Faherty Brand

Results / Faherty Brand

Challenge

Faherty Brand is a premium clothing and swimwear company made for life’s greatest moments. The company was started by twin brothers, Alex and Mike Faherty, who always had a dream of designing high quality, sustainable beachwear. The company was launched in 2013, and has grown to six shops across the country, including New York, Massachusetts, and California. Increasing brand exposure and revenue to a targeted audience across the United States was the goal for the brand.

Services

Creative
PPC
Web development

Industry

Ecommerce

Solution

Creative
Our team designed the website and helped to brand the company, as well build the brand from the ground up through a combination of marketing strategy and creative thought leadership.

PPC
Paid search campaigns were created across Adwords, Bing, Facebook, and AdRoll to drive targeted traffic to the Faherty Brand website. Adwords and Bing were used to capitalize on the Faherty Brand name and send traffic to relevant category pages consumers were searching for. Facebook was utilized to capture new traffic by using look-alike audiences and similar demographic targeting to reach new consumers. Lastly, AdRoll was used to re-target previous visitors to the site and those who had previously made purchases.

Web development
Equipt with a robust inventory, a simple brochure site would not properly display Faherty Brand’s catalog of products. Our development team built a fully-functional ecommerce site on the Shopify platform, which not only was selected for the optimal user experience, but also provided opportunities for the business to grow. Highly visual and mobile-friendly, we created a strong customer journey leading the user to easily find whichever beach-born product their heart desired on the site.

Outcomes

115% increase in overall revenue
61% increase in clicks through to the site
28% increase in pages per session across the site

The Impact

Our digital marketing strategies helped build a luxury brand that has grown from a small Jersey Shore company to a major disrupter and well-respected brand in the fashion industry. The use of various advertising methods on multiple platforms was the key to growing Faherty Brand’s visibility. Once we drove traffic to the clean, newly designed website, it was only a matter of time before Faherty Brand started seeing their desired results–increased brand exposure and revenue.

Building the brand from the ground up through a combination of marketing strategy and creative thought leadership to increase brand exposure and revenue as a major disrupter and well-respected brand in the fashion industry.