Rutgers University - Camden
In addition to SEO’s site optimization, our PPC team carefully crafted the Discover Rutgers-Camden Day campaign. Significant consideration went into choosing contextual and site targeted placements for the advertisements we developed. By geotargeting specific counties in New Jersey, we were able to focus on high school students, their parents, and other young adults looking to continue their education.
Our SEO team pieced together a comprehensive 3-month project plan for Rutgers Law School’s Camden location. The plan included full on-site optimization and content creation for 15 web pages. We kept a constant eye on the site, monitoring on-site elements and optimizations to allow for greater visibility on Google and other search engines.
Higher ranks for higher education
More than a million impressions resulted from the strategic campaigns we developed, providing Rutgers Law School in Camden with a large pool of potential students to connect with. The well-worthy institution made its mark among residents in New Jersey and beyond.