In addition to having great content on your site, another key element of rankings is building an authentic link portfolio. Link building is a process where you are basically getting other sites to endorse you by linking out to your site somewhere on their page. This tells Google that your site is trustworthy and, therefore, they will rank you higher. Like most other things in life, when it comes to link building, you want quality over quantity. In the past, many marketers tried to outsmart Google and had several, spammy sites link out to their website. However, Google has gotten smarter over the years, and now penalizes websites for these “black hat” SEO tactics.
Top the rankings
Taking shortcuts to rank higher simply will not work anymore. That is why our SEO management team has developed an organic link building process that is well-received by Google and designed to achieve long-term rankings over time. Remember - backlinks are the building blocks for SEO success!
Get that connection
It’s not just about building links, it’s about building trust. Essentially, link building provides a significant advantage for businesses. In order to build links, you need to have web pages worth linking to. Creating valuable content can help build business relationships, increase link referrals, and improve link reliability. Our SEO consultants carefully formulate tactics to develop high-quality content links and improve your website’s authority to boost Google ranking.
“Focusing on quality [backlinks] over quantity is what can help to protect your site as Google updates.”