Our brains are pre-wired to view, process and digest visual information more quickly than any other stimuli. In fact, the human brain can process visual information in as little as 13 milliseconds, according to a 2014 report by MIT. Simply put, that is amazing. It makes sense, then, that marketing companies would want to utilize creative, engaging visual content that sucks people in.
Without a doubt, you want to be one of those companies that places a heavy emphasis on delivering compelling web design. Engaging visual content is what attracts your audience to your brand and increases visibility. But, there’s something else going on that is different compared to previous years. With so much distraction on the Internet, how do you ensure that your brand cuts through the noise?
It all starts with a design-focused strategy at all levels. Visual communication, for instance, is an effective way to deliver your message in an appealing, engaging way. It cuts through the noise and forms direct connections with your audience. And, unlike words that can be distant or stale, visual images evoke emotion. Making your audience feel is a good thing!
As your customers become more accustomed to good design, they will tune in to what you have to offer next. The relationship is mutual, of course, as you’ll need to continue providing good visual content that continues building on your existing connections and keeps your brand recognizable. Essentially, you’re delivering people the content they crave, in the right place at the right time.
If you need more convincing on the power of a design-focused marketing strategy, consider what new research from the Design Management Institute and Motiv tells us. A recent study analyzed 15 design-driven companies over the last 10 years. These companies outperformed the S&P 500 by an impressive 228%.
Companies were chosen on six specific design-focused elements, such as the use of strategic design and design leadership at senior and divisional levels. With a 228% increase in performance, we can safely say that a marketing strategy that emphasizes creative, strategic visual content gives companies a significant advantage. So, what are YOU waiting for?
