Why are Websites Important for Businesses?

In this age when consumers have a maximum dependence on search engines to find solutions and look for new products, websites are a must for every business for:

  1. Building Credibility

  2. Reaching Target Consumers

  3. Showcasing New Products and Services

  4. Customer Acquisition

  5. Customer Communication

  6. Customer Support Activities

  7. Cost-Effective Marketing Initiatives

  8. Business Expansion

  9. Competitive Analysis

  10. Customer Feedback

  11. Customer Education

  12. Maintaining Accessibility 24/7

  13. SEO Optimization and Building Online Presence

  14. Tracking Marketing Campaigns

  15. Increasing Revenues and Business Productivity

  16. Hiring New Talent

  17. Connecting with Industry Experts

  18. PR Exercises

Why is Website Design Important?

Today, the consumer is even checking out local businesses online before visiting a physical store. So, having an appealing website is no longer an option because it is a necessity for businesses. However, the website needs to hook the visitor, which is what website design is all about. You need an appealing, easy-to-understand and user-friendly design because:

  • Your website only has 7 seconds to make a good impression, after which people will leave.

  • Websites that take longer than 3 seconds to load are abandoned by visitors.

  • Visitors first scan your website before reading its content, so, if the layout is cluttered they will leave.

What are the Best Practices for Website Designing?

Every company builds a website that can help reach its unique business goals, which means that every website has different parameters for design. Broadly, all websites should be designed with some key factors in mind, such as:

Best Practices

Things to Consider

Consistent Branding Throughout

  • Company logo

  • Colors

  • Verbiage

  • Tone of Marketing Communication

  • Iconography and Typography

Faster Load Times

  • Implement Content Delivery Network

  • Reduce Size of Images

  • Evaluate plugins

  • Browser Caching

Search Engine Optimization

  • Create valuable and compelling content for Blog, Newsletters or eBooks

  • Keyword-Rich Content

  • On-Page SEO Tags

Creating a Mobile Friendly Website

  • Have a Responsive Design

  • Simple and Intuitive UX/UI

  • Search Bars for Huge Content

  • Limit Navigation Menu Bar

Social Media Optimization

  • Include Social Media Icons in the Footer

  • Links to Website on Social Media Pages

  • E-mail Icons in Header and Footer

Bold CTA Buttons

  • Use of Contrasting Colors

  • Positioning

High Definition Images

  • Brand Logos

  • Product Images

  • Event Photos

  • Infographics

Analytical Tracking

  • Backlinks to Gauge Traffic and Conversion Rates

Security

  • Secure Payment Gateways

  • Due-Diligence

  • Fundamental Privacy and Security Protocols

Artificial Intelligence and Machine Learning

  • Chatbots

  • Content Optimized for Voice Assistance

Videos

  • Short Product Tutorials

  • Webinars

  • Behind-the-Scenes Videos

  • Customer Testimonials

  • Animations

Contact Information

  • Company Address

  • Contact Numbers

  • Google Maps

  • E-mail IDs

  • Customer Care Numbers

Team Members

  • Images of Members

  • LinkedIn Profiles

Optimized Landing Pages

  • Conversion Centric Design

  • Simple and Focused

  • Refreshed Content

What are Some Trending Website Designs in 2019?

Design trends have continued to evolve through the years. Vibrant hues, asymmetric layouts, and bold typography have come into the picture. Let us see some exciting web design trends for 2019:

Use of Serif Font

  • Modern Look
  • Clean Readability

Organic Shapes

  • More Natural
  • More Human
  • Spontaneous

Creating Moments

  • Micro-Interactions
  • Personalization
  • Surprise Elements

Chatbots

  • Friendly mascots
  • Pleasing Faces
  • Prompt Replies

Clutter-Free Look

  • Aesthetic
  • Fade-In Effects
  • Contrast
  • Clean Typography

Retro Designs

  • Typography from the 60s & 70s
  • Images from the 60s & 70s

What are Some Popular Tools for Website Design in 2019?

As companies increasingly demand good quality websites, which are optimal across all kinds of devices, developers and creators have resorted to some great tools, such as:

  • Adobe XD

  • Sketch

  • Flare

  • Squoosh

  • Atom Text Editor

  • Google Web Designer

  • Webflow