What Is the Most Effective Social Media Marketing Platform?
Social media is one of the most powerful tools in a marketer’s arsenal. It allows you to build your brand, engage in targeted marketing, and produce significant ROI.
But what is the most effective social media platform?
The answer to that is—it depends.
It depends on your industry, audience, and marketing strategy. With that in mind, today we’ll discuss the four most powerful social channels to consider.
#1 Instagram
Instagram—the massive photo and video sharing platform—is one of the most effective marketing channels available. It centers on storytelling, visual content, and user engagement.
Instagram has more than 1 billion active users. And it’s demographics can be broken down as follows:
- 13-17: 7.5%
- 18-24: 29.9%
- 25-34: 32.1%
- 35-44: 16.3%
- 45-54: 8.1%
- 55+: 6.1%
For brands with a user base between the ages of 18-34, Instagram is the place to be. Savvy marketers can leverage its native marketing tools, such as Instagram Stories, hashtags, Instagram Live, IGTV, Instagram Ads.
But where the site truly stands out is its influencer marketing, which allows brands to reach their target audience in a more organic way. Instead of selling directly to consumers, they establish partnerships with influencers—who have a built-in relationship with their audience—and can sell on their behalf.
#2 Facebook
Facebook is the largest social media platform in existence. With more than 2.89 billion active users the vast majority of its annual revenue ($86 billion) is generated from advertising.
For small- to medium-sized businesses especially, Facebook’s Business Pages are a critical way a company can provide information, engage its community, and market its goods or services.
If you have a consumer base that’s 30 and up, Facebook is the ideal marketing platform. In addition to Business Pages, there are various other marketing tools you can leverage like Facebook Ads and Video Ads.
Regularly posting is a great way to foster audience engagement and generate leads. You can post landing pages, blog posts, Facebook lives, Facebook events. There are also powerful marketing tools like Facebook Bots, which integrate with Facebook Messenger.
Finally, Facebook insights and analytics provide access to a wealth of consumer data that you can leverage to better understand your customer, optimize your marketing efforts, and track social ROI.
#3 LinkedIn
LinkedIn is a social network for professionals. It helps develop careers, create business connections, and foster industry discussions. The networking opportunities empower you to establish your authority, generate leads, and build your brand.
Because it’s a formal social network, it’s more geared for networking than commerce. So, an online retailer will get less value from marketing on LinkedIn than would a law firm.
Ways to market on LinkedIn include:
- Setting up and optimizing a business page
- Leveraging LinkedIn endorsements
- Connecting with other professionals
- Posting blogs and status updates
- Joining LinkedIn Groups
#4 TikTok
Do you have an audience that includes teens and young adults? Then TikTok is the spot.
TikTok has become the de facto platform for Gen Z. With 1 billion active users, nearly half of its user base falls within the 16-24 demographic. But it’s gaining traction with Millenials as well.
To date, TikTok likely has the most comprehensive marketing platform with TikTok for Business. It allows you to leverage a variety of different advertising channels, including:
- Brand Takeover Ads
- Topview Ads
- In-feed Video
- Hashtag Challenges
- Branded Effects
- Influencer packages
Leverage Socials with Semgeeks
Social media can be a powerful weapon for marketers. But its efficacy hinges on your audience, the platform you market with, and how you utilize its capabilities.
If you’re looking for help with this, Semgeeks is a social media agency in New Jersey that can help you plan and roll out a social media strategy that works.
Our team knows what it takes to get clicks, likes, shares, and sales—no matter the platform.
Sources
Statista. Distribution of Instagram users worldwide as of July 2021, by age group. https://www.statista.com/statistics/325587/instagram-global-age-group/
Statista. Number of daily active Facebook users worldwide as of 2nd quarter 2021. https://www.statista.com/statistics/346167/facebook-global-dau/
AdWeek. TikTok Is Growing Up, and So Are Its Users. https://talkinginfluence.com/2019/12/17/reach-young-audience-tiktok/
Tech Crunch. TikTok launches TikTok For Business for marketers takes on Snapchat with new AR adshttps://techcrunch.com/2020/06/25/tiktok-launches-tiktok-for-business-for-marketers-takes-on-snapchat-with-new-ar-ads/.
