Email marketing continues to be one of the most valuable tools for brand awareness. People check their email every day to see what’s happening around them. To make your email marketing strategy successful, you need a strong and viable list of subscribers.

If you haven’t given much thought to growing your email list, now is the time to plant the seeds for new subscribers. Below are five ways to do this.

1. Create multiple opportunities to sign up

Give users several opportunities to subscribe to your email list. For example, your blog is probably a highly visited page on your website. Include a call to action on the sidebar or top navigation. Or, include an opt-in field, like a checkbox, on your landing pages so that people can subscribe to your email when collecting a coupon or downloading a white paper.

2. Optimize your opt-in pages

Optimize your opt-in pages so they are compelling and allow for easy conversions. Here are some of the best ways to achieve this:

  • Make your opt-in form visible

  • Choose only one action for users to complete

  • Only ask for the information that is needed

  • Give an incentive for subscribing

  • Include your privacy policy

  • Show that you are a legitimate sender

3. Send a warm and gracious welcome email

When you get a new subscriber, it’s a good idea to welcome them. This is your time to make a great first impression, so show your gratitude and go easy on the sales techniques. The better option is to present your new subscriber with an incentive, such as a discount code that can be used online or in stores. You can also include on-boarding and FAQ videos.

4. Share valuable content

People join your email list because they want valuable content delivered to their inbox. If your content strategy is lacking, it could cause disinterest in your emails over time. Create compelling content that your readers will enjoy. Write interesting subject lines, personalize your messaging and use responsive email design templates. Also, segment your lists so that highly targeted content makes it into your recipients’ inboxes.

5. Pay attention to email deliverability

It’s important to know what happens to your content when you push the “send” button. Even though there is never a guarantee that your email will make it to all recipients, there are ways to follow up.

First, be sure that you use strong permission practices, which means you only send content to those who agree to be on your list. Second, if you notice that some subscribers are inactive, remove them from your list. You only want to send emails to those who want to hear from you. Lastly, test your emails before sending them and monitor email engagement rates.

As you grow your email list, be sure to keep an eye on your best customers. What types of content do they enjoy reading? What motivates them to buy your product? The more you focus on high-value customers, the better you can tailor your communications.