A whopping 92% of Americans use a search engine as their homepage, which is where their prospective customer’s journey begins. That makes an effective SEO marketing strategy crucial for earning the top spot on the SERP, say the experts at Semgeeks Digital Agency in New Jersey. Marketing in the finance industry becomes even more challenging as it requires robust and competitive multi-channel marketing campaigns to keep up with the competition. This is where user experience comes in. If you understand the psychology and search habits of the users, you can significantly improve your SEO marketing strategy and boost your company’s ranking.
What is YMYL in Finance SEO?
YMYL refers to websites in the finance industry that are based on “your money or your life” topics. These websites are heavily focused on topics concerning their user’s wellbeing, finances, health, safety, and more. If you want a search engine like Google to categorize your site as YMYL, you need to ensure quality, accuracy, authority, and freshness in your content. This makes the user experience an important part of the finance SEO. That is why most brands and businesses emphasize user experience in their marketing strategy and look for ways to better engage their customers.
How To Improve SEO via User Experience
Here are some ways you can effectively develop your finance SEO strategy while enhancing user experience:
Develop “EAT” Content
Almost 20% of the senior-level communications and marketing professionals in the United States strongly agreed that the consumers actually read their created content, while another 44% moderately agreed to it, according to a survey by Statista in 2020. So, for maximizing SEO benefits in your Finance company, you need to develop high-quality “EAT” content – Expert, Authoritative, and Trustworthy. This kind of content not only increases your website ranking but also strengthens brand reputation and improves customer satisfaction. Any misleading content created with the intent of monetization or only driving revenue can backfire.
Focus on Search Engine Friendly Keywords
Keywords are important for the success of your SEO campaign and you should focus on keyword clusters based around a particular theme, rather than the traditional style of a single keyword per page, according to an article published in Forbes in 2019. It will ensure that people searching for solutions to their challenges specific to your finance industry can easily find you.
Make Your Finance Site Easy to Navigate
Once people land on your website, they should quickly reach their desired solution. So, design a sitemap that minimizes the number of clicks to any page and helps users to read your site better. It will also allow search engines to properly index your site and tag the keywords efficiently.
Create Simple Yet Actionable Content
If there is too much information on your website, people won’t have enough time to take it all in and leave. Do not overwhelm users with excessive text. Avoid technical language and use data visualization to better translate the information. It will help you create a smooth client onboarding experience with tailored and personalized content that will generate the desired action from the users. Remember that search engine bots find it easier to index long text articles. So, you can use graphic elements at the top of your web pages and long text content at the bottom to benefit both from SEO and user experience.
When you incorporate these tactics, you will find that search engines are ranking your website higher. Also, you will notice better engagement from your users. Finance-related communication can often be tedious and challenging. So, it becomes imperative to optimize SEO without compromising on user experience.