Local SEO
Most consumers are utilizing search engines on their mobile devices. Search engines, like Google, realized that many of these on-the-go consumers are looking for products or services near them. In fact, more than half of Google searches have local intent; and local searches have a higher chance of converting. With that said, if your business has a physical location you need to start leveraging your locality for optimization.
“Better content is
outweighing more
content.”