Do you think it’s too early to be planning for your next e-commerce website? Think again! Conjuring up mental images of conversion rates, web layouts and product pages is something that you should be doing. It gets you thinking about what you want your next website to look like, what types of design factors will be included and how you will convert visitors into customers.
Since it’s a good idea to put these mental images into organized thoughts, you’ll want to start with a few basic points.
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Who will you be building the e-commerce site for?
Put yourself in the mindset of the customer and understand their intentions and mood. Think about how your ideal customer will use their tablets and smartphones to shop. Also consider the different types of shoppers that will come to your site, such as those who compare prices and features, those who love great deals and those who are social shoppers connected through social media. Oh, and we can’t forget shoppers who just love to browse and pass time online.
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How will you measure conversion rates?
Say a social shopper is directed to your website through Pinterest. What will you measure? Typically, conversions are defined as purchases, social promotions or completing some type of task. You will need to think about what you will use to determine conversion rates on your own e-commerce site. Also, how will you measure these rates? Google Analytics is a good place to start, and you could expand on this by determining who will be responsible for measuring conversion rates and who they will report to.
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What design factors will be included on the site?
This is where daydreaming can really get exciting. E-commerce sites have endless possibilities these days. Before you think about creating the coolest looking site, consider what features will make your site easy to navigate and shop on. Some of the best features for e-commerce sites include fixed navigation, good product imagery and easy-to-read typography that can all be guided with the tip of a finger.
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What will the product pages look like?
An ideal product page will have a clear product title, responsive typography, a call to action, short descriptions, impeccable photography and an indication of availability. You can use contrasting colors to make certain information stand out, such as price or limited availability. Corporate branding should be on the page, but it shouldn’t take over the page. The funnel should be clearly defined for the user with no barriers that come in between them and the purchase.
When you’re ready to start designing your new e-commerce website, call the web design pros from SEMGeeks at 1-866-405-4435.
