For your business to succeed online, visibility is key. The more eyeballs on your brand, the better your odds of converting new customers.

Naturally, the fundamental goal of digital marketing is to reach the pinnacle of Google’s search engine results page (SERPs). 

But how do you reach the top of that lofty mountain, especially with so many competitors hiking the same path? Here are three strategies to adopt to increase your brand’s visibility.

#1 Start with Local Search

The vast majority of businesses aren’t attempting to garner customers from coast to coast. Most are simply looking to acquire customers in their immediate vicinity. 

If that’s the case, then your focus should shift toward local rankings, specifically in regards to Google’s Maps and Search.

How do you ensure that your business shows up for relevant searches in your area? 

For starters, sign up for Google My Business. Once that’s done, Google recommends that you take the following actions: 

  • Enter complete data, including your: (physical address, phone number, category, attributes, hours of operation)
  • Verify your location
  • Maintain accurate hours
  • Manage and respond to reviews
  • Add photos of your business

#2 Improve Your SEO Performance 

Search engine optimization (SEO) won’t make an immediate difference in your visibility. However, if you invest the time and effort into your SEO strategy, it can provide significant ROI in the long run.

For that, high-quality content matters. Whether it’s your home page, landing page, or your blog (the primary focus of your SEO efforts), you must create content that’s engaging, relevant, authoritative, and geared toward the user’s search intent. 

In addition to publishing high-quality content, you should emphasize on-page search optimization strategies, such as: 

  • Link building (both internal and external linking)
  • Improving title tags and meta descriptions
  • Writing engaging headers with keywords  
  • Making the site mobile responsive 
  • URL optimization
  • SEO images and other multimedia elements 
  • Content formatting for readability 

#3 Make Sure Your Site Loads Quickly

In recent years, Google has prioritized the user experience, particularly when it comes to interacting with a business website. This is what’s known as the Core Web Vitals, which measure and evaluate the speed, responsiveness, and visual stability of your site. 

Mastering the Core Web Vitals will improve your chances of moving up the rankings. And while all three ranking factors matter, page load speed is the most important and noticeable factor as it pertains to user experience. 

According to a Portent study: “The difference in conversion rate between blazing fast sites and modestly quick sites is astonishing. A site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds.”

Put simply, the longer a page takes to load, the less likely a customer will stay. Google knows this. So, if your site takes longer than 2 seconds to load it will automatically drop in the rankings. 

Semgeeks—Driving Online Visibility for Your Business 

Increasing your business visibility on Google is a crucial step toward building your brand. Fortunately, there are tangible actions you can take to accomplish this, and at little cost. 

But these are just some of the potential strategies available to you. 

If you want to learn even more ways to rank higher on Google, Semgeeks digital agency has the tools and expertise you need to drive results. Whether it’s SEO, PPC, or content marketing, we can build a custom multi-solution approach that shoots your business to the top of Google. 

Are you ready to increase your traffic and conversions? Let’s chat

Sources: 

Google Business Profile. How to improve your local ranking on Google. https://support.google.com/business/answer/7091?hl=en#zippy=%2Center-complete-data

Portent. Site Speed is (Still) Impacting Your Conversion Rate. https://www.portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm