Digital marketing analytics
to measure and
how to use it
Business goals are driven by data. With all of the analytics platforms available on Google, Adobe, Facebook, etc., it is easy to get lost in all of the numbers and charts. Our team will gather all of the data, digest it, and then deliver actionable insights to you that will help maximize the effectiveness and optimize your ROI.
Define your KPIs
Many businesses struggle with the analysis of marketing data. It is no longer enough to just answer the question, “What happened?”, and see if your bottom line is positive. Instead, you should be defining your KPIs by asking questions like: What are our best performing channels and campaigns? Are we allocating our resources properly? Where are our best opportunities for growth?
Build a solid marketing strategy
Once KPIs are defined, it’s time to start building your comprehensive marketing strategy based around those goals. First, a target audience will be established. Our team uses Analytics platforms to look at past behaviors of your existing consumers. From there, we can modify the marketing strategy to ensure that we are hitting them on the right platforms, at the right times.
All of our decisions are based on hard data. We monitor your results throughout the progress of the campaign. Based on the performance of specific campaigns and keywords, we make real-time adjustments to the marketing strategy--whether that means reallocating some of the budget, reworking the ad copy, narrowing the geographic fence, etc. We will turn your Analytics insights into real results.