Brand storytelling is a tradition that’s as old as time, and for good reason. It’s powerful. In fact, research shows that storytelling lights up specific parts of the brain to influence our attitudes and behaviors.
If your grandma’s impromptu bedtime stories make such an impact, just think about how a carefully curated brand narrative could transform your audience’s vision. People who connect with a brand’s story are 55% more likely to make a purchase and 44% more likely to share its content.
And one of the most powerful tools in brand storytelling is virtual video tours. Below, we’ll explain how to work with advertising agencies in New Jersey, like Semgeeks, to craft a narrative product video that drives growth and customer engagement.
Before you start setting up your tripod and camera, you’ll first need to clarify your product’s narrative. Like all engaging stories, your product’s story should include:
- A beginning, middle, and end
For example, you can tailor your story’s conflict around the pain points that your product aims to solve. Make sure to tap into the emotions that your customers likely face while experiencing these challenges. After that, highlight how your product offers a solution that will enhance your customers’ lives in a meaningful and tangible way.
Lastly, don’t forget to show your company’s human side during your storytelling. Behind all successful brands are dedicated people operating from united core values. Let your brand’s ethos shine through.
Step 2: Showcase a Virtual Video Tour of Your Product
After clarifying your story, it’s time to showcase your product in a virtual video tour. There are many types of virtual tour software you can choose from, such as Userpilot, Intercom, and WalkMe.
You’ll also need a 360-degree camera.
Once you have the necessary equipment, you can bring your product story to life. Maybe you want to give your audience a glimpse into the manufacturing process of your product. Or maybe you want to let them get some behind-the-scenes insight into its initial concept development.
You can even bring people within your company or loyal customers into the tour to serve as characters in your storytelling process.
Step 3: Tie Your Product Tour and Story Together
Once you’ve planned out your product tour, it’s time to interject your narrative into it.
You can do so by:
- Describing your brand’s origin story
- Showcasing the product’s features
- Interviewing the people on your team who brought this product to life
- Sharing powerful customer stories about their experiences with your product
- Displaying how to use your product in a variety of ways and setting
Remember, your virtual video tours shouldn’t look like standard advertisements. The goal of your product story is to take your audience on a journey and establish an emotional connection.
Virtual video tours can take your brand storytelling to the next level by offering your audience a more immersive, interactive experience to get to know your product.
If you’re looking to engage your audience through virtual marketing, our experts at Semgeeks have the tools and experience needed to craft an unforgettable story. Team up with our digital marketing agency NJ to optimize your product campaigns today.
NPR. How Stories Connect And Persuade Us: Unleashing The Brain Power Of Narrative.
The Drum. Infographic: 80% people want brands to tell stories.
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