When it comes to building your brand, there are myriad different ways to grow your business and spread word about your platform. But few mediums are as cheap and effective as content marketing.
In our digital age, search engine optimization (SEO) reigns supreme. And the quality and consistency of your content marketing could mean the difference between landing at the top of Google search results or being relegated to the secondary pages.
But what exactly is content marketing, and why should you pursue it? This brief has you covered.
What is Content Marketing?
Traditionally, advertising has focused on outbound marketing strategies. But they no longer yield the same efficacy they once did. Audiences—particularly younger demos—have become inured to it.
In other words, it doesn’t prompt a response.
The paradigm shifted with inbound marketing. This traditional and digital-based strategy involves planning, building, sharing, and publishing content that’s written to engage an audience authentically, without overtly selling something.
The primary avenue for content marketing is a website’s blog. But it can also include other forms of content, including social media, email, podcast, video, and paid ads.
Executed correctly, it can help a brand:
- Drive conversions
- Build brand awareness
- Increase brand authority
- Educate leads and products about your products or services
- Create a community around your brand
Why Does Content Marketing Matter
There are several reasons why content marketing is critically important for a modern digital media marketing strategy. To that end, here are three primary factors:
It Drives SEO
Google’s algorithm is constantly tweaked and updated with a singular goal in mind—to help searchers find the information they’re looking for. It pulls on different SEO elements, including keywords, meta titles and descriptions, image alt-text, and dozens of other page-optimization tactics.
That said, high-quality content—content that has a lengthy dwell time—is currently prioritized. And when it comes to search results, if you’re not on the first page, you practically don’t exist. According to Digital Information World, the click-through rates of the top 5 rankings are:
- 1st – 28.5%
- 2nd – 15.7%
- 3rd – 11%
- 4th – 8%
- 5th – 7.2%
With this in mind, it’s not hard to see why consistent content marketing can help boost organic search visibility.
It Has Amazing ROI
As Search Engine Journal notes, “Content marketing helps brands maximize their return on investment in content by ensuring that each content asset—whether a blog post, email, article, infographic, video, or any other format—reaches the most receptive and relevant audience.”
Even if you hire an outsource team to handle your content writing, studies show that content marketing costs 62% less than outbound marketing while generating more than 3x leads.
It’s a Lead Magnet
As a top-of-the-funnel marketing strategy, content marketing gives you the opportunity to educate and create trust with an audience. It allows you to build your authority and community while naturally plugging your services at the end. By producing frequent, high-quality content, you’ll experience lead generation growth and improve conversion rates.
Semgeeks, Your Content Marketing Wizards
Practically every single business can benefit from content marketing. It’s the recipe for increased website traffic, brand awareness, consumer trust, and customer acquisitions. It’s cheap, and best of all, your audience is already searching for high-quality content.
So, when it comes to content creation companies, you’re in the right place.
At Semgeeks, we’ve got the tools and expertise you need to grow your online presence the right way. Let’s build content that communicates your brand’s ethos, ranks on Google, and creates value for your audience. By doing so, you can establish yourself as a thought leader in your space and convert potential customers in the process.
Forbes. Research Shows Millennials Don’t Respond To Ads. https://www.forbes.com/sites/danielnewman/2015/04/28/research-shows-millennials-dont-respond-to-ads/?sh=5a125da15dcb
Digital Information World. New Study Reveals That the First Organic Result in Google Search Has an Average CTR of 28.5 Percent. https://www.digitalinformationworld.com/2020/07/new-study-reveals-that-the-first-organic-result-in-google-search-has-an-average-ctr-of-28-percent.html
Search Engine Journal. Content Marketing: The Ultimate Beginner’s Guide. https://www.searchenginejournal.com/content-marketing/
Content Marketing Institute. Why is Content Marketing Today’s Marketing? 10 Stats That Prove It. https://contentmarketinginstitute.com/2016/08/content-marketing-stats/
Hub Spot. Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses. https://blog.hubspot.com/blog/tabid/6307/bid/5519/blogging-businesses-experience-126-higher-lead-growth-than-non-blogging-businesses.aspx#