Expanding outreach for a liberal arts education


Mercer University

Challenge

Being the oldest private university in Georgia, Mercer University was looking for a modern way to engage with students. They wanted to promote their 11 established graduate programs and show students what they had to offer to ultimately increase enrollment rates. Their previous campaigns and landing pages were not leading to many conversions; so, in order to make their campaigns more effective, they needed help analyzing their data so that they could optimize their strategies to achieve their goals.

Industry

  • Education

Services

  • PPC

Solution

PPC
A targeted keyword search campaign means knowing what your audience wants and being able to provide it. We set up a keyword search campaign for the Clinical Mental Health Counseling Program in Mercer University’s Penfield College. It resulted in a 21.04% conversion rate and kept users on the site for nearly a minute.

The key element of our work with Mercer University was communication. From phone calls to emails, we maintained a constant line of contact with the client, giving reports and feedback to help them stay informed on our processes. We analyzed the data they gave us and organized it into reports that were easy to comprehend. With the information we learned, we developed more efficient campaigns that produced better cost and conversion numbers for Mercer.

Communication is key to success


Outcomes

The Impact

In a world where higher education is much sought-after, Mercer University increased its visibility online to potential students. Keeping their team in the loop with ours made the project easy and enjoyable.