When I think about the apps on my phone that I rely on most, they all share a few features. For one, they’re relevant to my needs. They also tend to be updated often and have great customer support. Sure, app updates can be annoying, but this is what allows them to reach their full potential. Not only do the updates add new features and capabilities but also they smooth out bugs and other nuisances.
Global App Industry is Booming
The app industry is thriving, despite rumors that apps are on the decline. According to a recent report from App Annie, it’s expected that the global app economy will reach $6.3 trillion by 2021. The average user spend is expected to grow from $379 in 2016 to $1,008 by 2021. Plus, we can’t ignore the fact that users choose to spend 90 percent of their time on mobile apps as opposed to browsers.
Whether you have an app or are considering building one, there is money to be made. But, you must be prepared to evolve your app for continued success. Apps are like living, breathing entities rather than a one-and-done deal.
Below I share a few tips for keeping your app updated and relevant to your audience.
Make sure it’s fully functional. With millions of apps on Google Play and Apple’s App Store, you can’t afford to roll out an app that is not fully functional. Before launching your product, be sure that it has been fully tested and includes all the functions and formatting a user would expect.
Use push notifications. Push notifications are a great feature for people who want important information delivered to them without having to open the app. However you choose to deliver your information, be sure that it’s fast, relevant and timely.
Integrate with other businesses. Is it possible that your app could benefit from integrating with other businesses and services? For example, various B2C companies integrate their apps with Alexa’s voice recognition technology. Doing this allows your app to be more functional and intuitive.
Apps are nowhere close to dead. They are simply evolving, just as other digital technologies do. People will learn to expect more from apps in the form of chatbots, voice interaction, push notifications and artificial intelligence. Be prepared to deliver this technology in your product as well as consider options for integration with other services.