Connect the Digital Dots

PPC: From Click to Conversion

Pay-per-click (PPC) isn't just about bidding for top search placements. Factors such as landing pages, data mining, lead tracking, market research and analytics all come into play when developing an effective PPC campaign; Start improving your sales now.

SEO: Grow Business Organically

Search Engine Optimization (SEO) is about much more than title tags and meta descriptions. SEMGeeks has a thorough understanding of what all the search engines want to see. Start getting noticed.

Analytics: Big Data = Big Results

Using Google Analytics enables you to base your crucial decisions on key performance indicators (KPIs) rather than anecdotal evidence or gut instinct. At the same time, you manage your budget more effectively. Stat putting your data to use.

SEMGeeks Marketing Knowledge Center

Andrew Robinson
EDU Strategist
If your higher ed institution is constantly going back and forth when it comes to what you should be investing in marketing, you’re not alone. On one hand, you need to spend money to make money. On the other hand, you can do a lot with a little when your budget is put to good use. So where do you...
Andrew Robinson
EDU Strategist
As great as your content may be, it’s likely that there’s something missing from it that you can’t put your finger on. For most higher education institutions, it’s a firsthand perspective. If you’re not living in the dorms, attending classes or eating at the cafeteria, the content you provide to...
Chris Delany
It’s always a good laugh when TVs or movies depict what the future will look like and then we actually get there in real life. Last year, we reached the year that Back to the Future took place. But as the true 2015 came and went, there were no signs of holographic advertisements, flying cars, self-...

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