A dynamic two-year institution going digital


Brookdale Community College

Challenge

The number one problem for any higher education institution, especially in this day and age, is to drive enrollment. One way to show potential students what your campus has to offer is by advertising school-sponsored events, like theatre performances etc. Targeting audiences interested in these types of events helps expand your audience and, most importantly, give them an idea of what their life would be like as a part of the college community.

Industry

  • Education

Services

  • Creative
  • PPC

Solution

Creative
Our web team lent a hand on the project, giving the college’s website a more organized feel to help potential students explore over 100 academic programs and credit certificate options. Our strategy shifted as we introduced new ideas–targeted campaigns, YouTube ads, event-based Facebook ads, and more–all helping Brookdale reach out to students and prepare them for life post-education.

PPC
The primary service we provided for Brookdale was paid search campaigns, which have been conducive to increasing enrollment at Brookdale. We’ve also used paid search to increase awareness and attendance for other on-campus events, such as Open Houses and the 2016 Food Truck Festival. With more than 13,000 students, Brookdale needed help finding the best way to capture attention, and paid search turned out to be the best solution for garnering the attention of not only current and potential students, but community members from all over New Jersey.

Looking beyond the curriculum to help drive enrollment rates


Outcomes

The Impact

We’ve transformed the way that Brookdale pushes enrollment, making sure the college stands out in the vast sea of higher education opportunities. Thanks to our paid search strategies, Brookdale has seen increased attendance at on-campus events from open houses to sports games, and enrollment rates are only growing. The college is now home to more than 13,000 students who are pursuing their goals and preparing for the next step in their lives.