The River Source Treatment Center is a residential holistic treatment center, offering affordable healing and hope to those struggling with drug or alcohol addiction. When they first signed on at Semgeeks, River Source Treatment Center was handling their own paid search initiatives, which were not performing up to anticipated levels. With an over-inflated CPC and inconsistent marketing coverage, campaign metrics fell short of their marketing standards. They approached our paid search team with the goal of driving registrations and building brand awareness among their target audience.
PPC While the SEO team worked on improving the company’s presence among search results, our PPC team tackled their advertising problem. Previously, River Source Treatment Center had done little to no ad testing and struggled to craft ads and landing pages that facilitated patient intakes by pre-qualifying traffic. The PPC team generated new ads and worked closely with the company to reconstruct their landing pages to be more engaging and conversion-driven.
SEO As with every client, we kicked off this campaign doing extensive research into the B2C audience and identified not only competitors and their positioning yet also their target market. River Source Treatment Center’s previous keyword list lacked in both quantity and advanced matching. Through the course of our research, as well as leveraging previous experience within their target demographic, we developed a strategy that heavily expanded their keyword list with long-tail phrases, advanced matching, and negative keywords.
Individualized treatment and comprehensive therapies
When they first came to us, River Source Treatment Center was a brand suffering from poor PPC and SEO campaign investments. With our strategies, we helped them change the game, not just for their company, but also for all the new potential clients they could now reach. They were more than pleased with the results of their campaigns.