Watching search ranks increase and leads roll in


Custom Video Production NJ

Challenge

For more than 30 years, Frank Farrell and his team at Custom Video Productions NJ have provided creative videos and marketing collateral that help their clients tell their brand’s story in an engaging way. A long-time partner of Semgeeks, CVPNJ asked for our help improving their search rankings to attract more leads.

Industry

  • B2B

Services

  • PPC
  • SEO

Solution

PPC
Our goal for CVPNJ was to utilize a strong PPC strategy in order to increase their digital presence and help expand their business. To do this, we built out Google search campaigns in order to reach people who are looking for video production services. We also built out display and video (Youtube) campaigns in order to maximize visibility for the CVPNJ brand and increase traffic to their website. These efforts made it possible to increase phone calls and newsletter signups as well as contact form submissions.

SEO
To gain more Google visibility for CVPNJ, we targeted a selection of researched keywords related to their business and services. By incorporating those keywords into their website’s webpage content, blog content, and metadata, we improved their search ranking and drove traffic to their website. 

Creating a custom digital strategy to garner top results


Outcomes

The Impact

Through our strategies, CVPNJ’s organic presence in Google improved. We were able to help the company rank on the first two pages of Google, and therefore, drive more leads to their site. Frank was very pleased with the results–check out the video he made about his experience!