Email marketing is one of the most cost effective forms of marketing as it regularly produces some of the highest ROIs in the industry. When you utilize this type of marketing for your business, you are able to reach a large number of consumers in a very short period of time. If you have a targeted email list, you can drive a lot of sales for your business with one simple email blast. However, you will need to focus on good deliverability rates and optimizing your marketing campaign in order to see the best results.

Deliverability is Key

If your emails are never delivered to your customers ‘ inbox, they will never see your marketing message and you will not generate any sales for your business. Since deliverability is so important to an email marketing campaign, you will want to take the necessary steps to ensure good deliverability rates.

One way to improve your deliverability rate is to reduce the amount of complaints your messages generate. Using a double opt-in list is a good way to reduce your SPAM complaints as someone who double opts-in to your email list should expect to receive your email messages and thus will be less likely to mark your emails as SPAM.

Another way to improve your deliverability is to throttle your emails. If you try to send too many email messages at one time, the major email service providers will block your messages from being delivered and your IPs and server could end up on one of the many industry watchdog blacklists. When your IPs and server get on one of these blacklists, your messages will be sent to the SPAM folder or blocked all together, prohibiting your customers from seeing your marketing messages.

Optimize your Campaign

Optimizing your marketing campaign is another tip you can use to increase its success. Split testing the from line, subject line, email copy, links including in your message, and landing page will allow you to improve the results you see from your marketing campaign. Every piece of your email campaign is intertwined with the rest. If one of these pieces of your email campaign is not optimized, you are not fully realizing the largest return on your investment that you could. This is why it is so important that you run a series of split tests to see if there is any way you can increase the success of your email campaign.

Email marketing is regularly one of the most cost effective ways to advertise online. Focusing on improving your deliverability rates and optimizing every aspect of your campaign will help you see the biggest return on your investment possible.