“The money is in the list ” is a mantra internet marketers have been saying since the dot com era, and it’s a saying that still rings true today. Building an effective e-mail list is by far one of the easiest and most lucrative internet marketing tactics out there, and is one that every marketer should be taking advantage of. For those looking to start building an e-mail list, or already have a list but are having trouble generating new subscribers, here are the top 5 ways to grow your list.
Require Buyers to Subscribe to List before Purchase
By far the most effective way to build an email list, is to require buyers to submit their email address before purchasing a product. If enough hype is built around a product before launch, one can easily collect a plethora of subscribers when launching the product. To increase conversion rates later on, offer something of value such as a free e-book or audio lesson to new subscribers; offering a free product will convey a sense of a trust and these subscribers will be more receptive to buying later on.
Integrate a Registration Form on Website
A simple way to increase a subscriber list is to add a registration form to a website. Ideally, this website will be set up to generate traffic and ultimately sales, so slapping on a registration form will easily build that e-mail list. Like in the previous tip, offer something of value so that people visiting the website have an extra incentive to give up their email address, in addition to the benefits of being on the list in the first place.
Paid Search
Visibility in the major search engines is one of the most effective ways to drive consistent traffic to a website. Investing money in AdWords from Google is a great way to build subscribers to an email list. Considering temporarily hiring a search engine marketing company to handle this aspect of an email campaign; A SEM company is an extremely valuable asset – provided they know what they are doing – and can target keywords that will save both time and money.
Hold Webinars
A webinar is a fantastic way to add subscribers to an e-mail list. Start promoting via social media, search engine marketing, and any other viable internet-related medium to build some hype. After hosting the webinar, offer a free product as a “thank you ” to those that attended the webinar — all they need is an e-mail address!
Offline Networking
While most internet marketers cringe at the thought of having to interact with people face-to-face, going to local small business seminars is a phenomenal way to build an e-mail list. Actually meeting people immediately gains their trust, which can be easier than perfecting the verbiage on a registration form, or finding a product that gets people to sign up.
Hopefully these 5 tips will help you to grow that e-mail list — now get out there and start promoting!
