletter. Rewards also work wonders; free items or discounted services are great tools to get customers engaged in your brand.

SEMGeeks Marketing Knowledge Center

Christina Diecidue
Marketing Project Coordinator
Colleges and universities are just like other businesses. They have goals to meet and numbers to measure. They must compete for prospects and move them through the funnel. An important, but often overlooked, aspect of this process is marketing attribution. Marketing attribution metrics have an...
Pete Schauer
Marketing Director
What do tacos and your higher institution have in common? Well, for one, they both appeal to college students. Beyond that, Taco Bell is showing us that it can do more than serve up tacos on a Saturday night. Higher institutions can a learn a thing or two from their energetic and engaging social...
Jennifer Barker
Business Development Strategist
With millions of people active on social media, it’s a great platform for communicating with students and parents. In fact, the interactions on social media have evolved so much, prospective students are using the channel to talk about the schools they’re interested in and learn from others. In...