Connect the Digital Dots

PPC: From Click to Conversion

Pay-per-click (PPC) isn't just about bidding for top search placements. Factors such as landing pages, data mining, lead tracking, market research and analytics all come into play when developing an effective PPC campaign; Start improving your sales now.

SEO: Grow Business Organically

Search Engine Optimization (SEO) is about much more than title tags and meta descriptions. SEMGeeks has a thorough understanding of what all the search engines want to see. Start getting noticed.

Analytics: Big Data = Big Results

Using Google Analytics enables you to base your crucial decisions on key performance indicators (KPIs) rather than anecdotal evidence or gut instinct. At the same time, you manage your budget more effectively. Stat putting your data to use.

SEMGeeks Marketing Knowledge Center

Christina Diecidue
Marketing Project Coordinator
Colleges and universities are just like other businesses. They have goals to meet and numbers to measure. They must compete for prospects and move them through the funnel. An important, but often overlooked, aspect of this process is marketing attribution. Marketing attribution metrics have an...
Pete Schauer
Marketing Director
What do tacos and your higher institution have in common? Well, for one, they both appeal to college students. Beyond that, Taco Bell is showing us that it can do more than serve up tacos on a Saturday night. Higher institutions can a learn a thing or two from their energetic and engaging social...
Jennifer Barker
Business Development Strategist
With millions of people active on social media, it’s a great platform for communicating with students and parents. In fact, the interactions on social media have evolved so much, prospective students are using the channel to talk about the schools they’re interested in and learn from others. In...