How Does PPC Work?

PPC is a form of advertising in which your ads appear alongside search results on Google or any other search engine. These ads are based on keywords, which means you can define words that will trigger these ads to appear. Of course, you’d want to assign keywords that are most relevant to your business. When a person searches for these relevant keywords, your ads get triggered and is display alongside search results. Thus, PPC is a highly targeted form of advertising, as the ads appear only to those who are actively searching for products or services that your business offers.

Why is PPC Important?

PPC is a completely results-oriented, online marketing tool. This means you need to pay only when a user clicks on your online ad and is directed to your website or landing page. So, apart from boosting traffic to your website and increasing sales prospects, PPC helps you control marketing costs.

Being a highly-targeted form of advertising, PPC also ensures a higher ROI than other marketing initiatives. Moreover, it can deliver faster results than any other form of marketing and the results are measurable. PPC helps with spreading brand recognition and building credibility.

How Effective is PPC?

The effectiveness of PPC depends to a great extent on the experience of the marketer and the type of business or products that you’re advertising. PPC has the power to generate a higher ROI than other forms of marketing simply because the cost is so low.

Let’s say, the cost of a click is 20 cents and you get 100 clicks in a day. So, the cost is $20 per day. Of these 100 visitors, let’s say only 10 purchase your product. This means your cost of making one sale is only $2. Since PPC is trackable and measurable, it allows you to use real-time data to make more sound marketing decisions.

How Much Does PPC Cost?

The cost of PPC can range anywhere between a few cents to more than $5 per click. The pricing depends on several factors, including the keywords used, quality score of your ad campaign, ad groups and ad scheduling, and even the regions you’re targeting. With that being said, there are various parameters used by Google to determine the quality score of your ad, including relevance of your keywords and landing page, and even the click-through rate. It’s best to rely on an experienced professional to manage your ad campaigns to ensure lower cost and higher ROI, or else you can find yourself spending a lot of money with little results.

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