When voice chat first emerged many speculated that it would be nothing more than a passing fad. But, Siri, Cortana, Alexa, et. al proved the skeptics wrong. This fast, convenient, hands-free method managed to stick, especially with older demographics who didn’t grow up with smartphones.

Now, seeing as more than one in four people worldwide use daily, it’s paramount to optimize your with in mind.

What does that involve? Here’s how to rank higher with .

Why Does Matter?

Voice Search Google Home In the era of mobile phones, is an easy way to for something, especially if a person is on the go or has their hands full. Whether driving, cooking dinner, or juggling kids, makes it possible to perform an internet without the hassle of physically typing out the query, selecting the right website, and then scanning through the copy to find the answer.

When asked why users preferred , some of the most popular responses by share of respondents included:

It’s quicker than going on a website or using an app (43%)
I can use it while driving or when my hands are occupied (42%)
It’s more functional than other methods (38%)
It’s easier than going on a website or using an app on a (38%)
It’s a more accurate way of searching for (28%)
I don’t like typing on my mobile phone (21%)

Including functionality on your website is not only advisable but may also be mandatory under the Americans with Disabilities Act. By incorporating , your website becomes more inclusive and accessible to individuals who may have physical limitations preventing them from typing or seeing.

4 Strategies to Maximize Your

So, how can you optimize your website for your ? Consider these tips:

#1 Mobile and Local Go Hand In Hand

In a mobile-first world, is closely tied to local , particularly hyper-local queries and requests, with more than 50% of adults using daily.

For example, a user may ask for a store’s address, contact information, and . Or they may request the voice bot to take a specific action like making reservations on their behalf.

A normal local is almost singularly focused on , seeing as Google commands the lion’s share of conventional requests. But that’s not the case with . Because a person might be using an Android, Apple, or Alexa device, you must also optimize for the other voice that are tied to those specific mobile or IoT devices.

In other words, you need to cover all your bases by setting up and optimizing the following pages:

#2 Target –

differ in content from in terms of length and wording. The typical tends to be longer and more specific.

We speak in full sentences but regularly type in shorthand.

For instance, on Google, you might just write “best restaurants.” But on , you might ask “Siri, give me the best restaurants within driving distance of me.”

As a result, you should specifically target , particularly those in form, which tend to have higher . You can target these keywords by:

Including a FAQ section
Having Headers that address these questions
Look at Google’s “people also ask” or “related ”

#3 Keep It Conversational

As mentioned, have a different tone than normal . They tend to be more conversational in nature and less formal.

When you write your posts, consider catering some of those to address local topics related to your and then write them in a more informal manner. That may include that a might use like filler words like “I, me, you, of the, the, on the, to, and for.”

To tailor your to , ask yourself questions like:

What questions are people asking?
What types of answers are the best response to these queries?
What is the conversational style of the questions?

#4 Try to Grab Featured

Featured aren’t only important for desktop and , they’re equally vital for results. According to Journal, 60% of all come from featured .

These short content blurbs are typically displayed above Google organic SERPs and are pulled from a web page that ranks highly for that specific query.

You can’t guarantee that you’ll capture the Google , but you can focus your content plan to cater to questions that locals need answers to.

How Does Affect SEO?

is a technology that allows users to verbally ask questions and receive answers from a . is becoming increasingly popular, with recent studies showing that nearly half of all online are done with voice. This has had an (), as companies need to optimize their website content for queries in order to stay competitive.

works differently than traditional text-based . Instead of using relies on (NLP) to understand the user’s query and provide accurate results. This means that companies must tailor their content to match the more conversational and descriptive queries people use when speaking instead of typing. Additionally, companies need to create content that is optimized for , as most are done on .

By optimizing their , companies can increase their visibility and rankings in SERPs ( Result Pages). Additionally, companies that optimize for are more likely to have their content featured prominently in the “” section of SERPs, which gives them a competitive advantage over those who do not optimize for .

Popular and

has grown rapidly in popularity in recent years, becoming increasingly integrated into the everyday lives of many people. To maximize their for , companies and marketers need to understand which devices are popularly used and which are driving traffic.

The two most popular currently on the market are ’s Alexa and Google Home. ’s Alexa is a popular digital that can be used to the web, play music, and much more. Google Home is another voice-activated device that allows users to access information from Google’s .

Additionally, it’s important to understand which are driving the most . Currently, Google dominates the market with over 82% of all powered by their engine. Other popular include Bing, Yahoo, and DuckDuckGo.

is rapidly becoming a mainstay of online , and companies need to optimize their content for this technology if they want to stay competitive in the marketplace. By understanding which devices are popularly used and which are driving traffic, companies can tailor their local NJ SEO around this.

6 Ways to enhance your

are quickly becoming an integral part of our lives, and it’s important for to optimize their to take advantage of this growing trend. Here are 6 ways you can maximize your for the era of :

1. Optimize for : When optimizing for , it’s important to think about how people talk and use when speaking rather than typing. This means that content should be written in a more conversational style, using and natural phrases that people are likely to use.

2. Optimize for : Most are done on , so it’s important to create content that is optimized for these devices. This includes ensuring that the website loads quickly , is easy to navigate, and is responsive to different screen sizes.

3. Focus on Local SEO: is often used to find local so it’s important to focus on local SEO when optimizing for . This includes ensuring that your information (name, address, phone number) is accurate and up-to-date in online directories and review sites.

4. Use Structured Data (): Structured data is a way of marking up content on the web to make it easier for to understand and index. By using structured data, companies can improve their visibility in SERPs, especially when it comes to .

5. Utilize : is an invaluable for looking to optimize their SEO for . By setting up a profile on and ensuring that it’s kept up-to-date, companies can increase their visibility in SERPs.

6. Monitor Your Performance: Finally, it’s important to monitor your website’s performance to see how well you’re doing with . Tools like Console can help you track your website’s performance and make adjustments as needed. By following these 6 tips, companies can maximize their for and stay competitive in the ever-changing digital landscape.

How is different from other types of ?

is different from other types of because it requires a more natural language, conversational approach with automatic speech recognition. It’s important to think about the phrase and common would use when searching with their voice. For example, if someone is looking for a restaurant in Toronto, they’re more likely to say “Where’s the best Chinese food in Toronto?

Semgeeks: The Best Local NJ SEO Company

isn’t a passing fad. It’s here to stay.

As continues to evolve and become more sophisticated, societal acceptance and reliance will continue to grow, making it more important than ever to maximize your to cater to this method.

Need guidance? Semgeeks is a digital agency that specializes and has experience in all things SEO. Our team of SEO strategists can help you create a content plan for voice search that converts and has an impact. If you’re ready to speak up, let’s talk today.

Ashley Rodriguez

Lead SEO Strategist

Ashley Rodriguez is a SEO Strategist with a degree in Marketing from Sam Houston State University. With a passion for top of funnel awareness, she is able to provide insight and direction regarding strategic planning and initiatives, while driving improved results and organic visibility for all web properties. In her free time, you can find her at the beach or watching sports.

Speak Up: Maximizing Your SEO Strategy for the Era of Voice Search

Why Does Matter?

4 Strategies to Maximize Your