Establishing a vibrant online presence


Seasonal World

Challenge

Seasonal World has built a notable reputation for being one of the premier pool builders in the country, having created some of the world’s most highly regarded pools and spas. With their unrelenting dedication to quality and service, the Seasonal World team was looking to grow and strengthen their online presence through social media platforms and search results.

Industry

  • Construction

Services

  • PPC
  • SEO
  • Social

Solution

PPC
Our team has a strong background in creating integrated search and social media marketing campaigns. We understand the value in using online viral campaigns and strategic online marketing ads to boost brands. The ads designed by our PPC team, idealized for various social platforms, attracted more social media attention, so our content marketing team could get to work.

SEO
We implemented an organic search strategy to provide Seasonal World with long-term placement on the top of the SERPs. Our creative team refreshed the website with new content that was SEO-optimized, with metadata that coincided with Google’s algorithm updates. The effective SEO plan helped Seasonal World accomplish page 1 rankings for competitive search terms.

Social
The work of the PPC team earned likes through promotions and advertisements, and our content team took things one step further, developing a calendar of quality organic content that would boost Seasonal World’s popularity even more. We optimized the company’s online properties and tools across social media, sending a tremendous amount of referral site traffic to their website. With every viral campaign, we garnered even more visitors, both to Facebook and to the website. 

A focus on providing a backyard experience


Outcomes

The Impact

Perhaps the most beneficial aspect of the project was increased website traffic. Online conversions provided the company more opportunities to sell their products and promote their brand. They now have a large and vibrant online community. Overall, our efforts transformed Seasonal World into a dominant online presence in search and social media within their industry.