Ecommerce has exploded in recent years, allowing more small businesses to reach a wider audience. A report from Statista predicts that global ecommerce sales will reach $4.8 trillion by 2021. With so many ecommerce sites popping up, it’s important that yours is successful at standing out – at least to your niche. The way to do this: a savvy web designer.

Why Web Design Matters to Your Ecommerce Site

Web design is present in all facets of your website. To leave an impression on your visitors, you must have a good design. This keeps people engaged and more likely to complete an action.

Web design matters to ecommerce sites because of:

  • Aesthetics. We all love being in environments that are visually pleasing. An attractive design is compelling, but also relaxing. It indicates that the company is professional and can make smart decisions.

  • Organization. If people feel confused or overwhelmed when they visit your site, they are likely to leave. A well-designed ecommerce site is intuitive and guides customers through the information.

  • Trust. Professionally built websites instantly signal trust. Customers see that your company cares about its image and wants to deliver a good experience. It would make sense that the products would be of equal quality.

  • Sales. User-friendly web designs keep people on the site, encouraging more activity. They also leave room for sharing information crucial to the sale, such as return policies and shipping rates.

What Clever Web Designers Do Differently

Hiring a web designer to build or update your ecommerce site is a wise decision. Though it can be hard to hand over the torch, your ecommerce site depends on a great design to bring in sales.

Here are the advantages that great web designers bring to the table.

  • They tell stories. Work with your designer to share a story that customers can relate to. This creates a personal connection between shoppers and your products.

  • They prioritize mobile. The majority of customers visit your site from their mobile devices. Experienced designers will ensure that it looks great and functions well on all devices.

  • They value simplicity. Information overload is a great way to send users away. Savvy web designers know how to create simple, intuitive designs with features that serve a purpose.

  • They add original images. It’s best to use original photos on your site. This is precious real estate, so why fill it with stock images? Take all the photos you can. Your web expert will know what to do with them.

  • They love content. The best websites have relevant, helpful content to communicate information. The best web designers are open to blogs, social media posts, images, and more that illustrate your products, services, and company.

Don’t envy the competition. By working with a seasoned web designer, you can have a clean, simple, and beautiful ecommerce site built specifically for your audience!