Everybody knows that Amazon is the world’s largest marketplace, and it will only continue to grow. With that said, a lot of businesses are vying for consumers’ attention on Amazon, making it more difficult to show up at the top of the search results. One element that makes it more difficult is that ranking on Amazon is not the same as ranking on Google. As opposed to keywords and content playing a huge role, on Amazon, sales are a key component to increasing your organic rank. We will develop a holistic strategy that will optimize keyword research and target searchers of specific product categories to produce the highest ROI.
Amazon shoppers are mainly price shoppers; however, they can easily spot a shady product from a mile away. By registering your product with Amazon, you unlock premium selling features that not all sellers have access to. Each of these features will help you present your product as trustworthy and branded, elevating your brand above all the Amazon noise.
Enhanced brand content
As consumers search for products, they rarely spend more than a few seconds on each listing. If they spot a product that looks a little more appealing, their attention will immediately shift to that product. Enhanced Brand Content (EBC) is an Amazon feature that allows you to modify your listing with visually-rich content. Being able to visually portray your product’s benefits boosts the consumer’s confidence in your brand and improves your results.
Sponsored brand ads
Naturally, humans read from top to bottom. Therefore, it is no surprise that Amazon’s Sponsored Brand Ads that appear at the top of the results typically have a higher conversion rate. The ads appear as a banner featuring three items at one time. Clearly, it pays to be (seen) first.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”