Have you thought about partnering with a small agency, but you’re not sure if it’s the right fit? It’s never easy to hand over important tasks to a stranger, but it’s often in your best interest. You can’t continue to run a business and manage all of the other stuff. If you try to tackle too much, your business as a whole can suffer.
However, don’t feel that your options are black and white. Smaller companies tend to think they have to choose between outsourcing their needs or managing everything in-house. In reality, a combination may be best.
Here are a few reasons why you should consider partnering with a small agency that will work well alongside your company.
Expand Your Skillset
One of the best motivations for working with an agency is to increase your skillsets. Rather than having to interview, hire, and train someone new, you get an entire team of professionals on your side. These experts are specialized in specific areas such as social media, app development, or web design. They will work together to enhance your current online presence without you having to make a major investment.
Deepen Your Experience
An agency partner brings experience to your company. If a client comes to you and wants a website built, the experience and expertise of your web design agency counts. These are the people who will be building the site, so you benefit from their background experience. Better yet, you don’t have to worry about providing your employees with regular training and workshops to stay current. Your partner is naturally well-versed in the latest trends.
Maximize Your Dollars
Typically speaking, it’s less expensive to partner with a small agency than hire your own team of experts. It’s also less of a headache. You don’t have to be consumed with training new hires and keeping everyone on task. However, the cost of having an in-house team vs. an outside agency does depend on the size of your business and what you’re looking to accomplish. You may still benefit from hiring one new person and then working with an agency.
Maintain Stability
Many lower level marketers change jobs every 2-3 years, which could result in a lot of turnover for your company. Fortunately, aligning your brand with an agency partner eliminates recruiter fees, interviewing expenses, and training costs. Plus, you have the peace of mind that you will always have a team working for you. Your marketing strategy will be flawlessly executed month after month.
If you haven’t yet made a commitment to handling your needs in-house or through an outside company, it’s possible that a balance is best. You will be pleased with the extra time built into your schedule to focus on other aspects of your business while knowing that your branding, longer term campaigns, and marketing strategies are being developed, executed, and tracked as promised.
