Get to Know Google: 8 Tools You Can Use to Enhance Your Business

Chris Delany

Partner

When was the last time that you and Google...connected? If it has been a while, it’s probably time to reconnect so that you can see what each other has to offer.
 
We understand that it can be difficult to make Google happy (it has such high expectations, after all), but putting your best foot forward ensures a long and satisfying relationship. So, while you might have to give a little, we’re certain that you will get a lot in return.
 
Here are eight amazing tools that you can use to enhance your business on Google.

1. Google My Business
Google My Business is a directory, but it’s one that you don’t want to ignore. It offers free advertising for your business, providing that you claim your business and fill out the profile with your address, phone number and location. By optimizing your GMB listing, your business has a greater chance of being featured in Google’s local 3-pack.

2. Google Search Console
Want an inside look at how healthy your website is? Set up a Google Search Console account, and Google will alert you if there are issues preventing your site from showing up in the search results. You can also analyze the traffic coming to your website to better understand how people are finding you.

3. Google AdWords
Google AdWords is essentially Google’s version of pay-per-click. To use it, you create ads that target specific keywords related to your business. These ads will be featured at the top of the search results when people search for products and services related to yours. You only pay if visitors click on your ad, and cost is dependent on the keywords used.

4. Google Keyword Planner
Google’s Keyword Planner helps you perform keyword research for blog and website content. It’s also a great tool for planning your AdWords campaigns, as every marketer needs keyword ideas and suggestions from time to time. To use the tool, you have to set up an AdWords account.  

5. Google Trends
Google Trends is another tool that supports keyword research. You can determine the popularity of certain words and phrases and compare them against other terms. This way, you can be sure that you’re using the most popular industry keywords in your content.

6. Google Suite
G Suite is like a basic version of Microsoft Office. You get a full assortment of collaborative tools such as Google Docs for Word documents, Google Sheets for Excel spreadsheets, Google Slides for PowerPoint presentations and Google Forms for surveys. Better yet, it’s all free!

7. Google Drive
With the cost of storage space these days, it’s nice to know that Google Drive gives you some for free. Users get 15 GB of free storage for cloud files, such as photos, documents and videos. You can also use Drive to share large files with others, which is a lot easier than trying to send via email.

8. Google Alerts
Last on our list is Google Alerts, a feature that lets you monitor conversations online. When someone mentions your brand, products or executives, Google Alerts will send you an alert. You can dive in and steer the conversation in your favor.
 
Google is looking good these days, and as long as you are utilizing the above tools, so should you.

About the Author: Chris Delany
Talk With Our Team to learn more about this...

Comments?

We Love to Educate

Get our stellar design & marketing
tips sent right to your inbox.