How to introduce a brand on social media?

You can launch your brand on social media with a few simple steps:

  1. Create a unique logo that will capture attention. You should also write a short biography with several keywords to be used on your profiles, that focuses on the mission of your business. 
  2. Make sure your content is relevant and that you provide high quality images, particularly for photography-driven platforms like Instagram.
  3. Keep your company branding, audience, and authenticity in mind whenever you’re posting.
  4. Build authentic relationships with influencers who are active, engaging, and relevant to your audience. They can help you build traction around your brand.
  5. Start with one or two social platforms that your target audience is the most active on. 

How can social media be used to promote a brand?

Here are five ways to effectively promote your brand on social media

  1. Consider your target audience and type of business when choosing which social media platforms to use. Be sure to choose a platform that will help reach the maximum amount of your target and get them to engage.
  2. Create high quality content that will be relevant for your target audience. Position your brand as a thought leader within your industry, instead of trying to overdo the promotion. 
  3. You want to make sure that you are posting consistently, especially when you first launch. When you first start out, you want to post at least 4-5 times a week to build up content. After a few months, you can decrease the frequency in your posts. A content calendar is an important tool that can help you plan your posts beforehand to ensure that you are posting and engaging, consistently. (There are numerous content management platforms that are a great help for scheduling these posts.)
  4. Engage your audience by asking them questions, going on live sessions and asking for their opinions, and so on.  
  5. Remember, it is not always about the number of followers. You do not want to lose sight of your goals. Focus on attracting potential customers rather than building a huge follower base that includes bots. 

How to create a social media strategy?

A strong social media strategy promotes user engagement. Every like, share, and comment can be useful to your brand. Here are some steps that can help you build a solid social media strategy:

  1. Research the latest news and updates within your industry. This will help you post relevant content that your target audience will want to engage with.
  2. Investigate what your competition is posting about it and how their audience is reacting to it. Keep your findings in mind when you plan your own social strategy.
  3. Promote user-generated, unique content to create a loyal fan base. Share user content or comment your thoughts. This will encourage followers to continue to stay engaged with your profile.
  4. Plan to check in on your social accounts daily and engage with other accounts. Be sure to respond to user messages in a timely manner, so that it shows them you care about their support. 
  5. Track useful metrics, such as leads generated, conversion rate and so on to constantly tweak your strategy for better results.

How to find out more about your audience on social media?

To optimize your marketing efforts, find out where your customers are spending most of their time online. This is where you need to be. Next, follow these steps to connect with them: 

  1. Survey your audience thoroughly to determine what sites they use, which blogs they read, who they follow online, etc.
  2. Find your target audience size with the help of Facebook. You can create a target audience by filtering by demographics, behaviors, and interests.  
  3. Ask questions and post polls to engage your audience and make it interesting for them to get hooked on to your page. Not to mention, you can use this information to create content that they will want to see and interact with.

Click here for more information on Social Media best practices.

Seanna Nelson
Inbound Marketing Specialist