Search engine optimization

In addition to having great content on your site, another key element of rankings is building an authentic link portfolio. Link building is a process where you are basically getting other sites to endorse you by linking out to your site somewhere on their page. This tells Google that your site is trustworthy and, therefore, they will rank you higher. Like most other things in life, when it comes to link building, you want quality over quantity. In the past, many marketers tried to outsmart Google and had several, spammy sites link out to their website. However, Google has gotten smarter over the years, and now penalizes websites for these “black hat” SEO tactics.