Alala
Challenge
Founded in NYC, Alala athleisure wanted to share its ideas of functionality and versatility with more people. It was founded in 2014 and garnered a fair bit of organic attention on Google, but needed a comprehensive marketing plan to increase its visibility organically on search engines. As a women’s high end athleisure clothing company in a fitness-focused world, their market is extremely competitive.
Industry
- Ecommerce
Services
- SEO
Solution
SEO
We designed a custom plan for the site that centered around balancing content and link building, which promoted the company on established platforms and sources. Crucial key terms were researched and aggressively targeted so that their information would rank higher on search engine results pages (SERPs); and, therefore, be seen more by their potential customers–women who demand the best in both fashion and fitness.
With a comprehensive SEO strategy we are able to climb to top ranks
Outcomes
The Impact
Our digital marketing strategies for Alala’s brand allowed us to promote Alala on search engines to a target customer persona. Alala is climbing steadily in popularity and name-recognition as a luxury women’s athleisure brand
