How to Market to People Who Have Liked or Followed Your Social Media Page
Social media is quickly becoming an integral part of a successful internet marketing campaign. As Google continues to give more attention to “social signals “, so should every internet marketers that is looking to increase their sales. For those that are properly focusing on social media and gathering a decent sized following, here are a […]
Social media is quickly becoming an integral part of a successful internet marketing campaign. As Google continues to give more attention to “social signals “, so should every internet marketers that is looking to increase their sales. For those that are properly focusing on social media and gathering a decent sized following, here are a few tips on how to market to those people.
People that have decided to opt-in to your social media campaign are a special demographic of customers — they are typically impulsive, and have a short attention span. Therefore, you should market to these customers in a way that will quickly grab their attention, and get to the point before they lose their focus and click away to something more interesting.
One of the most obvious ways to market to your social media following is to utilize the marketing capabilities within the social network itself. Many major social networks offer ad serving, which you can cater to specific groups of people that you designate. Consider hiring a search engine marketing company to handle this aspect of your campaign, as they can save you a substantial amount of time and money by doing proper keyword research. It is the job of an SEM company to find out which keywords you should target and how to go about targeting them, so save yourself some effort by letting them do the hard work for you.
Another way to market to your social media following is to <i>consistently</i> add fresh and interesting content to your page or account. Nothing conveys a sense of trust better to your following than showing that you are dedicated to providing them with relative content, and taking the short time to post something new every day (or at least every other day) will go a long way. Vary up the content you post to keep your social media following interested; utilize a combination of interesting articles, videos, and of course personal information from <i>you</i> to ensure you keep the attention of your followers.
Lastly, use your social media following as a springboard leading to other marketing avenues. This could mean something as simple as holding a webinar, and using your social media outlets as a way to create hype around the event. When the event is over, post the webinar or pertinent information from the webinar on your social media networks; the more you involve your following, the more likely they are to buy something from you down the road.
Social media is an excellent way to market products and it will likely only become increasingly effective as Google continues to give priority to those with strong social signals. Hopefully these tips will help you successfully market to your social media following!
Senior Content Strategist
Christina Diecidue is a Senior Content Strategist with a degree in Marketing from Rider University. Developing communication cadences, themes and stories to guide and shape our creative work, her teams are able to tell a story across the digital ecosystem.