Pay per click (PPC)

Be where the consumers are

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The bidding game isn’t won with one, single strategy. Paid search is a tactic that uses consumer behavioral data and tracking metrics to make next step decisions with monetary spend. We’ve made it our mission to understand and adapt with platform changes and advances in technology, so that we can always keep your strategy fresh and relevant.

Having a strong hold on where we are in the world with inbound marketing efforts allows our team to be industry leaders in strategic digital marketing.

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Amazon marketing

It’s no secret that Amazon is taking over the world one industry at a time. In fact, it’s currently the third-largest company to generate revenue, with advertising sales as its fastest-growing

It’s no secret that Amazon is taking over the world one industry at a time. In fact, it’s currently the third-largest company to generate revenue, with advertising sales as its fastest-growing segment.

By expanding your Amazon advertisement approach using PPC marketing, NJ residents and far beyond will take notice. With their high intent to buy and time spent on a platform that allows for hyper-targeting by product category or keyword, Amazon users are one of the easiest demographics to capture and convert.

Prime your company for future success

Paid social

With the enhanced accessibility of social media—whether on mobile or desktop—it’s no surprise that a majority of your target audience is actively using at least one platform. Most are using

With the enhanced accessibility of social media—whether on mobile or desktop—it’s no surprise that a majority of your target audience is actively using at least one platform. Most are using more, which only highlights just how important it is to showcase your company across platforms and channels.

Supercharge your social media results with paid posts and a prolific NJ pay-per-click advertising agency on your side, helping you deliver your message to your exact demographic at a lower cost. Paid social posts allow advertisers to take advantage of robust targeting, including by demographics, interests, remarketing audiences, lookalike audiences, and more. Whether you’re building a new campaign or bolstering the effects of your other marketing efforts, you can capitalize on the most cost-effective form of advertising available with one of the best content creation companies at your disposal.

Create a paid social strategy worthy of a Love react

Google Ads

Every minute, there are millions of Google searches—all those people are looking for products, services, events, and companies. With such high volume and so many results to filter through, your business

Every minute, there are millions of Google searches—all those people are looking for products, services, events, and companies. With such high volume and so many results to filter through, your business has to reach the top of the pile. Creating effective pay-per-click advertising campaigns will put you directly in front of potential customers, whether it’s at the exact moment they search for your product or service—through search campaigns—or while they’re browsing another website through display, banner, and video campaigns.

No matter the business or vertical, your go-to New Jersey-based PPC management company can create, manage, and optimize all aspects of your next Google Ads campaign. It’s not easy to stand out amidst your competitors, especially on the most-used search engine on the internet, but the first step is getting seen—then getting ahead.

Put your business first—on the search results page

Higher education

With each institution facing increased competition, it’s imperative for higher education institutions to implement the latest tactics, strategies, and analysis if they want to drive the best results for

With each institution facing increased competition, it’s imperative for higher education institutions to implement the latest tactics, strategies, and analysis if they want to drive the best results for their campaigns. Return on investment is simply defined in the higher education world: positive campaigns result in soaring enrollment numbers. Our paid search strategies can help.

Get to the top of the class

PPC is paramount in generating conversions as traffic from paid ads leads to 50% more conversions than traffic from organic search

Get the Secrets to Harness Digital

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PPC is paramount in generating conversions as traffic from paid ads leads to 50% more conversions than traffic from organic search

Get the Secrets to Harness Digital

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What is... Pay per click (PPC)?

Interested in learning more about the “how” and “why” of digital marketing? Want to understand why you should be focusing on a pay per click strategy? Always interested in search engine optimization, but not sure where to start? Let us help you. Check out some of the most frequently asked questions or speak with an expert today.

What does PPC mean?

PPC stands for pay-per-click and is a type of paid advertising that costs the company a set amount of money every time a user clicks their promoted ad. There are many different types of PPC ads used in various strategic ways. They can be tied to specific high-volume keywords on search engines or to target demographics, such as an ideal buyer persona or those who have recently visited the site without making a purchase, as part of a remarketing campaign.

Are Google Ads a waste of money?

Google Ads can either be an attractive and lucrative marketing tool or a total waste of money—it all depends on how well you research, optimize, and implement each component of your strategy. Most businesses lose money because they aren’t working with a professional PPC company that can help increase web traffic and decrease ad spend. By identifying high-performing, bottom-of-the-funnel keywords, strategically outbidding your competitors, and optimizing your landing pages, your PPC marketing team can earn you solid ROI on Google Ads.

What companies use pay-per-click?

The real question is, which companies aren’t using pay-per-click? Topping the list of brands successfully using PPC ads, you’ll find Apple, Microsoft, Coca-Cola, IBM, and Google itself, but companies of any size and industry can earn valuable returns from paid advertising, if implemented correctly. That being said, pay-per-click campaigns are especially effective for companies with lifetime or long-standing clients, high margins on typical purchases, niche or season-specific products, or a huge inventory.

What is the most common form of PPC advertising?

The most popular PPC advertising platform is Google Ads, and the most common ad type is paid search, meaning the ad populates as one of the first few or last few results on Google. Other common forms of PPC advertising include banner ads, which target specific demographics and appear on assorted webpages, social media ads, which pop up on users’ most-used apps like Facebook, Instagram, or TikTok, and Google shopping ads, which show up as products for purchase at the top of the Google results page.

How do pay per click ads work?

Pay-per-click ads are placed on a host platform, which displays the ads and charges the advertiser a set fee for every click. PPC ads usually redirect users to a specific landing page geared towards converting site visitors into customers. Advertisers will bid on search terms in real-time to determine which keywords trigger their ad and how favorable their position on the page is; the dollar-amount of your bid, plus the content quality, ad relevance, and user experience, will determine where on the page your paid search ad ends up.