Your website is your digital storefront. It’s your calling card—the first thing people see when they start to research your company. It’s also your 24/7 salesman. But your customers won’t be able to find your brand—let alone engage with it—if they can’t find you.
When it comes to digital marketing, a business often lives or dies by its search engine optimization (SEO) efforts. SEO can help you land at the top of the search results and expand your reach, authority, sales, and credibility.
Here’s what you need to know about optimizing your website for search and conversions.
It All Starts with Keywords
Google’s search engine algorithm is structured around keywords. In the past, keyword stuffing was an accepted practice, but now it’ll result in you being banned from their index. Instead, sound SEO boils down to identifying the optimal keywords—the ones your website can rank highly for—and then integrating them appropriately.
To start this process, begin with a competitor analysis. During this research phase, you can measure how your website stacks up against your chief rivals. From there, you can categorize targetable high-volume keywords. This due diligence will allow you to start building keyword maps and pillar pages by grouping relevant keywords together.
High-Quality Content Matters
The primary focus of a search engine is to provide users with (the most relevant) answers to their questions. But enticing a “click” isn’t the sole focus; instead, Google measures their dwell time, as this metric helps discern how “valuable” the page they clicked through was.
For that, your audience must be engaged by the content they read. Whether it’s your blog page, web pages, or any other type of written content, it should:
- Be well-thought-out
- Provide valuable, accurate, and updated information
- Include relevant keywords
- End with a call to action (CTA)
Additionally, consistency is important. You need to be churning out content on an even, balanced basis to remain relevant.
Optimize Content on the Page
After you’ve built out your content, turn your focus to on-page optimization. This includes any measures that can be taken within the website to improve its position in rankings. There are dozens of stratagems you can deploy to better align your content with Google’s algorithm, including:
- Use header tags
- Include keywords, especially in the first and last 100 words
- Provide title tags and meta descriptions
- Ad image alt-text
- Break up content for visibility and improved readability
- Include internal and external links
Gear Your Website For Mobile Search
Currently, more than 60% of online searches are now directed through a mobile device. And that number is even higher for certain industries. For instance, 72% of food and beverage searches go through mobile.
As a result, search algorithms have made mobile a greater priority with each passing year. Therefore, you need to make sure that your website is mobile-responsive and built using an adaptive design. This allows you to have a desktop page, mobile page, and tablet page, with each space corresponding to the optimal resolution and page size.
So, if your website is out of date, it may be time to invest in a revamp. Failure to do so will result in a poor user experience, which will negatively impact your SEO rankings.
Optimize Your Website with the Top NJ SEO Company: Semgeeks
Do you want to land at the top of search and increase your conversion rate? If so, start with your website’s SEO.
Don’t know where to begin? Then start with our content creation services.
Here at Semgeeks, our team has the resources and expertise you need to generate optimized content that positions your website for long-term, high-rank placement. We help invite people in—you impress them beyond measure.
It’s the perfect partnership.
Sources:
Google. Irrelevant Keywords and Keyword Stuffing. https://developers.google.com/search/docs/advanced/guidelines/irrelevant-keywords
The Search Review. What Percentage of Searches Are Performed on Mobile Devices?
https://www.thesearchreview.com/60-percent-online-searches-mobile-devices-07212/
