Streamlining the advertising process for a simple lifestyle
iDesign, formerly Interdesign, conducted most of its business on Amazon. In the past, they were strictly doing business-to-business sales, but they wanted to start making the move towards business-to-consumer sales. Their previous marketing efforts did not yield much success as they were disorganized and lacked a wide-reaching scale. To make the jump into the B2B business sector, they knew they needed to get help to create effective campaigns that could bring in consistent sales - and that’s where we came in!
PPC Our team actively managed the marketing campaigns on Amazon for iDesign. PPC advertising was implemented and resulted in stable outreach and consistent conversions from week to week. Our campaign strategists used bulk campaign uploads to expand the reach of their campaigns and quickly change targeted keywords and audience groups. With their advertisements reaching more people, demand for iDesign products increased tremendously.
Utilizing Amazon’s massive reach to bring iDesign products into homes all over the world
iDesign has an improved brand presence on Amazon, reaching a wider audience of potential customers with more organized advertising efforts. Having more effective campaigns led to more conversions, providing revenue on a consistent basis. With our assistance, their transition from B2B sales to B2C sales was easy and painless.